Google Toilet Paper : Optimize Your Wipe | Search Engine Journal – Here’s a fun Friday post about what could be easily mistaken for a new Google product launch to accompany the Nexus One and other new Google products : Google Toilet Paper (which gives a new meaning to “just Google it”).
MediaPost – news and directories for media, marketing and online advertising professionals – If you were on vacation, similar to me, during the end of December you might have missed Twitter's big announcement. The company acquired Mixer Labs, the creator of GeoAPI, which provides developers with the ability to query data. That data can come from about 16 million businesses and thousands of points of interest. The technology also offers developers a layer on which to handle complex geographical queries and location-based services.
National Weather Service: Twitter Storm Reports – GeoTagging is the act of associating geographical information with something, and Twitter has recently added the capability GeoTagging individual Tweets. This allows the NWS to correlate each Tweet to your location when it was sent. This capability will help to enhance and increase timely & accurate online weather reporting and communications between the public and their local weather forecast offices.
Wanted: Your Weather Reports, Geotagged and Tweeted – If your natural reflex when the weather gets rough is to tweet about it, that reflex can now help the National Weather Service do its job better thanks to a new Twitter storm reporting program.
Top CMOs on Twitter – These are the top 63 Chief Marketing Officers around the world who 1) provide useful content and consistently engage with their followers on Twitter, 2) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 3) were active on Twitter as of January 7, 2010. Please let me know if I have missed any CMOs who have 500 or more followers. After the review and confirmation process, he/she may be added to this list, which is updated regularly.
The Dawn of Facebook’s People-organized Web – GigaOM – In 2010, Facebook is setting out to structure a social layer of the web, indexing web pages and objects by harnessing what its users say about them, including whether those users like them or not, and what they tag within them.
A few years ago, when Apple originally set out with the idea of giving the iPhone to one carrier exclusively in the U.S., they first went to Verizon. But the network balked at some of Apple’s demands, which at the time of complete and utter carrier dominance in this country, must have seemed like a joke. So instead, Apple with with AT&T, and the rest is history.
Anxious Yahoo BOSS Developers To Speak With DOJ About Microsoft Deal – In July 2008, Yahoo announced a radical new product called BOSS, or “Build Your Own Search Service” that lets developers tap into Yahoo’s core search index with an unprecedented amount of flexibility. Now, in light of the Microsoft/Yahoo search deal that was announced last summer, the future of BOSS is uncertain. That’s bad news for the many developers who have built projects on the BOSS APIs, some of whom are building businesses off of the service. Now, after being met with months of silence and uncertainty, some BOSS developers are taking action: they’ve scheduled a conference call with the Department of Justice to discuss their concerns.
At Foursquare Venues, The Mayor Eats For Free – Foursquare, the geo-location based check-in game, just announced its first venue that is combining badges and promotions. On Foursquare you get badges for checking into places. The person who checks into a place the most becomes the “Mayor.” You also get promotions from restaurants and bars nearby based on your location. Now those two elements are being tied together.
Twitter’s Most Influential Topics of 2009 – In 2009, influence emerged as a source of filtering and focus, especially when Twitter released its new “lists” feature to empower users to organize and follow custom streams by topic, personality, and themes.
ShopSavvy Barcode Reader for Android: Now With QR Code Support – When Google’s Android platform first launched in late October of 2008, ShopSavvy from Big in Japan was easily one of the most impressive apps available for the platform. Using the phone’s built-in camera, ShopSavvy scans barcodes of any product and then uses the data connection to search the Internet for the best price. It’s one of those really genius mobile app ideas, and it is no surprise that ShopSavvy was one of the winners of Google’s Android Developer Challenge in 2008.
Tweetup and Hashtag Make the List of Top 2009 Words – “Tweetup,” “hashtag,” “freemium,” “paywall,” “unfriend” and “tag cloud” all made the list, which was compiled by dictionary expert Susie Dent after poring over the two billion-word Oxford English Corpus database. One of the more “late to the party” terms included is “Slashdot effect,” which finally achieves its small measure of lexical legitimacy despite having already arguably had its heyday.
Is Microsoft’s DRM Patent for P2P Networks Too Late, or Ahead of Its Time? – If Microsoft’s freshly granted patent for a digital rights management system sounds like a 2003 idea coming to fruition in 2009, that’s because it is — the patent that was granted yesterday was filed six years ago. The newly codified bit of intellectual property is a DRM system that’s distributed over peer-to-peer networks, decentralizing a processing mechanism that traditionally resides on a central server. The entertainment industry has used DRM to prevent unauthorized duplication of copyrighted material, but it’s been largely abandoned by the music business in response to customer demand for unprotected files.
Twitter Gets an Unofficial App Store [INVITES] – One of Twitter’s fundamental strengths is its third-party ecosystem. From sending tweets, tracking stats or sharing media, there are web apps, desktop clients, mobile apps and services that add value to the microblogging juggernaut.
Google Wave Team Gives Up on Internet Explorer | Smarterware – After “countless hours” of work, the Google Wave team has thrown up their hands and decided not to make Wave work in Internet Explorer natively. Instead, they released Google Chrome Frame, an IE add-on that puts Chrome’s backend inside Internet Explorer. Next week another batch of Google Wave invitations will go out, and IE users will have to install Chrome Frame or switch to Firefox or Safari to try Wave. (The screenshot is the prompt IE users will get when they try to log into Wave.)
Why Your Company Needs Social Media | Search Engine Journal – There are case studies abound of how big brands such as Zappos, Jet Blue, Comcast, etc. have put social media into action and the success that they’ve had with it. Can small businesses be just as successful using social media? Absolutely! There are many advantages of using social media during the sales process for customer service, sales prospecting and customer retention for small businesses.
