Philadelphia Social Media Marketing, Web Design, Internet Marketing and SEO » viral marketing

Real World Viral Marketing – SUNOCO's Free Gas 5000

Seth Goldstein — Tue, 18 Aug 2009 21:38:58 +0000

SUNOCO has figured out how to make their recent campaign go viral. The US-based fuel company has spread their brand rapidly by offering on lucky person 5,000 gallons of gas and 15,000 runners up $10 SUNOCO gift cards if their car is spotted with the SUNOCO sticker on it.

This is a brilliant marketing ploy to spread brand recognition. Just like how a link from one site to another site is an endorsement of the quality of the referred site. By having their sticker on people’s cars they are in fact getting endorsements from these people that SUNOCO gas is worth using.

Now how can this be applied to online viral marketing? Think about how you can get your sticker or badge on other people’s sites?

Social Media isn't just for Tech-centric Businesses

Seth Goldstein — Thu, 09 Jul 2009 21:45:02 +0000

People come up to me all the time and ask if I think their business would benefit from Social Media and Viral Marketing. I almost always say yes. There really isn’t any business that can’t benefit from more exposure to the masses. Below in the video, I talk some more about this and how we at Goldstein Media can help you and your company capitalize on Social Media and Viral Marketing.

Welcome to the Goldstein Media Blog

Seth Goldstein — Fri, 03 Jul 2009 16:22:39 +0000

Welcome to the official Goldstein Media blog. We frequently post about all types of Internet-related topics ranging from Social Media, Internet Marketing, and Viral Marketing to the latest in Web Design and Development. You’ll see that there is a trend with our posts and we hope that you find them informative and helpful.

We are constantly on social media platforms of all types. Some of our favorites are:

We love comments on our posts and welcome your feedback and thoughts. If you have any questions about what we post or if you would like to talk to someone at Goldstein Media about hiring us for Social Media Marketing, Internet Marketing, Viral Marketing or Web Design, please contact us today!

Please explore not only our blog but our entire Website. We’ve worked hard to provide you our visitors and our clients with a good resource.

Thanks again for checking out our blog!

Seth Goldstein
President – Goldstein Media LLC

Make Your Business Go Viral – Make it a meme

Seth Goldstein — Wed, 03 Jun 2009 16:09:12 +0000

Veronica Belmont (of Tekzilla fame) did an Ignite 5 minute presentation on how to make your business a meme and have it go vial. A great 5 minute video.

Check it out:

Rules and Secrets of viral marketing

Seth Goldstein — Sat, 23 May 2009 17:31:25 +0000

Several elements make up viral marketing. Not all of them need to be active in a strategy for it to be effective, but the more of them the better the results.

Six main fundamental rules that should be followed to helpy our viral campaign successful:

make sure there is an effortless transfer to others
give away products or services of value
make sure it can easily scale from small to large
take advantage of basic human behaviors and motivations
make good use of your existing communication networks (linkedin, face-to-face networking, social media, etc.)
take advantage of what’s already out there and other people’s resources

Their are 7 key secrets to any viral marketing initiative:

Get the headline right. Make the headline strong by putting in numbers and showing value to the reader.
Take advantage of buzz-worthy topics. Align your campaign to what is currently a hot topic being talked about.
Try and cram as much value you can into a small package. The more value that the reader/viewer can find in your campaign the more likely they are to pass it along and so on. More Value in One Place = More Impact.
Don’t event the rules as you go. Learn from what already works and use a proven formula.
Keep your viral content to the point and concise. Outline the overall value, otherwise you run the risk of having the viewer/reader moving on.
Links, yes, putting links into your viral content will add value and additional depth. But make sure the links are carefully chosen.
Finally YOU can start the chain reaction and get the word-of-mouth off the ground.