HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Social media & startups: It’s a different ballgame | Socialmedia.biz – I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awesomeness, obviously. Or maybe not. We have all read a million articles pointing us toward tools we should be using, things we should be considering, and the best practices we shouldn’t ignore. We get it: Social media is valuable. I think by now we all understand the importance of social media as a visibility engine and viral message maker. It can be used to enable conversations, announce information, put out fires, and so on.
It can do a lot. But it has limits. Ohhh buzz kill.
DDoS Attack Takes Down Amazon, Wal-Mart – If you’ve been doing some last-minute Amazon holiday shopping on Wednesday evening, you’ve probably noticed that Amazon’s website was sluggish and, at times, completely down. The same fate greeted Wal-Mart, Expedia and a number of smaller sites. The reason? A severe DDoS (Distributed Denial of Service) attack on the servers of Neustar, the company that offers DNS services to many major companies under the name UltraDNS.
The Pirate Bay Goes Retro for Christmas – Remember how one of the most popular torrent sharing sites, The Pirate Bay, looked back in 2003? Today, you have a chance to refresh your memory, because the pirates have gone retro, changing the layout of the site to the way it looked back then, when the Internet was innocent and there was no pile of lawsuits on The Pirate Bay’s desk.
Disney Wants Facebook’s Sheryl Sandberg On Its Board – GigaOM – Disney’s board today nominated Facebook COO Sheryl Sandberg to be its thirteenth member. It’ll be put to shareholder vote at the next Disney annual meeting, scheduled to be held March 10, 2010.
Add Clickable Links In YouTube Videos Without Using Annotations – While it is possible to add hyperlinks on YouTube videos via the built-in annotations feature, the only problem is that you cannot link to external websites from YouTube videos – that links should either point to a video hosted on YouTube or to a video search page that’s again on YouTube.
2010: Year of digital distraction? – CNN.com – The "real-time Web" is booming. From Twitter to Facebook to new search engines that discover information posted just seconds ago, it seems the 2010 Web will be fueled by our desire for instant gratification.
Mall of America Tweets Holiday Parking Updates – It may not be rocket science, but it is pretty cool: The Mall of America is using Twitter to tweet parking info for last-minute holiday shoppers hoping to avoid the ever-annoying quest for a space.
Digg’s Top 10 Most Popular Stories of 2009 – It’s the end of the year, traditionally a time for self-reflection. While many of us are making our New Year’s resolutions and looking back on what we accomplished, a lot of social media companies are sifting through their data and sharing what was hot in 2009.
FTC Inquiry Hinders Google’s Acquisition of AdMob – When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong.
3 Powerful Social Good Trends in 2010 – 2009 saw a proliferation of online charity events, competitions, and “friendraisers” that spilled across Twitter and Facebook and filled email inboxes everywhere with more requests for money than any Nigerian prince could ever hope to make. And while it’s hard to argue that this is a bad thing — anytime someone gives money to feed the hungry instead of buying another digital potato seed in Farmville, global karma rises, if even just by a little — this focus on using the web as an ever-more elaborate means of getting people to fork over cash misses the much bigger opportunities just over the horizon.
Is Hiring a Ghostblogger a Bad Thing? – At any given time, there is usually an ongoing debate in some blogging circle about whether ghostblogging is a good or bad thing. I say it depends on how you’re using the term, and how you are using your ghostblogger.
Google News Will Not Accept Single Author Blogs – I put in an application to submit our blog to Google news, but it seems Google news will not include sites that are written and maintained by one individual!
Redesigning Your Web Site? Don’t Neglect SEO – Search Engine Watch (SEW) – Usability and SEO go hand-in-hand. Search engines want to rank Web sites that provide a quality user experience for the searcher. How that's defined can be somewhat subjective (every Web site is unique and its target audience will also be unique).
SEOmoz | Google Quietly Pushing More Links + Data in Snippets – The last 3 months have heralded a bevy of new tests and features from Google's search results, and it's worth taking a review of the most frequent of these and examining what it potentially holds for optimization of the future.
ReadTwit: All the Links From Your Twitter Stream in A Filtered RSS Feed – ReadWriteStart – In these hard times, it takes something pretty nifty to get us to write about a Twitter app; our eyebrows rose an inch or two when we were told about ReadTwit, an RSS application that makes Twitter smaller, faster, and better for those who need to find and consume interesting links.
