Ready for a Mobile (Advertising) Storm? – Website Magazine – Website Magazine – A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising. How much of an increase? According to the report, ad spend on the mobile Internet will reach $500 million globally in 2009 and rise to nearly $2 billion per year by 2014.
The plugin is extremely easy to add if you are using one of the latest versions of WordPress. Simply download the zip file and upload it through your WordPress administration panel. You can then choose your settings for the plugin under your WordPress "Settings" section – either a text-only link or a small image and text link, and whether to add the link to every post.
Snow Leopard review – A very thorough review of Apple's new Snow Leopard OS at Engadet
EASTER EGG: Yelp Is the iPhone’s First Augmented Reality App – This makes your iPhone just that much more cooler and helpful. Augmented reality uses your iPhone’s camera, GPS, and compass to show virtual items in the real world. Put your camera in front of a restaurant and it will come up with info, or use it to find nearby Twitter users
Social Networks: Boomers Feel Left Out – Even though baby boomers make up more than one quarter of all US Internet users, and even though the majority of this group spends over five hour per week online, a new survey by Burst Media found that only 14% of boomers feel that the content on the Internet is focused on people their age.
5 Social Media Lessons Learned from Whole Foods – Whole Foods is into using Social Media. The best way to improve your own company's use of social media is to learn from others. Check out the case study on Mashable.
The Top Twitter Client Is Still the Web – Despite what many of us Twitter-holics think most people still use the Web interface for Twitter more than any other means of access. Why? I don't know.
How to Use Twitter in Your Web 2.0 Marketing Strategy – The economy has significantly changed customer and vendor behavior. Spending marketing dollars in the wrong place limits the information available to your prospective customers. Making sure you are connecting well with your customers is the ROI that will truly fuel your company's growth. Before you allocate your reduced marketing budget, make sure you are connecting with your prospective customers online. Here, Knowledge Center contributor Mary Van Zandt explains how to use online communities and social media sites such as Twitter to maximize your company's marketing strategy.
Low-Hanging Fruit for Content Promotion & Links – Search Engine Watch (SEW) – Are you frustrated that your remarkable content (a.k.a. link bait) isn't acquiring high-quality links? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links.
Palm’s Colligan Said to Reject Jobs’s Offer to Stop Recruiting – Bloomberg.com – Former Palm Inc. Chief Executive Officer Ed Colligan rejected a proposal from Apple Inc.’s Steve Jobs to refrain from hiring each other’s employees two years ago, calling it wrong and “likely illegal,” according to their communications.
You Don’t Need Bit.ly, Tr.im & Co.: Just Host Your Own URL Shortener – All the recent talk about the future of tr.im and giving up control over our links on Twitter to third parties made us look into alternative solutions for shortening our links over the last few weeks. While there aren't too many alternatives to using hosted services for short links, we did come across two self-hosted solutions that you can install on your own hosting account: z.ips.me and Shorty. Both have some pros and cons, but they do give you total control over your short links.
SUNOCO has figured out how to make their recent campaign go viral. The US-based fuel company has spread their brand rapidly by offering on lucky person 5,000 gallons of gas and 15,000 runners up $10 SUNOCO gift cards if their car is spotted with the SUNOCO sticker on it.
This is a brilliant marketing ploy to spread brand recognition. Just like how a link from one site to another site is an endorsement of the quality of the referred site. By having their sticker on people’s cars they are in fact getting endorsements from these people that SUNOCO gas is worth using.
Now how can this be applied to online viral marketing? Think about how you can get your sticker or badge on other people’s sites?
What Women Want from Social Sites – eMarketer – Unsurprisingly, Facebook was the most popular social network among these users, with 83% belonging to the site. Nearly three-quarters (73%) were members of LinkedIn and 55% were on Twitter, while just 41% belonged to MySpace. Almost one-half of respondents (48%) reported belonging to four or more social networks—the most common response.
Professional networking and staying up-to-date with friends were the most compelling reasons to visit social networks, according to the respondents. Substantial majorities also considered researching products and services (79%) and finding deals and discounts (64%) important.
Google News Now Recrawling & Reindexing Stories For Updates – A Google News Help thread has confirmed reports from Google's Inbal that Google News now reindexes and crawls news sources for the latest version if those updates are posted within a "short period of time." So if you make a mistake in your publication, you now have a short window of opportunity to update the article, in order to make sure Google News updates your mistake in their index.
Facebook Sued for Privacy Breach – US News Briefs | Newser – A group of Facebook users has sued the social networking company for violating consumer privacy laws by harvesting personal information for commercial purposes and failing to compensate clients, reports CNET.
