I recently read a piece on Search Engine Land about how many companies are faced with a difficult choice this year… budget for Social Media work or concentrate on getting a mobile strategy up and running.

In this article, the author points out some very valuable information that I think is important to keep in mind.

The blurred line between social and mobile may be obvious in the case of mobile social networks like Foursquare and Gowalla, but the line applies to social networks with more reach as well.

Consider the following stats about mobile usage from networks that are likely part of your social budget, but may not have been accounted for in mobile:

• 50% of active users make mobile a regular part of their Twitter experience (Twitter CEO Dick Costolo)
• 200 million of Facebook’s 600 million subscribers access Facebook through their mobile device (Facebook CTO Bret Taylor)
• Mobile is Facebook’s top priority in 2011 (Bret Taylor)
• [Groupon has] seen significant growth in the last six months in terms of percentage of users who redeem from mobile. (Groupon VP/GM of Mobile, Mihir Shah)
• YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010. (YouTube)
• [Facebook mobile users] are more than twice as active as people who use Facebook just on a desktop computer (Bret Taylor)
• 30% of smartphone owners have accessed social networks via browser (comScore)
• Moms are active in mobile social: in terms of demographics, most mobile social network users are female, with the most active age group being 35-54 (Nielsen)

In other words, if you’re running a social media campaign in Facebook or Twitter, it’s very likely that your target is viewing it on a mobile device.

If your target is a Facebook user, it’s likely they’re engaging with your brand twice as much on a mobile device as they would be on a desktop computer.

If your business is doing a Groupon, it’s also likely that a growing number of your customers will never print out the Groupon, but redeem it at the local business with their smartphone.

If you consider yourself a video SEO or video marketer and are actively engaging your target audience in YouTube, your target audience is likely being engaged on their mobile device.

The author is totally correct. By concentrating on Social Media, you are indeed reaching a mobile market. Now this doesn’t mean that you can neglect getting your Website optimized for mobile, but it should help you decide where to put your money first.

Goldstein Media is a full service Web Design and Internet Marketing agency based in the suburbs of Philadelphia. If you have any questions about how we can help you develop both a mobile marketing strategy and a Social Media plan, please give us a call today at 215-352-5216.

These are my links for January 11th through January 12th:

• Tip: Make Googl URLs without Google’s toolbar | Web Crawler – CNET News –
• Hillary Clinton Hosts Dinner for Google CEO Eric Schmidt and Others | Peter Kafka | MediaMemo | AllThingsD –
• Video Interview: Flixster Execs Talk About Rotten Tomatoes Deal | Kara Swisher | BoomTown | AllThingsD –
• CES: How Skype and Cars Are Alike | Yukari Iwatani Kane | Voices | AllThingsD –
• Walk Away From Google Nexus One Superphone Early, Pay Steep Penalty | John Paczkowski | Digital Daily | AllThingsD –
• Facebook’s "Reply by E-mail" Feature Now Live For Everyone –
• New Facebook Feature Combats Dodgy Friend Requests –
• The Twitter Flatline: Why Doesn’t Twitter Grow? [STATS] –
• Foursquare Now Seeing A Check-In Each Second –
• The 10 Stages of Social Media Business Integration –

These are my links for January 9th through January 11th:

• 3 Ways Educators Are Embracing Social Technology –
• Is This KFC Ad Racist? [YOUTUBE VIDEO] –
• Facebook Founder on Privacy: Public is the New “Social Norm” –
• Twitter Argument Leads to Alleged Murder [REPORT] –
• 38 ways to optimize and speed up your WordPress blog | WP Garage –
• iPhone Beats Droid, Nexus One And Droid Eris In Touchscreen Performance –
• Can the Skiff save the magazine industry? – There has been quite a bit of talk about Hearst’s Skiff ereader and we got a hands-on last night before the show closed. The device is about as big as a Kindle DX (11.5-inch display and a very thin bezel) but quite thin (.25-inches). They use a metal board spun-coated with e-ink instead of a glass sheet for the screen, which will definitely prevent the heartbreak of shattered ereaders for the next generation of readers. It uses Sprint’s 3G network.

