Posts Tagged ‘Media’

Link Report for November 8th through November 12th

Friday, November 13th, 2009

The Link Report

This is the Link Report for November 8th through November 12th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at What the duck? Aflac gets quackin’ on Facebook | Social Business | ZDNet.com – Whether or not you are an Aflac customer, you’ve at least once tried to mimic the Aflac duck’s quacking of “Aflac” at the end of its commercials. After its commercial success, Aflac has taken to Facebook with a two-fold approach: increase its brand awareness through a fan page for the famous Aflac Duck and through a presence in the “Causes” application on Facebook for the Aflac Cancer Center at Children’s Healthcare of Atlanta, the same city in which the company is headquartered.

  • The Do’s And Don’ts Of Creating Original Video | paidContent – Just a few years ago, web video was the great unknown. Media and tech companies agreed that it was the next big thing, but no one knew what kind of content actually worked on the web. Early adopters watched music videos online, but the average consumer wasn’t ready to reach for the computer instead of the TV remote. Content owners and creators, meanwhile, either clung for dear life to traditional development and distribution models, or threw ideas against a wall to see what would stick.
  • The fall of the Berlin wall in digital media | Media | guardian.co.uk – Digital media are playing an important role in today's celebration of the fall of the Berlin wall. It is interesting that much of the mainstream press have left their historical medium behind for their online coverage, as each have chosen the format which is best for a story. For example, the Guardian has put some impressive films online in which Berliners describe how the city was divided while, readers of the New York Times submitted magnificent photos and memories of the wall and the BBC has displayed in a map how far pieces of the former wall have spread around the globe. In addition to an interactive mainstream coverage, there are several social media projects worth looking at.
  • LinkedIn and Twitter link up | Technology | Reuters – LinkedIn and Twitter have linked up. Starting immediately, users of LinkedIn and Twitter can cross-file to each other's services, by checking a box on either Twitter or LinkedIn.
  • The Complete Guide to Google Wave: How to Use Google Wave – Google Wave is a new web-based collaboration tool that's notoriously difficult to understand. This guide will help. Here you'll learn how to use Google Wave to get things done with your group. Because Wave is such a new product that's evolving quickly, this guidebook is a work in progress that will update in concert with Wave as it grows and changes. Read more about The Complete Guide to Google Wave.
  • Podcasts, webinars most-used social media business tools – Social Marketing – BizReport – Business.com's 2009 Business Social Media Benchmarking Study found that, of those business personnel who use social media channels, podcasts and webinars are the most popular, used by 65% of respondents.
  • Link Report for November 5th through November 7th

    Sunday, November 8th, 2009

    The Link Report

    This is the Link Report for November 5th through November 7th:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Change the Windows 7 Taskbar to Work Like Vista :: the How-To Geek – While many think the new taskbar feature in Windows 7 is a great improvement, others may not want to use it. Today we take a look at how to get the Vista style taskbar back on Windows 7.

  • Security Fix – Poking at Google’s new privacy Dashboard – Google this week unveiled a new feature called Dashboard, intended to give users a way to view — and in modest ways limit — the breadth of information the search giant collects about our online lives.
  • Why Twitter is underhyped and is probably worth five to 10 billion dollars – scobleizer’s posterous – …saying that Twitter is winning. Is winning big. Bigger than any of the tech blogs have admitted to yet. My new price for Twitter? $5 billion.
  • Social Media, Meet Search – ClickZ – We knew it was going to happen eventually, but many digital marketers were taken somewhat by surprise when it happened all at once. Seemingly overnight, the era of social search dawned. Bing just started to incorporate tweets into search results, with Google right on its heels.
  • Social Status Generator – Choose a keyword from the tag coud, and the generator will automatically give you a message you can add to Twitter, Facebook, Friendster, …
  • Google Dashboard: Now You Know What Google Knows About You – There’s no two ways about it: if you use a lot of Google services, then Google knows a lot about you. Google has received a solid amount of criticism because of this, and they’ve decided to alleviate the issue by launching Privacy Dashboard; a one-stop-shop with all the information that Google knows about you and your online habits collected in one place.
  • MYTH BUSTED: Internet Use Doesn’t Lead to Isolation
  • Google Dashboard: A Closer Look – PC World – Google showed Thursday it's getting more serious about privacy when it launched a tool called Google Dashboard that aims to give you more control over your personal data stored on Google's servers. From your Google Dashboard you can view the company's privacy policies, easily access your most recent activity for each Google service you use, and manage settings for those services. My initial impression is that Dashboard is a quick and easy way to get greater control over your Google Account activity, and even clean up any services you may have forgotten about.
  • YouTube Gives Partners More Control Over Video Blocking – Basically, there are two new buttons in the interface for partners. One says ‘Block by Country’ and provides content partners with the ability to geo-block a single video rather than an entire account, an oft-requested feature that allows partners to restrict the geographical rights for specific videos.
  • Do Follow – Search Engine Watch (SEW) – Most blogs are "No Follow" meaning no link juice is passed from the blog to the linked site. But some blogs are "Do Follow" read more to find out more.
  • Link Report for October 31st through November 2nd