10 valuable Twitter utilities for business users | Between the Lines | ZDNet.com – One of the biggest reasons for Twitter’s growth and success is that the Twitter team allowed the service to be morphed and re-shaped by the user-base from the very beginning. We saw it happen in the way that the Twitter community instituted replies, retweets, and #hashtags.
Twitter vs. Facebook: Who Will Win in Real-time Search? – For the last year, Twitter has had no major rival in real-time search. But last week, that all changed when Facebook launched its real-time search engine. Not only can it search status updates, but it also tracks photos, notes, videos, and more. Can Facebook, with its larger userbase and recent talent acquisition, make Twitter Search irrelevant? Or does Twitter’s open platform and first-mover advantage give it the edge?
HOW TO: See Twitter Like Someone Else – Ever wanted to see Twitter the way someone else does, with all the Tweets from the people they follow? Now you can.
New Privacy Lawsuit Throws The Kitchen Sink At Facebook – So what are the Plantiffs accusing Facebook of? The suit alleges that that Facebook is at its core a “data mining company.. [that] seeks to open and/or disseminate private information to third parties for commercial purposes and economic benefit” and that “Facebook has created a business model and apparatus designed to harvest as much personal and private information as possible in easiest, quickest, and most innocuous-looking manner possible.” Cue the ominous music. It gets better.
So you’re getting into Social Media for both business and personal use. You’ve heard the hype about how you can not only build your brand using services such as Facebook and Twitter, actually sell products and now you’re ready to get started. But wait there are a few things you need to realize before you start spamming the social media services. These are the Six Rules of Social Media and are rules to live by.
First rule of Social Media… DON’T SPAM THE SYSTEMS – people hate this and it won’t help your cause. If anything it will not get you any business and will hurt your brand
Second rule of Social Media… Remember it’s all about the relationship – most people forget this, if you build a quality feed or a quality profile where good information is shared then people will come. I know I sound like Google’s Matt Cutts when I say this, but it’s true, CONTENT IS KING.
Third rule of Social Media… Remember to listen as much if not more than your broadcast. Unlike traditional media, Social Media is about the conversation and in any good conversation there needs to be listening and participating.
Fourth rule of Social Media… Respond to naysayers and people who are unhappy with you or your brand. Following how you message is perceived in the Social Media space is crucial. Responding quickly and appropriately will look good for your company’s brand as well as turn someone who is unhappy into a loyal customer.
Fifth rule of Social Media… have fun with it. Yes Social Media is a great way to get the message out about your product and brand. But remember to actually enjoy communicating with people. If you don’t people will sense that you’re all business and will be turned off
Finally, the Sixth rule of Social Media… DON’T SELL. I know it’s hard not to push your latest product out there for the world to see, but I’m not telling you not to do that. What I’m telling you to avoid is the overly used car salesman approach of berating people to try your new product. Introduce your product on a one-on-one basis with people, bring it up in conversation and try and make it seem natural.
If you follow these six simple rules of social media you’re on your way to getting the full benefits out of social media. You will not only generate conversations and be active in the online communities, but you will even grow your business and your brand.
The Proper Way to Pitch on Twitter – There is a right way to pitch people on Twitter and there is a wrong way. As with regular life you need to do the right way and avoid the wrong way.
Three Ways To Optimize Business For Local Search Via Online Newspapers – Local search marketing experts have long recommended that businesses improve their online presence by optimizing profiles in online yellow pages (IYPs) and local search engines. After accomplishing that, there still remains a lot of small, local “constellations” of geographically-oriented sites where companies should seek to maximize their presence as the next stage in their local SEO. Newspaper sites are pretty much at the top of the list following IYPs, so here are three ways that one can engage with them and optimize for search.
David Beckham may have Swine Flu – Doctors are keeping a close eye on David Beckham this weekend as concerns grow that the soccer star may have been exposed to Swine Flu.
Create online business card – card.ly » Home – Make your "tiny" portfolio online in which you'll be able to integrate your networks (Facebook, Twitter, YouTube, etc.), a little about you and how to contact you. Choose between many nice skins and features.
Sex Offenders Banned from Social Media Sites – Illinois Governor Pat Quinn signed into law a bill that bans all registered sex offenders from using social networks. Though this sounds like a good idea, you have to remember that often states classify people as sex offenders for much lesser crimes than just rape and molesting (like peeing in public in some states). This law could possibly be unconstitutional. Read more click on the link.
Facebook Search vs Twitter Search – Side by Side Comparison | Ignite Social Media – As most fellow geeks are aware of Facebook announced the purchase of real time microblogging platform Friendfeed yesterday. Without any delay they then announced later that night that users will now be able to search across peoples profiles and wall postings, something that has never been possible before. This opens up a whole new can of worms and it remains to be seen how well this search feature is adopted and what changes Facebook continues to make to the underlying platform that they have now integrated from Friendfeed.
