Posts Tagged ‘socialnetworking’

Link Report for September 30th through October 29th

Monday, November 2nd, 2009

The Link Report

This is the Link Report for September 30th through October 29th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Facebook Revamps its Privacy Policy – Earlier this year, Facebook was hammered for changes it made to its Terms of Service. The result was an uproar that eventually led to the Facebook Democracy, an initiative by Facebook to let users vote and comment on its governing documents.

  • Rand Fishkin: SEO, Mentors & What Pisses Him Off » aimClear Search Marketing Blog – Rand Fishkin is a singular personality and, to those in the SEO industry, needs little introduction. Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown his company SEOmoz to take its place amongst the most recognized brands in search.
  • iMedia Connection: How to be a good social media listener – At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? It's one thing to know what is being said about your brand on social networks. But it's quite another to draw actionable insights around which future campaigns and communications can be crafted.
  • Mobile And Social Platforms Want To Be The King Of Local Search – The study shows that the web generally, but in particular mobile and social network search, are increasingly factors fueling growth in the overall search market. This grew to 21.9 billion total US searches in June 2009, a year-on-year increase of 31%.
  • 10 Small Business Social Media Marketing Tips – Begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.
  • Why Branding Matters to Small Businesses – Search Engine Guide Blog – The power of branding and why branding is key to success.
  • How to Earn Respect in Social Media – Search Engine Watch (SEW) – Just because you sell a product or a service that is the top selling or highest rated in the industry doesn't mean people will listen to you when you arrive. Announcing your arrival doesn't gain you immediate respect. You won't suddenly have a band of followers once you strike up a conversation or answer a question or two on a topic.
  • Facebook’s ‘Reconnect’ Strategy is Brilliant – Recently, in addition to giving you suggestions to which friends you might add to your profile, Facebook also started enticing users to reconnect and engage less active users. The campaign has partly backfired, as some of the recommendations were dead people and ex-lovers, but I still think it’s brilliant, and a good sign that Facebook has a clear strategy laid out for the future.
  • Similar Images Search Graduates from Google Labs – Back in April, Google launched a new search feature in Labs that allowed users to find similar images.

    Initially rolled out for select images only, the capability is now being rolled out for what seems to be the majority of images in Google image search. This is particularly useful when search terms include homonyms, we think; and we applaud Google for removing a major pain point in our searches for pics of Tesla the band as opposed to Tesla the scientist or Tesla the automotive brand.

  • BuddyPress.org – BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact.
  • Link Report for September 29th through September 30th

    Wednesday, September 30th, 2009

    The Link Report

    This is the Link Report for September 29th through September 30th:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    • Twitter Blog: Soon to Launch: Lists – Lists are public by default (but can be made private) and the lists you've created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.
    • Copy Path Puts a File’s Location in Your Clipboard – Timesavers – Lifehacker – Free utility Copy Path adds a new entry to your right-click context menu that lets you quickly copy the full path to any file with two clicks of your mouse.
    • Tweetalarm Keeps an Eye on Twitter Keywords for You – Alerts – Lifehacker – If you're fond of using Google Alerts to keep an eye on web searches and wished there was an equivalent for Twitter, you're in luck. Tweetalarm tracks keywords and updates you via email.
    • New Malware Re-Writes Online Bank Statements to Cover Fraud | Threat Level | Wired.com – New malware being used by cybercrooks does more than let hackers loot a bank account; it hides evidence of a victim’s dwindling balance by rewriting online bank statements on the fly, according to a new report.
    • Geek to Live: Map your time – Downloads – Lifehacker – A great way to see what your spending your time on.
    • A Dozen Social Media Applications – Social media gets lots of attention these days. The NFL banned players from using Twitter. Bing integrated Twitter results into its search engine results pages (SERPs). When Michael Jackson died the site handled an estimated 5,000 tweets per minute and, proving Twitter's global reach, a state department official asked Twitter to postpone scheduled maintenance due to the critical role the site played in the recent Iran elections.
    • Software Polices Employees’ Twitter, Facebook, LinkedIn Posts by Wall Street & Technology – How to let traders, salespeople, customer service reps and investment bankers use social networking in a beneficial way (to attract customers, fix problems, share tips, collaborate, etc.) and be certain that confidential information about the firm will not be leaked, that no employee will ever post an inappropriate comment on a social network, and that no rule will ever be broken (for instance, FINRA's rule requiring customer communications to be monitored and archived) — is a challenge to compliance and risk managers on Wall Street.
    • Social Networking Entrepreneur Taking It To The ‘Next Level’ – Venture Capital Dispatch – WSJ – Steve Ressler, a former IT auditor with the Department of Homeland Security, spent a lot of time studying the world’s terrorist networks. He later developed a keen interest in different kinds of networks, and founded Young Government Leaders, Washington, D.C.’s premier professional organization for government employees. Ressler also started GovLoop, an online social network for government workers that numbers about 20,000 members.
    • BBC to relaunch websites with focus on social media | Media | guardian.co.uk – The BBC is planning a radical relaunch of its website to include more social media.
    • 3 New Facebook Strategies for Building Your Personal Brand – With over 300 million users, no one can deny the power of FacebookFacebookFacebook. In fact, 50% of users log in every single day and spend over 6 billion minutes on the platform. What are they doing on it? Depending on the intent of the user, they’re sharing personal stories and updates, staying connected to friends and colleagues, and even building businesses. Many people only use their profile to keep in touch with friends and family, and form a brick wall so no one else can come inside. This strategy won’t help your career, but if you choose, you can also leverage Facebook to build your personal brand.

