More companies are embracing sites such as Foursquare, Google Places, Facebook, Twitter, among others to get to reach out to current and potential clients.

Many of these companies are offering deals to those people who engage them on Social Media.

Whether is through a Facebook page or blog contest, a Foursquare check-in give-a-way or any number of different awards, people in Philadelphia, like in most other metropolitan areas are using Social Media to enhance their lives.

What Can My Company Do To Engage These People?

That answer is simpler than it looks — embrace Social Media. Use it to connect, communicate and interact with your client-base.

But I don’t have time to be playing on Twitter and other such services.

There is always time for marketing. It’s about balancing your time effectively.

But how?

This is where Goldstein Media can help. We work without clients to help them interact and connect more effectively with their clients. We show them how to fit Social Media into the day without having it take over your life and take away from something else important.

We use our philosophy of Cross-Pollination to help get our clients’ messages out and help make Social Media more doable.

Give us a call today (215) 352-5216 and we’ll show you how to get the most out of Social Media.

These are my links for January 15th:

• Don’t Use Social Media to Direct Market Your Entire Social Network « Social Media Marketing –
• Can We Make Social Media Pay? –
• Warning: This site may be sharing your data – Webmonkey –
• Mozilla Gets Ready to Weave Syncing Into Firefox – Webmonkey –
• Case study: Harvard Business School goes social | Blog | Econsultancy –

These are my links for January 11th through January 12th:

• Tip: Make Googl URLs without Google’s toolbar | Web Crawler – CNET News –
• Hillary Clinton Hosts Dinner for Google CEO Eric Schmidt and Others | Peter Kafka | MediaMemo | AllThingsD –
• Video Interview: Flixster Execs Talk About Rotten Tomatoes Deal | Kara Swisher | BoomTown | AllThingsD –
• CES: How Skype and Cars Are Alike | Yukari Iwatani Kane | Voices | AllThingsD –
• Walk Away From Google Nexus One Superphone Early, Pay Steep Penalty | John Paczkowski | Digital Daily | AllThingsD –
• Facebook’s "Reply by E-mail" Feature Now Live For Everyone –
• New Facebook Feature Combats Dodgy Friend Requests –
• The Twitter Flatline: Why Doesn’t Twitter Grow? [STATS] –
• Foursquare Now Seeing A Check-In Each Second –
• The 10 Stages of Social Media Business Integration –

These are my links for January 8th:

• Google Toilet Paper : Optimize Your Wipe | Search Engine Journal – Here’s a fun Friday post about what could be easily mistaken for a new Google product launch to accompany the Nexus One and other new Google products : Google Toilet Paper (which gives a new meaning to “just Google it”).
• MediaPost – news and directories for media, marketing and online advertising professionals – If you were on vacation, similar to me, during the end of December you might have missed Twitter's big announcement. The company acquired Mixer Labs, the creator of GeoAPI, which provides developers with the ability to query data. That data can come from about 16 million businesses and thousands of points of interest. The technology also offers developers a layer on which to handle complex geographical queries and location-based services.
• National Weather Service: Twitter Storm Reports – GeoTagging is the act of associating geographical information with something, and Twitter has recently added the capability GeoTagging individual Tweets. This allows the NWS to correlate each Tweet to your location when it was sent. This capability will help to enhance and increase timely & accurate online weather reporting and communications between the public and their local weather forecast offices.
• Wanted: Your Weather Reports, Geotagged and Tweeted – If your natural reflex when the weather gets rough is to tweet about it, that reflex can now help the National Weather Service do its job better thanks to a new Twitter storm reporting program.
• Social Media Today | Social Media Policies of 113 Organizations – With companies searching for and developing standards for social media usage, many of them have come up with social media policies of their own.
• Top CMOs on Twitter – These are the top 63 Chief Marketing Officers around the world who 1) provide useful content and consistently engage with their followers on Twitter, 2) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 3) were active on Twitter as of January 7, 2010. Please let me know if I have missed any CMOs who have 500 or more followers. After the review and confirmation process, he/she may be added to this list, which is updated regularly.
• The Dawn of Facebook’s People-organized Web – GigaOM – In 2010, Facebook is setting out to structure a social layer of the web, indexing web pages and objects by harnessing what its users say about them, including whether those users like them or not, and what they tag within them.
• Apple And Verizon: Are Two Star-Crossed Lovers Ready To Consummate? – Apple and Verizon. Two star-crossed lovers.

  A few years ago, when Apple originally set out with the idea of giving the iPhone to one carrier exclusively in the U.S., they first went to Verizon. But the network balked at some of Apple’s demands, which at the time of complete and utter carrier dominance in this country, must have seemed like a joke. So instead, Apple with with AT&T, and the rest is history.

