HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
This is the Link Report for October 31st through November 2nd:
Please feel free to post your thoughts in the comment section below
To see all of our links please visit our Delicious page at Scamville: The Social Gaming Ecosystem Of Hell – These games try to get people to pay cash for in game currency so they can level up faster and have a better overall experience.
Google’s Eric Schmidt on What the Web Will Look Like in 5 Years – Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is "the great challenge of the age," Schmidt said in an interview in front of thousands of CIOs and IT Directors at last week's Gartner Symposium/ITxpo Orlando 2009.
Video SEO Tips – Getting Started – Online Marketing Blog – If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and news into standard search results, marketers have the opportunity to achieve increased visibility by implementing video SEO principles.
This is the Link Report for September 30th through October 29th:
Please feel free to post your thoughts in the comment section below
To see all of our links please visit our Delicious page at Facebook Revamps its Privacy Policy – Earlier this year, Facebook was hammered for changes it made to its Terms of Service. The result was an uproar that eventually led to the Facebook Democracy, an initiative by Facebook to let users vote and comment on its governing documents.
Rand Fishkin: SEO, Mentors & What Pisses Him Off » aimClear Search Marketing Blog – Rand Fishkin is a singular personality and, to those in the SEO industry, needs little introduction. Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown his company SEOmoz to take its place amongst the most recognized brands in search.
iMedia Connection: How to be a good social media listener – At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? It's one thing to know what is being said about your brand on social networks. But it's quite another to draw actionable insights around which future campaigns and communications can be crafted.
Mobile And Social Platforms Want To Be The King Of Local Search – The study shows that the web generally, but in particular mobile and social network search, are increasingly factors fueling growth in the overall search market. This grew to 21.9 billion total US searches in June 2009, a year-on-year increase of 31%.
10 Small Business Social Media Marketing Tips – Begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.
How to Earn Respect in Social Media – Search Engine Watch (SEW) – Just because you sell a product or a service that is the top selling or highest rated in the industry doesn't mean people will listen to you when you arrive. Announcing your arrival doesn't gain you immediate respect. You won't suddenly have a band of followers once you strike up a conversation or answer a question or two on a topic.
Facebook’s ‘Reconnect’ Strategy is Brilliant – Recently, in addition to giving you suggestions to which friends you might add to your profile, Facebook also started enticing users to reconnect and engage less active users. The campaign has partly backfired, as some of the recommendations were dead people and ex-lovers, but I still think it’s brilliant, and a good sign that Facebook has a clear strategy laid out for the future.
Initially rolled out for select images only, the capability is now being rolled out for what seems to be the majority of images in Google image search. This is particularly useful when search terms include homonyms, we think; and we applaud Google for removing a major pain point in our searches for pics of Tesla the band as opposed to Tesla the scientist or Tesla the automotive brand.
BuddyPress.org – BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact.
Social Media for B2B – Search Engine Watch (SEW) – Many business-to-business (B2B) companies are struggling with what their social media strategy should be, or if they should even have one. Unfortunately, many executives incorrectly believe that social media isn't applicable for their B2B company. Rather, they think it's something reserved for business-to-consumer (B2C) companies.
Social Media and the Impact on Network Security | Search Engine Journal – There are many pros for social media. You can use social media to augment traditional public relations and communications strategies. You can build a profile and a brand and reach a wider audience. You are more engaging and can communicate directly with customers and the public. Your employees can provide value well beyond the 9 to 5 work hours. Social media has become necessary to fill the void as the media/newspapers have closed down or cut reporting staff recently. You can supplement existing partnership capabilities with tools such as podcasts, Twitter, LinkedIn and Facebook to accelerate the sharing of knowledge, increase teamwork and enhance communication between co-workers.
Google Preps To Turn On Chrome Extensions – Good news for those Firefox users who really want to switch to Chrome but fear living a day without extensions, that day is here. Or, at least, near. Google today announced that it was turning on extension support in Chrome by default in all the new developer builds (in Windows) from now on.
In other news, we got to see the Palm Pixi today. It’s not too bad (but, really, no Wi-Fi?) – You get the feeling that Palm had something to hide today. On the surface that makes no sense, considering it officially announced the Pixi, the company’s second webOS-based phone, this morning. (The company’s first webOS phone, the Pre, launched to much fanfare last June, owing to an almost Bill Goldberg winning streak-like level of hype.) But as you’re already aware, Apple had an announcement or two of its own today, including the inclusion of a digital camera on the iPod nano. It’s unfortunate, but Apple events are really the black holes of this industry: on Apple event days, no other tech news can escape out into the wild. That is to say, unless your company name is Apple, Inc., you’d be better served laying low for the day, and make any announcements later in the week.
Here’s a recap of what’s been happening: In late 2008, Google (Google), The Authors Guild, and the Association of American Publishers came to an agreement over Google Books, which lets you search and read millions of scanned manuscripts. The agreement settled copyright issues and gave publishers and authors a cut of the revenue Google generated. For a long time, we thought that was the end of the matter.
Google Proposes Micropayment System To Rescue Newspapers – Despite their frosty relationship, Google is proposing a micropayment system that could give the newspaper industry a way to charge for its online content. According to the Nieman Journalism Lab, the micropayment system will be based on Google Checkout and be available within a year “to both Google and non-Google properties.”
Google Says Domain Registrations Don’t Affect SEO, Or Do They? – Over at Search Engine Roundtable today, Barry Schwartz writes about the latest comments from Google about domain registration and its impact on SEO/search rankings. In this case, it’s Google employee John Mueller suggesting in a Google Webmaster Help forum thread that Google doesn’t look at the length of a domain registration.
