Tim Ferris, author of the 4 hour work week, gave a talk at the Wordcamp San Francisco about blogging and how to do it without burning out. He gives great suggestions. A must watch.
Some key points:
Find out when you do your best writing
Print out your most important posts after you write them and edit them by hand
Aim to remove 10% to 20% of the post everytime
Ignore SEO, during the first draft
When you try and optimize right away it reads like you were trying to optimize it and not like there is value there for the reader
After the first draft you can use Google’s keyword tool to help optimize the article. Don’t over do it
Try to make sure the post can only be catagorized by one topic. More than one topic in a post can split up your anchor text in link backs.
There is no correlation to the amount of time you spend on a video to the success of the video
Often simpler and shorter is better
Not suggested to just post a video with no text. Standalone videos don’t do as well as videos that have text in the post as well.
Text spreads through the search engines much faster than video
At least summarize what you say in the video or what the video is about
Most of all have fun with your posts. If you don’t appear to be having fun posting your readers are going to have fun reading it
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