This is the Link Report for November 25th through December 2nd:
Please feel free to post your thoughts in the comment section below
To see all of our links please visit our Delicious page at Microsoft Launches its own Twitter… in China – Microsoft is making its own Twitter… in China. They are capitalizing on the popularity of their Instant Messenger client in that country.
Facebook’s Road to 350 Million Users – Mark Zuckerberg’s note about Facebook’s latest privacy changes also contained an announcement about another important milestone for Facebook: 350 million users.
Facebook CEO: Prepare for Some Big Privacy Changes – In a rare open letter, Facebook Founder and CEO Mark Zuckerberg has announced a series of privacy changes, starting with the removal of regional networks.
What Will Comcast-NBC Mean for Hulu? – It looks like Comcast's purchase of 51% of NBC will not kill he online video site Hulu. Though we might be paying for the content in 2010.
Twitter Ads Are Evil: Here’s Why – Advertisers are frustrated. You’re all having direct conversations with friends on Twitter, Facebook, blogs and the rest while totally bypassing the mass mediums they understand. Rather than consuming content all day on TV, in newspapers and on the radio, you’re engaging, one-to-one, with individuals you trust. They can’t get in the middle of that. They hate it.
Google Profiles Turn Into OpenIDs – As part of its push to go more social, Google has been attempting to unify its various account profiles into one Google Profile. And now it’s more useful. Google’s Brad Fitzpatrick has just tweeted out that Google Profiles can now be used as OpenIDs.
Small Businesses Look to E-Mail and Social Media – eMarketer – Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data.
Google Wave Invites: How To Get Them – The web is buzzing with excitement and anticipation. In less than 24 hours, Google Wave will launch to 100,000 early adopters. The real-time communication platform has been making headlines ever since it was announced back in May as a result of its potentially game-changing features.
Dropbox Meets The iPhone; Access Files On The Go – Dropbox, the easy to use file access manager which syncs your files across all your computers and the web, has introduced an iPhone application to make it even easier to access your files anywhere in the world. After almost 7 weeks of waiting, Apple has finally approved the application. With this new iPhone app, users will get access to all their Dropbox documents, PDF’s, pictures, videos and much more. Dropbox also introduced offline viewing in the iPhone app, with “Favorites.” If you add a file to your ‘Favorites’, they’ll be accessible at any time. To do so, just hit the star at the bottom of any file, and it’ll be added. Otherwise, your files stay in the cloud.
Sean Parker Joins Yammer’s Board Of Directors – Sean Parker is no stranger to Internet success. He’s 28 years old and has already helped start four very well-known services on the web: Napster, Plaxo, Causes, and of course, Facebook. And now he’s taking his impressive resume to Yammer, where he is joining the enterprise microblogging service’s Board of Directors.
FCC’s Broadband Plan: A Need for (Actual) Speed – U.S. broadband policy must take into account real network speeds, which lag advertised speeds by at least 50 percent, according to the FCC task force charged with helping to develop a national broadband plan. But just how policy should address the differences between the two is far from clear.
Metered Broadband Is the Future: Verizon CTO – Verizon Chief Technology Officer Dick Lynch said today that in the coming years, wired broadband will likely be sold in packages based on the amount of data a person wants to consume, much like wireless broadband is sold today. In comments made to press at the 2009 Fiber to the Home Conference Expo in Houston, Lynch stressed that he wasn’t announcing a shift in pricing for Verizon, but that: “We’re going to have to consider pricing structures that allow us to sell packages of bytes, and at the end of the day the concept of a flat-rate infinitely expandable service is unachievable.”
STUDY: 80% of Twitter Users Are All About Me – Rutgers University Professors Mor Naaman and Jeffrey Boase set out to analyze the content and characteristics of social media activity. They dubbed communications systems like Facebook and Twitter, “social awareness streams,” and then took to examining user behavior.
SEOmoz | Design Trends: The Single Purpose Homepage – This post focuses on a design style that's both retro (it's been around a long time) and emerging (the popularity, at least to me, feels like it's on the rise) – the single-purpose homepage.
Twitter Tips to Help Brands Stay Authentic and Transparent – Online Marketing Blog – Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and transparent in all you do.
Five Search Marketing Tips For The Holidays – What is unique for holiday season 2009 are the specific strategies online retailers must take this year to reap the most sales possible. With lessons learned from last year’s bloated inventories and fire-sale prices, many retailers this year are restricting inventories and fine-tuning merchandising in an attempt to lure shoppers to purchase earlier and at higher prices. And, of course, the best way to get potential shoppers to your site is via search engine marketing. 82% of holiday shoppers polled by Google said they find search engines “extremely or very useful” in making their purchases.