How will your site rank with Google Caffeine? | Blog | Econsultancy – When Google updates, SEOs around the world hold their breath. For websites that rely heavily on their Google SERPs for traffic, an algorithm change can sometimes mean the difference between profitability and the poorhouse.
Official Google Webmaster Central Blog: Help test some next-generation infrastructure – For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback.
Caffeine: It’s Google On Red Bull, Or Something – washingtonpost.com – But today, the company has begun testing a new engine for its search product that's a big enough change that it felt compelled to let the world know about it. Codenamed "Caffeine", it promises to "push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions."
The test, available here: http://www2.sandbox.google.com/, really doesn't look any different at first glance. And Google notes as much, saying that these changes are primarily under the hood. When you hear that, most people will probably assume this means speed in showing results.
Caffeine: Google’s New Search Index – Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it. Instead, they’re providing a developer preview and are asking webmasters and power searchers to try it out and give them feedback. Unlike Google’s now-defunct SearchMash, which was intended for search experiments that wouldn’t necessarily be incorporated into Google’s main web search, the caffeine index seems to be an entirely new search infrastructure that will repace what exists now.
More info on the Caffeine Update – Google recently opened up a preview of our new Caffeine update, and I wanted to give a little more background on this change. At the Real-Time CrunchUp a few weeks ago, I joked that the half-life of code at Google is about six months. That means that you can write some code and when you circle back around in six months, about half of that code has been replaced with better abstractions or cleaner infrastructure. Six months is an exaggeration, but Google is quite serious about scrutinizing our codebase regularly and rewriting the parts that don’t scale well to make them more robust, more elegant, or faster.
2009 Facebook and Twitter Growth by Age Group | Ignite Social Media – The following chart by Nielsen shows that audiences above 25 have experienced a whopping 84% growth in Twitter adoption over the past 6 months. Also interesting is the 20% growth happening within the 55+ age range, compared to the 16% increase in 2-24 year olds. This slight discrepancy in growth doesn’t mean that younger audiences aren’t interested in Twitter, but suggests that they have already adopted it. (Also, after seeing the age ranges listed on this chart, I now want to see what a two-year old would tweet.)
Facebook Acquires FriendFeed (Updated) – Facebook has acquired FriendFeed, weve learned. Were gathering details now.At this point details on the acquisition are still very sparse, but its clearly a good match. Over the last year or so, Facebook has borrowed quite a few of features that FriendFeed popularized, including the Like feature and an emphasis on real-time news updates.
6 Twitter Directories To Add Yourself To – Everyone is always looking for new ways to get more Twitter followers. Well, one of the best ways to do this is by getting discovered through Twitter directories. There are many out there to choose from and its very quick and easy to add yourself to them. So, here are a few to get you started. Feel free to share your favorite (whether listed or not) in the comments.
What is a Natural Link Growth Profile? | SEO Book.com – 3 Common Link Building Strategies1. spiky. if the spikes are associated with news and viral marketing then that is not a big problem, but if they are sorta bought links, low quality links, etc. then this is sorta the worst way to do it.
2. linear. not as bad as spiky…but not as good as geometric. this is where a webmaster tries to build the same number of links each month.
3. geometric. this is where link building starts off slow, but then keeps getting better each month.
Company Boasts it Sold Twitter Followers to Michael Jackson – With the increasing popularity of social media sites and the power of marketing on them, more and more people have been investing in services which can increase their rankings faster than they could do on their own.One such service is the highly-controversial paid Twitter follower service which has been offered by web promotions company uSocial.net for several months now. Now theyre claiming theyve had the attention of some of the worlds largest names, including one interesting one in particular.
Reporting SERP Spam: Know How to Report & Reclaim Your Rankings – Below is a guide about spam results, how to detect them, and finally where to report them. If you want all the links to submit a spammy site, theyre at the bottom (but if you skip all the interesting info you might not know what to look for!).
Twitter Co-Founder: Attacks Continue to Change in Nature and Intensity – Apparently, were not out of the woods just yet. While Twitter itself has been working reliably for most of the day, some third-party applications remain impacted by measures the company has taken to defend against DDoS attacks.
Rand over at SEOMoz has another great Whiteboard Friday. This week he’s talking about how to organize your tactics to get your company competitive in the market place. Often times it’s not just Organic SEO but also PPC and Social Media Marketing. Check out the video below and post your thoughts in the comments.
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So you’re getting into Social Media for both business and personal use. You’ve heard the hype about how you can not only build your brand using services such as Facebook and Twitter, actually sell products and now you’re ready to get started. But wait there are a few things you need to realize before you start spamming the social media services. These are the Six Rules of Social Media and are rules to live by.
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