These are my links for December 28th:

• HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
• Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
• What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
• Social Media Today | Social media needs fewer rockstars, and more rockstar ideas –
• Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• Social Media Today | Seven Reasons You Should Care About Disclosure on Twitter –
• Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• What Small Business Needs to Do to Get Ready for Mobile Marketing Now | Small Business Marketing Blog from Duct Tape Marketing – Mobile marketing has taken far longer to evolve than people imagined, but I believe we are on the doorstep of an evolution in marketing that will rival social media in terms of impact.

This is the Link Report for September 25th through September 28th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• The Easiest Way To Explain the Marketing Process | Small Business Marketing Blog from Duct Tape Marketing –
• 4g Wireless Evolution : What is WiMAX? – Consider the existing Internet opportunities for Internet connectivity today — broadband wireline, WiFi, and even dial-up. There are issues with each one: broadband service can be expensive, depending on the provider, and it certainly isn’t available in many rural areas; WiFi has very limited range, again limiting coverage, and dial-up is simply slow and can’t come close to meeting requirements for today’s applications.
• An Important Analytics Distinction: Bounce vs Exit – Bounce rate can be an incredibly helpful metric, particularly when trying to not only drive more traffic to your website but trying to get more of that traffic to convert. However, it’s vitally important to understand what bounce rate is, how it differs from percent exit, and where you can potentially misunderstand the data.
• Link Building Outreach: 5 Steps To Maximize The Value Of Every Opportunity – Extensive backlink prospecting and qualification, even with automated research processes and crawlers, can take days. Creating highly-linkable content can take even longer. Because of this significant investment, we often recommend conducting your organic link building outreach in a way that maximizes conversion rates, grows relationships with both linkers and link decliners, and ensures that any future link building campaigns are faster, easier and more effective.
• 6 steps to KILLING long tail keywords for SEOs & Content writers – When you are fortunate enough to be blessed by the Search Gods, you need to maximize that blessing, one strategy most of us probably don’t take full advantage of is blowing out the long tail keywords when we already are getting signals from the search engines that they like our site for head or short tail keywords.
• Good Call-To-Action Buttons | UX Booth – The call-to-action button is an important tool in the user experience designer’s box of tricks. In this article I’ll give you a few pointers on providing effective ones.
• Official Google Blog: Jump to the information you want right from the search snippets – For most search results, Google shows you a few lines of text to give you an idea of what the page is about — we call this a "search snippet." Recently, we've enhanced the search snippet with two new features that make it easier to find information buried deep within a page.
• Web Development Project Estimator – The Web Development Project Estimator is a simple tool that allows web designers and site developers to quickly and thoroughly estimate the time and materials required for a proposed web project.
• SEOmoz | Why Linkbait is a Tactic the Search Engines Will Always Value – There have been more than a few debates and suppositions over the years about the potential value of linkbait/viral content strategies and whether search engines will always reward these practices.
• China Blocks TwitPic After Explosion Images Go Viral – China is now blocking TwitPic in the hope of stopping the flow of information.