Yahoo to Unload E-mail Provider Zimbra on VMWare – As Yahoo continues to refine and redefine itself, it’s been offloading and shuttering some services in an effort to slim down (RIP Geocities!). One of the divisions that’s been on the auction block since September is Zimbra, an open-source e-mail company Yahoo acquired in September 2007 for $350 million.
Eric Schmidt: The Baddest Man On Twitter – Stop what you’re doing right now (reading this) and go look at Google CEO Eric Schmidt’s latest Twitter profile picture. Now look closer. Yes, it appears he’s wearing a flak jacket, also known as a bullet-proof vest.
An Inside Look At A Twitter Style Guide: 140 Characters – We’ve all seen Twitter grow into the company that it is now, but what was it like when it first started — back when it was still called Odeo, and Twitter wasn’t in existence. As we know, Twitter was spun off from Evan William’s company Odeo, into what we know now as Twitter, the social networking service where you post short messages in 140 characters or less.
Nothing to celebrate on Public Domain Day 2010 in the US – What child has not sat starry-eyed around the fire, dreaming of the goodies to come on January 1—Public Domain Day? The thought of new books and movies and music coming out from copyright is enough to send sugarplums dancing through heads, unless you live in the US in 2010. In which case, you have nothing to celebrate, since nothing is entering the public domain this year.
Pearl Jam Gives A Song Away For A Tweet – Regular readers may know my affinity for Pearl Jam. The band, which released a new album, Backspacer, last year had a series of promotions with MySpace to promote the album. Now they’re turning to Twitter for some more.
4 Ways for Augmented Reality to Get Past the Hype – GigaOM – With 197 million augmented reality-capable smartphones set to be in the global market by 2012, up from nearly 91 million in 2010, the building blocks are falling into place for people to merge digital information with their view of the physical world. But while we’re just getting to the point that normal users can see the promise of augmented reality for themselves, there’s still a long way to go.
HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Social media & startups: It’s a different ballgame | Socialmedia.biz – I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awesomeness, obviously. Or maybe not. We have all read a million articles pointing us toward tools we should be using, things we should be considering, and the best practices we shouldn’t ignore. We get it: Social media is valuable. I think by now we all understand the importance of social media as a visibility engine and viral message maker. It can be used to enable conversations, announce information, put out fires, and so on.
It can do a lot. But it has limits. Ohhh buzz kill.
DDoS Attack Takes Down Amazon, Wal-Mart – If you’ve been doing some last-minute Amazon holiday shopping on Wednesday evening, you’ve probably noticed that Amazon’s website was sluggish and, at times, completely down. The same fate greeted Wal-Mart, Expedia and a number of smaller sites. The reason? A severe DDoS (Distributed Denial of Service) attack on the servers of Neustar, the company that offers DNS services to many major companies under the name UltraDNS.
The Pirate Bay Goes Retro for Christmas – Remember how one of the most popular torrent sharing sites, The Pirate Bay, looked back in 2003? Today, you have a chance to refresh your memory, because the pirates have gone retro, changing the layout of the site to the way it looked back then, when the Internet was innocent and there was no pile of lawsuits on The Pirate Bay’s desk.
Disney Wants Facebook’s Sheryl Sandberg On Its Board – GigaOM – Disney’s board today nominated Facebook COO Sheryl Sandberg to be its thirteenth member. It’ll be put to shareholder vote at the next Disney annual meeting, scheduled to be held March 10, 2010.
Add Clickable Links In YouTube Videos Without Using Annotations – While it is possible to add hyperlinks on YouTube videos via the built-in annotations feature, the only problem is that you cannot link to external websites from YouTube videos – that links should either point to a video hosted on YouTube or to a video search page that’s again on YouTube.
2010: Year of digital distraction? – CNN.com – The "real-time Web" is booming. From Twitter to Facebook to new search engines that discover information posted just seconds ago, it seems the 2010 Web will be fueled by our desire for instant gratification.
