These are my links for December 28th:

• HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
• Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
• What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
• Social Media Today | Social media needs fewer rockstars, and more rockstar ideas –
• Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• Social Media Today | Seven Reasons You Should Care About Disclosure on Twitter –
• Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• What Small Business Needs to Do to Get Ready for Mobile Marketing Now | Small Business Marketing Blog from Duct Tape Marketing – Mobile marketing has taken far longer to evolve than people imagined, but I believe we are on the doorstep of an evolution in marketing that will rival social media in terms of impact.

These are my links for December 23rd:

• Twittered Toddler Death Immediately Converted into Flame War – twitter – Gawker – Shellie Ross lost her two-year-old child when he drowned in the family swimming pool. She tweeted about the incident, hoping for emotional support. How do you think that went?
• How a Fake Twitter Death Report Tragically Came True – Chris Henry – Gawker – On December 16th, someone impersonating a newspaper writer falsely reported the death of football player Chris Henry. Henry died about 12 hours later, according to news reports, finally making one of Twitter’s many fake stories come true.
• Play And Share Your Music Collection In The Cloud With tunesBag – Vienna, Austria-based tunesBag is opening up the public beta version of its social music service today, after allowing access by invitation only for the past year or so
• Qik Live Recording Finally Makes It To The iPhone (Legally) – The live video streaming application Qik has just been approved in the App Store and should be available shortly, we’ve learned. The company submitted the app a couple weeks ago following the approval of Ustream’s live streaming application, and as expected, Apple also had no problem with it now. This marks a change from Apple, which previously was blocking all apps that did live video (recording) streaming
• More People Around The World Get Their News Online From Google News Than CNN – Well, Rupert Murdoch is going to love this. More people around the world get their news online from Google News than from CNN or the news properties of the New York Times. In November, 2009, according to comScore, Google News attracted 100 million unique visitors worldwide, making it a larger news site than CNN (66 million) or the combined properties of the New York Times (92 million). But do you know who is even larger? Yahoo News, with 138 million unique visitors worldwide. Funny how you never hear Murdoch complaining about Yahoo News.
• Making Facebook Pay – Facebook – Gawker – Facebook doubtlessly hoped forcing open user profiles would help the social network compete more profitably with open systems like Twitter. But there could well be a multi-million-dollar price to pay for the aggressive change, particularly if Facebook broke the law.
• How Google CEO’s ‘Ex’ Girlfriend Keeps Tabs on Him – marcy simon – Gawker – Eric Schmidt’s rekindled relationship with sometime girlfriend Marcy Simon may be heading into another season: After a summer of hanging out and an autumn jet ride, they’ve been spotted again this winter. And Simon’s keeping a close eye on Schmidt.
• Google Attempting to Swallow Trashy-Tasting Yelp – yelp – Gawker – Google is more likely than not to buy Yelp, say news reports. Which raises one glaringly obvious question: Will Google exacerbate or correct the local review site’s worst tendencies, which have brought extortion allegations, porny bacchanals and physical violence?
• Did Yelp’s Star Banker George Boutros Just Screw Up The Google Deal? – yelp – Gawker – There’s some amusing finger-pointing going on in the aftermath of the Google-Yelp affair (which, like any affair, may just be in remission).
• Criminal Escapes Prison, Taunts Police Via Facebook – Craig Lynch – Gizmodo – Say hello to Craig Lynch. He’ll give you the finger. The police has been hunting him since he escaped from prison last September, and now he’s using Facebook to taunt them. He seems like a very charming man:
• OneRiot Launches New Real-Time Ads to Monetize Trending Topics – OneRiot, one of the leading real-time search engines, just announced the launch of a new advertising product for real-time apps. RiotWise Trending Ads will give OneRiot’s partners a feed of ads related to currently trending topics on the Web. These ads can, for example, be integrated in a user’s stream of updates in Twitter apps or displayed as regular mobile ad units. Digsby, for example, plans to place these ads directly in its users’ streams, but because the units are delivered as a feed through OneRiot’s API, developers are free to use them in whatever way they see fit.
• 2010 Predictions – ReadWriteWeb Staff’s predictions for 2010
• Experts Predict 2010 the Year for Social Media ROI – ReadWriteStart -
• Yahoo! Will Kill MyBlogLog Next Month – 5 years to the month after it was founded, cross-blog social networking widget MyBlogLog will be closed down by Yahoo! in January, we’re hearing from sources close to the project. MyBlogLog is a service that shows blog writers and readers the faces and profile information of other MyBlogLog users that visit their sites.