• Anxious Yahoo BOSS Developers To Speak With DOJ About Microsoft Deal – In July 2008, Yahoo announced a radical new product called BOSS, or “Build Your Own Search Service” that lets developers tap into Yahoo’s core search index with an unprecedented amount of flexibility. Now, in light of the Microsoft/Yahoo search deal that was announced last summer, the future of BOSS is uncertain. That’s bad news for the many developers who have built projects on the BOSS APIs, some of whom are building businesses off of the service. Now, after being met with months of silence and uncertainty, some BOSS developers are taking action: they’ve scheduled a conference call with the Department of Justice to discuss their concerns.

These are my links for January 7th:

• Social Media Collective Wisdom | Who’s Blogging What (Special Edition) Jan 7, 2010 – Some expert thinking on five social media questions as we enter the first decade
• Facebook Just Got Its Own VitaminWater Flavor: “Connect”. Seriously. – Here’s a first. VitaminWater has just announced that its newest flavor will be called “Connect”, complete with a Facebook logo and a full paragraph description loaded with references to untagging, friend requests, and photo stalking. It’s black cherry-lime flavored, with caffeine and “eight key nutrients”. And it’s coming to stores nationwide in March.
• Ask Me, Ask Me: Tumblr Adds a New Query Feature – Good news for anyone who loves interacting with a particular Tumblr: The blogging platform has added an Ask feature that allows you to directly ask a blogger questions.
• Ford SYNC Will Soon Stream Pandora Radio – 2010 is shaping up to be the year Ford SYNC forever alters how we experience digital content in our vehicles. Today, the automotive company is breaking even more ground with the news that the next evolution of SYNC will support third-party mobile applications. Get ready to stream Pandora and tweet hands-free in your Ford.
• Have a Nexus One? Good, Now Tear it Down – Geeks can usually be divided into two categories: those who are perfectly happy with merely using their gadgets, and the more radical type, who simply have to tear them down to see what’s inside

These are my links for January 4th through January 6th:

• Keep All Those Resolutions You Just Made: Try mySomeday – So, this year, you've resolved to lose weight, take a class, learn a new language and buy a better mobile device. Good for you – but we all know how well most new year's resolutions go.
• Facebook’s 1st CTO Launches His Next Company (Screen Shots) – Adam D'Angelo was a programming genius who knew Facebook founder Mark Zuckerberg in high school, became the young company's first CTO and has just begun to unveil his new startup company, Quora. Built by D'Angelo and a team of crack young engineers, Quora is a real-time enabled Q&A site. The company calls itself "A continually improving collection of questions and answers." In our very early testing it's a pleasure to use, but we're going to share screen shots with you tonight and write about it in depth after more extensive use tomorrow.
• Social Media Today | 8 Ways To Use Twitter Lists – We talked recently about the Twitter lists set up by My Creative Team. Are you using Twitter lists? Tell us about it.
• Social Media Today | 3 Helpful Social Media Marketing Predictions for 2010 – I read a lot of 2010 predictions to end up with 3 that I felt were truly helpful to a seasoned marketer from a major business. There are a lot of common clams out there from "this is the year of mobile marketing" to the many ways people guess that location-based marketing will take off (this ranges form the 'augmented reality' fans to the predictions that Four Square is a harbinger of major innovation).
• Social Media Today | 7 Tips for Writing Engaging Content –
• How Data Will Impact the Way We Do Business – Outliers like Factual, WolframAlpha, Daytum (Daytum), FlowingData, and InfoChimps have proven that painting our world in data (and metadata) is a rather valuable endeavor for any business.
• Facebook for iPhone 3.1 Adds Push Notifications, Address Book Syncing – Up until now, the Facebook iPhone app [iTunes link] had everything but push notifications. The launch of version 3.1, however, remedies that ill. The other 3.1 biggie is the ability to sync your Facebook friends with your phone’s address book contacts — photos and all.
• 28 Days Later: Say Goodbye to the Netflix New Release Rental – Today is sad day for Netflix customers. The online video rental supplier has just announced an agreement with Warner Bros. that will forever alter your online rental experience. Now should you wish to rent a Warner Bros. flick you’ll have to wait out a 28-day holding period after the film’s initial DVD release date.
• Analysis: Yawn, Google Introduces iPhone Clone | Epicenter | Wired.com – Congratulations, Google. You’ve spent untold millions of dollars to produce another iPhone — two years late. That about sums up the company’s Nexus One phone launch today.
• Exclusive: Apple to Buy Quattro Wireless for $275 Million | Kara Swisher | BoomTown | AllThingsD – Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed.

These are my links for December 28th:

• HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
• Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
• What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
• Social Media Today | Social media needs fewer rockstars, and more rockstar ideas –
• Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• Social Media Today | Seven Reasons You Should Care About Disclosure on Twitter –
• Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• What Small Business Needs to Do to Get Ready for Mobile Marketing Now | Small Business Marketing Blog from Duct Tape Marketing – Mobile marketing has taken far longer to evolve than people imagined, but I believe we are on the doorstep of an evolution in marketing that will rival social media in terms of impact.

