Protect Your Company’s Collaborative Spaces – You need to be prepared to lock out former workers from your online network once they leave. Good article from the people at GIGAOM
United Way hopes to net new donors via social media – When one of United Way’s 500 cause members on Facebook asked her friends to donate money to the charitable organization in lieu of buying her birthday gifts, officials at the Greater Dayton agency were not only pleasantly surprised but excited about the possibilities for future fundraising.
Obama’s Facebook advice: Making a prez: The Swamp – "Let me give you some very practical tips,'' the president told the high schooler. "First of all, I want everybody here to be careful about what you post on Facebook.
Security Threat: WordPress Under Attack – To prevent this attack, if you have not done so already, update your WordPress install immediately to the latest version. Change all your passwords to a strong password (cough), including WordPress blog access for all users, database, FTP, control panels, etc. These are all highly recommended procedures.
WordPress › Blog » How to Keep WordPress Secure – Right now there is a worm making its way around old, unpatched versions of WordPress. This particular worm, like many before it, is clever: it registers a user, uses a security bug (fixed earlier in the year) to allow evaluated code to be executed through the permalink structure, makes itself an admin, then uses JavaScript to hide itself when you look at users page, attempts to clean up after itself, then goes quiet so you never notice while it inserts hidden spam and malware into your old posts.
Improve Keyword Conversion Rates with Google Analytics – When you check all of your carefully selected and researched keywords, the results put a smile on your face because they are in the top spots in each of the search engines. You then look at your site traffic numbers for these keywords, and they are higher than ever. Then you scratch your head and ask, “Why are conversions so low?” Take a breath: the answer can be found in your Google Analytics data.
Bit.ly Launches J.mp to Save You Two Characters – Need to save two characters in a tweet? You could rework your wording a bit (change “people” to “ppl” or “for” to “4” for example), or, if your tweet includes a link, you could turn to a shorter URL.
Bit.ly, Twitter’s default shortener, is already plenty short, but if you want the same experience in two less characters, you can now use j.mp, which appears to simply be bit.ly rebranded with a new URL.
Bad Neighborhood – Link Exchange Tool – Text links are an important factor in today's search engine optimization, and exchanging links with other websites is a good way to get them. However, doing a link exchange with a website that is penalized can have some detrimental results.
Is Google Using A Privacy Double Standard? – On one hand Google doesn't abuse your data and personal information, other hand if the government and legal system comes knocking your information might not be safe from their eyes.
Be Careful When Evaluating Paid Search Tests – Interpreting test results for paid search campaigns can be surprisingly difficult. One reason for this is order latency. The fact today’s clicks don’t all generate orders today, but instead sales trickle in over time means that analyzing new launches and tests can be tricky. Two ways to address this complication are described below.
Problem: Successful tests can look bad initially because of order latency
Adobe Buys Business Catalyst / GoodBarry – Adobe will own the American part of the Australian company. Business Catalyst / GoodBarry provides tools that help web designers set up online businesses for their clients with minimal cost and effort and no programming skills required, combining website content management, e-commerce features, e-mail marketing, business analytics and basic CRM tools into one system.
Wikipedia Will Use Colors to Add Layers of Trust to its Articles – Wikipedia plans on signifying the level of their trustworthiness by adding layers of color. It’s easier to trust editors with a high number of entries and revisions than those who are new to the site, and now registered users will be able to easily discern between the two by looking at the color of the text’s background. This will most likely make Wikipedia more authoritative.
Why Don’t Teens Tweet? We Asked Over 10,000 of Them. – Over the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question. As it turns out, the question itself is flawed.
Facebook to Introduce Charity Gifts – Last week, we reported that Facebook was opening up its virtual gift shop to third-party developers and also introducing physical gifts, for example, being able to send someone a dozen roses using Facebook credits.
Do You Know Who’s on Twitter? – eMarketer – More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29.
Google Now Identifying Businesses in Street View | WebProNews – Google has now made it easier to view businesses in Street View on Google Maps. When a user conducts a local search, the bubble that pops up on business results will show a Street View link.
Matt Cutts, the head of Google’s webspam team, gave a talk at Wordcamp San Francisco this past May (5/30/09). He points out the do’s and don’ts for keeping a blog.
My Favorite Link Building Lie – While it is pointless to seek links (via email or any other method) for crappy content from other sites with equally crappy content, link building via email does in fact work perfectly – but only under one perfectly obvious and sadly overlooked circumstance: when the link seeker represents meritorious content and the link granter is looking for that type of meritorious content to link to. It’s so painfully obvious to me, that I fight the urge to laugh out loud when I read quotes like the one above.
Amazon Adds A Virtual Private Cloud – ReadWriteEnterprise – Amazon has created a hybrid cloud that can work securely for the enterprise, balancing the need for encryption with the low cost and scaling power that the cloud provides.
The Twitter Exploit That Could Have Stolen Your Info and Much, Much More – Found by David Naylor, the vulnerability exploits an issue with a recently added an HTML tag to all of their links (rel=nofollow, which tells GoogleGoogleGoogle that links on Twitter shouldn’t count in its algorithm). The result is that David was able to change the links in such a way that it generates a huge cross-site scripting vulnerability.