Google Says, Referrer Spam Does Not Hurt Your Google Rankings – Referrer spam is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referrer url that points to the site the spammer wishes to advertise. Sites that publicize their access logs, including referrer statistics, will then end up linking to the spammer's site, which will in turn be indexed by the search engines as they crawl the access logs.
This benefits the spammer because of the free link, and also gives the spammer's site improved search engine placement due to link-counting algorithms that search engines use.
Apple: New Nano Not Banned By Health Club Chain – Tech Trader Daily – Barrons.com – The hot button topic of the day among Apple (AAPL) obsessives was the theory that the new video-camera equipped iPod Nano might be banned in health clubs. That would not be good news, given the number of people that buy iPods specifically to listen to music while working out.
SU – The Battle to Align PR and Interactive Marketing – PR firms are poised to lead the way in social media because they approach conversation influence from an earned media perspective — finding existing story lines and figuring out how to make their clients’ point relevant. PR firms with a digital development capability can use visual and dynamic storytelling to add a deeper layer of engagement–digital assets designed specifically for social media engagement.
How #FollowFriday Works – What is #followfriday? Every Friday, you’ll see thousands of people on Twitter using this phrase, so we thought we’d take a moment to explain what Follow Friday is, and how you can join in with this Twitter game.
Here is a quick guide to the FollowFriday phenomenon:
Emurse.com: Resume Builder | Maker | Creator – Creating a quality resume is a difficult task. Emurse allows you to focus on what's most important — writing quality content and selling yourself.
Metaweb Technologies, Inc. : About – Freebase, created by Metaweb Technologies, is an open database of the world’s information. It’s built by the community and for the community – free for anyone to query, contribute to, build applications on top of, or integrate into their websites.
‘Facebook Five’ go to court over internet complaint row – The Daily Record – New South Wales state prison authorities accused the five guards of misconduct and threatened to fire them last month over their disgruntled cyber exchanges about their superiors, including the man who runs the state's prisons, Corrective Services Commissioner Ron Woodham.
Protect Your Company’s Collaborative Spaces – You need to be prepared to lock out former workers from your online network once they leave. Good article from the people at GIGAOM
United Way hopes to net new donors via social media – When one of United Way’s 500 cause members on Facebook asked her friends to donate money to the charitable organization in lieu of buying her birthday gifts, officials at the Greater Dayton agency were not only pleasantly surprised but excited about the possibilities for future fundraising.
Obama’s Facebook advice: Making a prez: The Swamp – "Let me give you some very practical tips,'' the president told the high schooler. "First of all, I want everybody here to be careful about what you post on Facebook.
Be Careful When Evaluating Paid Search Tests – Interpreting test results for paid search campaigns can be surprisingly difficult. One reason for this is order latency. The fact today’s clicks don’t all generate orders today, but instead sales trickle in over time means that analyzing new launches and tests can be tricky. Two ways to address this complication are described below.
Problem: Successful tests can look bad initially because of order latency
Adobe Buys Business Catalyst / GoodBarry – Adobe will own the American part of the Australian company. Business Catalyst / GoodBarry provides tools that help web designers set up online businesses for their clients with minimal cost and effort and no programming skills required, combining website content management, e-commerce features, e-mail marketing, business analytics and basic CRM tools into one system.
Wikipedia Will Use Colors to Add Layers of Trust to its Articles – Wikipedia plans on signifying the level of their trustworthiness by adding layers of color. It’s easier to trust editors with a high number of entries and revisions than those who are new to the site, and now registered users will be able to easily discern between the two by looking at the color of the text’s background. This will most likely make Wikipedia more authoritative.
Why Don’t Teens Tweet? We Asked Over 10,000 of Them. – Over the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question. As it turns out, the question itself is flawed.
Facebook Search vs Twitter Search – Side by Side Comparison | Ignite Social Media – As most fellow geeks are aware of Facebook announced the purchase of real time microblogging platform Friendfeed yesterday. Without any delay they then announced later that night that users will now be able to search across peoples profiles and wall postings, something that has never been possible before. This opens up a whole new can of worms and it remains to be seen how well this search feature is adopted and what changes Facebook continues to make to the underlying platform that they have now integrated from Friendfeed.
How will your site rank with Google Caffeine? | Blog | Econsultancy – When Google updates, SEOs around the world hold their breath. For websites that rely heavily on their Google SERPs for traffic, an algorithm change can sometimes mean the difference between profitability and the poorhouse.
Official Google Webmaster Central Blog: Help test some next-generation infrastructure – For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback.
Caffeine: It’s Google On Red Bull, Or Something – washingtonpost.com – But today, the company has begun testing a new engine for its search product that's a big enough change that it felt compelled to let the world know about it. Codenamed "Caffeine", it promises to "push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions."
The test, available here: http://www2.sandbox.google.com/, really doesn't look any different at first glance. And Google notes as much, saying that these changes are primarily under the hood. When you hear that, most people will probably assume this means speed in showing results.
Caffeine: Google’s New Search Index – Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it. Instead, they’re providing a developer preview and are asking webmasters and power searchers to try it out and give them feedback. Unlike Google’s now-defunct SearchMash, which was intended for search experiments that wouldn’t necessarily be incorporated into Google’s main web search, the caffeine index seems to be an entirely new search infrastructure that will repace what exists now.
More info on the Caffeine Update – Google recently opened up a preview of our new Caffeine update, and I wanted to give a little more background on this change. At the Real-Time CrunchUp a few weeks ago, I joked that the half-life of code at Google is about six months. That means that you can write some code and when you circle back around in six months, about half of that code has been replaced with better abstractions or cleaner infrastructure. Six months is an exaggeration, but Google is quite serious about scrutinizing our codebase regularly and rewriting the parts that don’t scale well to make them more robust, more elegant, or faster.
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