This is the Link Report for September 22nd through September 23rd:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Google Steps Where Many Have Stumbled: Sidewiki – By 2001 web startup Third Voice, which let people annotate websites via a browser plugin, was done. Website owners just didn’t like the idea of people “defacing” their websites with comments they couldn’t control. But the idea has lingered (really), and now Google is taking a shot at their own version of the service. It’s called Sidewiki, and it just launched.
• Microsoft’s Courier Tablet Is ‘Astonishing’ – Technology News Briefs | Newser – Microsoft’s foray into tablet computers looks to be “astonishing,” Gizmodo blogger The Paperboy raves after getting a look at leaked photo of the Courier, which has two screens and opens like a book. It has touch-screen and stylus capabilities, and is in the “late prototype” stage, sources say.
• Courier: Microsoft Has an Apple Tablet Rival, And It Looks Impressive – microsoft courierAlthough the Apple Tablet remains one of the most hyped (and mysterious) upcoming devices, it’s now not expected to launch until February. In the meantime, a variety of other innovations are looking to steal some of its thunder.
• STATS: 84% of Social Media Programs Don’t Measure ROI – We talk a lot about the rapid adoption of social media in a wide array of industries. According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety fields said that they have adopted social media in some way.
• Microsoft Pri0 | How much Razorfish, Windows Live and Microsoft Mobile Services make | Seattle Times Newspaper – Microsoft announced the financial impact of some reorganizational changes it made to some groups this morning, and gave some interesting detail on how much these businesses earned and lost. It looks like Razorfish, the digital ad agency that Microsoft just sold, lost money last year.
• WordPess Security Tips: 2 Easy Ways to Keep Hackers at Bay! – Tips, Tricks, Helpful Guide, News and Info from Article Maniac – It's wise to collect and use good WordPress security tips and techniques to prevent hackers from wreaking havoc with your blog.
• Google Crowdsources Reader, Docs and Search Features – Google has just opened the floodgates. With millions of users, it's only natural that the company is prioritizing features and crowdsourcing new product ideas. In a recent blog post, the company has revamped Google Product Ideas as a series of separate feedback pages for iGoogle, Google Docs, Google SketchUp, Google Ad Planner, Google Custom Search and as of today, Google Reader.
• Picasa 3.5: Ruining Your Good Name with Face Recognition Tagging – Say goodbye to your controlled web presence and say hello to Picasa 3.5. Google released Picasa 3.5 with a slew of new features including facial recognition and name-based batch tagging, faster geo-tagging and better web uploading functionality. The service is so good at finding your mug and tagging it that wild photos from yesteryear can resurface and wreak havoc on your reputation.
• Google Wave: You need to pay attention to this. – Jason Kolb re: the Future of the Internet – So here's the deal with Wave: If you deal in technology, and you get this one wrong, you'll miss the boat. And it's a big boat. If, on the other hand, you get this one right, you have the potential to do some incredible innovation.
• Yahoo! Search Gets a Massive Revamp | Search Engine Journal – There you go, Yahoo has just announced a major revamp of its search portal, particulary the search results format. According to the Yahoo Search blog the new Yahoo Search format aligns with the previous changes recently made on Yahoo’s other products such as the Yahoo homepage, Yahoo Mail, and Yahoo Messengers video calling feature.

A recent article on Search Engine Land, discussed Google’s assertion that the length of a domain registration doesn’t matter to a Websites rank as some people think.

Search Engine Land quotes three Google employees, one being Matt Cutts, they all downplay the effect of registration length on ranks but none of them definitively say that it doesn’t affect the rankings.

Google employee John Mueller suggesting in a Google Webmaster Help forum thread that Google doesn’t look at the length of a domain registration:

A bunch of TLDs do not publish expiration dates — how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time .

But let’s look at some more evidence. Earlier this year, Danny spoke with Google’s Matt Cutts about a variety of domain/link/SEO issues. In light of the claims from domain registrars that longer domain registrations are good for SEO, Danny specifically asked “Does Domain Registration Length Matter?” Matt’s reply:

To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling.

/…/

So we have, essentially, three recent Google statements about the length of a domain registration and its impact on search rankings. None of them specifically say, “No, it doesn’t matter at all.”

Ultimately, the full SEO power given to the registration length of a domain probably doesn’t affect the rankings that much. But does it hurt to register a domain for longer? I don’t think so. Regardless of the SEO juice, I feel that it is important to have your domain registered for multiple years, especially if it’s your main domain.

Goldstein Media owns quite a few domains, some we’re using for testing landing micro-sites,. other domains were bought for an idea that went by the wayside. For the domains that we’re experimenting with, we usually register for only 1 year. The more important domains, ones dealing with our brand and such, we have them registered for 4-5 years. The main reasoning behind the longer registration is less for SEO than for the fact that we don’t want to risk losing our identity online.

Below is the video done by Matt Cutts for the Webmaster Center channel on Youtube:

Google’s Analytics team has put together a great video to help people fully understand the power of their analytics program. It’s worth checking out. I’d like to hear what you think and how you use analytics for your Website. Post them below.