I recently read a piece on Search Engine Land about how many companies are faced with a difficult choice this year… budget for Social Media work or concentrate on getting a mobile strategy up and running.
In this article, the author points out some very valuable information that I think is important to keep in mind.
The blurred line between social and mobile may be obvious in the case of mobile social networks like Foursquare and Gowalla, but the line applies to social networks with more reach as well.
Consider the following stats about mobile usage from networks that are likely part of your social budget, but may not have been accounted for in mobile:
- 50% of active users make mobile a regular part of their Twitter experience (Twitter CEO Dick Costolo)
- 200 million of Facebook’s 600 million subscribers access Facebook through their mobile device (Facebook CTO Bret Taylor)
- Mobile is Facebook’s top priority in 2011 (Bret Taylor)
- [Groupon has] seen significant growth in the last six months in terms of percentage of users who redeem from mobile. (Groupon VP/GM of Mobile, Mihir Shah)
- YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010. (YouTube)
- [Facebook mobile users] are more than twice as active as people who use Facebook just on a desktop computer (Bret Taylor)
- 30% of smartphone owners have accessed social networks via browser (comScore)
- Moms are active in mobile social: in terms of demographics, most mobile social network users are female, with the most active age group being 35-54 (Nielsen)
In other words, if you’re running a social media campaign in Facebook or Twitter, it’s very likely that your target is viewing it on a mobile device.
If your target is a Facebook user, it’s likely they’re engaging with your brand twice as much on a mobile device as they would be on a desktop computer.
If your business is doing a Groupon, it’s also likely that a growing number of your customers will never print out the Groupon, but redeem it at the local business with their smartphone.
If you consider yourself a video SEO or video marketer and are actively engaging your target audience in YouTube, your target audience is likely being engaged on their mobile device.
The author is totally correct. By concentrating on Social Media, you are indeed reaching a mobile market. Now this doesn’t mean that you can neglect getting your Website optimized for mobile, but it should help you decide where to put your money first.
Goldstein Media is a full service Web Design and Internet Marketing agency based in the suburbs of Philadelphia. If you have any questions about how we can help you develop both a mobile marketing strategy and a Social Media plan, please give us a call today at 215-352-5216.