    Tuesday, November 3rd, 2009

    The Link Report

    This is the Link Report for October 31st through November 2nd:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Scamville: The Social Gaming Ecosystem Of Hell – These games try to get people to pay cash for in game currency so they can level up faster and have a better overall experience.

  • How To Spam Facebook Like A Pro: An Insiders Confession – Facebook is more the wild west than the Internet as a whole. IMHO
  • Twitter Lists Are Here to Stay – Deal With It – @philbaumann's take on Twitter Lists
  • SEOmoz | Third-Party Affiliate Programs: Roll Your Own Instead – One of the best ways to build inbound links is to create an affiliate program. It's also a great way to drive real customer traffic from related sites.
  • Google’s Eric Schmidt on What the Web Will Look Like in 5 Years – Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is "the great challenge of the age," Schmidt said in an interview in front of thousands of CIOs and IT Directors at last week's Gartner Symposium/ITxpo Orlando 2009.
  • Video SEO Tips – Getting Started – Online Marketing Blog – If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and news into standard search results, marketers have the opportunity to achieve increased visibility by implementing video SEO principles.
  • Link Report for September 30th through October 29th

    Monday, November 2nd, 2009

    The Link Report

    This is the Link Report for September 30th through October 29th:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Facebook Revamps its Privacy Policy – Earlier this year, Facebook was hammered for changes it made to its Terms of Service. The result was an uproar that eventually led to the Facebook Democracy, an initiative by Facebook to let users vote and comment on its governing documents.

  • Rand Fishkin: SEO, Mentors & What Pisses Him Off » aimClear Search Marketing Blog – Rand Fishkin is a singular personality and, to those in the SEO industry, needs little introduction. Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown his company SEOmoz to take its place amongst the most recognized brands in search.
  • iMedia Connection: How to be a good social media listener – At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? It's one thing to know what is being said about your brand on social networks. But it's quite another to draw actionable insights around which future campaigns and communications can be crafted.
  • Mobile And Social Platforms Want To Be The King Of Local Search – The study shows that the web generally, but in particular mobile and social network search, are increasingly factors fueling growth in the overall search market. This grew to 21.9 billion total US searches in June 2009, a year-on-year increase of 31%.
  • 10 Small Business Social Media Marketing Tips – Begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.
  • Why Branding Matters to Small Businesses – Search Engine Guide Blog – The power of branding and why branding is key to success.
  • How to Earn Respect in Social Media – Search Engine Watch (SEW) – Just because you sell a product or a service that is the top selling or highest rated in the industry doesn't mean people will listen to you when you arrive. Announcing your arrival doesn't gain you immediate respect. You won't suddenly have a band of followers once you strike up a conversation or answer a question or two on a topic.
  • Facebook’s ‘Reconnect’ Strategy is Brilliant – Recently, in addition to giving you suggestions to which friends you might add to your profile, Facebook also started enticing users to reconnect and engage less active users. The campaign has partly backfired, as some of the recommendations were dead people and ex-lovers, but I still think it’s brilliant, and a good sign that Facebook has a clear strategy laid out for the future.
  • Similar Images Search Graduates from Google Labs – Back in April, Google launched a new search feature in Labs that allowed users to find similar images.

    Initially rolled out for select images only, the capability is now being rolled out for what seems to be the majority of images in Google image search. This is particularly useful when search terms include homonyms, we think; and we applaud Google for removing a major pain point in our searches for pics of Tesla the band as opposed to Tesla the scientist or Tesla the automotive brand.

