This is the Link Report for August 30th through August 31st:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Be Careful When Evaluating Paid Search Tests – Interpreting test results for paid search campaigns can be surprisingly difficult. One reason for this is order latency. The fact today’s clicks don’t all generate orders today, but instead sales trickle in over time means that analyzing new launches and tests can be tricky. Two ways to address this complication are described below.

  Problem: Successful tests can look bad initially because of order latency

• Turn Google Voice into a Growl-Friendly Windows App – Google Voice – Lifehacker – Get Google Voice as a windows popup app. Very handy!
• Adobe Buys Business Catalyst / GoodBarry – Adobe will own the American part of the Australian company. Business Catalyst / GoodBarry provides tools that help web designers set up online businesses for their clients with minimal cost and effort and no programming skills required, combining website content management, e-commerce features, e-mail marketing, business analytics and basic CRM tools into one system.
• Wikipedia Will Use Colors to Add Layers of Trust to its Articles – Wikipedia plans on signifying the level of their trustworthiness by adding layers of color. It’s easier to trust editors with a high number of entries and revisions than those who are new to the site, and now registered users will be able to easily discern between the two by looking at the color of the text’s background. This will most likely make Wikipedia more authoritative.
• AJAX Search: Is Google Sweating Bing Or Just Feeling The Need For Speed? – Is it possible that Google sees a real threat in Bing? Possibly but they've been improving their search for a long time, well before the birth of Bing.
• Google Voice Warms Up For iPhone, Cuts Off Calls After 15 Minutes – Google voice dropping calls on the iPhone after 15 odd minutes? Oops!
• Why Don’t Teens Tweet? We Asked Over 10,000 of Them. – Over the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question. As it turns out, the question itself is flawed.

  Great analysis on how people and teens tweet

This is the Daily Link Report for August 28th

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• SEOmoz | Early Detection: How Social Media May Save The World – Social Media can be used to help in disasters and quick reaction and help spread the news.
• Facebook to Introduce Charity Gifts – Last week, we reported that Facebook was opening up its virtual gift shop to third-party developers and also introducing physical gifts, for example, being able to send someone a dozen roses using Facebook credits.
• Do You Know Who’s on Twitter? – eMarketer – More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29.
• Ted Kennedy’s family set up Twitter account to spread funeral news – Telegraph – Ted Kennedy's family have set up an account on Twitter to keep the public informed about plans for his funeral.
• Google Now Identifying Businesses in Street View | WebProNews – Google has now made it easier to view businesses in Street View on Google Maps. When a user conducts a local search, the bubble that pops up on business results will show a Street View link.

This is the Link Report for August 26th through August 27th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Phone Call Tracking in Google Analytics – Website Magazine – Website Magazine – UK Internet marketing company ClickThrough Marketing today introduced a module add-on for Google Analytics that allows advertisers to track phone call conversions from any source/advertising channel.
• Ready for a Mobile (Advertising) Storm? – Website Magazine – Website Magazine – A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising. How much of an increase? According to the report, ad spend on the mobile Internet will reach $500 million globally in 2009 and rise to nearly $2 billion per year by 2014.
• Essential WordPress Plugin: Add To Facebook – Website Magazine – Website Magazine – Plenty of plugins are out there to help readers share your blog content, but perhaps the new Add To Facebook plugin for WordPress is the most significant. For starters, consider Facebook's more than 250 million users.

  The plugin is extremely easy to add if you are using one of the latest versions of WordPress. Simply download the zip file and upload it through your WordPress administration panel. You can then choose your settings for the plugin under your WordPress "Settings" section – either a text-only link or a small image and text link, and whether to add the link to every post.