The answer to that is yes… and no. ROI, return on investment, is key to any venture in business. But as Lee Odden from Top Rank says, in an interview with WebproNews, Social Media is more of a vehicle or a platform for connecting to your clients. ROI doesn’t necessarily have to apply in order for it to be important to participate and use Social Media to benefit your business.

Watch the video and post your ideas and thoughts in the comments:

More WebProNews Videos

This is the Link Report for September 22nd through September 23rd:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Google Steps Where Many Have Stumbled: Sidewiki – By 2001 web startup Third Voice, which let people annotate websites via a browser plugin, was done. Website owners just didn’t like the idea of people “defacing” their websites with comments they couldn’t control. But the idea has lingered (really), and now Google is taking a shot at their own version of the service. It’s called Sidewiki, and it just launched.
• Microsoft’s Courier Tablet Is ‘Astonishing’ – Technology News Briefs | Newser – Microsoft’s foray into tablet computers looks to be “astonishing,” Gizmodo blogger The Paperboy raves after getting a look at leaked photo of the Courier, which has two screens and opens like a book. It has touch-screen and stylus capabilities, and is in the “late prototype” stage, sources say.
• Courier: Microsoft Has an Apple Tablet Rival, And It Looks Impressive – microsoft courierAlthough the Apple Tablet remains one of the most hyped (and mysterious) upcoming devices, it’s now not expected to launch until February. In the meantime, a variety of other innovations are looking to steal some of its thunder.
• STATS: 84% of Social Media Programs Don’t Measure ROI – We talk a lot about the rapid adoption of social media in a wide array of industries. According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety fields said that they have adopted social media in some way.
• Microsoft Pri0 | How much Razorfish, Windows Live and Microsoft Mobile Services make | Seattle Times Newspaper – Microsoft announced the financial impact of some reorganizational changes it made to some groups this morning, and gave some interesting detail on how much these businesses earned and lost. It looks like Razorfish, the digital ad agency that Microsoft just sold, lost money last year.
• WordPess Security Tips: 2 Easy Ways to Keep Hackers at Bay! – Tips, Tricks, Helpful Guide, News and Info from Article Maniac – It's wise to collect and use good WordPress security tips and techniques to prevent hackers from wreaking havoc with your blog.
• Google Crowdsources Reader, Docs and Search Features – Google has just opened the floodgates. With millions of users, it's only natural that the company is prioritizing features and crowdsourcing new product ideas. In a recent blog post, the company has revamped Google Product Ideas as a series of separate feedback pages for iGoogle, Google Docs, Google SketchUp, Google Ad Planner, Google Custom Search and as of today, Google Reader.
• Picasa 3.5: Ruining Your Good Name with Face Recognition Tagging – Say goodbye to your controlled web presence and say hello to Picasa 3.5. Google released Picasa 3.5 with a slew of new features including facial recognition and name-based batch tagging, faster geo-tagging and better web uploading functionality. The service is so good at finding your mug and tagging it that wild photos from yesteryear can resurface and wreak havoc on your reputation.
• Google Wave: You need to pay attention to this. – Jason Kolb re: the Future of the Internet – So here's the deal with Wave: If you deal in technology, and you get this one wrong, you'll miss the boat. And it's a big boat. If, on the other hand, you get this one right, you have the potential to do some incredible innovation.
• Yahoo! Search Gets a Massive Revamp | Search Engine Journal – There you go, Yahoo has just announced a major revamp of its search portal, particulary the search results format. According to the Yahoo Search blog the new Yahoo Search format aligns with the previous changes recently made on Yahoo’s other products such as the Yahoo homepage, Yahoo Mail, and Yahoo Messengers video calling feature.

