Once your site is completed and launched to the Web, the process of making it successful has only begun. Now that your site is online, you need to promote it. There are many different ways to promote your Website.
There are the traditional methods:
Put the Web address on your stationery, business cards, flyers, advertisements.
Put an advertisement in the local or regional Newspaper.
Put an ad in industry or general purpose magazines.
Develop a TV or Radio campaign to get the word out about your site.
These are all viable ideas and you should probably look into doing some if not all of them. However, there are also more innovative methods:
Optimize your site for the search engines and target keywords and phrases that your clientele use to find you online.
Build an online advertising campaign, including banner advertisements and pay-per-click advertising.
Build a blog and communicate with your clientele on a regular basis. Engagement online can be the key factor in the success of a company’s online presence.
Develop an online marketing plan, including social media (Facebook, Twitter, YouTube) and outreach to bloggers.
All of these methods will help get the word out about your new Website and will likely drive traffic to your site.
At Goldstein Media we employ the latest techniques and apply them to an overall strategy to promote your Website and your brand.
Call us today for a free consultation on how we can get you found online: (215) 352-5216
Apple Seizes 16 Domain Names From A Guy In One Fell Swoop – When you own domain names associated with the trademarks of a large company, more often than not, they’re going to file a complaint with the ICANN UDRP (Uniform Domain-Name Dispute-Resolution Policy). And more often than not, they’re going to win control of the name. Such was the case yesterday with 16 names related to Apple that one man happened to own.
Qualcomm Chip to Power Verizon iPhone [RUMOR] – Qualcomm’s CEO Paul Jacobs has openly expressed interest in inserting a Qualcomm chip into Apple’s popular iPhone. New rumors reported by TheStreet.com indicate that Qualcomm’s endeavors were successful: A Qualcomm chip will power a new version of the iPhone on Verizon in the summer.
DASH: Sony Reveals Pocket Internet Device – Sony has revealed details about their Internet device at the CES – Consumer Electronics Show in Las Vegas. Read on find out more.
Vimeo to Launch Support for 1080p – In case 720p wasn’t enough for your gorgeous, transcendent works of motion picture art, Vimeo will begin hosting 1080p videos by the end of this month.
The Rise of Digital Music & The Return of the Record – According to the report, sales were up 2.1 percent in 2009 from 2008, with consumers snagging 1.16 million digital tracks (an 8.3 percent increase from ‘08) and 76.4 million digital albums (a 16.1 percent bump). In fact, 40 percent of all music purchases in 2009 were digital.
Tweetdeck Infiltrates the News Room – Sky News — a 24-hour UK news site owned by News Corp. — is changing up their entire newsroom to focus more on Twitter.
Near Me Now: Google’s Mobile Homepage is Location Aware – Go to Google.com in your iPhone or Android browser and you’ll see a small new addition to the homepage: a tiny Near Me Now option below the search box. The new functionality turns your location into an automated search query and makes finding or learning about places in your immediate vicinity a no brainer.
Bra Color Facebook Status Updates Go Viral, But Why? – Facebook is quite the colorful place today. An odd meme — bra color status updates — has made its way around the network, but no one really knows how or why the what-color-is-your-bra meme took off.
Yahoo to Unload E-mail Provider Zimbra on VMWare – As Yahoo continues to refine and redefine itself, it’s been offloading and shuttering some services in an effort to slim down (RIP Geocities!). One of the divisions that’s been on the auction block since September is Zimbra, an open-source e-mail company Yahoo acquired in September 2007 for $350 million.
Eric Schmidt: The Baddest Man On Twitter – Stop what you’re doing right now (reading this) and go look at Google CEO Eric Schmidt’s latest Twitter profile picture. Now look closer. Yes, it appears he’s wearing a flak jacket, also known as a bullet-proof vest.
An Inside Look At A Twitter Style Guide: 140 Characters – We’ve all seen Twitter grow into the company that it is now, but what was it like when it first started — back when it was still called Odeo, and Twitter wasn’t in existence. As we know, Twitter was spun off from Evan William’s company Odeo, into what we know now as Twitter, the social networking service where you post short messages in 140 characters or less.
Nothing to celebrate on Public Domain Day 2010 in the US – What child has not sat starry-eyed around the fire, dreaming of the goodies to come on January 1—Public Domain Day? The thought of new books and movies and music coming out from copyright is enough to send sugarplums dancing through heads, unless you live in the US in 2010. In which case, you have nothing to celebrate, since nothing is entering the public domain this year.
Pearl Jam Gives A Song Away For A Tweet – Regular readers may know my affinity for Pearl Jam. The band, which released a new album, Backspacer, last year had a series of promotions with MySpace to promote the album. Now they’re turning to Twitter for some more.
