This is the Link Report for September 30th through October 29th:
Please feel free to post your thoughts in the comment section below
To see all of our links please visit our Delicious page at Facebook Revamps its Privacy Policy – Earlier this year, Facebook was hammered for changes it made to its Terms of Service. The result was an uproar that eventually led to the Facebook Democracy, an initiative by Facebook to let users vote and comment on its governing documents.
Rand Fishkin: SEO, Mentors & What Pisses Him Off » aimClear Search Marketing Blog – Rand Fishkin is a singular personality and, to those in the SEO industry, needs little introduction. Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown his company SEOmoz to take its place amongst the most recognized brands in search.
iMedia Connection: How to be a good social media listener – At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? It's one thing to know what is being said about your brand on social networks. But it's quite another to draw actionable insights around which future campaigns and communications can be crafted.
Mobile And Social Platforms Want To Be The King Of Local Search – The study shows that the web generally, but in particular mobile and social network search, are increasingly factors fueling growth in the overall search market. This grew to 21.9 billion total US searches in June 2009, a year-on-year increase of 31%.
10 Small Business Social Media Marketing Tips – Begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.
How to Earn Respect in Social Media – Search Engine Watch (SEW) – Just because you sell a product or a service that is the top selling or highest rated in the industry doesn't mean people will listen to you when you arrive. Announcing your arrival doesn't gain you immediate respect. You won't suddenly have a band of followers once you strike up a conversation or answer a question or two on a topic.
Facebook’s ‘Reconnect’ Strategy is Brilliant – Recently, in addition to giving you suggestions to which friends you might add to your profile, Facebook also started enticing users to reconnect and engage less active users. The campaign has partly backfired, as some of the recommendations were dead people and ex-lovers, but I still think it’s brilliant, and a good sign that Facebook has a clear strategy laid out for the future.
Initially rolled out for select images only, the capability is now being rolled out for what seems to be the majority of images in Google image search. This is particularly useful when search terms include homonyms, we think; and we applaud Google for removing a major pain point in our searches for pics of Tesla the band as opposed to Tesla the scientist or Tesla the automotive brand.
BuddyPress.org – BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact.
Joe Wilson’s Payments Provider Reports DDoS Attack – The Austin-based online payments startup Piryx reports that it was targeted in a DDoS (distributed denial of service) attack yesterday due to its hosting of a fundraising campaign for Joe Wilson – the politican who made headlines this week after shouting “You Lie!” during Obama’s health care reform speech.
Why Social RSS Could Be Huge – Phil Baumann talks about how using RSS socially could really bring about great results
Forget Gen Y: Gen X is Making Real Change – ReadWriteEnterprise – Sometimes even the best researchers forget that the answer you get depends entirely on who you ask. A new Forrester survey of 2,000 information workers has revealed that despite the hype, it's not Gen Y that's getting business to adopt collaborative technology. Gen X, those who are 30-43, are the ones leading the charge for social computing.
SEMPO Says Time To Get Serious About Mobile Search – SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies Committee, the report asks (and seeks to answer) several key questions
The most popular digital goods are virtual money, weapons and gifts | VentureBeat – People are paying real money for digital goods in all sorts of online applications ranging from Facebook apps to massively multiplayer online games. The No. 1 thing they buy is virtual money. Other top items include virtual weapons and gifts for social networking friends, according to a survey released today.
No, the Cloud is Not Killing Open Source – Andrea DiMaio from the Gartner Blog Network asks an interesting question in a post titled "Is Cloud Computing Killing Open Source in Government?," and InfoWorld weighs in on the issue as well. One might as well not limit the question to government usage. Is cloud computing killing open source in general? DiMaio notes that government officials in London and Washington D.C. are finding that primary drivers for open source adoption–including cost savings and vendor independence–are going away, while free, cloud applications proliferate and grab headlines.
Uh-Oh! DOJ Expands Review of Microsoft-Yahoo Search Deal – Google may already have a monopoly on search, but that doesn’t mean the proposed search deal between Microsoft and Yahoo will be automatically greenlighted by federal officials. The Justice Department has expanded its review of the partnership agreed to by the search laggards, Bloomberg is reporting. The DOJ is going to challenge the argument that you need to be bigger in order to compete. I couldn’t agree more. My view is that you need to be smarter and faster. Of course as both Microsoft and Yahoo’s history in search proves, they’ve been neither.
TweetMixx: A Better Way to Track Twitter Trends and Topics – New web service TweetMixx is a bit like TweetMeme (Tweetmeme) meets saved Twitter searches meets a web-based Twitter client. It allows you to follow your favorite topics, not just people, and attempts to help cull the best tweets from people you don’t and may not even want to follow.
Tornado Web Server Documentation – This is a link to the Documentation for the Tornado (off shoot of Friendfeed). Very exciting.
The technology behind Tornado, FriendFeed’s web server – Bret Taylor’s blog – Today, we are open sourcing the non-blocking web server and the tools that power FriendFeed under the name Tornado Web Server. We are really excited to open source this project as a part of Facebook's open source initiative, and we hope it will be useful to others building real-time web services. Check out the announcement on the Facebook Developer Blog. You can download Tornado at tornadoweb.org.
Facebook @Mentions: Five Ways They Could Impact Twitter – Facebook just sent shockwaves through the social web with its announcement that they will be supporting @mentions in status updates. The feature, which Facebook calls tagging, allows you to not only reference friends, but groups, pages, and events.
My Favorite Link Building Lie – While it is pointless to seek links (via email or any other method) for crappy content from other sites with equally crappy content, link building via email does in fact work perfectly – but only under one perfectly obvious and sadly overlooked circumstance: when the link seeker represents meritorious content and the link granter is looking for that type of meritorious content to link to. It’s so painfully obvious to me, that I fight the urge to laugh out loud when I read quotes like the one above.
Amazon Adds A Virtual Private Cloud – ReadWriteEnterprise – Amazon has created a hybrid cloud that can work securely for the enterprise, balancing the need for encryption with the low cost and scaling power that the cloud provides.
The Twitter Exploit That Could Have Stolen Your Info and Much, Much More – Found by David Naylor, the vulnerability exploits an issue with a recently added an HTML tag to all of their links (rel=nofollow, which tells GoogleGoogleGoogle that links on Twitter shouldn’t count in its algorithm). The result is that David was able to change the links in such a way that it generates a huge cross-site scripting vulnerability.
Over 80% of Americans Use Social Media Monthly – The demographic data follows the trend we see overall—younger people are more heavily involved, but over-35s and over-55s are becoming more and more active in social networking. While 10% or less of online adults aged 18-34 are “socially inactive,” the older age ranges are showing high growth. Among adults 35-54, participation grew 60% over last year:
Top 5 Current Email Scams You Should Know About – There are numerous ways to be scammed nowadays. Pyramid schemes, ‘too good to be true’ investments and of course the good old internet. There are literally millions of websites that will gladly take your money, personal info, bank details and a host of other things from you and then skedaddle.
How Google’s Caffeine Will Impact PPC – ClickZ – Every once in a while Google makes a major algorithmic change to its organic results. In reality, its organic algorithm changes at least monthly, if not more frequently, but the major changes are sometimes announced. Even when they aren't, these changes are quickly named by the industry, like hurricanes named at the time they prove themselves able to do damage.
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