Facebook Just Got Its Own VitaminWater Flavor: “Connect”. Seriously. – Here’s a first. VitaminWater has just announced that its newest flavor will be called “Connect”, complete with a Facebook logo and a full paragraph description loaded with references to untagging, friend requests, and photo stalking. It’s black cherry-lime flavored, with caffeine and “eight key nutrients”. And it’s coming to stores nationwide in March.
Ask Me, Ask Me: Tumblr Adds a New Query Feature – Good news for anyone who loves interacting with a particular Tumblr: The blogging platform has added an Ask feature that allows you to directly ask a blogger questions.
Ford SYNC Will Soon Stream Pandora Radio – 2010 is shaping up to be the year Ford SYNC forever alters how we experience digital content in our vehicles. Today, the automotive company is breaking even more ground with the news that the next evolution of SYNC will support third-party mobile applications. Get ready to stream Pandora and tweet hands-free in your Ford.
Have a Nexus One? Good, Now Tear it Down – Geeks can usually be divided into two categories: those who are perfectly happy with merely using their gadgets, and the more radical type, who simply have to tear them down to see what’s inside
These are my links for January 4th through January 6th:
Keep All Those Resolutions You Just Made: Try mySomeday – So, this year, you've resolved to lose weight, take a class, learn a new language and buy a better mobile device. Good for you – but we all know how well most new year's resolutions go.
Facebook’s 1st CTO Launches His Next Company (Screen Shots) – Adam D'Angelo was a programming genius who knew Facebook founder Mark Zuckerberg in high school, became the young company's first CTO and has just begun to unveil his new startup company, Quora. Built by D'Angelo and a team of crack young engineers, Quora is a real-time enabled Q&A site. The company calls itself "A continually improving collection of questions and answers." In our very early testing it's a pleasure to use, but we're going to share screen shots with you tonight and write about it in depth after more extensive use tomorrow.
Social Media Today | 3 Helpful Social Media Marketing Predictions for 2010 – I read a lot of 2010 predictions to end up with 3 that I felt were truly helpful to a seasoned marketer from a major business. There are a lot of common clams out there from "this is the year of mobile marketing" to the many ways people guess that location-based marketing will take off (this ranges form the 'augmented reality' fans to the predictions that Four Square is a harbinger of major innovation).
How Data Will Impact the Way We Do Business – Outliers like Factual, WolframAlpha, Daytum (Daytum), FlowingData, and InfoChimps have proven that painting our world in data (and metadata) is a rather valuable endeavor for any business.
Facebook for iPhone 3.1 Adds Push Notifications, Address Book Syncing – Up until now, the Facebook iPhone app [iTunes link] had everything but push notifications. The launch of version 3.1, however, remedies that ill. The other 3.1 biggie is the ability to sync your Facebook friends with your phone’s address book contacts — photos and all.
28 Days Later: Say Goodbye to the Netflix New Release Rental – Today is sad day for Netflix customers. The online video rental supplier has just announced an agreement with Warner Bros. that will forever alter your online rental experience. Now should you wish to rent a Warner Bros. flick you’ll have to wait out a 28-day holding period after the film’s initial DVD release date.
HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Google Wave Invites: How To Get Them – The web is buzzing with excitement and anticipation. In less than 24 hours, Google Wave will launch to 100,000 early adopters. The real-time communication platform has been making headlines ever since it was announced back in May as a result of its potentially game-changing features.
Dropbox Meets The iPhone; Access Files On The Go – Dropbox, the easy to use file access manager which syncs your files across all your computers and the web, has introduced an iPhone application to make it even easier to access your files anywhere in the world. After almost 7 weeks of waiting, Apple has finally approved the application. With this new iPhone app, users will get access to all their Dropbox documents, PDF’s, pictures, videos and much more. Dropbox also introduced offline viewing in the iPhone app, with “Favorites.” If you add a file to your ‘Favorites’, they’ll be accessible at any time. To do so, just hit the star at the bottom of any file, and it’ll be added. Otherwise, your files stay in the cloud.
Sean Parker Joins Yammer’s Board Of Directors – Sean Parker is no stranger to Internet success. He’s 28 years old and has already helped start four very well-known services on the web: Napster, Plaxo, Causes, and of course, Facebook. And now he’s taking his impressive resume to Yammer, where he is joining the enterprise microblogging service’s Board of Directors.
FCC’s Broadband Plan: A Need for (Actual) Speed – U.S. broadband policy must take into account real network speeds, which lag advertised speeds by at least 50 percent, according to the FCC task force charged with helping to develop a national broadband plan. But just how policy should address the differences between the two is far from clear.