    Link Report for September 28th through September 29th

    Tuesday, September 29th, 2009

    The Link Report

    This is the Link Report for September 28th through September 29th:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    • Google Wave Invites: How To Get Them – The web is buzzing with excitement and anticipation. In less than 24 hours, Google Wave will launch to 100,000 early adopters. The real-time communication platform has been making headlines ever since it was announced back in May as a result of its potentially game-changing features.
    • Create Your Own Building for the Biggest Monopoly Game Ever – Play Monopoly using Google Maps! Neato!
    • Dropbox Meets The iPhone; Access Files On The Go – Dropbox, the easy to use file access manager which syncs your files across all your computers and the web, has introduced an iPhone application to make it even easier to access your files anywhere in the world. After almost 7 weeks of waiting, Apple has finally approved the application. With this new iPhone app, users will get access to all their Dropbox documents, PDF’s, pictures, videos and much more. Dropbox also introduced offline viewing in the iPhone app, with “Favorites.” If you add a file to your ‘Favorites’, they’ll be accessible at any time. To do so, just hit the star at the bottom of any file, and it’ll be added. Otherwise, your files stay in the cloud.
    • Sean Parker Joins Yammer’s Board Of Directors – Sean Parker is no stranger to Internet success. He’s 28 years old and has already helped start four very well-known services on the web: Napster, Plaxo, Causes, and of course, Facebook. And now he’s taking his impressive resume to Yammer, where he is joining the enterprise microblogging service’s Board of Directors.
    • FCC’s Broadband Plan: A Need for (Actual) Speed – U.S. broadband policy must take into account real network speeds, which lag advertised speeds by at least 50 percent, according to the FCC task force charged with helping to develop a national broadband plan. But just how policy should address the differences between the two is far from clear.
    • Metered Broadband Is the Future: Verizon CTO – Verizon Chief Technology Officer Dick Lynch said today that in the coming years, wired broadband will likely be sold in packages based on the amount of data a person wants to consume, much like wireless broadband is sold today. In comments made to press at the 2009 Fiber to the Home Conference Expo in Houston, Lynch stressed that he wasn’t announcing a shift in pricing for Verizon, but that: “We’re going to have to consider pricing structures that allow us to sell packages of bytes, and at the end of the day the concept of a flat-rate infinitely expandable service is unachievable.”
    • STUDY: 80% of Twitter Users Are All About Me – Rutgers University Professors Mor Naaman and Jeffrey Boase set out to analyze the content and characteristics of social media activity. They dubbed communications systems like Facebook and Twitter, “social awareness streams,” and then took to examining user behavior.
    • SEOmoz | Design Trends: The Single Purpose Homepage – This post focuses on a design style that's both retro (it's been around a long time) and emerging (the popularity, at least to me, feels like it's on the rise) – the single-purpose homepage.
    • Twitter Tips to Help Brands Stay Authentic and Transparent – Online Marketing Blog – Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and transparent in all you do.
    • Five Search Marketing Tips For The Holidays – What is unique for holiday season 2009 are the specific strategies online retailers must take this year to reap the most sales possible. With lessons learned from last year’s bloated inventories and fire-sale prices, many retailers this year are restricting inventories and fine-tuning merchandising in an attempt to lure shoppers to purchase earlier and at higher prices. And, of course, the best way to get potential shoppers to your site is via search engine marketing. 82% of holiday shoppers polled by Google said they find search engines “extremely or very useful” in making their purchases.

