This is the Link Report for September 18th through September 19th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Social media on marketers’ menu for 2010 – Trends & Ideas – BizReport – While email remained the most popular media among marketers for use next year (56.8% "realistically" plan to use it), social media isn't far behind. Over half (56.3%) "realistically" plan to include it in future marketing plans, found the Center for Media Research.
• Business Implications of Facebook Lite: Advice for Social Media Marketers and Businesses on Facebook | Suite101.com – Facebook Lite is a stripped-down version of the Facebook social media application that went live in September of 2009. Facebook has stated their intention to be the service of those users who do not have high-speed internet connections or bandwidth to support the main site.
• Local companies embrace social media to bond with customers | Minnesota Public Radio NewsQ – We've heard a lot lately about the power of social media services like Facebook and Twitter to connect people, spread news and even influence world events. Tens of millions of people are signed up for one or more of these services that connect folks with shared interests or concerns.
• The New AIM: Less Clunky and Annoying, More Social – PC World – I use AOL’s instant-messaging network all day long, but I’m not sure when I last used the AIM software itself (with the exception of the iPhone version). I’ve associated it with feature bloat, annoying ads, and a sort of old-timy, Web 1.0 feel. So I long ago switched to other clients that support the AIM network (Apple’s iChat when I’m on a Mac, GAIM when I’m on Windows, and the Web-based Meebo anywhere and everywhere).
• Blueprint: A CSS Framework | Spend your time innovating, not replicating – Blueprint is a CSS framework, which aims to cut down on your development time. It gives you a solid foundation to build your project on top of, with an easy-to-use grid, sensible typography, useful plugins, and even a stylesheet for printing.
• Ultimate Cheat Sheet Colllection – Hungred.com – Cheat Sheets are handle for web development. Usually, these sheets are either printed out and pasted on the wall of your working area or they are placed on your computer as wallpaper. Referencing in this way makes working faster and more effective. Here are a complete list usually used by most designers and developers during web development. Enjoy!
• Tutorial: How to change plugin table structure in Wordpress – Hungred.com – Some of us will have problem updating or changing your table structure in your Wordpress plugin after it has been released to the public. Many people will come up with different ideas to change their existing plugin structure to a new one. Idea such as checking for that particular column existence either through pure SQL or mixture of SQL and PHP. However, the approach here may be a bit overkill. There is a much simpler way.
• RedBeacon Wins The Top Prize At TechCrunch50 2009 – RedBeacon is a new service that made its public debut at TechCrunch50 that further streamlines this process by bringing the OpenTable model of online transactions to much broader spectrum of services.
• Google Launches New Ad Marketplace; Display Ads Will Never Be the Same – You’re probably familiar with Google AdSense and AdWords, Google’s (Google) flagship advertising products. It’s how Google makes its billion of dollars. Highly targeted text ads appear on Google search and third party websites that are part of the AdSense program. Advertisers buy ads based on keywords, with more popular keywords costing more per click than less popular terms.
• MediaPost Publications Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent 09/18/2009 – Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry that no one wants to talk about."

This is the Link Report for September 11th through September 13th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• What’s Yahoo’s “Plan B” For Search? – If the DOJ won't let the Microsoft/Yahoo Deal go through, what's next for the #2 search engine?
• Joe Wilson’s Payments Provider Reports DDoS Attack – The Austin-based online payments startup Piryx reports that it was targeted in a DDoS (distributed denial of service) attack yesterday due to its hosting of a fundraising campaign for Joe Wilson – the politican who made headlines this week after shouting “You Lie!” during Obama’s health care reform speech.
• What information is "personally identifiable"? | Electronic Frontier Foundation – You'd be surprised how information thought to be obscure really isn't.
• Facebook Lite Threatens Facebook’s Brand Advertising Businesss – Facebook Lite seems to be missing the mark. A very interesting piece on how this could hurt brands.
• Why Social RSS Could Be Huge – Phil Baumann talks about how using RSS socially could really bring about great results
• Forget Gen Y: Gen X is Making Real Change – ReadWriteEnterprise – Sometimes even the best researchers forget that the answer you get depends entirely on who you ask. A new Forrester survey of 2,000 information workers has revealed that despite the hype, it's not Gen Y that's getting business to adopt collaborative technology. Gen X, those who are 30-43, are the ones leading the charge for social computing.
• SEMPO Says Time To Get Serious About Mobile Search – SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies Committee, the report asks (and seeks to answer) several key questions
• The most popular digital goods are virtual money, weapons and gifts | VentureBeat – People are paying real money for digital goods in all sorts of online applications ranging from Facebook apps to massively multiplayer online games. The No. 1 thing they buy is virtual money. Other top items include virtual weapons and gifts for social networking friends, according to a survey released today.
• No, the Cloud is Not Killing Open Source – Andrea DiMaio from the Gartner Blog Network asks an interesting question in a post titled "Is Cloud Computing Killing Open Source in Government?," and InfoWorld weighs in on the issue as well. One might as well not limit the question to government usage. Is cloud computing killing open source in general? DiMaio notes that government officials in London and Washington D.C. are finding that primary drivers for open source adoption–including cost savings and vendor independence–are going away, while free, cloud applications proliferate and grab headlines.
• Uh-Oh! DOJ Expands Review of Microsoft-Yahoo Search Deal – Google may already have a monopoly on search, but that doesn’t mean the proposed search deal between Microsoft and Yahoo will be automatically greenlighted by federal officials. The Justice Department has expanded its review of the partnership agreed to by the search laggards, Bloomberg is reporting. The DOJ is going to challenge the argument that you need to be bigger in order to compete. I couldn’t agree more. My view is that you need to be smarter and faster. Of course as both Microsoft and Yahoo’s history in search proves, they’ve been neither.