Metered Broadband Is the Future: Verizon CTO – Verizon Chief Technology Officer Dick Lynch said today that in the coming years, wired broadband will likely be sold in packages based on the amount of data a person wants to consume, much like wireless broadband is sold today. In comments made to press at the 2009 Fiber to the Home Conference Expo in Houston, Lynch stressed that he wasn’t announcing a shift in pricing for Verizon, but that: “We’re going to have to consider pricing structures that allow us to sell packages of bytes, and at the end of the day the concept of a flat-rate infinitely expandable service is unachievable.”
STUDY: 80% of Twitter Users Are All About Me – Rutgers University Professors Mor Naaman and Jeffrey Boase set out to analyze the content and characteristics of social media activity. They dubbed communications systems like Facebook and Twitter, “social awareness streams,” and then took to examining user behavior.
SEOmoz | Design Trends: The Single Purpose Homepage – This post focuses on a design style that's both retro (it's been around a long time) and emerging (the popularity, at least to me, feels like it's on the rise) – the single-purpose homepage.
Twitter Tips to Help Brands Stay Authentic and Transparent – Online Marketing Blog – Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and transparent in all you do.
Five Search Marketing Tips For The Holidays – What is unique for holiday season 2009 are the specific strategies online retailers must take this year to reap the most sales possible. With lessons learned from last year’s bloated inventories and fire-sale prices, many retailers this year are restricting inventories and fine-tuning merchandising in an attempt to lure shoppers to purchase earlier and at higher prices. And, of course, the best way to get potential shoppers to your site is via search engine marketing. 82% of holiday shoppers polled by Google said they find search engines “extremely or very useful” in making their purchases.
SU – The Battle to Align PR and Interactive Marketing – PR firms are poised to lead the way in social media because they approach conversation influence from an earned media perspective — finding existing story lines and figuring out how to make their clients’ point relevant. PR firms with a digital development capability can use visual and dynamic storytelling to add a deeper layer of engagement–digital assets designed specifically for social media engagement.
How #FollowFriday Works – What is #followfriday? Every Friday, you’ll see thousands of people on Twitter using this phrase, so we thought we’d take a moment to explain what Follow Friday is, and how you can join in with this Twitter game.
Here is a quick guide to the FollowFriday phenomenon:
Emurse.com: Resume Builder | Maker | Creator – Creating a quality resume is a difficult task. Emurse allows you to focus on what's most important — writing quality content and selling yourself.
Metaweb Technologies, Inc. : About – Freebase, created by Metaweb Technologies, is an open database of the world’s information. It’s built by the community and for the community – free for anyone to query, contribute to, build applications on top of, or integrate into their websites.
‘Facebook Five’ go to court over internet complaint row – The Daily Record – New South Wales state prison authorities accused the five guards of misconduct and threatened to fire them last month over their disgruntled cyber exchanges about their superiors, including the man who runs the state's prisons, Corrective Services Commissioner Ron Woodham.
Dropbox’s Web Interface Gets An Overhaul: Adds Bulk File Management, Search, And More – Dropbox, the impressive file syncing service which makes it easy to sync your files across multiple computers and the web, has released a brand new version of its online interface. Today’s upgrade brings with it a number of new features that will make it much easier to manage the large number of files users often have on their Dropboxes.
Yeah, But Did You Steal The Zynga Playbook, Playdom? – It’s a day late, but social game site (and Zynga-antagonizer) Playdom has finally responded to our request for comment on the lawsuit and temporary restraining order they got hit with earlier this week.
Skype Kills Extras (and Its Developer Ecosystem) – Skype’s new owners should be aware of one small thing: They are paying $2 billion for a company that, despite having more than 400 million subscribers, doesn’t know how to leverage that platform. Why? Because it doesn’t understand developers. It never has. We have consistently pointed out this lackadaisical attitude towards its developer ecosystem. The fact is that if you put your lot with Skype, then you are really on your own. Today the company announced that it’s killed Skype Extras, an API-based effort that was launched with much fanfare in June 2007.
Yeah Ok, So Facebook Punk’d Us – Techcruch's report of the "Fax Photo" feature in Facebook was a joke played on them by Facebook.
Twitter Changes TOS, Opens the Door for Ads – The new TOS, which is far more expansive and specific than the old one, not only addresses privacy concerns, but ownership, spam, rights, and links. The microblogging company said that, now that they better understand how users utilize Twitter, they can update the TOS to match.
Facebook Friends Can Now Be Filtered By City (Again) – Over the last few weeks, Facebook has been removing regional networks. Silicon Valley? New York City? Peoria, IL? They have been slowly stripped from Facebook, to the dismay of many. The biggest complaint from users? They want to find their friends by location when they travel.