Over 80% of Americans Use Social Media Monthly – The demographic data follows the trend we see overall—younger people are more heavily involved, but over-35s and over-55s are becoming more and more active in social networking. While 10% or less of online adults aged 18-34 are “socially inactive,” the older age ranges are showing high growth. Among adults 35-54, participation grew 60% over last year:
Top 5 Current Email Scams You Should Know About – There are numerous ways to be scammed nowadays. Pyramid schemes, ‘too good to be true’ investments and of course the good old internet. There are literally millions of websites that will gladly take your money, personal info, bank details and a host of other things from you and then skedaddle.
Fanbase Launches Wikipedia-Style Directory Of All Things Sports – Billed as the web’s “largest almanac of pro and college athletes, built entirely by fans”, Fanbase is today launching its directory of all things sports to the world after 18 months of work and a few months of public beta. Backed by $5 million in venture capital from Benchmark, Fanbase’s aim is to mobilize and unite fans around pages of any athlete or sports team at any level.
10 Best Ways to Backup Data – by Digital Trends 2009 08/23 – Most computer users recognize the importance of backing up key files on a regular basis — be it documents, music, irreplaceable photos and camcorder footage — but not everyone is aware of how to go about doing it, and which products are needed to pull it off. Here we look at a handful of top-rated backup solutions to help you make a suitable choice based on your needs and budget.
FastStone Image Viewer, Screen Capture, Photo Resizer … – An image converter / resizer intended to enable users especially digital camera owners to convert, rename, resize, crop, rotate, change color depth, add text and watermark to images in a quick and easy BATCH mode.
Make Post-Mortem Plans for Your Online Life – Email – Lifehacker – Email, Facebook messages, Twitter DMs—they will, as inbox guru Merlin Mann suggests, keep coming even after we're dead. TIME suggests you make a plan for your online accounts-especially if you don't want your inbox contents revealed.
reBlog by Eyebeam R&D – A reBlog facilitates the process of filtering and republishing relevant content from many RSS feeds. reBloggers subscribe to their favorite feeds, preview the content, and select their favorite posts. These posts are automatically published through their favorite blogging software. Thanks @nealwiser for pointing this out.
What Women Want from Social Sites – eMarketer – Unsurprisingly, Facebook was the most popular social network among these users, with 83% belonging to the site. Nearly three-quarters (73%) were members of LinkedIn and 55% were on Twitter, while just 41% belonged to MySpace. Almost one-half of respondents (48%) reported belonging to four or more social networks—the most common response.
Professional networking and staying up-to-date with friends were the most compelling reasons to visit social networks, according to the respondents. Substantial majorities also considered researching products and services (79%) and finding deals and discounts (64%) important.
Google News Now Recrawling & Reindexing Stories For Updates – A Google News Help thread has confirmed reports from Google's Inbal that Google News now reindexes and crawls news sources for the latest version if those updates are posted within a "short period of time." So if you make a mistake in your publication, you now have a short window of opportunity to update the article, in order to make sure Google News updates your mistake in their index.
Facebook Sued for Privacy Breach – US News Briefs | Newser – A group of Facebook users has sued the social networking company for violating consumer privacy laws by harvesting personal information for commercial purposes and failing to compensate clients, reports CNET.
10 valuable Twitter utilities for business users | Between the Lines | ZDNet.com – One of the biggest reasons for Twitter’s growth and success is that the Twitter team allowed the service to be morphed and re-shaped by the user-base from the very beginning. We saw it happen in the way that the Twitter community instituted replies, retweets, and #hashtags.
Twitter vs. Facebook: Who Will Win in Real-time Search? – For the last year, Twitter has had no major rival in real-time search. But last week, that all changed when Facebook launched its real-time search engine. Not only can it search status updates, but it also tracks photos, notes, videos, and more. Can Facebook, with its larger userbase and recent talent acquisition, make Twitter Search irrelevant? Or does Twitter’s open platform and first-mover advantage give it the edge?
HOW TO: See Twitter Like Someone Else – Ever wanted to see Twitter the way someone else does, with all the Tweets from the people they follow? Now you can.
New Privacy Lawsuit Throws The Kitchen Sink At Facebook – So what are the Plantiffs accusing Facebook of? The suit alleges that that Facebook is at its core a “data mining company.. [that] seeks to open and/or disseminate private information to third parties for commercial purposes and economic benefit” and that “Facebook has created a business model and apparatus designed to harvest as much personal and private information as possible in easiest, quickest, and most innocuous-looking manner possible.” Cue the ominous music. It gets better.
The Proper Way to Pitch on Twitter – There is a right way to pitch people on Twitter and there is a wrong way. As with regular life you need to do the right way and avoid the wrong way.
Three Ways To Optimize Business For Local Search Via Online Newspapers – Local search marketing experts have long recommended that businesses improve their online presence by optimizing profiles in online yellow pages (IYPs) and local search engines. After accomplishing that, there still remains a lot of small, local “constellations” of geographically-oriented sites where companies should seek to maximize their presence as the next stage in their local SEO. Newspaper sites are pretty much at the top of the list following IYPs, so here are three ways that one can engage with them and optimize for search.
David Beckham may have Swine Flu – Doctors are keeping a close eye on David Beckham this weekend as concerns grow that the soccer star may have been exposed to Swine Flu.
Create online business card – card.ly » Home – Make your "tiny" portfolio online in which you'll be able to integrate your networks (Facebook, Twitter, YouTube, etc.), a little about you and how to contact you. Choose between many nice skins and features.
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Matt Cutts, the head of Google’s webspam team, gave a talk at Wordcamp San Francisco this past May (5/30/09). He points out the do’s and don’ts for keeping a blog.
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