    Link Report for September 16th through September 17th

    Wednesday, September 16th, 2009

    The Link Report

    This is the Link Report for September 16th through September 17th:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    Daily Link Report for September 15th

    Tuesday, September 15th, 2009

    The Link Report

    This is the Daily Link Report for September 15th

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    • Facebook COO’s advice: Just post quickly – Postcards – Facebook’s Sheryl Sandberg offered up some tips on how businesses can best use the social networking site during Fortune’s Most Powerful Women conference.
    • Mood Lighting and DIY Privacy Screens – Workspaces – Lifehacker – What do you do if you want some extra privacy in your office but you're not at liberty to go around tearing walls down and remodeling to fit your needs? Don your DIY hat and set to work.
    • Fast Food Chart Rounds Up the Unhealthiest Items at Popular Chains – Eating – Lifehacker – It's a given that fast food isn't the most nutritious way to sate your hunger, but as a helpful reminder, the gang over at web site Next Generation Food have charted the unhealthiest items from the most popular chains.
    • Windows 7 Transfers Your Wireless Settings Easily – windows 7 – Lifehacker – After discovering how easily WEP can be cracked and creating a long, secure WPA2 key, you've probably noticed it's a pain to get friends connected to your Wi-Fi network when they stop by. Windows 7 makes this process easy.
    • Facebook Crosses 300 Million Users. Oh Yeah, And They Just Went Cash Flow Positive. – 300 million is the obvious big news. But really, it was always just a matter of time before Facebook was going to hit the milestone. They hit 250 million back in July. Really, the much bigger news is the second item.
    • Breaking: Adobe To Acquire Omniture For Approximately $1.8 Billion – Adobe Systems has announced that it has entered into a definitive agreement with Omniture for the former to acquire the latter in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. The proposed offer represents a premium of 45% over Omniture’s average closing price for the last 30 trading days through yesterday’s close.
    • The US Government Is Going Google – It looks like The White House has copied a page from Google’sGoogleGoogle playbook and is now advocating that federal agencies move to the cloud. Google has long been a proponent of business in the cloud, most recently advocating their web-based Google Apps to enterprise prospects in the “Going Google” campaign.
    • Google Releases Chrome Version 3 – While the new stable release doesn’t introduce anything groundbreaking (unless you just love custom themes), it does provide some important tweaks. The biggest one focuses on Google’s (Google) #1 obsession: speed. This is Chrome’s (Chrome) bread and butter. The search company claims that the new browser is 25% faster at executing JavaScript than Chrome V2, among other speed fixes.
    • One in Five Tweets Are Free Brand Advertising – Research from Penn State found that a full twenty percent of tweets mention specific brand names or products. Out of half a million tweets examined during the study, one fifth were essentially free brand advertising.
    • Of course the Zune HD has been torn apart and photographed – It’s a tradition around these parts to photograph a dissected gadget. This time around it’s the new Zune HD which looks just as good on the inside as it does on the outside. Hit up anythingbutipod for the complete gallery of the teardown.

    Daily Link Report for September 10th

    Friday, September 11th, 2009

    The Link Report

    This is the Daily Link Report for September 10th

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    Link Report for August 30th through August 31st

    Monday, August 31st, 2009

    The Link Report

    This is the Link Report for August 30th through August 31st:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    • Be Careful When Evaluating Paid Search Tests – Interpreting test results for paid search campaigns can be surprisingly difficult. One reason for this is order latency. The fact today’s clicks don’t all generate orders today, but instead sales trickle in over time means that analyzing new launches and tests can be tricky. Two ways to address this complication are described below.

      Problem: Successful tests can look bad initially because of order latency

    • Turn Google Voice into a Growl-Friendly Windows App – Google Voice – Lifehacker – Get Google Voice as a windows popup app. Very handy!
    • Adobe Buys Business Catalyst / GoodBarry – Adobe will own the American part of the Australian company. Business Catalyst / GoodBarry provides tools that help web designers set up online businesses for their clients with minimal cost and effort and no programming skills required, combining website content management, e-commerce features, e-mail marketing, business analytics and basic CRM tools into one system.
    • Wikipedia Will Use Colors to Add Layers of Trust to its Articles – Wikipedia plans on signifying the level of their trustworthiness by adding layers of color. It’s easier to trust editors with a high number of entries and revisions than those who are new to the site, and now registered users will be able to easily discern between the two by looking at the color of the text’s background. This will most likely make Wikipedia more authoritative.
    • AJAX Search: Is Google Sweating Bing Or Just Feeling The Need For Speed? – Is it possible that Google sees a real threat in Bing? Possibly but they've been improving their search for a long time, well before the birth of Bing.
    • Google Voice Warms Up For iPhone, Cuts Off Calls After 15 Minutes – Google voice dropping calls on the iPhone after 15 odd minutes? Oops!
    • Why Don’t Teens Tweet? We Asked Over 10,000 of Them. – Over the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question. As it turns out, the question itself is flawed.

      Great analysis on how people and teens tweet

    Link Report for August 23rd through August 24th

    Monday, August 24th, 2009

    The Link Report

    This is the Link Report for August 23rd through August 24th:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    Daily Link Report for August 20th

    Thursday, August 20th, 2009

    The Link Report

    This is the Daily Link Report for August 20th

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    Link Report for August 13th through August 14th

    Friday, August 14th, 2009

    The Link Report

    This is the Link Report for August 13th through August 14th:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia


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