WARNING: Facebook Worm Spreading via News Feed – Malware and spam are finding new ways to spread across social media. A few days ago, a nasty Twitter Worm spread through DMs. Today, we have received multiple reports that a new worm is spreading via Facebook wall posts and status updates.
We Hold Twitter Ransom For $100 Billion Dollars – 37signals founder Jason Fried probably had the post of the day today mocking Twitter’s $1 billion valuation on its latest rumored round of funding. The post, titled “PRESS RELEASE: 37SIGNALS VALUATION TOPS $100 BILLION AFTER BOLD VC INVESTMENT” is very funny. But it’s also disingenuous.
Dropbox Reaches 2 Million Users; Continues to Grow – Dropbox, the impressive file sharing service which makes it easy to sync your files across multiple computers and the web, has announced that it has reached two million registered users, just four months after reaching one million users. Of those, Dropbox has almost one million users that are active.
Video: Symantec Shows The Danger Of Shortened Twitter Links – While there is often a lot of talk about the downside of URL shorteners being that if they go down, they take your links with them, the much more obvious and real problem is that they very easily mask potentially bad sites. We’ve been seeing this more and more in both public tweets and DMs, but luckily so far most of those have just been worms meant to replicate themselves, rather than really bad viruses. But security software company Symantec released a video today to show some very bad links in action.
Place Pages: Google Launches Rival to Yelp – Just moments ago, Google announced that they are adding information on businesses, restaurants, points of interest, neighborhoods, and more on separate web pages within Google Maps. The project, Place Pages for Google Maps, replaces those expanded info bubbles that used to be part of Google Maps. Yelp had better watch out.
PostRank Combines Google Analytics With Social Media Stats – As conversations surrounding blog posts start to take in place other places (Twitter, Facebook, FriendFeed (FriendFeed), etc.) and people use tumble blogs like Tumblr (Tumblr) and Posterous (Posterous) to quickly comment and share helpful information, tracking that data and its correlation to overall traffic numbers can become really, really helpful.
Seven Easy Ways to Integrate Your Google Apps – Google Apps – Lifehacker – The information you keep in Google apps like Gmail, GCal, Reader, and Voice doesn't just live in one place. Check out a few easy but non-obvious ways to plug different Google apps together and share their data and features.
How To Measure The Value Of A Fan Or Follower In Social Media – It’s hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. These top two social media websites offer free advertising, an open customer service and communication platform and a demographics database all wrapped up in one, so knowing the value of fans and followers can be a big help when deciding how much time should be allotted to social media efforts. Here are some of the ways to measure how much Facebook and Twitter users are really worth.
Will Social Media Drive a Web Without Walls? – Search Engine Watch (SEW) – A key question that remains to be answered in the social media battle is the interconnectivity of all the pieces. Carmakers don't use the same supplier for all of their various parts; rather, they select a specialized manufacturer for each component (e.g., headlights, sun roof, seats). Similarly, social media providers can't be the best at every functionality (social network, social bookmarks, wikis, video sharing, photo sharing, etc.).
Getting more traffic than your competitors is what most companies are striving for online. Achieving this usually requires that you rank better than your online competitors – this requires that your website has more authority and that your content is better optimised.
Twitter Closing New Venture Round At $1 Billion Valuation – Fast growing startup Twitter will soon be joining a select group of startups with private venture round valuations of $1 billion, we’ve heard from multiple sources. CEO Evan Williams disclosed the round to employees at a recent all hands meeting.
Oneok Sues Twitter For Trademark Infringement [Update: Dropped] – Natural gas distributor Oneok Inc. has sued Twitter for trademark infringement. The lawsuit, filed on Tuesday in U.S. District Court in Tulsa, said that Twitter had allowed an anonymous user to use the user name ONEOK, a company’s trademark.
5 Easy Steps to Stay Safe (and Private!) on Facebook – Unbeknownst to most mainstream Facebook users, the social network actually offers a slew of privacy controls and security features which can help you batten down the hatches, so to speak. If used properly, you'll never have to worry about whether you should friend the boss and your mom. You can friend anyone you want while comfortable in the knowledge that not everyone gets to see everything you post.