These are my links for January 8th:

• Google Toilet Paper : Optimize Your Wipe | Search Engine Journal – Here’s a fun Friday post about what could be easily mistaken for a new Google product launch to accompany the Nexus One and other new Google products : Google Toilet Paper (which gives a new meaning to “just Google it”).
• MediaPost – news and directories for media, marketing and online advertising professionals – If you were on vacation, similar to me, during the end of December you might have missed Twitter's big announcement. The company acquired Mixer Labs, the creator of GeoAPI, which provides developers with the ability to query data. That data can come from about 16 million businesses and thousands of points of interest. The technology also offers developers a layer on which to handle complex geographical queries and location-based services.
• National Weather Service: Twitter Storm Reports – GeoTagging is the act of associating geographical information with something, and Twitter has recently added the capability GeoTagging individual Tweets. This allows the NWS to correlate each Tweet to your location when it was sent. This capability will help to enhance and increase timely & accurate online weather reporting and communications between the public and their local weather forecast offices.
• Wanted: Your Weather Reports, Geotagged and Tweeted – If your natural reflex when the weather gets rough is to tweet about it, that reflex can now help the National Weather Service do its job better thanks to a new Twitter storm reporting program.
• Social Media Today | Social Media Policies of 113 Organizations – With companies searching for and developing standards for social media usage, many of them have come up with social media policies of their own.
• Top CMOs on Twitter – These are the top 63 Chief Marketing Officers around the world who 1) provide useful content and consistently engage with their followers on Twitter, 2) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 3) were active on Twitter as of January 7, 2010. Please let me know if I have missed any CMOs who have 500 or more followers. After the review and confirmation process, he/she may be added to this list, which is updated regularly.
• The Dawn of Facebook’s People-organized Web – GigaOM – In 2010, Facebook is setting out to structure a social layer of the web, indexing web pages and objects by harnessing what its users say about them, including whether those users like them or not, and what they tag within them.
• Apple And Verizon: Are Two Star-Crossed Lovers Ready To Consummate? – Apple and Verizon. Two star-crossed lovers.

  A few years ago, when Apple originally set out with the idea of giving the iPhone to one carrier exclusively in the U.S., they first went to Verizon. But the network balked at some of Apple’s demands, which at the time of complete and utter carrier dominance in this country, must have seemed like a joke. So instead, Apple with with AT&T, and the rest is history.

• Anxious Yahoo BOSS Developers To Speak With DOJ About Microsoft Deal – In July 2008, Yahoo announced a radical new product called BOSS, or “Build Your Own Search Service” that lets developers tap into Yahoo’s core search index with an unprecedented amount of flexibility. Now, in light of the Microsoft/Yahoo search deal that was announced last summer, the future of BOSS is uncertain. That’s bad news for the many developers who have built projects on the BOSS APIs, some of whom are building businesses off of the service. Now, after being met with months of silence and uncertainty, some BOSS developers are taking action: they’ve scheduled a conference call with the Department of Justice to discuss their concerns.

These are my links for January 8th:

• Apple Seizes 16 Domain Names From A Guy In One Fell Swoop – When you own domain names associated with the trademarks of a large company, more often than not, they’re going to file a complaint with the ICANN UDRP (Uniform Domain-Name Dispute-Resolution Policy). And more often than not, they’re going to win control of the name. Such was the case yesterday with 16 names related to Apple that one man happened to own.
• Pioneer to Bring Pandora to Your Car Radio … For $1,200 – Pandora and Pioneer — manufacturer of car audio systems — are partnering to bring Internet radio to your car.
• Qualcomm Chip to Power Verizon iPhone [RUMOR] – Qualcomm’s CEO Paul Jacobs has openly expressed interest in inserting a Qualcomm chip into Apple’s popular iPhone. New rumors reported by TheStreet.com indicate that Qualcomm’s endeavors were successful: A Qualcomm chip will power a new version of the iPhone on Verizon in the summer.
• DASH: Sony Reveals Pocket Internet Device – Sony has revealed details about their Internet device at the CES – Consumer Electronics Show in Las Vegas. Read on find out more.
• Vimeo to Launch Support for 1080p – In case 720p wasn’t enough for your gorgeous, transcendent works of motion picture art, Vimeo will begin hosting 1080p videos by the end of this month.
• The Rise of Digital Music & The Return of the Record – According to the report, sales were up 2.1 percent in 2009 from 2008, with consumers snagging 1.16 million digital tracks (an 8.3 percent increase from ‘08) and 76.4 million digital albums (a 16.1 percent bump). In fact, 40 percent of all music purchases in 2009 were digital.
• Tweetdeck Infiltrates the News Room – Sky News — a 24-hour UK news site owned by News Corp. — is changing up their entire newsroom to focus more on Twitter.
• Boxee Beta Goes Public and Boxee Box Specs Revealed – Today on the company blog, Boxee revealed the specs for the Boxee Box and announced that the Boxee Beta is now officially open to the public.
• Near Me Now: Google’s Mobile Homepage is Location Aware – Go to Google.com in your iPhone or Android browser and you’ll see a small new addition to the homepage: a tiny Near Me Now option below the search box. The new functionality turns your location into an automated search query and makes finding or learning about places in your immediate vicinity a no brainer.
• Bra Color Facebook Status Updates Go Viral, But Why? – Facebook is quite the colorful place today. An odd meme — bra color status updates — has made its way around the network, but no one really knows how or why the what-color-is-your-bra meme took off.

These are my links for January 7th through January 8th:

• Photograbber Downloads Tagged Photos of You from Facebook – Facebook – Lifehacker – The next time you're skimming Facebook and run across pictures your friends have posted, there's no need to monkey around asking for copies via email. Use Photograbber to snag them right off Facebook yourself.
• Remains of the Day: The U.S. Consumes 3.6 Zettabytes in One Day Edition – Remainders – Lifehacker – Wow
• Delete Giant Email Chains to Speed Up Gmail Mobile Webapp – Gmail – Lifehacker – Gmail's iPhone/Android-optimized webapp is nearly as good as a mail client, but not if you keep multi-multi-message threads near the top of your queue. One blogger saw a nearly 7-second decrease in loading time after killing one seemingly endless chain.
• MailBrowser Keeps Gmail Contacts, Attachments Local and Handy – Gmail – Lifehacker – Firefox/Internet Explorer: If Gmail or Google Apps mail is attached to your workday like your right arm, MailBrowser could be a handy pop-out sidebar tool for making sense of the people who mail you and the files they send.
• Boxee Blog » Boxee Beta Goes Public, Download Now – The Boxee Beta is officially out. You can grab it here.
• Facebook is Building a New Payment Operations Team – Although Facebook has been talking about building a payments service for years, the project has only slowly rolled out.
• Yahoo Further Bridges the Gap Between Internet and TV – Today at CES, Yahoo is expanding its partnerships and making the TV Widget Developer Kit publicly available.

These are my links for January 6th through January 7th:

• HootSuite Now Lets You Update Your WordPress Blog – HootSuite, the popular Twitter app geared towards businesses and power users, has just issued yet another update to their web-based client, featuring the ability to post to the WordPress.com blogging platform, URL and content previews, and trending topic explanations.
• iTunes Browser Previews Now With Actual Music – Back in November of 2009, Apple finally rolled out a web browser preview for music in the iTunes catalog. It let you view the albums page, see all the songs included on the album, their length, as well as price for individual tracks.
• Graphic.ly Creates the Digital Comic Book Store – During Microsoft’s keynote at CES 2010 this evening, Steve Ballmer showed off a very cool mobile and web application called Graphic.ly, a platform that aims to be the ultimate digital content delivery system for the publishing world.
• 2010 Census Turns to Facebook to Maximize Impact, Reach Young Adults – As the year 2010 gets underway, so does the federal Census in the United States — only this time around it has gone somewhat digital, incorporating Facebook and other digital media to spread the word about being counted.
• HOW TO: Erase Your Online Past [HUMOR] – These days, it’s getting tougher and tougher to keep a good name unbesmirched. Surveys indicate that as many as half of hiring managers use search engines to screen job applicants, and 1 in 10 have rejected potential employees because of damaging information on the web. Even if there’s no one out to get you, it’s likely that you’ve left your own e-trail of embarrassment: FacebookFacebookFacebook photos, blog comments, cached web pages, YouTubeYouTubeYouTube videos — all these things can provide the world with evidence of your previous poor judgement and wrongdoing.
• Echofon 3.0 Gets With the Twitter Times – You have plenty of options when it comes to using Twitter on your iPhone. But Echofon just made a big move for your attention by releasing version 3.0.
• Video: Google’s “F*ck You iPhone” Phone. The REAL Google Phone (Satire, NSFW) – As we’re all well aware, Google released the Nexus One yesterday, the first supposed “Google Phone.” But it’s hardly an iPhone killer. For that role, Google has something much more sinister in mind. Meet the “Fuck You iPhone” Phone.
• “Inspired” By Formspring, Tumblr Launches Nearly Identical “Ask Me” – Popular microblogging service Tumblr has just launched a new feature called “Ask Me."
• The Oscars of Twitter: Shorty Awards to Honor Creators of Short-Form, Real-Time Content – Last year, SawHorse Media, a Twitter aggregator that pioneered the concept of lists, put together the Shorty Awards. This contest and ceremony was intended to "honor the best producers of short, real-time content."
• 5 Great Blogs For Funding Advice – ReadWriteStart – The best advice we can give you is to know your audience. You don't try to sell booze to pregnant women, you don't make God-jokes in Utah and you don't get a term sheet without tailoring your pitch. Investors are already blogging about what they want from potential portfolio companies, so if you're looking for funding you should be reading their blogs. While we know there are plenty of useful investment-related blogs, here's a list of five to get you started.

These are my links for January 4th:

• Former Time Warner CEO Apologizes for “Worst Deal of the Century” [VIDEO] – Now that Time Warner and AOL are officially dissolved, those behind the deal – originally valued at $164 billion – are speaking out. This morning, former Time Warner CEO Gerald Levin and AOL co-founder Steve Case discussed the deal on CNBC as we approach its tenth anniversary.
• Las Vegas Courthouse Shooting: Audio Captured on YouTube [VIDEO] – A deadly shooting occurred in the lobby of a Las Vegas federal courthouse building. According to reports from CNN, the suspected gunman was shot and killed after opening fire on federal personnel. A citizen journalist got it all on tape.
• News Corp. Unloads Rotten Tomatoes Onto Flixster – News Corp is unloading more of its digital assets. This time it’s the movie review site Rotten Tomatoes, which is being acquired by startup Flixster, which has the most popular movie app for the iPhone and other mobile devices. The purchase price was not disclosed, but it was at least in part a stock transaction. News Corp now owns a minority stake in Flixster, which has only raised a total of $7 million in venture capital.
• Pinging In The New Year: Seesmic Acquires Ping.fm – Well that didn’t take long. Just four days in 2010 and we already have an acquisition. Social networking application Seesmic has acquired the social status updater Ping.fm.
• Video: iPhone hacked to support the Magic Mouse – Those gifted gents over at the BTStack might just be too clever for their own good. First they blow our minds by sneaking Wiimote support onto the iPhone, and then tickle our productivity-loving souls by hacking in Bluetooth keyboard support. It’s a bit awkward to be typing away on a physical keyboard, only to have to reach over and poke the screen whenever you want to do something – wouldn’t it be nice to be able to use a mouse instead?
• Vegas-bound! What to expect from CES – All of us at CrunchGear are prepping for the pain-fest we all know as the Consumer Electronics Show. For those not aware, every January, just after they’ve waddled away from the all-you-can-eat buffet called the Holidays, journalists, bloggers, and big box electronics buyers all head to Las Vegas for more of the same.
• Worlds Collide: Twitter Has More Uptime Than Facebook – If one of Twitter’s New Year’s resolutions is to reduce sightings of the fail whale, it is off to a good start. Last week, the service was up a laudable 97.97 percent of the time, beating out even Facebook’s availability of 97.22 percent, according to benchmarks published by AlertSite. The only site in the benchmark with better uptime was YouTube, with 99.13 percent availability during the week. (MySpace and LinkedIn showed below average uptimes of 94.74 percent and 95.48 percent, respectively).
• Kleiner-backed GOGII Releases textPlus for Android – Why pay for text messaging anymore when you can send texts for free? That’s the message GOGII is trying to send to users via its textPlus application, which has been wildly successful on the iPhone with over 3.2 million downloads.