  • BuddyPress.org – BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact.
  • Link Report for September 29th through September 30th

    Wednesday, September 30th, 2009

    The Link Report

    This is the Link Report for September 29th through September 30th:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    • Twitter Blog: Soon to Launch: Lists – Lists are public by default (but can be made private) and the lists you've created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.
    • Copy Path Puts a File’s Location in Your Clipboard – Timesavers – Lifehacker – Free utility Copy Path adds a new entry to your right-click context menu that lets you quickly copy the full path to any file with two clicks of your mouse.
    • Tweetalarm Keeps an Eye on Twitter Keywords for You – Alerts – Lifehacker – If you're fond of using Google Alerts to keep an eye on web searches and wished there was an equivalent for Twitter, you're in luck. Tweetalarm tracks keywords and updates you via email.
    • New Malware Re-Writes Online Bank Statements to Cover Fraud | Threat Level | Wired.com – New malware being used by cybercrooks does more than let hackers loot a bank account; it hides evidence of a victim’s dwindling balance by rewriting online bank statements on the fly, according to a new report.
    • Geek to Live: Map your time – Downloads – Lifehacker – A great way to see what your spending your time on.
    • A Dozen Social Media Applications – Social media gets lots of attention these days. The NFL banned players from using Twitter. Bing integrated Twitter results into its search engine results pages (SERPs). When Michael Jackson died the site handled an estimated 5,000 tweets per minute and, proving Twitter's global reach, a state department official asked Twitter to postpone scheduled maintenance due to the critical role the site played in the recent Iran elections.
    • Software Polices Employees’ Twitter, Facebook, LinkedIn Posts by Wall Street & Technology – How to let traders, salespeople, customer service reps and investment bankers use social networking in a beneficial way (to attract customers, fix problems, share tips, collaborate, etc.) and be certain that confidential information about the firm will not be leaked, that no employee will ever post an inappropriate comment on a social network, and that no rule will ever be broken (for instance, FINRA's rule requiring customer communications to be monitored and archived) — is a challenge to compliance and risk managers on Wall Street.
    • Social Networking Entrepreneur Taking It To The ‘Next Level’ – Venture Capital Dispatch – WSJ – Steve Ressler, a former IT auditor with the Department of Homeland Security, spent a lot of time studying the world’s terrorist networks. He later developed a keen interest in different kinds of networks, and founded Young Government Leaders, Washington, D.C.’s premier professional organization for government employees. Ressler also started GovLoop, an online social network for government workers that numbers about 20,000 members.
    • BBC to relaunch websites with focus on social media | Media | guardian.co.uk – The BBC is planning a radical relaunch of its website to include more social media.
    • 3 New Facebook Strategies for Building Your Personal Brand – With over 300 million users, no one can deny the power of FacebookFacebookFacebook. In fact, 50% of users log in every single day and spend over 6 billion minutes on the platform. What are they doing on it? Depending on the intent of the user, they’re sharing personal stories and updates, staying connected to friends and colleagues, and even building businesses. Many people only use their profile to keep in touch with friends and family, and form a brick wall so no one else can come inside. This strategy won’t help your career, but if you choose, you can also leverage Facebook to build your personal brand.