This is the Link Report for August 23rd through August 24th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Victoria Advocate | Social networking helps some businesses gain customers – Social Media helps some businesses gain customers. It's true so long as you're willing to work at it and cultivate the relationships.
• MediaPost Publications The Social Media Rules Are A-Changin’ 08/21/2009 – Social Media unrealistic for corporate America? That's what one PR CEO says.
• Fanbase Launches Wikipedia-Style Directory Of All Things Sports – Billed as the web’s “largest almanac of pro and college athletes, built entirely by fans”, Fanbase is today launching its directory of all things sports to the world after 18 months of work and a few months of public beta. Backed by $5 million in venture capital from Benchmark, Fanbase’s aim is to mobilize and unite fans around pages of any athlete or sports team at any level.
• TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet – Besides Tweeting, what else can you do with the microblogging platform?
• Snow Leopard Has Arrived, Shipping August 28th – Nice price point. Wish Windows 7 would be that cheap.
• Why AT&T can’t keep up with iPhone data demand | TechBlog | Chron.com – Houston Chronicle – AT&T just can't handle the pressure or the load of the iPhone.
• Send big files the easy way. Files too large for email attachments? No problem! – Need to send a big file to some one sendspace is a great service to do this.
• 10 Best Ways to Backup Data – by Digital Trends 2009 08/23 – Most computer users recognize the importance of backing up key files on a regular basis — be it documents, music, irreplaceable photos and camcorder footage — but not everyone is aware of how to go about doing it, and which products are needed to pull it off. Here we look at a handful of top-rated backup solutions to help you make a suitable choice based on your needs and budget.
• FastStone Image Viewer, Screen Capture, Photo Resizer … – An image converter / resizer intended to enable users especially digital camera owners to convert, rename, resize, crop, rotate, change color depth, add text and watermark to images in a quick and easy BATCH mode.
• List of Best SEO plugins for Wordpress – Amazing list of great SEO Plugins for the Wordpress Blogging Platform as tweeted by @wpchick

I got a Facebook message from a guru in the Social Media Marketing space tonight Shama Hyder. She wrote the members of her ACT Blueprint group on Facebook that there is something called RUI that always (and should) comes before ROI. What is RUI? RUI, or otherwise known as Resistance, Understanding, Integration, are the steps that most clients will go through before really adopting a Social Media Marketing plan.

You know, I always talk about ROI in social media marketing and new media marketing, and it always comes back to ROI. Well, you know, this past week I’ve spoken to some organizations and I’ve realized that they aren’t even to the point to really discuss ROI (“Return on Investment”). They were at a whole different acronym which I called RUI, and I think a lot of businesses, non-profits, and organizations fall under this category. I’d love to hear your thoughts on what you think about it.

But to me, RUI is “Resistance, Understanding, and Integration,” and I realize that this is the process most people go through every single time that anything new comes out. You know, when web sites came out, when Email came out, and now it’s social media, you’re seeing this. Before you can talk to people about ROI, you really have to talk to them about RUI and figure out where they are, because the first thing people feel is resistance. It’s a new idea. They’re not sure. They’re resisting it. And I’ve noticed this but, you know, as people who are very accustomed to doing [things the] way they’ve always done things; you see the resistance level is higher, so there is resistance.

Then there’s understanding. So they understand what social media can do for them. They understand the mindset. And then there is integration where they actually start making it part of what they’re doing, whether it’s their marketing activities, [or] their daily life, and once they understand RUI, once they’ve been through that process, then you can talk to them about ROI.

I’ve noticed this quite a few times with clients with whom I’ve broached the topic of marketing their site on Social Media. I’ve gotten a variety of reactions and responses. Some clients seem intrigued and almost excited about using this new medium, others are more cautious and still others look at me like I’m on some kind of 1970’s hallucinogen. With each of these types of business people in mind, Shama’s suggestions on how to use RUI to your benefit are right on. In the end, it’s a fact, in order to get your clients to integrate Social Media into their marketing budget and plan they need to see the ROI and to get to the ROI you need to get past the RUI.

I’d like to hear your thoughts on what Shama’s saying. Post them below in the comments.