These are my links for January 2nd through January 4th:

• More Smartphone Users Now Use Their Phones to Shop Online – Smartphone users are becoming increasingly comfortable with using their phones to shop online. According to new data from Compete, about 37% of smartphone users have purchased something with their handset in the last 6 months. Among the most popular items that these users bought are music, books, DVDs, video games and movie tickets. At the same time, though, Compete also found that smartphone users are very likely to abandon shopping sites that haven't been optimized for mobile usage. Almost 8% of smartphone owners who tried to buy something from their phone were simply unable to do so.
• Flixster Acquires Rotten Tomatoes – Flixster just announced that it has acquired Rotten Tomatoes, the popular movie review site, from IGN Entertainment. IGN is a division of Rupert Murdoch's News Corporation. Flixster is one of the world's most popular movie communities and currently features about 2.3 billion user ratings and reviews from its users. Rumors about this acquisition first surfaced in late December, when Kara Swisher first reported that a potential acquisition of Flixster by MySpace would hinge upon a merger of Rotten Tomatoes and Flixster.
• Twitter’s Psychologist Strikes Again: Analyze Your Lists – Dan Zarrella has long impressed us with his discourses on the science of retweets, as well as his psychoanalytic apps that scan and parse Twitter streams – one for general analysis and one for dreams.
• The 50 Most-Blogged Albums of 2009, Streaming Free: HypeMachine Zeitgeist Out Now – Hype Machine, the smart, long-running MP3 blog aggregator, has posted its annual collection of the most-blogged-about albums, songs and musical artists of the year. Once again, the project is a pleasure to consume and will unfold throughout the month of January. Top albums 50 through 41, Mumford and Sons through Monsters of Folk, are available now in full for streaming.
• Rock & Roll Will Never Die? It Might on Facebook – The graying of the Facebook population seems to have continued according to new stats released today by iStrategyLabs. And while one might expect more of the site's now nearly 10 million users over the age of 55 to be Neil Young fans, his "Rock N' Roll Will Never Die" refrain seems to be falling through. The listing of the term "rock and roll" as an interest is down over 60% among Facebook users in the past year.
• ComScore Ups the Ante in Mobile Analytics – ComScore, a leading Web statistics provider, has joined with Flurry Analytics to provide a more complete picture on the who, what, when, where and how of our use of mobile media. Founded just over a year ago, Flurry has grown immensely and this move will only serve to boost its popularity.
• Watching TV Together in Different Time Zones – NYTimes.com – Simple technology, including video chatting services like Skype, is making it possible for far-flung friends to watch shows together, even if they can’t share the same bowl of popcorn.
• 500 Internal Server Error – 500 Internal Server Error
• George Washington’s Rules for Social Media « digiphile – The following “rules” are interpretation of his intent, not President Washington’s words.
• Why Twitter Will Endure – NYTimes.com – In the pantheon of digital nomenclature — brands within a sector of the economy that grew so fast that all the sensible names were quickly taken — it would be hard to come up with a noun more trite than Twitter. It impugns itself, promising something slight and inconsequential, yet another way to make hours disappear and have nothing to show for it. And just in case the noun is not sufficiently indicting, the verb, “to tweet” is even more embarrassing.

These are my links for December 28th:

• HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
• Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
• What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
• Social Media Today | Social media needs fewer rockstars, and more rockstar ideas –
• Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• Social Media Today | Seven Reasons You Should Care About Disclosure on Twitter –
• Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• What Small Business Needs to Do to Get Ready for Mobile Marketing Now | Small Business Marketing Blog from Duct Tape Marketing – Mobile marketing has taken far longer to evolve than people imagined, but I believe we are on the doorstep of an evolution in marketing that will rival social media in terms of impact.