This is the Link Report for August 13th through August 14th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Google Rank vs Google Caffeine Rank Tool | Sembience – Test your ranking in both Google and in Caffeine
• WP.me — shorten your links « Blog « WordPress.com – The guys over at Wordpress have done it again making a url shortener that is really short
• Twitter Is Revamping Retweets, Launches A Retweet API – Twitter is getting easier Retweetability.
• The Evolution of Blogging – Where is blogging heading Om Malik of GigaOm has some ideas.
• Friendfeed launches custom (and public) themes – The Next Web – Custom themes have come to FriendFeed
• Google Doodled: Hans Christian Ørsted (1777-1851) | Technology | guardian.co.uk – Thanks to Google, hundreds of millions of people are today celebrating Hans Christian Ørsted's birthday without having much of a clue who he is … so who exactly was he?
• Netscape founder seeks rematch with Microsoft in new browser war – Marc Andreessen is back. Famed Netscape browser founder who took on Microsoft in the original browser wars of the 1990s is building a new browser.
• Jolicloud, a cool new OS for your netbook – Looks really neat
• How Google’s Caffeine Will Impact PPC – ClickZ – Every once in a while Google makes a major algorithmic change to its organic results. In reality, its organic algorithm changes at least monthly, if not more frequently, but the major changes are sometimes announced. Even when they aren't, these changes are quickly named by the industry, like hurricanes named at the time they prove themselves able to do damage.
• SEOmoz | Case Study: How Much Do Rankings Matter? –

Everyone wants to be at the top of the Search Engine Rankings. Unfortunately there are only a maximum of 10 spots on each page (less if there is some type of universal search). Out of all of the SEO tips out there one is steadfast and true — Links count. Quality Links that is.

I’d like to hear what you have to say. Post your comments below.

Google's Matt Cutts

Google’s Matt Cutts on the Google Webmaster Tools Help YouTube channel says that regardless of how you construct your site, either in a CSS-based layout or a Table-based layout, Google will be able to find and index your content.

Please keep this in mind that Cutts says in the video that regardless of which way your site is built Google will “try” and index it. Now with CSS-based layouts your code is cleaner and less cluttered. It’s been proven that the more cluttered your site is with extraneous code the hard it is for your Website to be indexed.

So when Cutts says it doesn’t matter and Google will “try,” don’t you think the more adventagous thing to do would be code in such a way that makes it easier for search engine robots to spider your site? I think so. What do you think? Watch the video and post your comments!

Matt Cutts on the Google Webmaster Help YouTube Channel confirmed that where you have your server does impact your rankings in Google. If you have a server in France and your site is for banking. People searching for “banking” in France will see your site higher up than if they were in the United States looking for it.

Adobe (formerly Macromedia) Flash is a great tool for interactivity and overall interaction. What it’s not good for is Web design. If you really, truly, want to get found on the Internet you don’t want your site in Flash. Yes, you can do really neat things with it. Make your cursor make sounds, have your buttons animate in a way that CSS and xHTML just can’t, but you need to ask yourself two questions. First, do all these “flashy” (pardon the pun) effects do anything to promote your product or your company? Second, is it really worth giving up some Search Engine find-ability for a little unnecessary glitz and glamour? In my opinion, no.

There was a very interesting article in Search Engine Land blog yesterday. The author points out some very interesting points:

But what about those that have a more basic Flash site that does indeed provide information? For them, I would ask, why Flash? If you don’t need to allow your visitors to interact with your website, then why not just use HTML with Flash accents? Because even if the search engines are indexing the information contained in Flash (more on this in a bit), there are other reasons not to use it. First and foremost, not every browser has Flash installed. In fact, currently on an iPhone, Flash shows up as a little blue cube. Second, many Flash-based sites use only one URL for the entire site. Besides the search engine implications of that, it is also a nightmare for bookmarking, as well as for most web analytics programs.

via Are The Search Engines Really Indexing Flash?.

So I leave you with this, if your site does not need the wow power and interactive feel of Flash, but you want to capitalize on the search results, leave Flash for another day or another project.