    Link Report for September 18th through September 19th

    Saturday, September 19th, 2009

    The Link Report

    This is the Link Report for September 18th through September 19th:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    • Social media on marketers’ menu for 2010 – Trends & Ideas – BizReport – While email remained the most popular media among marketers for use next year (56.8% "realistically" plan to use it), social media isn't far behind. Over half (56.3%) "realistically" plan to include it in future marketing plans, found the Center for Media Research.
    • Business Implications of Facebook Lite: Advice for Social Media Marketers and Businesses on Facebook | Suite101.com – Facebook Lite is a stripped-down version of the Facebook social media application that went live in September of 2009. Facebook has stated their intention to be the service of those users who do not have high-speed internet connections or bandwidth to support the main site.
    • Local companies embrace social media to bond with customers | Minnesota Public Radio NewsQ – We've heard a lot lately about the power of social media services like Facebook and Twitter to connect people, spread news and even influence world events. Tens of millions of people are signed up for one or more of these services that connect folks with shared interests or concerns.
    • The New AIM: Less Clunky and Annoying, More Social – PC World – I use AOL’s instant-messaging network all day long, but I’m not sure when I last used the AIM software itself (with the exception of the iPhone version). I’ve associated it with feature bloat, annoying ads, and a sort of old-timy, Web 1.0 feel. So I long ago switched to other clients that support the AIM network (Apple’s iChat when I’m on a Mac, GAIM when I’m on Windows, and the Web-based Meebo anywhere and everywhere).
    • Blueprint: A CSS Framework | Spend your time innovating, not replicating – Blueprint is a CSS framework, which aims to cut down on your development time. It gives you a solid foundation to build your project on top of, with an easy-to-use grid, sensible typography, useful plugins, and even a stylesheet for printing.
    • Ultimate Cheat Sheet Colllection – Hungred.com – Cheat Sheets are handle for web development. Usually, these sheets are either printed out and pasted on the wall of your working area or they are placed on your computer as wallpaper. Referencing in this way makes working faster and more effective. Here are a complete list usually used by most designers and developers during web development. Enjoy!
    • Tutorial: How to change plugin table structure in WordPress – Hungred.com – Some of us will have problem updating or changing your table structure in your WordPress plugin after it has been released to the public. Many people will come up with different ideas to change their existing plugin structure to a new one. Idea such as checking for that particular column existence either through pure SQL or mixture of SQL and PHP. However, the approach here may be a bit overkill. There is a much simpler way.
    • RedBeacon Wins The Top Prize At TechCrunch50 2009 – RedBeacon is a new service that made its public debut at TechCrunch50 that further streamlines this process by bringing the OpenTable model of online transactions to much broader spectrum of services.
    • Google Launches New Ad Marketplace; Display Ads Will Never Be the Same – You’re probably familiar with Google AdSense and AdWords, Google’s (Google) flagship advertising products. It’s how Google makes its billion of dollars. Highly targeted text ads appear on Google search and third party websites that are part of the AdSense program. Advertisers buy ads based on keywords, with more popular keywords costing more per click than less popular terms.
    • MediaPost Publications Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent 09/18/2009 – Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry that no one wants to talk about."

    Daily Link Report for September 9th

    Wednesday, September 9th, 2009

    The Link Report

    This is the Daily Link Report for September 9th

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    • Social Media for B2B – Search Engine Watch (SEW) – Many business-to-business (B2B) companies are struggling with what their social media strategy should be, or if they should even have one. Unfortunately, many executives incorrectly believe that social media isn't applicable for their B2B company. Rather, they think it's something reserved for business-to-consumer (B2C) companies.
    • Social Media and the Impact on Network Security | Search Engine Journal – There are many pros for social media. You can use social media to augment traditional public relations and communications strategies. You can build a profile and a brand and reach a wider audience. You are more engaging and can communicate directly with customers and the public. Your employees can provide value well beyond the 9 to 5 work hours. Social media has become necessary to fill the void as the media/newspapers have closed down or cut reporting staff recently. You can supplement existing partnership capabilities with tools such as podcasts, Twitter, LinkedIn and Facebook to accelerate the sharing of knowledge, increase teamwork and enhance communication between co-workers.
    • Did @PhilBaumann Just Save Follow Friday? – A better way to utilize #followfriday's power
    • Google Preps To Turn On Chrome Extensions – Good news for those Firefox users who really want to switch to Chrome but fear living a day without extensions, that day is here. Or, at least, near. Google today announced that it was turning on extension support in Chrome by default in all the new developer builds (in Windows) from now on.
    • In other news, we got to see the Palm Pixi today. It’s not too bad (but, really, no Wi-Fi?) – You get the feeling that Palm had something to hide today. On the surface that makes no sense, considering it officially announced the Pixi, the company’s second webOS-based phone, this morning. (The company’s first webOS phone, the Pre, launched to much fanfare last June, owing to an almost Bill Goldberg winning streak-like level of hype.) But as you’re already aware, Apple had an announcement or two of its own today, including the inclusion of a digital camera on the iPod nano. It’s unfortunate, but Apple events are really the black holes of this industry: on Apple event days, no other tech news can escape out into the wild. That is to say, unless your company name is Apple, Inc., you’d be better served laying low for the day, and make any announcements later in the week.
    • Google Books Investigation: Congress is Now Involved – The entire Google Books affair has turned into one complicated mess.