These are my links for December 23rd through December 24th:

• Why B2B companies should be using social media | Socialmedia.biz – Many B2B com­pa­nies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand.
• Social media & startups: It’s a different ballgame | Socialmedia.biz – I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awe­some­ness, obvi­ously. Or maybe not. We have all read a mil­lion arti­cles point­ing us toward tools we should be using, things we should be con­sid­er­ing, and the best prac­tices we shouldn’t ignore. We get it: Social media is valu­able. I think by now we all under­stand the impor­tance of social media as a vis­i­bil­ity engine and viral mes­sage maker. It can be used to enable con­ver­sa­tions, announce infor­ma­tion, put out fires, and so on.

  It can do a lot. But it has lim­its. Ohhh buzz kill.

• 7 tips to increase your online media literacy | Socialmedia.biz – t’s become a tru­ism that we’re all media cre­ators now, from blog­gers and pod­cast­ers to the most wet-behind-the-feathers Twitterer.
• 5 ways to increase the reach of your blog or RSS feed | Socialmedia.biz – You may be los­ing out on oppor­tu­ni­ties to improve the reach of your RSS feed or blo
• DDoS Attack Takes Down Amazon, Wal-Mart – If you’ve been doing some last-minute Amazon holiday shopping on Wednesday evening, you’ve probably noticed that Amazon’s website was sluggish and, at times, completely down. The same fate greeted Wal-Mart, Expedia and a number of smaller sites. The reason? A severe DDoS (Distributed Denial of Service) attack on the servers of Neustar, the company that offers DNS services to many major companies under the name UltraDNS.
• The Pirate Bay Goes Retro for Christmas – Remember how one of the most popular torrent sharing sites, The Pirate Bay, looked back in 2003? Today, you have a chance to refresh your memory, because the pirates have gone retro, changing the layout of the site to the way it looked back then, when the Internet was innocent and there was no pile of lawsuits on The Pirate Bay’s desk.
• Fun Stats: 28% Of Sites Use Google Analytics; 5% Have Facebook Or Twitter Links – # 28% of sites have Google Analytics on them
  # 12% of sites have AdSense
  # 5% of sites have EITHER a Twitter or Facebook link but…
  # 2% of sites have BOTH a Twitter or Facebook link
• Disney Wants Facebook’s Sheryl Sandberg On Its Board – GigaOM – Disney’s board today nominated Facebook COO Sheryl Sandberg to be its thirteenth member. It’ll be put to shareholder vote at the next Disney annual meeting, scheduled to be held March 10, 2010.
• Add Clickable Links In YouTube Videos Without Using Annotations – While it is possible to add hyperlinks on YouTube videos via the built-in annotations feature, the only problem is that you cannot link to external websites from YouTube videos – that links should either point to a video hosted on YouTube or to a video search page that’s again on YouTube.
• 2010: Year of digital distraction? – CNN.com – The "real-time Web" is booming. From Twitter to Facebook to new search engines that discover information posted just seconds ago, it seems the 2010 Web will be fueled by our desire for instant gratification.
• Mall of America Tweets Holiday Parking Updates – It may not be rocket science, but it is pretty cool: The Mall of America is using Twitter to tweet parking info for last-minute holiday shoppers hoping to avoid the ever-annoying quest for a space.
• Marketing in 2010: It’s All About the Data –
• Digg’s Top 10 Most Popular Stories of 2009 – It’s the end of the year, traditionally a time for self-reflection. While many of us are making our New Year’s resolutions and looking back on what we accomplished, a lot of social media companies are sifting through their data and sharing what was hot in 2009.
• FTC Inquiry Hinders Google’s Acquisition of AdMob – When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong.
• 3 Powerful Social Good Trends in 2010 – 2009 saw a proliferation of online charity events, competitions, and “friendraisers” that spilled across Twitter and Facebook and filled email inboxes everywhere with more requests for money than any Nigerian prince could ever hope to make. And while it’s hard to argue that this is a bad thing — anytime someone gives money to feed the hungry instead of buying another digital potato seed in Farmville, global karma rises, if even just by a little — this focus on using the web as an ever-more elaborate means of getting people to fork over cash misses the much bigger opportunities just over the horizon.
• BREAKING: Twitter Buys Mixer Labs to Boost Location Features – Twitter co-founder and CEO Evan Williams has just announced on the company’s blog that they have acquired Mixer Labs, creator of the GeoAPI.
• Is Hiring a Ghostblogger a Bad Thing? – At any given time, there is usually an ongoing debate in some blogging circle about whether ghostblogging is a good or bad thing. I say it depends on how you’re using the term, and how you are using your ghostblogger.
• Google News Will Not Accept Single Author Blogs – I put in an application to submit our blog to Google news, but it seems Google news will not include sites that are written and maintained by one individual!

This is the Link Report for November 25th through December 2nd:

Please feel free to post your thoughts in the comment section below

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