Zynga CEO Mark Pincus On Charlie Rose – Charlie Rose welcomed Zynga CEO Mark Pincus on his show last night for a 15 minute interview. Pincus says 60-70 million people a day are playing social games on Facebook and MySpace, and 1%-2% are willing to shell out actual cash to enhance gameplay. Mobile social gaming is still small, just 5 million – 6 million/ day, he says. But mobile is a fast growing platform.
Evernote Reaches Two Million Lifeloggers, Half Of Them Are On The iPhone – The idea of a life recorder that captures every moments of your life on video is still a bit of a tech fantasy, but an early version of the life recorder already exists. It is called Evernote, the popular iPhone (and now Android) app which lets you record your memories by snapping geo-tagged photos, making voice notes, or just text notes and making it easy to search through them. Evernote does not yet support video recording other than as an attachment (for premium subscribers), but when that becomes more practical it will.
Palm Pre and Palm Pixi Headed to Verizon? – The Palm Pre is headed to Verizon sometime in early 2010, but now BGR is reporting that the Palm Pixi will be coming to Verizon, too.
SEOmoz Decision Making Flowchart – SEOmoz caused a stir this week by publishing a “study” that allegedly showed NoFollow tags were still effective in sculpting the flow of PageRank.
This of course flies in the face of what Matt Cutts has said on the issue, and the data in the study doesn’t seem to actually be all that solid. But hey, why let that get in the way of a good link bait post, right?
Web Designer – Defining the internet through beautiful design » Blog Archive » What has blogging done for the quality of writing on the web? – IT IS IMPOSSIBLE to read much of the IT press these days without coming across an article about Twitter, how it’s going to save the world, and how it isn’t. I don’t want to add to that discussion here (except maybe I already have) but its soaring popularity got me thinking about how easy it is to get one’s voice heard on the web these days. Twitter is a special case – technically it’s micro-blogging – and it is typically used to provide short updates on what people are doing there and then. But it is a form of blogging, micro or not, and it is blogging in general I think I have a problem with. Wikipedia defines a blog as “A type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
10 Questions for Brian Williams – TIME – Brian Williams doesn't get Twitter. Calls it a time suck and a waste of time. He misses the point completely and it's really sad.
This is the Link Report for September 30th through October 29th:
Please feel free to post your thoughts in the comment section below
To see all of our links please visit our Delicious page at Facebook Revamps its Privacy Policy – Earlier this year, Facebook was hammered for changes it made to its Terms of Service. The result was an uproar that eventually led to the Facebook Democracy, an initiative by Facebook to let users vote and comment on its governing documents.
Rand Fishkin: SEO, Mentors & What Pisses Him Off » aimClear Search Marketing Blog – Rand Fishkin is a singular personality and, to those in the SEO industry, needs little introduction. Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown his company SEOmoz to take its place amongst the most recognized brands in search.
iMedia Connection: How to be a good social media listener – At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? It's one thing to know what is being said about your brand on social networks. But it's quite another to draw actionable insights around which future campaigns and communications can be crafted.
Mobile And Social Platforms Want To Be The King Of Local Search – The study shows that the web generally, but in particular mobile and social network search, are increasingly factors fueling growth in the overall search market. This grew to 21.9 billion total US searches in June 2009, a year-on-year increase of 31%.
10 Small Business Social Media Marketing Tips – Begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.
How to Earn Respect in Social Media – Search Engine Watch (SEW) – Just because you sell a product or a service that is the top selling or highest rated in the industry doesn't mean people will listen to you when you arrive. Announcing your arrival doesn't gain you immediate respect. You won't suddenly have a band of followers once you strike up a conversation or answer a question or two on a topic.
Facebook’s ‘Reconnect’ Strategy is Brilliant – Recently, in addition to giving you suggestions to which friends you might add to your profile, Facebook also started enticing users to reconnect and engage less active users. The campaign has partly backfired, as some of the recommendations were dead people and ex-lovers, but I still think it’s brilliant, and a good sign that Facebook has a clear strategy laid out for the future.
Initially rolled out for select images only, the capability is now being rolled out for what seems to be the majority of images in Google image search. This is particularly useful when search terms include homonyms, we think; and we applaud Google for removing a major pain point in our searches for pics of Tesla the band as opposed to Tesla the scientist or Tesla the automotive brand.
BuddyPress.org – BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact.
Is Microsoft’s DRM Patent for P2P Networks Too Late, or Ahead of Its Time? – If Microsoft’s freshly granted patent for a digital rights management system sounds like a 2003 idea coming to fruition in 2009, that’s because it is — the patent that was granted yesterday was filed six years ago. The newly codified bit of intellectual property is a DRM system that’s distributed over peer-to-peer networks, decentralizing a processing mechanism that traditionally resides on a central server. The entertainment industry has used DRM to prevent unauthorized duplication of copyrighted material, but it’s been largely abandoned by the music business in response to customer demand for unprotected files.