4 Ways for Augmented Reality to Get Past the Hype – GigaOM – With 197 million augmented reality-capable smartphones set to be in the global market by 2012, up from nearly 91 million in 2010, the building blocks are falling into place for people to merge digital information with their view of the physical world. But while we’re just getting to the point that normal users can see the promise of augmented reality for themselves, there’s still a long way to go.
Former Time Warner CEO Apologizes for “Worst Deal of the Century” [VIDEO] – Now that Time Warner and AOL are officially dissolved, those behind the deal – originally valued at $164 billion – are speaking out. This morning, former Time Warner CEO Gerald Levin and AOL co-founder Steve Case discussed the deal on CNBC as we approach its tenth anniversary.
Las Vegas Courthouse Shooting: Audio Captured on YouTube [VIDEO] – A deadly shooting occurred in the lobby of a Las Vegas federal courthouse building. According to reports from CNN, the suspected gunman was shot and killed after opening fire on federal personnel. A citizen journalist got it all on tape.
News Corp. Unloads Rotten Tomatoes Onto Flixster – News Corp is unloading more of its digital assets. This time it’s the movie review site Rotten Tomatoes, which is being acquired by startup Flixster, which has the most popular movie app for the iPhone and other mobile devices. The purchase price was not disclosed, but it was at least in part a stock transaction. News Corp now owns a minority stake in Flixster, which has only raised a total of $7 million in venture capital.
Pinging In The New Year: Seesmic Acquires Ping.fm – Well that didn’t take long. Just four days in 2010 and we already have an acquisition. Social networking application Seesmic has acquired the social status updater Ping.fm.
Video: iPhone hacked to support the Magic Mouse – Those gifted gents over at the BTStack might just be too clever for their own good. First they blow our minds by sneaking Wiimote support onto the iPhone, and then tickle our productivity-loving souls by hacking in Bluetooth keyboard support. It’s a bit awkward to be typing away on a physical keyboard, only to have to reach over and poke the screen whenever you want to do something – wouldn’t it be nice to be able to use a mouse instead?
Vegas-bound! What to expect from CES – All of us at CrunchGear are prepping for the pain-fest we all know as the Consumer Electronics Show. For those not aware, every January, just after they’ve waddled away from the all-you-can-eat buffet called the Holidays, journalists, bloggers, and big box electronics buyers all head to Las Vegas for more of the same.
Worlds Collide: Twitter Has More Uptime Than Facebook – If one of Twitter’s New Year’s resolutions is to reduce sightings of the fail whale, it is off to a good start. Last week, the service was up a laudable 97.97 percent of the time, beating out even Facebook’s availability of 97.22 percent, according to benchmarks published by AlertSite. The only site in the benchmark with better uptime was YouTube, with 99.13 percent availability during the week. (MySpace and LinkedIn showed below average uptimes of 94.74 percent and 95.48 percent, respectively).
Kleiner-backed GOGII Releases textPlus for Android – Why pay for text messaging anymore when you can send texts for free? That’s the message GOGII is trying to send to users via its textPlus application, which has been wildly successful on the iPhone with over 3.2 million downloads.
These are my links for January 2nd through January 4th:
More Smartphone Users Now Use Their Phones to Shop Online – Smartphone users are becoming increasingly comfortable with using their phones to shop online. According to new data from Compete, about 37% of smartphone users have purchased something with their handset in the last 6 months. Among the most popular items that these users bought are music, books, DVDs, video games and movie tickets. At the same time, though, Compete also found that smartphone users are very likely to abandon shopping sites that haven't been optimized for mobile usage. Almost 8% of smartphone owners who tried to buy something from their phone were simply unable to do so.
Flixster Acquires Rotten Tomatoes – Flixster just announced that it has acquired Rotten Tomatoes, the popular movie review site, from IGN Entertainment. IGN is a division of Rupert Murdoch's News Corporation. Flixster is one of the world's most popular movie communities and currently features about 2.3 billion user ratings and reviews from its users. Rumors about this acquisition first surfaced in late December, when Kara Swisher first reported that a potential acquisition of Flixster by MySpace would hinge upon a merger of Rotten Tomatoes and Flixster.
Twitter’s Psychologist Strikes Again: Analyze Your Lists – Dan Zarrella has long impressed us with his discourses on the science of retweets, as well as his psychoanalytic apps that scan and parse Twitter streams – one for general analysis and one for dreams.
The 50 Most-Blogged Albums of 2009, Streaming Free: HypeMachine Zeitgeist Out Now – Hype Machine, the smart, long-running MP3 blog aggregator, has posted its annual collection of the most-blogged-about albums, songs and musical artists of the year. Once again, the project is a pleasure to consume and will unfold throughout the month of January. Top albums 50 through 41, Mumford and Sons through Monsters of Folk, are available now in full for streaming.
