These are my links for January 8th:

• Apple Seizes 16 Domain Names From A Guy In One Fell Swoop – When you own domain names associated with the trademarks of a large company, more often than not, they’re going to file a complaint with the ICANN UDRP (Uniform Domain-Name Dispute-Resolution Policy). And more often than not, they’re going to win control of the name. Such was the case yesterday with 16 names related to Apple that one man happened to own.
• Pioneer to Bring Pandora to Your Car Radio … For $1,200 – Pandora and Pioneer — manufacturer of car audio systems — are partnering to bring Internet radio to your car.
• Qualcomm Chip to Power Verizon iPhone [RUMOR] – Qualcomm’s CEO Paul Jacobs has openly expressed interest in inserting a Qualcomm chip into Apple’s popular iPhone. New rumors reported by TheStreet.com indicate that Qualcomm’s endeavors were successful: A Qualcomm chip will power a new version of the iPhone on Verizon in the summer.
• DASH: Sony Reveals Pocket Internet Device – Sony has revealed details about their Internet device at the CES – Consumer Electronics Show in Las Vegas. Read on find out more.
• Vimeo to Launch Support for 1080p – In case 720p wasn’t enough for your gorgeous, transcendent works of motion picture art, Vimeo will begin hosting 1080p videos by the end of this month.
• The Rise of Digital Music & The Return of the Record – According to the report, sales were up 2.1 percent in 2009 from 2008, with consumers snagging 1.16 million digital tracks (an 8.3 percent increase from ‘08) and 76.4 million digital albums (a 16.1 percent bump). In fact, 40 percent of all music purchases in 2009 were digital.
• Tweetdeck Infiltrates the News Room – Sky News — a 24-hour UK news site owned by News Corp. — is changing up their entire newsroom to focus more on Twitter.
• Boxee Beta Goes Public and Boxee Box Specs Revealed – Today on the company blog, Boxee revealed the specs for the Boxee Box and announced that the Boxee Beta is now officially open to the public.
• Near Me Now: Google’s Mobile Homepage is Location Aware – Go to Google.com in your iPhone or Android browser and you’ll see a small new addition to the homepage: a tiny Near Me Now option below the search box. The new functionality turns your location into an automated search query and makes finding or learning about places in your immediate vicinity a no brainer.
• Bra Color Facebook Status Updates Go Viral, But Why? – Facebook is quite the colorful place today. An odd meme — bra color status updates — has made its way around the network, but no one really knows how or why the what-color-is-your-bra meme took off.

So I was listening to Leo Laporte’s show This Week in Google, for which I’m a huge fan (of all of his shows actually). I was rather disturbed by his blatant accusation that there is no need for SEO, Search Engine Optimization. He was citing Derek Powazek’s bashing of SEO and Danny Sullivan’s response in defense of SEO.

Leo, really doesn’t have to worry about SEO, like us non-tech celebrities do. He has such a loyal and large following (myself included) that he is making millions in advertising dollars. But Leo, those small mom & pop shops who have tons of competition do need SEO. They need to be competitive in their space both online and in life in general. Take it from someone who is in a very saturated marketing. I’m a Web designer in Philadelphia and I rank really well for some topics and not so well for other topics. The latter are improving because of my efforts in SEO.

Many of my clients ask me to explain what SEO is. I tell them that it isn’t some type of voodoo or anything dishonest (though some tactics if used the wrong way can get you in trouble. SEO is, when you boil right down to it, simply helping the search engines, whether it be Google, Yahoo, Bing or any others, index and rank your site better.

Leo mentioned that all most people need to do is a few things and they will rank well. It’s not that easy. And what bothers me most is that Leo, who had a big following is spreading this wrong information.

When you learn SEO, however long it takes (after all it’s constantly evolving), you’ll learn it’s more about marketing than spamming the system. And in marketing you sometimes have to take creative approaches to find a solution and this is a big part of SEO. It’s not just changing meta tags and file names. Heck, I wish it were that easy, but it’s not.

Yes there are bad people in the industry that take advantage of the less knowledgeable, but the majority of SEOs are honest hard working people.

I wouldn’t blindly take sides in this debate especially when you carry so much clout.

Danny Sullivan says this in response to Derek’s attack:

Let me be clear. I totally agree with your core advice. Build a site for visitors. Have great content. These are the keys to success, not just with SEO but with anything you want to do. In fact, we just had an article on our site here reinforcing this.