• Snow Leopard review – A very thorough review of Apple's new Snow Leopard OS at Engadet
• EASTER EGG: Yelp Is the iPhone’s First Augmented Reality App – This makes your iPhone just that much more cooler and helpful. Augmented reality uses your iPhone’s camera, GPS, and compass to show virtual items in the real world. Put your camera in front of a restaurant and it will come up with info, or use it to find nearby Twitter users
• Audi Taps its Facebook Fans to Help Design Car of the Future – The German luxury car maker is taking a stab at using social media to create buzz about the company, the brand and their cars. Very clever
• New Facebook Privacy Policies Will Have A Significant Impact On Platform Applications – As a result of a new privacy agreement with Canada, Facebook has issued statements suggesting that there could be major platform changes ahead for developers.
• New Attack Cracks Common Wi-Fi Encryption in a Minute by PC World: Yahoo! Tech – Computer scientists in Japan say they've developed a way to break the WPA encryption system used in wireless routers in about one minute. (That's great! <insert sarcasm>)
• Social Networks: Boomers Feel Left Out – Even though baby boomers make up more than one quarter of all US Internet users, and even though the majority of this group spends over five hour per week online, a new survey by Burst Media found that only 14% of boomers feel that the content on the Internet is focused on people their age.
• 5 Social Media Lessons Learned from Whole Foods – Whole Foods is into using Social Media. The best way to improve your own company's use of social media is to learn from others. Check out the case study on Mashable.

This is the Link Report for August 23rd through August 24th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Victoria Advocate | Social networking helps some businesses gain customers – Social Media helps some businesses gain customers. It's true so long as you're willing to work at it and cultivate the relationships.
• MediaPost Publications The Social Media Rules Are A-Changin’ 08/21/2009 – Social Media unrealistic for corporate America? That's what one PR CEO says.
• Fanbase Launches Wikipedia-Style Directory Of All Things Sports – Billed as the web’s “largest almanac of pro and college athletes, built entirely by fans”, Fanbase is today launching its directory of all things sports to the world after 18 months of work and a few months of public beta. Backed by $5 million in venture capital from Benchmark, Fanbase’s aim is to mobilize and unite fans around pages of any athlete or sports team at any level.
• TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet – Besides Tweeting, what else can you do with the microblogging platform?
• Snow Leopard Has Arrived, Shipping August 28th – Nice price point. Wish Windows 7 would be that cheap.
• Why AT&T can’t keep up with iPhone data demand | TechBlog | Chron.com – Houston Chronicle – AT&T just can't handle the pressure or the load of the iPhone.
• Send big files the easy way. Files too large for email attachments? No problem! – Need to send a big file to some one sendspace is a great service to do this.
• 10 Best Ways to Backup Data – by Digital Trends 2009 08/23 – Most computer users recognize the importance of backing up key files on a regular basis — be it documents, music, irreplaceable photos and camcorder footage — but not everyone is aware of how to go about doing it, and which products are needed to pull it off. Here we look at a handful of top-rated backup solutions to help you make a suitable choice based on your needs and budget.
• FastStone Image Viewer, Screen Capture, Photo Resizer … – An image converter / resizer intended to enable users especially digital camera owners to convert, rename, resize, crop, rotate, change color depth, add text and watermark to images in a quick and easy BATCH mode.
• List of Best SEO plugins for WordPress – Amazing list of great SEO Plugins for the WordPress Blogging Platform as tweeted by @wpchick

This is the Daily Link Report for August 18th

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• SEOmoz | Perfecting Keyword Targeting & On-Page Optimization – How Do I Build the Perfectly Optimized Page? Rand over at SEOMoz tell you how.
• What Women Want from Social Sites – eMarketer – Unsurprisingly, Facebook was the most popular social network among these users, with 83% belonging to the site. Nearly three-quarters (73%) were members of LinkedIn and 55% were on Twitter, while just 41% belonged to MySpace. Almost one-half of respondents (48%) reported belonging to four or more social networks—the most common response.

  Professional networking and staying up-to-date with friends were the most compelling reasons to visit social networks, according to the respondents. Substantial majorities also considered researching products and services (79%) and finding deals and discounts (64%) important.