Personal Relationship Manager Gist Launches to Public – Gist is not a system for the casual email user whose main communications involve sending email forwards to friends and pictures of the kids to mom and dad. Instead, Gist is designed to help the professional email user who often opens up their inbox only to feel like it's helplessly out of control. How do you know what the most important communications are? How can you stay up on what your email contacts are doing? Gist aims to solve these problems.
New Facebook Application Creating Massive Volumes Of Photo Spam – The photo tagging phenomenon has officially jumped the shark on Facebook with the All my Friends! application which lets you instantly tag your friends in pre-made images. It’s not exactly a new concept but for some reason this iteration of the application has been extremely successful having attracted over 5 million users so far and growing daily.
Make Google Search Real-Time With This URL Hack – Google web search results can be limited by timeframe using the "search options" link on every page, but one startup company CEO discovered today that searches can also be limited to results indexed minutes or seconds ago by making a simple change to the search results page URL.
Ask.com Powers Breast Cancer Cause-Search Campaign – According to Ask.com spokesperson Nicholas Graham, while companies are expected to help community organizations, it's not unheard of for these cause-related partnerships to also benefit the companies. After donating $25,000 to Autism Speaks through a targeted awareness campaign, 80,000 visitors changed their Ask home pages to Autism Speaks-related skins and 63% of campaign visitors became permanent users. Despite the fact that the promotion lasted only a few days, Ask saw a 10% increase over other holiday and non-cause related skinning promotions. In anticipation of October and Breast Cancer Awareness Month, Ask is building upon its community successes and teaming up with Susan G. Komen for the Cure in "Search for the Cure".
Joe Wilson’s Payments Provider Reports DDoS Attack – The Austin-based online payments startup Piryx reports that it was targeted in a DDoS (distributed denial of service) attack yesterday due to its hosting of a fundraising campaign for Joe Wilson – the politican who made headlines this week after shouting “You Lie!” during Obama’s health care reform speech.
Why Social RSS Could Be Huge – Phil Baumann talks about how using RSS socially could really bring about great results
Forget Gen Y: Gen X is Making Real Change – ReadWriteEnterprise – Sometimes even the best researchers forget that the answer you get depends entirely on who you ask. A new Forrester survey of 2,000 information workers has revealed that despite the hype, it's not Gen Y that's getting business to adopt collaborative technology. Gen X, those who are 30-43, are the ones leading the charge for social computing.
SEMPO Says Time To Get Serious About Mobile Search – SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies Committee, the report asks (and seeks to answer) several key questions
The most popular digital goods are virtual money, weapons and gifts | VentureBeat – People are paying real money for digital goods in all sorts of online applications ranging from Facebook apps to massively multiplayer online games. The No. 1 thing they buy is virtual money. Other top items include virtual weapons and gifts for social networking friends, according to a survey released today.
No, the Cloud is Not Killing Open Source – Andrea DiMaio from the Gartner Blog Network asks an interesting question in a post titled "Is Cloud Computing Killing Open Source in Government?," and InfoWorld weighs in on the issue as well. One might as well not limit the question to government usage. Is cloud computing killing open source in general? DiMaio notes that government officials in London and Washington D.C. are finding that primary drivers for open source adoption–including cost savings and vendor independence–are going away, while free, cloud applications proliferate and grab headlines.
Uh-Oh! DOJ Expands Review of Microsoft-Yahoo Search Deal – Google may already have a monopoly on search, but that doesn’t mean the proposed search deal between Microsoft and Yahoo will be automatically greenlighted by federal officials. The Justice Department has expanded its review of the partnership agreed to by the search laggards, Bloomberg is reporting. The DOJ is going to challenge the argument that you need to be bigger in order to compete. I couldn’t agree more. My view is that you need to be smarter and faster. Of course as both Microsoft and Yahoo’s history in search proves, they’ve been neither.
Make Post-Mortem Plans for Your Online Life – Email – Lifehacker – Email, Facebook messages, Twitter DMs—they will, as inbox guru Merlin Mann suggests, keep coming even after we're dead. TIME suggests you make a plan for your online accounts-especially if you don't want your inbox contents revealed.
reBlog by Eyebeam R&D – A reBlog facilitates the process of filtering and republishing relevant content from many RSS feeds. reBloggers subscribe to their favorite feeds, preview the content, and select their favorite posts. These posts are automatically published through their favorite blogging software. Thanks @nealwiser for pointing this out.
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