Mall of America Tweets Holiday Parking Updates – It may not be rocket science, but it is pretty cool: The Mall of America is using Twitter to tweet parking info for last-minute holiday shoppers hoping to avoid the ever-annoying quest for a space.
Digg’s Top 10 Most Popular Stories of 2009 – It’s the end of the year, traditionally a time for self-reflection. While many of us are making our New Year’s resolutions and looking back on what we accomplished, a lot of social media companies are sifting through their data and sharing what was hot in 2009.
FTC Inquiry Hinders Google’s Acquisition of AdMob – When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong.
3 Powerful Social Good Trends in 2010 – 2009 saw a proliferation of online charity events, competitions, and “friendraisers” that spilled across Twitter and Facebook and filled email inboxes everywhere with more requests for money than any Nigerian prince could ever hope to make. And while it’s hard to argue that this is a bad thing — anytime someone gives money to feed the hungry instead of buying another digital potato seed in Farmville, global karma rises, if even just by a little — this focus on using the web as an ever-more elaborate means of getting people to fork over cash misses the much bigger opportunities just over the horizon.
Is Hiring a Ghostblogger a Bad Thing? – At any given time, there is usually an ongoing debate in some blogging circle about whether ghostblogging is a good or bad thing. I say it depends on how you’re using the term, and how you are using your ghostblogger.
Google News Will Not Accept Single Author Blogs – I put in an application to submit our blog to Google news, but it seems Google news will not include sites that are written and maintained by one individual!
This is the Link Report for November 5th through November 7th:
Please feel free to post your thoughts in the comment section below
To see all of our links please visit our Delicious page at Change the Windows 7 Taskbar to Work Like Vista :: the How-To Geek – While many think the new taskbar feature in Windows 7 is a great improvement, others may not want to use it. Today we take a look at how to get the Vista style taskbar back on Windows 7.
Security Fix – Poking at Google’s new privacy Dashboard – Google this week unveiled a new feature called Dashboard, intended to give users a way to view — and in modest ways limit — the breadth of information the search giant collects about our online lives.
Social Media, Meet Search – ClickZ – We knew it was going to happen eventually, but many digital marketers were taken somewhat by surprise when it happened all at once. Seemingly overnight, the era of social search dawned. Bing just started to incorporate tweets into search results, with Google right on its heels.
Social Status Generator – Choose a keyword from the tag coud, and the generator will automatically give you a message you can add to Twitter, Facebook, Friendster, …
Google Dashboard: Now You Know What Google Knows About You – There’s no two ways about it: if you use a lot of Google services, then Google knows a lot about you. Google has received a solid amount of criticism because of this, and they’ve decided to alleviate the issue by launching Privacy Dashboard; a one-stop-shop with all the information that Google knows about you and your online habits collected in one place.
Google Dashboard: A Closer Look – PC World – Google showed Thursday it's getting more serious about privacy when it launched a tool called Google Dashboard that aims to give you more control over your personal data stored on Google's servers. From your Google Dashboard you can view the company's privacy policies, easily access your most recent activity for each Google service you use, and manage settings for those services. My initial impression is that Dashboard is a quick and easy way to get greater control over your Google Account activity, and even clean up any services you may have forgotten about.
YouTube Gives Partners More Control Over Video Blocking – Basically, there are two new buttons in the interface for partners. One says ‘Block by Country’ and provides content partners with the ability to geo-block a single video rather than an entire account, an oft-requested feature that allows partners to restrict the geographical rights for specific videos.
Do Follow – Search Engine Watch (SEW) – Most blogs are "No Follow" meaning no link juice is passed from the blog to the linked site. But some blogs are "Do Follow" read more to find out more.
This is the Link Report for October 31st through November 2nd:
Please feel free to post your thoughts in the comment section below
To see all of our links please visit our Delicious page at Scamville: The Social Gaming Ecosystem Of Hell – These games try to get people to pay cash for in game currency so they can level up faster and have a better overall experience.
Google’s Eric Schmidt on What the Web Will Look Like in 5 Years – Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is "the great challenge of the age," Schmidt said in an interview in front of thousands of CIOs and IT Directors at last week's Gartner Symposium/ITxpo Orlando 2009.