• How to Target Users within Social Networks – Use search to find the right people to go after on Social Media
• Google News Now Recrawling & Reindexing Stories For Updates – A Google News Help thread has confirmed reports from Google's Inbal that Google News now reindexes and crawls news sources for the latest version if those updates are posted within a "short period of time." So if you make a mistake in your publication, you now have a short window of opportunity to update the article, in order to make sure Google News updates your mistake in their index.
• Facebook Sued for Privacy Breach – US News Briefs | Newser – A group of Facebook users has sued the social networking company for violating consumer privacy laws by harvesting personal information for commercial purposes and failing to compensate clients, reports CNET.
• Solid-state drives get faster, bigger, (relatively) cheaper | Computing | Chron.com – Houston Chronicle – Solid state… no moving parts and getting bigger both in size and in popularity
• 10 valuable Twitter utilities for business users | Between the Lines | ZDNet.com – One of the biggest reasons for Twitter’s growth and success is that the Twitter team allowed the service to be morphed and re-shaped by the user-base from the very beginning. We saw it happen in the way that the Twitter community instituted replies, retweets, and #hashtags.
• Twitter vs. Facebook: Who Will Win in Real-time Search? – For the last year, Twitter has had no major rival in real-time search. But last week, that all changed when Facebook launched its real-time search engine. Not only can it search status updates, but it also tracks photos, notes, videos, and more. Can Facebook, with its larger userbase and recent talent acquisition, make Twitter Search irrelevant? Or does Twitter’s open platform and first-mover advantage give it the edge?
• HOW TO: See Twitter Like Someone Else – Ever wanted to see Twitter the way someone else does, with all the Tweets from the people they follow? Now you can.
• New Privacy Lawsuit Throws The Kitchen Sink At Facebook – So what are the Plantiffs accusing Facebook of? The suit alleges that that Facebook is at its core a “data mining company.. [that] seeks to open and/or disseminate private information to third parties for commercial purposes and economic benefit” and that “Facebook has created a business model and apparatus designed to harvest as much personal and private information as possible in easiest, quickest, and most innocuous-looking manner possible.” Cue the ominous music. It gets better.

This is the Link Report for August 13th through August 14th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Google Rank vs Google Caffeine Rank Tool | Sembience – Test your ranking in both Google and in Caffeine
• WP.me — shorten your links « Blog « WordPress.com – The guys over at WordPress have done it again making a url shortener that is really short
• Twitter Is Revamping Retweets, Launches A Retweet API – Twitter is getting easier Retweetability.
• The Evolution of Blogging – Where is blogging heading Om Malik of GigaOm has some ideas.
• Friendfeed launches custom (and public) themes – The Next Web – Custom themes have come to FriendFeed
• Google Doodled: Hans Christian Ørsted (1777-1851) | Technology | guardian.co.uk – Thanks to Google, hundreds of millions of people are today celebrating Hans Christian Ørsted's birthday without having much of a clue who he is … so who exactly was he?
• Netscape founder seeks rematch with Microsoft in new browser war – Marc Andreessen is back. Famed Netscape browser founder who took on Microsoft in the original browser wars of the 1990s is building a new browser.
• Jolicloud, a cool new OS for your netbook – Looks really neat
• How Google’s Caffeine Will Impact PPC – ClickZ – Every once in a while Google makes a major algorithmic change to its organic results. In reality, its organic algorithm changes at least monthly, if not more frequently, but the major changes are sometimes announced. Even when they aren't, these changes are quickly named by the industry, like hurricanes named at the time they prove themselves able to do damage.
• SEOmoz | Case Study: How Much Do Rankings Matter? –

This is the Link Report for August 8th through August 10th:

• FriendFeed Co-Founder: Facebook Acquisition Talks Began in 2007 – The details!
• SEOmoz | 4 Essential SEO Infographics – Rand Fishkin at SEOMoz.org published a great post with Info Graphics that relate to SEO
• 2009 Facebook and Twitter Growth by Age Group | Ignite Social Media – The following chart by Nielsen shows that audiences above 25 have experienced a whopping 84% growth in Twitter adoption over the past 6 months. Also interesting is the 20% growth happening within the 55+ age range, compared to the 16% increase in 2-24 year olds. This slight discrepancy in growth doesn’t mean that younger audiences aren’t interested in Twitter, but suggests that they have already adopted it. (Also, after seeing the age ranges listed on this chart, I now want to see what a two-year old would tweet.)
• Facebook Acquires FriendFeed (Updated) – Facebook has acquired FriendFeed, we’ve learned. We’re gathering details now.At this point details on the acquisition are still very sparse, but it’s clearly a good match. Over the last year or so, Facebook has “borrowed” quite a few of features that FriendFeed popularized, including the ‘Like’ feature and an emphasis on real-time news updates.
• 6 Twitter Directories To Add Yourself To – Everyone is always looking for new ways to get more Twitter followers. Well, one of the best ways to do this is by getting discovered through Twitter directories. There are many out there to choose from and it’s very quick and easy to add yourself to them. So, here are a few to get you started. Feel free to share your favorite (whether listed or not) in the comments.
• What is a Natural Link Growth Profile? | SEO Book.com – 3 Common Link Building Strategies1. spiky. if the spikes are associated with news and viral marketing then that is not a big problem, but if they are sorta bought links, low quality links, etc. then this is sorta the worst way to do it.
  2. linear. not as bad as spiky…but not as good as geometric. this is where a webmaster tries to build the same number of links each month.
  3. geometric. this is where link building starts off slow, but then keeps getting better each month.
• Company Boasts it Sold Twitter Followers to Michael Jackson – With the increasing popularity of social media sites and the power of marketing on them, more and more people have been investing in services which can increase their rankings faster than they could do on their own.One such service is the highly-controversial paid Twitter follower service which has been offered by web promotions company uSocial.net for several months now. Now they’re claiming they’ve had the attention of some of the world’s largest names, including one interesting one in particular.
• Reporting SERP Spam: Know How to Report & Reclaim Your Rankings – Below is a guide about spam results, how to detect them, and finally where to report them. If you want all the links to submit a spammy site, they’re at the bottom (but if you skip all the interesting info you might not know what to look for!).
• NBA star’s Twitter ID crisis rebounds on him and the site | Technically Incorrect – CNET News – The NBA, Players and Twitter. A good mix? Debatable
• Twitter Co-Founder: Attacks Continue to Change in Nature and Intensity – Apparently, we’re not out of the woods just yet. While Twitter itself has been working reliably for most of the day, some third-party applications remain impacted by measures the company has taken to defend against DDoS attacks.

This is the Link Report for August 6th through August 7th:

• Georgia Takes a Beating in the Cyberwar With Russia – Bits Blog – NYTimes.com – Besides the bloody shooting war going on between Georgia and Russia, there’s another, quieter battle going on in cyberspace.The Georgian government is accusing Russia of disabling Georgian Web sites, including the site for the Ministry of Foreign Affairs.
• Twitter Restores Service After Online attack – NYTimes.com – Twitter, the popular microblogging site, was out of service much of the day Thursday as it worked to defend itself against a Web attack, but service appeared to have been restored by late evening.Many of Twitter’s 45 million legitimate visitors were unable to use the service for hours. Analysts characterized the disruption as a denial-of-service attack, in which hackers overwhelm a Web site by sending it a deluge of junk requests, and one suggested the attack might have originated in Russia or Georgia.
• Pronounce Names – Dictionary of Name Pronunciation, How to pronounce names, How to say a name, Name pronunciation, Name pronunciations, How to pronounce a name -
• Revision3 > Hak5 > Episode 524: USB Multipass – Linux, Trinity, USB – Why carry around a dozen bootable USB drives when you could merge ‘em all into one? On his episode we build a USB Multipass complete with customized boot menu ready to launch any of favorite tools–including Backtrack, Ophcrack, Kon-boot, dban, freedos, and more. Plus Shannon reviews the Trinity Rescue Kit, the boot disc dubbed CPR for your computer.
• 3 unveils MiFi mobile Wi-Fi service – mirror.co.uk – The 3 network has just pulled the wrappers off MiFi, a mobile Wi-Fi device that allows you to connect any Wi-Fi equipped device to the web no matter where you are.
• Is Cyber Warfare to Blame for Twitter Meltdown? – Everybody’s still regrouping after today’s Denial of Service attacks against Twitter, FacebookFacebookFacebook, LiveJournal, and other social media websites. Now, however, some further details about what happened and who might be behind it are coming to light.
• 20 Simple Productivity Tools for Bloggers – Great post full of links to Mashable’s pick for 20 great productivity tools for Bloggers
• Digg Ads Are Here: Will Users Bury Them Into Oblivion? – Two months ago, Digg (Digg) announced a lynchpin in its revenue strategy: Digg Ads. The program, an attempt to fix the company’s inability to turn a profit, allows users to vote on specific ads within the homepage feed. The more diggs, the less the ad costs to the advertisers. But if Digg users hate the ad, then their downvotes increase the ad price.
• Team Apart Makes the Virtual Meeting Social [Invites] – There is a lot of software out there for conducting virtual conferences and performing demos: GoToMeeting, Microsoft Office Live Meeting, WebEx, and AdobeAcrobat Connect immediately come to mind. Most of these programs though require software to be installed and are meant for conference meetings rather than team collaboration. They’re not virtual workspaces.
• Koobface Virus Gets Smarter; Targets Twitter and Facebook Users [Alert] – Koobface, a virus that targets computers via social networking sites, is apparently back and with added sophistication.A typical Koobface attack – like the one that surfaced on Twitter last month – comes via a link that purports to be an interesting video (i.e. – someone tweets “my home video” with a link to what looks like a YouTubeYouTubeYouTube page). Those videos then tell you that you need to upgrade your Flash player – which, many legitimate videos often do too. Upon “upgrading,” however, the user is infected with the virus.

I got a Facebook message from a guru in the Social Media Marketing space tonight Shama Hyder. She wrote the members of her ACT Blueprint group on Facebook that there is something called RUI that always (and should) comes before ROI. What is RUI? RUI, or otherwise known as Resistance, Understanding, Integration, are the steps that most clients will go through before really adopting a Social Media Marketing plan.

You know, I always talk about ROI in social media marketing and new media marketing, and it always comes back to ROI. Well, you know, this past week I’ve spoken to some organizations and I’ve realized that they aren’t even to the point to really discuss ROI (“Return on Investment”). They were at a whole different acronym which I called RUI, and I think a lot of businesses, non-profits, and organizations fall under this category. I’d love to hear your thoughts on what you think about it.

But to me, RUI is “Resistance, Understanding, and Integration,” and I realize that this is the process most people go through every single time that anything new comes out. You know, when web sites came out, when Email came out, and now it’s social media, you’re seeing this. Before you can talk to people about ROI, you really have to talk to them about RUI and figure out where they are, because the first thing people feel is resistance. It’s a new idea. They’re not sure. They’re resisting it. And I’ve noticed this but, you know, as people who are very accustomed to doing [things the] way they’ve always done things; you see the resistance level is higher, so there is resistance.

Then there’s understanding. So they understand what social media can do for them. They understand the mindset. And then there is integration where they actually start making it part of what they’re doing, whether it’s their marketing activities, [or] their daily life, and once they understand RUI, once they’ve been through that process, then you can talk to them about ROI.

I’ve noticed this quite a few times with clients with whom I’ve broached the topic of marketing their site on Social Media. I’ve gotten a variety of reactions and responses. Some clients seem intrigued and almost excited about using this new medium, others are more cautious and still others look at me like I’m on some kind of 1970′s hallucinogen. With each of these types of business people in mind, Shama’s suggestions on how to use RUI to your benefit are right on. In the end, it’s a fact, in order to get your clients to integrate Social Media into their marketing budget and plan they need to see the ROI and to get to the ROI you need to get past the RUI.

I’d like to hear your thoughts on what Shama’s saying. Post them below in the comments.