HOW-TO: Write Effectively for Twitter & the Social Web – Social media itself has changed writing online – making it more informal and personal. In fact, when you’re writing online these days, you’re writing not only for your audience but also for search engines and social media sites. Add Twitter to the equation and the need to communicate with only 140 characters raises writing for the social web to a new art form.
Facebook Photo Tag Search: The Best Thing Since Sliced Bread – facebook_photosYesterday we wrote about Facebook prototypes, a new Facebook (Facebook) feature which lets you try out beta versions of new features. Click on “Applications” at the bottom left of your screen, then “Browse More Applications”, and then on “Prototypes”.
Joe Wilson’s Payments Provider Reports DDoS Attack – The Austin-based online payments startup Piryx reports that it was targeted in a DDoS (distributed denial of service) attack yesterday due to its hosting of a fundraising campaign for Joe Wilson – the politican who made headlines this week after shouting “You Lie!” during Obama’s health care reform speech.
Why Social RSS Could Be Huge – Phil Baumann talks about how using RSS socially could really bring about great results
Forget Gen Y: Gen X is Making Real Change – ReadWriteEnterprise – Sometimes even the best researchers forget that the answer you get depends entirely on who you ask. A new Forrester survey of 2,000 information workers has revealed that despite the hype, it's not Gen Y that's getting business to adopt collaborative technology. Gen X, those who are 30-43, are the ones leading the charge for social computing.
SEMPO Says Time To Get Serious About Mobile Search – SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies Committee, the report asks (and seeks to answer) several key questions
The most popular digital goods are virtual money, weapons and gifts | VentureBeat – People are paying real money for digital goods in all sorts of online applications ranging from Facebook apps to massively multiplayer online games. The No. 1 thing they buy is virtual money. Other top items include virtual weapons and gifts for social networking friends, according to a survey released today.
No, the Cloud is Not Killing Open Source – Andrea DiMaio from the Gartner Blog Network asks an interesting question in a post titled "Is Cloud Computing Killing Open Source in Government?," and InfoWorld weighs in on the issue as well. One might as well not limit the question to government usage. Is cloud computing killing open source in general? DiMaio notes that government officials in London and Washington D.C. are finding that primary drivers for open source adoption–including cost savings and vendor independence–are going away, while free, cloud applications proliferate and grab headlines.
Uh-Oh! DOJ Expands Review of Microsoft-Yahoo Search Deal – Google may already have a monopoly on search, but that doesn’t mean the proposed search deal between Microsoft and Yahoo will be automatically greenlighted by federal officials. The Justice Department has expanded its review of the partnership agreed to by the search laggards, Bloomberg is reporting. The DOJ is going to challenge the argument that you need to be bigger in order to compete. I couldn’t agree more. My view is that you need to be smarter and faster. Of course as both Microsoft and Yahoo’s history in search proves, they’ve been neither.
Be Careful When Evaluating Paid Search Tests – Interpreting test results for paid search campaigns can be surprisingly difficult. One reason for this is order latency. The fact today’s clicks don’t all generate orders today, but instead sales trickle in over time means that analyzing new launches and tests can be tricky. Two ways to address this complication are described below.
Problem: Successful tests can look bad initially because of order latency
Adobe Buys Business Catalyst / GoodBarry – Adobe will own the American part of the Australian company. Business Catalyst / GoodBarry provides tools that help web designers set up online businesses for their clients with minimal cost and effort and no programming skills required, combining website content management, e-commerce features, e-mail marketing, business analytics and basic CRM tools into one system.
Wikipedia Will Use Colors to Add Layers of Trust to its Articles – Wikipedia plans on signifying the level of their trustworthiness by adding layers of color. It’s easier to trust editors with a high number of entries and revisions than those who are new to the site, and now registered users will be able to easily discern between the two by looking at the color of the text’s background. This will most likely make Wikipedia more authoritative.
Why Don’t Teens Tweet? We Asked Over 10,000 of Them. – Over the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question. As it turns out, the question itself is flawed.
Make Post-Mortem Plans for Your Online Life – Email – Lifehacker – Email, Facebook messages, Twitter DMs—they will, as inbox guru Merlin Mann suggests, keep coming even after we're dead. TIME suggests you make a plan for your online accounts-especially if you don't want your inbox contents revealed.
reBlog by Eyebeam R&D – A reBlog facilitates the process of filtering and republishing relevant content from many RSS feeds. reBloggers subscribe to their favorite feeds, preview the content, and select their favorite posts. These posts are automatically published through their favorite blogging software. Thanks @nealwiser for pointing this out.
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