Video SEO Tips – Getting Started – Online Marketing Blog – If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and news into standard search results, marketers have the opportunity to achieve increased visibility by implementing video SEO principles.
TweetMixx: A Better Way to Track Twitter Trends and Topics – New web service TweetMixx is a bit like TweetMeme (Tweetmeme) meets saved Twitter searches meets a web-based Twitter client. It allows you to follow your favorite topics, not just people, and attempts to help cull the best tweets from people you don’t and may not even want to follow.
Tornado Web Server Documentation – This is a link to the Documentation for the Tornado (off shoot of Friendfeed). Very exciting.
The technology behind Tornado, FriendFeed’s web server – Bret Taylor’s blog – Today, we are open sourcing the non-blocking web server and the tools that power FriendFeed under the name Tornado Web Server. We are really excited to open source this project as a part of Facebook's open source initiative, and we hope it will be useful to others building real-time web services. Check out the announcement on the Facebook Developer Blog. You can download Tornado at tornadoweb.org.
Facebook @Mentions: Five Ways They Could Impact Twitter – Facebook just sent shockwaves through the social web with its announcement that they will be supporting @mentions in status updates. The feature, which Facebook calls tagging, allows you to not only reference friends, but groups, pages, and events.
Protect Your Company’s Collaborative Spaces – You need to be prepared to lock out former workers from your online network once they leave. Good article from the people at GIGAOM
United Way hopes to net new donors via social media – When one of United Way’s 500 cause members on Facebook asked her friends to donate money to the charitable organization in lieu of buying her birthday gifts, officials at the Greater Dayton agency were not only pleasantly surprised but excited about the possibilities for future fundraising.
Obama’s Facebook advice: Making a prez: The Swamp – "Let me give you some very practical tips,'' the president told the high schooler. "First of all, I want everybody here to be careful about what you post on Facebook.
Be Careful When Evaluating Paid Search Tests – Interpreting test results for paid search campaigns can be surprisingly difficult. One reason for this is order latency. The fact today’s clicks don’t all generate orders today, but instead sales trickle in over time means that analyzing new launches and tests can be tricky. Two ways to address this complication are described below.
Problem: Successful tests can look bad initially because of order latency
Adobe Buys Business Catalyst / GoodBarry – Adobe will own the American part of the Australian company. Business Catalyst / GoodBarry provides tools that help web designers set up online businesses for their clients with minimal cost and effort and no programming skills required, combining website content management, e-commerce features, e-mail marketing, business analytics and basic CRM tools into one system.
Wikipedia Will Use Colors to Add Layers of Trust to its Articles – Wikipedia plans on signifying the level of their trustworthiness by adding layers of color. It’s easier to trust editors with a high number of entries and revisions than those who are new to the site, and now registered users will be able to easily discern between the two by looking at the color of the text’s background. This will most likely make Wikipedia more authoritative.
Why Don’t Teens Tweet? We Asked Over 10,000 of Them. – Over the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question. As it turns out, the question itself is flawed.
The Proper Way to Pitch on Twitter – There is a right way to pitch people on Twitter and there is a wrong way. As with regular life you need to do the right way and avoid the wrong way.
Three Ways To Optimize Business For Local Search Via Online Newspapers – Local search marketing experts have long recommended that businesses improve their online presence by optimizing profiles in online yellow pages (IYPs) and local search engines. After accomplishing that, there still remains a lot of small, local “constellations” of geographically-oriented sites where companies should seek to maximize their presence as the next stage in their local SEO. Newspaper sites are pretty much at the top of the list following IYPs, so here are three ways that one can engage with them and optimize for search.
David Beckham may have Swine Flu – Doctors are keeping a close eye on David Beckham this weekend as concerns grow that the soccer star may have been exposed to Swine Flu.
Create online business card – card.ly » Home – Make your "tiny" portfolio online in which you'll be able to integrate your networks (Facebook, Twitter, YouTube, etc.), a little about you and how to contact you. Choose between many nice skins and features.
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