Twitter Gets an Unofficial App Store [INVITES] – One of Twitter’s fundamental strengths is its third-party ecosystem. From sending tweets, tracking stats or sharing media, there are web apps, desktop clients, mobile apps and services that add value to the microblogging juggernaut.
Google Wave Team Gives Up on Internet Explorer | Smarterware – After “countless hours” of work, the Google Wave team has thrown up their hands and decided not to make Wave work in Internet Explorer natively. Instead, they released Google Chrome Frame, an IE add-on that puts Chrome’s backend inside Internet Explorer. Next week another batch of Google Wave invitations will go out, and IE users will have to install Chrome Frame or switch to Firefox or Safari to try Wave. (The screenshot is the prompt IE users will get when they try to log into Wave.)
Why Your Company Needs Social Media | Search Engine Journal – There are case studies abound of how big brands such as Zappos, Jet Blue, Comcast, etc. have put social media into action and the success that they’ve had with it. Can small businesses be just as successful using social media? Absolutely! There are many advantages of using social media during the sales process for customer service, sales prospecting and customer retention for small businesses.
Google Says, Referrer Spam Does Not Hurt Your Google Rankings – Referrer spam is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referrer url that points to the site the spammer wishes to advertise. Sites that publicize their access logs, including referrer statistics, will then end up linking to the spammer's site, which will in turn be indexed by the search engines as they crawl the access logs.
This benefits the spammer because of the free link, and also gives the spammer's site improved search engine placement due to link-counting algorithms that search engines use.
Apple: New Nano Not Banned By Health Club Chain – Tech Trader Daily – Barrons.com – The hot button topic of the day among Apple (AAPL) obsessives was the theory that the new video-camera equipped iPod Nano might be banned in health clubs. That would not be good news, given the number of people that buy iPods specifically to listen to music while working out.
Getting more traffic than your competitors is what most companies are striving for online. Achieving this usually requires that you rank better than your online competitors – this requires that your website has more authority and that your content is better optimised.
Twitter Closing New Venture Round At $1 Billion Valuation – Fast growing startup Twitter will soon be joining a select group of startups with private venture round valuations of $1 billion, we’ve heard from multiple sources. CEO Evan Williams disclosed the round to employees at a recent all hands meeting.
Oneok Sues Twitter For Trademark Infringement [Update: Dropped] – Natural gas distributor Oneok Inc. has sued Twitter for trademark infringement. The lawsuit, filed on Tuesday in U.S. District Court in Tulsa, said that Twitter had allowed an anonymous user to use the user name ONEOK, a company’s trademark.
5 Easy Steps to Stay Safe (and Private!) on Facebook – Unbeknownst to most mainstream Facebook users, the social network actually offers a slew of privacy controls and security features which can help you batten down the hatches, so to speak. If used properly, you'll never have to worry about whether you should friend the boss and your mom. You can friend anyone you want while comfortable in the knowledge that not everyone gets to see everything you post.
HOW-TO: Write Effectively for Twitter & the Social Web – Social media itself has changed writing online – making it more informal and personal. In fact, when you’re writing online these days, you’re writing not only for your audience but also for search engines and social media sites. Add Twitter to the equation and the need to communicate with only 140 characters raises writing for the social web to a new art form.
Facebook Photo Tag Search: The Best Thing Since Sliced Bread – facebook_photosYesterday we wrote about Facebook prototypes, a new Facebook (Facebook) feature which lets you try out beta versions of new features. Click on “Applications” at the bottom left of your screen, then “Browse More Applications”, and then on “Prototypes”.
Redesigning Your Web Site? Don’t Neglect SEO – Search Engine Watch (SEW) – Usability and SEO go hand-in-hand. Search engines want to rank Web sites that provide a quality user experience for the searcher. How that's defined can be somewhat subjective (every Web site is unique and its target audience will also be unique).
SEOmoz | Google Quietly Pushing More Links + Data in Snippets – The last 3 months have heralded a bevy of new tests and features from Google's search results, and it's worth taking a review of the most frequent of these and examining what it potentially holds for optimization of the future.
ReadTwit: All the Links From Your Twitter Stream in A Filtered RSS Feed – ReadWriteStart – In these hard times, it takes something pretty nifty to get us to write about a Twitter app; our eyebrows rose an inch or two when we were told about ReadTwit, an RSS application that makes Twitter smaller, faster, and better for those who need to find and consume interesting links.
Personal Relationship Manager Gist Launches to Public – Gist is not a system for the casual email user whose main communications involve sending email forwards to friends and pictures of the kids to mom and dad. Instead, Gist is designed to help the professional email user who often opens up their inbox only to feel like it's helplessly out of control. How do you know what the most important communications are? How can you stay up on what your email contacts are doing? Gist aims to solve these problems.
New Facebook Application Creating Massive Volumes Of Photo Spam – The photo tagging phenomenon has officially jumped the shark on Facebook with the All my Friends! application which lets you instantly tag your friends in pre-made images. It’s not exactly a new concept but for some reason this iteration of the application has been extremely successful having attracted over 5 million users so far and growing daily.