Still, sometimes people have problems. And the stuff that you think isn’t rocket science — that anyone knows — is indeed a mystery to others. They want help, and sometimes they can’t find that web developer who also understands SEO issues. In the same way, you sometimes don’t find web developers who are also designers. Or designers who understand conversion issues. Or conversion experts who understand web development.

With my company, Goldstein Media, I am lucky to work with some really intelligent people in the SEO space and in the Design space and I can tell you right now, that they aren’t dishonest, snake-oil salesmen that you and Derek have made them out to be.

Now I’m sure Leo’s gotten a fair amount of response to what you said. And like I said before  I’m a huge fan of his and will continue to be, but he really shouldn’t belittle a whole industry just because you don’t need it or one person makes a damning case against it.

This is the Link Report for August 23rd through August 24th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Victoria Advocate | Social networking helps some businesses gain customers – Social Media helps some businesses gain customers. It's true so long as you're willing to work at it and cultivate the relationships.
• MediaPost Publications The Social Media Rules Are A-Changin’ 08/21/2009 – Social Media unrealistic for corporate America? That's what one PR CEO says.
• Fanbase Launches Wikipedia-Style Directory Of All Things Sports – Billed as the web’s “largest almanac of pro and college athletes, built entirely by fans”, Fanbase is today launching its directory of all things sports to the world after 18 months of work and a few months of public beta. Backed by $5 million in venture capital from Benchmark, Fanbase’s aim is to mobilize and unite fans around pages of any athlete or sports team at any level.
• TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet – Besides Tweeting, what else can you do with the microblogging platform?
• Snow Leopard Has Arrived, Shipping August 28th – Nice price point. Wish Windows 7 would be that cheap.
• Why AT&T can’t keep up with iPhone data demand | TechBlog | Chron.com – Houston Chronicle – AT&T just can't handle the pressure or the load of the iPhone.
• Send big files the easy way. Files too large for email attachments? No problem! – Need to send a big file to some one sendspace is a great service to do this.
• 10 Best Ways to Backup Data – by Digital Trends 2009 08/23 – Most computer users recognize the importance of backing up key files on a regular basis — be it documents, music, irreplaceable photos and camcorder footage — but not everyone is aware of how to go about doing it, and which products are needed to pull it off. Here we look at a handful of top-rated backup solutions to help you make a suitable choice based on your needs and budget.
• FastStone Image Viewer, Screen Capture, Photo Resizer … – An image converter / resizer intended to enable users especially digital camera owners to convert, rename, resize, crop, rotate, change color depth, add text and watermark to images in a quick and easy BATCH mode.
• List of Best SEO plugins for WordPress – Amazing list of great SEO Plugins for the WordPress Blogging Platform as tweeted by @wpchick

This is the Link Report for August 14th through August 17th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• The Proper Way to Pitch on Twitter – There is a right way to pitch people on Twitter and there is a wrong way. As with regular life you need to do the right way and avoid the wrong way.
• Top 100 Best Social Media Books, Ever « Mellow Billow – The Best Social Media books ever
• Three Ways To Optimize Business For Local Search Via Online Newspapers – Local search marketing experts have long recommended that businesses improve their online presence by optimizing profiles in online yellow pages (IYPs) and local search engines. After accomplishing that, there still remains a lot of small, local “constellations” of geographically-oriented sites where companies should seek to maximize their presence as the next stage in their local SEO. Newspaper sites are pretty much at the top of the list following IYPs, so here are three ways that one can engage with them and optimize for search.
• Official Gmail Blog: New in Labs: Hide labels, see subject lines on netbooks – New innovations in GMail Check 'em out!
• Official Google Webmaster Central Blog: Specifying an image’s license using RDFa – Ever wonder if the image in Google Image search is free to use? Now the search giant has added a feature that will help in the process of finding reusable images.
• Martian Designers — 5 Copywriter Peeves | Copywriting in Web Design | Escaping the Word Cage – Wizely's pet peeves with copy writing in web design
• David Beckham may have Swine Flu – Doctors are keeping a close eye on David Beckham this weekend as concerns grow that the soccer star may have been exposed to Swine Flu.
• Swine flu facts | World news | The Guardian – Q&A about Swine Flu from the Guardian in the UK
• Create online business card – card.ly » Home – Make your "tiny" portfolio online in which you'll be able to integrate your networks (Facebook, Twitter, YouTube, etc.), a little about you and how to contact you. Choose between many nice skins and features.
• SEOmoz | Whiteboard Friday – Matt Cutts on NoFollow – Head of the Google Search team Matt Cutts talks to the SEOMoz team about the NoFollow tag.