5 Ways to Pimp Your FireFox Address Bar | Search Engine Journal – The address bar is where you see the full URL of the current page. This is the only bar in FireFox I always have in front of my eyes (I may have some of the bars hidden when I need more space but this one is always active).
Yahoo Launches New Contacts API | WebProNews – Yahoo has launched a new Contacts API, which uses OAuth. With the API, applications can allow users to read, write, and sync access to their Yahoo Address Book, which is one of the biggest address books on the web.
EduFire Raises $1.3 Million For Video Education Platform – EduFire, the startup that offers online video classes for a variety of subjects, has raised $1.3 million in Series A funding from Battery Ventures, with Google AdSense godfather Gokul Rajaram and Western Technology Investment participating.
The Top 20 VC Bloggers (September 2009) – When it comes to lists of top VCs, one of our favorites is the top VC bloggers. Larry Cheng, a partner at Fidelity Ventures, started keeping just such a list last May, based on how many subscribers each VC blogger has on Google Reader. This morning he updated his VC blogger leaderboard. The top 20 are below, all 100 are on his own blog, Thinking About Thinking (No. 71).
Smart.fm: How Well Do You Know Your Facebook Friends? – Smart.fm aims to act as a full-fledge learning platform, wherein users can access the site, say “I want to learn about this topic” and be presented with tools, quizzes and world lists that test memory retention and understanding. There is a social element too, and users can both add their own information to existing courses, and share their learning schedules, remix content and ask and offer help.
While the companies are not each others' biggest rivals, they are increasingly competing with each other.
This follows years of enjoying one of the coziest relationships in Silicon Valley — one that will now get more complicated as the companies compete in more areas.
10 Incredibly Cool DIY Projects – 2009 Backyard Genius Awards – Popular Mechanics – To create an incredibly cool car-crusher or oversize rocket or solar-pedal powered contraption that the world had no idea it needed takes brilliance, determination and a healthy dose of crazy. The winners of our Backyard Genius Awards have all those qualities, and we salute them for it.
Inline Validation in Web Forms – Okay we all agree validating forms is a must. Getting your forms to validate and heck even work sometimes is a real pain. Alistapart has agreat tutorial on how to do it inline.
Get Ready for HTML 5 – HTML5 is here if you like it or not. It will most likely revolutionize the Web.
EBay Is Said to Have a Deal to Sell Skype – NYTimes.com – EBay plans to announce on Tuesday a deal to sell its Skype Internet calling division to a group of private investors, according to two people briefed on the company’s plans.
The Mobile Payment Rivalry Heats Up – First there was the OS wars then the Browser Wars and then the Social Media platform wars. Now there's the micro payment wars.
Twitter’s Massive Growth Spawns Second Web Hosting Facility – Finally Twitter is starting to scale or are they? A new hosting facility will help with the load. But we can only wait to see if it will really help the Twitter infrastructure.
Ready for a Mobile (Advertising) Storm? – Website Magazine – Website Magazine – A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising. How much of an increase? According to the report, ad spend on the mobile Internet will reach $500 million globally in 2009 and rise to nearly $2 billion per year by 2014.
The plugin is extremely easy to add if you are using one of the latest versions of Wordpress. Simply download the zip file and upload it through your Wordpress administration panel. You can then choose your settings for the plugin under your Wordpress "Settings" section – either a text-only link or a small image and text link, and whether to add the link to every post.
Snow Leopard review – A very thorough review of Apple's new Snow Leopard OS at Engadet
EASTER EGG: Yelp Is the iPhone’s First Augmented Reality App – This makes your iPhone just that much more cooler and helpful. Augmented reality uses your iPhone’s camera, GPS, and compass to show virtual items in the real world. Put your camera in front of a restaurant and it will come up with info, or use it to find nearby Twitter users
Social Networks: Boomers Feel Left Out – Even though baby boomers make up more than one quarter of all US Internet users, and even though the majority of this group spends over five hour per week online, a new survey by Burst Media found that only 14% of boomers feel that the content on the Internet is focused on people their age.
5 Social Media Lessons Learned from Whole Foods – Whole Foods is into using Social Media. The best way to improve your own company's use of social media is to learn from others. Check out the case study on Mashable.
The Top Twitter Client Is Still the Web – Despite what many of us Twitter-holics think most people still use the Web interface for Twitter more than any other means of access. Why? I don't know.
How to Use Twitter in Your Web 2.0 Marketing Strategy – The economy has significantly changed customer and vendor behavior. Spending marketing dollars in the wrong place limits the information available to your prospective customers. Making sure you are connecting well with your customers is the ROI that will truly fuel your company's growth. Before you allocate your reduced marketing budget, make sure you are connecting with your prospective customers online. Here, Knowledge Center contributor Mary Van Zandt explains how to use online communities and social media sites such as Twitter to maximize your company's marketing strategy.
Low-Hanging Fruit for Content Promotion & Links – Search Engine Watch (SEW) – Are you frustrated that your remarkable content (a.k.a. link bait) isn't acquiring high-quality links? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links.
Palm’s Colligan Said to Reject Jobs’s Offer to Stop Recruiting – Bloomberg.com – Former Palm Inc. Chief Executive Officer Ed Colligan rejected a proposal from Apple Inc.’s Steve Jobs to refrain from hiring each other’s employees two years ago, calling it wrong and “likely illegal,” according to their communications.
You Don’t Need Bit.ly, Tr.im & Co.: Just Host Your Own URL Shortener – All the recent talk about the future of tr.im and giving up control over our links on Twitter to third parties made us look into alternative solutions for shortening our links over the last few weeks. While there aren't too many alternatives to using hosted services for short links, we did come across two self-hosted solutions that you can install on your own hosting account: z.ips.me and Shorty. Both have some pros and cons, but they do give you total control over your short links.
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