These are my links for December 28th:

• HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
• Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
• What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
• Social Media Today | Social media needs fewer rockstars, and more rockstar ideas –
• Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• Social Media Today | Seven Reasons You Should Care About Disclosure on Twitter –
• Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• What Small Business Needs to Do to Get Ready for Mobile Marketing Now | Small Business Marketing Blog from Duct Tape Marketing – Mobile marketing has taken far longer to evolve than people imagined, but I believe we are on the doorstep of an evolution in marketing that will rival social media in terms of impact.