      Here’s a recap of what’s been happening: In late 2008, Google (Google), The Authors Guild, and the Association of American Publishers came to an agreement over Google Books, which lets you search and read millions of scanned manuscripts. The agreement settled copyright issues and gave publishers and authors a cut of the revenue Google generated. For a long time, we thought that was the end of the matter.

    • Google Proposes Micropayment System To Rescue Newspapers – Despite their frosty relationship, Google is proposing a micropayment system that could give the newspaper industry a way to charge for its online content. According to the Nieman Journalism Lab, the micropayment system will be based on Google Checkout and be available within a year “to both Google and non-Google properties.”
    • Google Says Domain Registrations Don’t Affect SEO, Or Do They? – Over at Search Engine Roundtable today, Barry Schwartz writes about the latest comments from Google about domain registration and its impact on SEO/search rankings. In this case, it’s Google employee John Mueller suggesting in a Google Webmaster Help forum thread that Google doesn’t look at the length of a domain registration.
    • 5 Ways to Pimp Your FireFox Address Bar | Search Engine Journal – The address bar is where you see the full URL of the current page. This is the only bar in FireFox I always have in front of my eyes (I may have some of the bars hidden when I need more space but this one is always active).
    • Yahoo Launches New Contacts API | WebProNews – Yahoo has launched a new Contacts API, which uses OAuth. With the API, applications can allow users to read, write, and sync access to their Yahoo Address Book, which is one of the biggest address books on the web.

    Link Report for September 8th through September 9th

    Wednesday, September 9th, 2009

    The Link Report

    This is the Link Report for September 8th through September 9th:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    Daily Link Report for September 8th

    Tuesday, September 8th, 2009

    The Link Report

    This is the Daily Link Report for September 8th

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

    • Flickr Finally Goes Native With An iPhone App – Flickr on iPhone with an app? Nice! Finally, some say.
    • What to expect from tomorrow’s Apple event – Techcrunch's take on what to expect from the Apple event tomorrow.
    • EduFire Raises $1.3 Million For Video Education Platform – EduFire, the startup that offers online video classes for a variety of subjects, has raised $1.3 million in Series A funding from Battery Ventures, with Google AdSense godfather Gokul Rajaram and Western Technology Investment participating.
    • The Top 20 VC Bloggers (September 2009) – When it comes to lists of top VCs, one of our favorites is the top VC bloggers. Larry Cheng, a partner at Fidelity Ventures, started keeping just such a list last May, based on how many subscribers each VC blogger has on Google Reader. This morning he updated his VC blogger leaderboard. The top 20 are below, all 100 are on his own blog, Thinking About Thinking (No. 71).
    • Rep.ly: TweetMeme Comments Get Their Own Awesome Short URL – Several weeks ago, Twitter link tracker TweetMeme announced its own comment system, which includes the ability to retweet individual comments left on the site.
    • Smart.fm: How Well Do You Know Your Facebook Friends? – Smart.fm aims to act as a full-fledge learning platform, wherein users can access the site, say “I want to learn about this topic” and be presented with tools, quizzes and world lists that test memory retention and understanding. There is a social element too, and users can both add their own information to existing courses, and share their learning schedules, remix content and ask and offer help.
    • Google And Apple Go To War (GOOG, AAPL) – Google and Apple are on a collision course.

      While the companies are not each others' biggest rivals, they are increasingly competing with each other.

      This follows years of enjoying one of the coziest relationships in Silicon Valley — one that will now get more complicated as the companies compete in more areas.

    • 10 Incredibly Cool DIY Projects – 2009 Backyard Genius Awards – Popular Mechanics – To create an incredibly cool car-crusher or oversize rocket or solar-pedal powered contraption that the world had no idea it needed takes brilliance, determination and a healthy dose of crazy. The winners of our Backyard Genius Awards have all those qualities, and we salute them for it.
    • Embeddable Waves: The Google Wave WordPress Plugin – Google Wave is coming and it's embeddable to your blog and Website

    Link Report for September 2nd through September 3rd

    Thursday, September 3rd, 2009

    The Link Report

    This is the Link Report for September 2nd through September 3rd:

    Please feel free to post your thoughts in the comment section below

    To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia


    Canonical URL by SEO No Duplicate WordPress Plugin

    -