How to secure and manage your privacy settings  on the major social networks.

Special One Day Class

About The Class

We’ve all heard those stories of people’s “private” data and information on social media being shared with the public without their knowledge. This hour and a half class will address the various privacy settings on the major social networks to help students become confident about what they’re sharing and to whom they’re sharing on the Social Web. Students should bring a laptop with WiFi capabilities. This will be a hands-on workshop.

How To Register and Details

The class will be held on Wednesday, August 17^th at the Morgan Stanley Smith Barney Conference Room located at 4259 W. Swamp Road, Suite 400 – Doylestown, PA 18902 from 6pm to 7:30pm.

The cost is $20. Seats are Limited to 25 people so ACT FAST!

Register by going to http://gmwd.us/k5 (Skillshare) or scanning the QR Code with your phone.

Class Lead by Seth Goldstein of Goldstein Media LLC – Doylestown’s own Internet & Interactive Agency

For More Information Call Us At (215) 352-5216

Image Credit: flickr/cambodia4kidsorg

As a Philadelphia Social Media Marketing company, Goldstein Media helps companies of all sizes setup a blog. Many of our clients are new to online publishing and blogging is a daunting task.

Here are some of the tips we give our clients to help the get started writing on their blog.

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As a Philadelphia Social Media Marketing company, we at Goldstein Media have seen the growth of Social Media grow by leaps and bounds in the Philadelphia area over the past few years.

More companies are embracing sites such as Foursquare, Google Places, Facebook, Twitter, among others to get to reach out to current and potential clients.

Many of these companies are offering deals to those people who engage them on Social Media.

Whether is through a Facebook page or blog contest, a Foursquare check-in give-a-way or any number of different awards, people in Philadelphia, like in most other metropolitan areas are using Social Media to enhance their lives.

What Can My Company Do To Engage These People?

That answer is simpler than it looks — embrace Social Media. Use it to connect, communicate and interact with your client-base.

But I don’t have time to be playing on Twitter and other such services.

There is always time for marketing. It’s about balancing your time effectively.

But how?

This is where Goldstein Media can help. We work without clients to help them interact and connect more effectively with their clients. We show them how to fit Social Media into the day without having it take over your life and take away from something else important.

We use our philosophy of Cross-Pollination to help get our clients’ messages out and help make Social Media more doable.

Give us a call today (215) 352-5216 and we’ll show you how to get the most out of Social Media.

I’ve been doing a lot of thinking lately about Social Media and the importance of having a home base which is fully in your control and all your own.

Sites like Twitter, Facebook, Youtube and Linkedin are all great and have amazing value. They shouldn’t be ignored, but they also shouldn’t be the only place where you cultivate content and audience.

Your Website and blog should be your main spot for posting content and growing a following, a readership and a reputation as a thought leader.

The idea of having a home base is rather simple. You have no control over Social Media sites. They can take your profile and content down when ever they want. They own the platform and have all the control. If you first post on your blog and link to it from your Social Media outposts you remain in control of that content.

Darren Rowse of Problogger has a great video explaining how he uses Social Media. It is very similar to how I use it as well.

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Last night, I was honored to give a presentation to a group of 15 – 20 small business owners at the Mayfair branch of 3rd Federal Bank. It was a great crowd and I hope everyone got a lot out of it.

Thanks to Rose McMenamin, the vice president of business development for 3rd Federal, for inviting me.

Below is a copy of the flyer that was all over the 3rd Federal Branches.

I recently read a piece on Search Engine Land about how many companies are faced with a difficult choice this year… budget for Social Media work or concentrate on getting a mobile strategy up and running.

In this article, the author points out some very valuable information that I think is important to keep in mind.

The blurred line between social and mobile may be obvious in the case of mobile social networks like Foursquare and Gowalla, but the line applies to social networks with more reach as well.

Consider the following stats about mobile usage from networks that are likely part of your social budget, but may not have been accounted for in mobile:

• 50% of active users make mobile a regular part of their Twitter experience (Twitter CEO Dick Costolo)
• 200 million of Facebook’s 600 million subscribers access Facebook through their mobile device (Facebook CTO Bret Taylor)
• Mobile is Facebook’s top priority in 2011 (Bret Taylor)
• [Groupon has] seen significant growth in the last six months in terms of percentage of users who redeem from mobile. (Groupon VP/GM of Mobile, Mihir Shah)
• YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010. (YouTube)
• [Facebook mobile users] are more than twice as active as people who use Facebook just on a desktop computer (Bret Taylor)
• 30% of smartphone owners have accessed social networks via browser (comScore)
• Moms are active in mobile social: in terms of demographics, most mobile social network users are female, with the most active age group being 35-54 (Nielsen)

In other words, if you’re running a social media campaign in Facebook or Twitter, it’s very likely that your target is viewing it on a mobile device.

If your target is a Facebook user, it’s likely they’re engaging with your brand twice as much on a mobile device as they would be on a desktop computer.

If your business is doing a Groupon, it’s also likely that a growing number of your customers will never print out the Groupon, but redeem it at the local business with their smartphone.

If you consider yourself a video SEO or video marketer and are actively engaging your target audience in YouTube, your target audience is likely being engaged on their mobile device.

The author is totally correct. By concentrating on Social Media, you are indeed reaching a mobile market. Now this doesn’t mean that you can neglect getting your Website optimized for mobile, but it should help you decide where to put your money first.

Goldstein Media is a full service Web Design and Internet Marketing agency based in the suburbs of Philadelphia. If you have any questions about how we can help you develop both a mobile marketing strategy and a Social Media plan, please give us a call today at 215-352-5216.

Alright, this headline is a bit misleading. To be honest there no reason to stop you from using  Social Media for your business. A recent study conducted states that the number one reason why companies don’t engage on Social Media or fail to follow through is TIME and RESOURCES.

I totally understand that having the time to engage on the many channels of Social Media is tough, but if done right Social Media works. Just like almost any other method of advertising, Social Media takes time and effort to succeed. It’s not something that you can just sit back and let it take hold.

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So it’s old news. Mark Zuckerberg, the founder of Facebook, is Time Magazine’s Person of the Year.

Now most people won’t argue that Zuckerberg has been extremely influential in the world of technology and the Internet, but I would argue he’s made much more of an impact this year to everyone.

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Goldstein Media Founder and Creative Director Seth Goldstein was interviewed for and is the lead expert on a story by the Jewish Exponent on Social Media and how young adults are using it to connect.

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Facebook has more than 500 million users. That would be the 3rd largest country in the world if it was one. The network is a great place for businesses to interact with their customers, clients and target market. Yet knowing how to do it right isn’t as easy as it looks.
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