Facebook’s heard the complaints and they understand the value of finding friends by region. So Facebook has decided to address that complaint by adding a filter to find friends by their hometown. This was announced via a Facebook wall post.
Morning Types Crash Faster Than Night Owls, Study Says – Habits – Lifehacker – The early bird may get the worm, but there's something to be said about burning the midnight oil. In fact, according to a new study, staying up later and longer may increase alertness and productivity more than being an early riser.
Your Tweets Are Yours: Now Back Them Up – Yesterday’s change in Twitter’s Terms of service, in which they explicitly state that every user owns their own tweets is cool, but what does it really mean for the user?
The Top Twitter Client Is Still the Web – Despite what many of us Twitter-holics think most people still use the Web interface for Twitter more than any other means of access. Why? I don't know.
How to Use Twitter in Your Web 2.0 Marketing Strategy – The economy has significantly changed customer and vendor behavior. Spending marketing dollars in the wrong place limits the information available to your prospective customers. Making sure you are connecting well with your customers is the ROI that will truly fuel your company's growth. Before you allocate your reduced marketing budget, make sure you are connecting with your prospective customers online. Here, Knowledge Center contributor Mary Van Zandt explains how to use online communities and social media sites such as Twitter to maximize your company's marketing strategy.
Low-Hanging Fruit for Content Promotion & Links – Search Engine Watch (SEW) – Are you frustrated that your remarkable content (a.k.a. link bait) isn't acquiring high-quality links? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links.
Palm’s Colligan Said to Reject Jobs’s Offer to Stop Recruiting – Bloomberg.com – Former Palm Inc. Chief Executive Officer Ed Colligan rejected a proposal from Apple Inc.’s Steve Jobs to refrain from hiring each other’s employees two years ago, calling it wrong and “likely illegal,” according to their communications.
You Don’t Need Bit.ly, Tr.im & Co.: Just Host Your Own URL Shortener – All the recent talk about the future of tr.im and giving up control over our links on Twitter to third parties made us look into alternative solutions for shortening our links over the last few weeks. While there aren't too many alternatives to using hosted services for short links, we did come across two self-hosted solutions that you can install on your own hosting account: z.ips.me and Shorty. Both have some pros and cons, but they do give you total control over your short links.
I got a Facebook message from a guru in the Social Media Marketing space tonight Shama Hyder. She wrote the members of her ACT Blueprint group on Facebook that there is something called RUI that always (and should) comes before ROI. What is RUI? RUI, or otherwise known as Resistance, Understanding, Integration, are the steps that most clients will go through before really adopting a Social Media Marketing plan.
You know, I always talk about ROI in social media marketing and new media marketing, and it always comes back to ROI. Well, you know, this past week Ive spoken to some organizations and Ive realized that they arent even to the point to really discuss ROI (Return on Investment). They were at a whole different acronym which I called RUI, and I think a lot of businesses, non-profits, and organizations fall under this category. Id love to hear your thoughts on what you think about it.
But to me, RUI is Resistance, Understanding, and Integration, and I realize that this is the process most people go through every single time that anything new comes out. You know, when web sites came out, when Email came out, and now its social media, youre seeing this. Before you can talk to people about ROI, you really have to talk to them about RUI and figure out where they are, because the first thing people feel is resistance. Its a new idea. Theyre not sure. Theyre resisting it. And Ive noticed this but, you know, as people who are very accustomed to doing [things the] way theyve always done things; you see the resistance level is higher, so there is resistance.
Then theres understanding. So they understand what social media can do for them. They understand the mindset. And then there is integration where they actually start making it part of what theyre doing, whether its their marketing activities, [or] their daily life, and once they understand RUI, once theyve been through that process, then you can talk to them about ROI.
I’ve noticed this quite a few times with clients with whom I’ve broached the topic of marketing their site on Social Media. I’ve gotten a variety of reactions and responses. Some clients seem intrigued and almost excited about using this new medium, others are more cautious and still others look at me like I’m on some kind of 1970’s hallucinogen. With each of these types of business people in mind, Shama’s suggestions on how to use RUI to your benefit are right on. In the end, it’s a fact, in order to get your clients to integrate Social Media into their marketing budget and plan they need to see the ROI and to get to the ROI you need to get past the RUI.
I’d like to hear your thoughts on what Shama’s saying. Post them below in the comments.
Found this via Twitter and @prsarahevans and Mashable. It’s a good slide to illustrate the validity and usefulness of Twitter. I’d like to hear your comments on this slide. Please comment below.
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atrick Barbanes, The Branding Professor
got a Facebook message from a guru in the Social Media Marketing space tonight 
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