Rock & Roll Will Never Die? It Might on Facebook – The graying of the Facebook population seems to have continued according to new stats released today by iStrategyLabs. And while one might expect more of the site's now nearly 10 million users over the age of 55 to be Neil Young fans, his "Rock N' Roll Will Never Die" refrain seems to be falling through. The listing of the term "rock and roll" as an interest is down over 60% among Facebook users in the past year.
ComScore Ups the Ante in Mobile Analytics – ComScore, a leading Web statistics provider, has joined with Flurry Analytics to provide a more complete picture on the who, what, when, where and how of our use of mobile media. Founded just over a year ago, Flurry has grown immensely and this move will only serve to boost its popularity.
Watching TV Together in Different Time Zones – NYTimes.com – Simple technology, including video chatting services like Skype, is making it possible for far-flung friends to watch shows together, even if they can’t share the same bowl of popcorn.
Why Twitter Will Endure – NYTimes.com – In the pantheon of digital nomenclature — brands within a sector of the economy that grew so fast that all the sensible names were quickly taken — it would be hard to come up with a noun more trite than Twitter. It impugns itself, promising something slight and inconsequential, yet another way to make hours disappear and have nothing to show for it. And just in case the noun is not sufficiently indicting, the verb, “to tweet” is even more embarrassing.
At Foursquare Venues, The Mayor Eats For Free – Foursquare, the geo-location based check-in game, just announced its first venue that is combining badges and promotions. On Foursquare you get badges for checking into places. The person who checks into a place the most becomes the “Mayor.” You also get promotions from restaurants and bars nearby based on your location. Now those two elements are being tied together.
Twitter’s Most Influential Topics of 2009 – In 2009, influence emerged as a source of filtering and focus, especially when Twitter released its new “lists” feature to empower users to organize and follow custom streams by topic, personality, and themes.
ShopSavvy Barcode Reader for Android: Now With QR Code Support – When Google’s Android platform first launched in late October of 2008, ShopSavvy from Big in Japan was easily one of the most impressive apps available for the platform. Using the phone’s built-in camera, ShopSavvy scans barcodes of any product and then uses the data connection to search the Internet for the best price. It’s one of those really genius mobile app ideas, and it is no surprise that ShopSavvy was one of the winners of Google’s Android Developer Challenge in 2008.
Tweetup and Hashtag Make the List of Top 2009 Words – “Tweetup,” “hashtag,” “freemium,” “paywall,” “unfriend” and “tag cloud” all made the list, which was compiled by dictionary expert Susie Dent after poring over the two billion-word Oxford English Corpus database. One of the more “late to the party” terms included is “Slashdot effect,” which finally achieves its small measure of lexical legitimacy despite having already arguably had its heyday.
Zynga CEO Mark Pincus On Charlie Rose – Charlie Rose welcomed Zynga CEO Mark Pincus on his show last night for a 15 minute interview. Pincus says 60-70 million people a day are playing social games on Facebook and MySpace, and 1%-2% are willing to shell out actual cash to enhance gameplay. Mobile social gaming is still small, just 5 million – 6 million/ day, he says. But mobile is a fast growing platform.
Evernote Reaches Two Million Lifeloggers, Half Of Them Are On The iPhone – The idea of a life recorder that captures every moments of your life on video is still a bit of a tech fantasy, but an early version of the life recorder already exists. It is called Evernote, the popular iPhone (and now Android) app which lets you record your memories by snapping geo-tagged photos, making voice notes, or just text notes and making it easy to search through them. Evernote does not yet support video recording other than as an attachment (for premium subscribers), but when that becomes more practical it will.
Palm Pre and Palm Pixi Headed to Verizon? – The Palm Pre is headed to Verizon sometime in early 2010, but now BGR is reporting that the Palm Pixi will be coming to Verizon, too.
SEOmoz Decision Making Flowchart – SEOmoz caused a stir this week by publishing a “study” that allegedly showed NoFollow tags were still effective in sculpting the flow of PageRank.
This of course flies in the face of what Matt Cutts has said on the issue, and the data in the study doesn’t seem to actually be all that solid. But hey, why let that get in the way of a good link bait post, right?
Web Designer – Defining the internet through beautiful design » Blog Archive » What has blogging done for the quality of writing on the web? – IT IS IMPOSSIBLE to read much of the IT press these days without coming across an article about Twitter, how it’s going to save the world, and how it isn’t. I don’t want to add to that discussion here (except maybe I already have) but its soaring popularity got me thinking about how easy it is to get one’s voice heard on the web these days. Twitter is a special case – technically it’s micro-blogging – and it is typically used to provide short updates on what people are doing there and then. But it is a form of blogging, micro or not, and it is blogging in general I think I have a problem with. Wikipedia defines a blog as “A type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
10 Questions for Brian Williams – TIME – Brian Williams doesn't get Twitter. Calls it a time suck and a waste of time. He misses the point completely and it's really sad.
HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
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