Make Google Search Real-Time With This URL Hack – Google web search results can be limited by timeframe using the "search options" link on every page, but one startup company CEO discovered today that searches can also be limited to results indexed minutes or seconds ago by making a simple change to the search results page URL.
Ask.com Powers Breast Cancer Cause-Search Campaign – According to Ask.com spokesperson Nicholas Graham, while companies are expected to help community organizations, it's not unheard of for these cause-related partnerships to also benefit the companies. After donating $25,000 to Autism Speaks through a targeted awareness campaign, 80,000 visitors changed their Ask home pages to Autism Speaks-related skins and 63% of campaign visitors became permanent users. Despite the fact that the promotion lasted only a few days, Ask saw a 10% increase over other holiday and non-cause related skinning promotions. In anticipation of October and Breast Cancer Awareness Month, Ask is building upon its community successes and teaming up with Susan G. Komen for the Cure in "Search for the Cure".
Rand Fishkin over at SEOMoz, posted the latest Whiteboard Friday today and made a very great point about Long Tail keywords. He states that many SEO experts and companies ignore the long tail keywords in favor of the more competitive and broader keywords. Rand says that this isn’t the right approach and that targeting the Long Tail keywords in the long run will actually benefit your site and business much more in the search engine rankings than going after the more competitive terms. Now you shouldn’t stop targeting the broader keywords, just look beyond them and look at the whole picture.
You do all kinds of keyword research trying to find the highest-volume terms around your niche. You work and work to move one place at a time up the rankings for those competitive terms, and you still don’t see the traffic increase you’re hoping for. Why?
You’re ignoring the long tail! All of those strange and unique searches people do when looking for your specific products or content! While each of these terms may only have 1-10 searches per month, add them all together and they could represent up to 75% of your search traffic. Watch this video and learn why the long tail deserves your attention and can make a huge impact in your traffic.
What Women Want from Social Sites – eMarketer – Unsurprisingly, Facebook was the most popular social network among these users, with 83% belonging to the site. Nearly three-quarters (73%) were members of LinkedIn and 55% were on Twitter, while just 41% belonged to MySpace. Almost one-half of respondents (48%) reported belonging to four or more social networks—the most common response.
Professional networking and staying up-to-date with friends were the most compelling reasons to visit social networks, according to the respondents. Substantial majorities also considered researching products and services (79%) and finding deals and discounts (64%) important.
Google News Now Recrawling & Reindexing Stories For Updates – A Google News Help thread has confirmed reports from Google's Inbal that Google News now reindexes and crawls news sources for the latest version if those updates are posted within a "short period of time." So if you make a mistake in your publication, you now have a short window of opportunity to update the article, in order to make sure Google News updates your mistake in their index.
Facebook Sued for Privacy Breach – US News Briefs | Newser – A group of Facebook users has sued the social networking company for violating consumer privacy laws by harvesting personal information for commercial purposes and failing to compensate clients, reports CNET.
10 valuable Twitter utilities for business users | Between the Lines | ZDNet.com – One of the biggest reasons for Twitter’s growth and success is that the Twitter team allowed the service to be morphed and re-shaped by the user-base from the very beginning. We saw it happen in the way that the Twitter community instituted replies, retweets, and #hashtags.
Twitter vs. Facebook: Who Will Win in Real-time Search? – For the last year, Twitter has had no major rival in real-time search. But last week, that all changed when Facebook launched its real-time search engine. Not only can it search status updates, but it also tracks photos, notes, videos, and more. Can Facebook, with its larger userbase and recent talent acquisition, make Twitter Search irrelevant? Or does Twitter’s open platform and first-mover advantage give it the edge?
HOW TO: See Twitter Like Someone Else – Ever wanted to see Twitter the way someone else does, with all the Tweets from the people they follow? Now you can.
New Privacy Lawsuit Throws The Kitchen Sink At Facebook – So what are the Plantiffs accusing Facebook of? The suit alleges that that Facebook is at its core a “data mining company.. [that] seeks to open and/or disseminate private information to third parties for commercial purposes and economic benefit” and that “Facebook has created a business model and apparatus designed to harvest as much personal and private information as possible in easiest, quickest, and most innocuous-looking manner possible.” Cue the ominous music. It gets better.
SEO powerhouse Rand Fishkin of SEOmoz talked with Lindsay Walker of Canada’s Web Shop about Bing and how SEO people can start utilize the new Microsoft property increase their brand visibility and rank.
Check out the video below. I’d like to hear what you think of Bing. Post you comments below.
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Rand Fishkin over at SEOMoz, posted the latest Whiteboard Friday today and made a very great point about Long Tail keywords. He states that many SEO experts and companies ignore the long tail keywords in favor of the more competitive and broader keywords. Rand says that this isn’t the right approach and that targeting the Long Tail keywords in the long run will actually benefit your site and business much more in the search engine rankings than going after the more competitive terms. Now you shouldn’t stop targeting the broader keywords, just look beyond them and look at the whole picture.
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