Ed, from the Caribbean wrote:

How can linking remain a major part of a search algorithm when the majority of Internet users are unable to post a ‘followed’ link on the World Wide Web? For example Twitter, Facebook, wiki etc. are all ‘nofollow’. It seems only a very small percentage of links count.

I was very pleased about Matt’s response.

Matt is absolutely correct here. Create compelling content that people are going to want to link to and the do-follow links will follow. If you create a how-to about something related to your business, like a white paper or a really good instructional blog post,  people will link to that. The majority of the time, when people link to other stories, they don’t include the no-follow attribute. This is a great way to build links.

Matt has always said, often to the frustration of many in the SEO and Web design world, that building a great site with great content is the best type of optimization.

Now I don’t completely agree with Matt on the finality of that statement, the overall premise is key. Create great content and you will get good links and eyeballs looking at your site.

Crappy content will only yield crappy results.

What do you think? Post your thoughts in the comments.

These are my links for December 23rd through December 24th:

• Why B2B companies should be using social media | Socialmedia.biz – Many B2B com­pa­nies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand.
• Social media & startups: It’s a different ballgame | Socialmedia.biz – I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awe­some­ness, obvi­ously. Or maybe not. We have all read a mil­lion arti­cles point­ing us toward tools we should be using, things we should be con­sid­er­ing, and the best prac­tices we shouldn’t ignore. We get it: Social media is valu­able. I think by now we all under­stand the impor­tance of social media as a vis­i­bil­ity engine and viral mes­sage maker. It can be used to enable con­ver­sa­tions, announce infor­ma­tion, put out fires, and so on.

  It can do a lot. But it has lim­its. Ohhh buzz kill.

• 7 tips to increase your online media literacy | Socialmedia.biz – t’s become a tru­ism that we’re all media cre­ators now, from blog­gers and pod­cast­ers to the most wet-behind-the-feathers Twitterer.
• 5 ways to increase the reach of your blog or RSS feed | Socialmedia.biz – You may be los­ing out on oppor­tu­ni­ties to improve the reach of your RSS feed or blo
• DDoS Attack Takes Down Amazon, Wal-Mart – If you’ve been doing some last-minute Amazon holiday shopping on Wednesday evening, you’ve probably noticed that Amazon’s website was sluggish and, at times, completely down. The same fate greeted Wal-Mart, Expedia and a number of smaller sites. The reason? A severe DDoS (Distributed Denial of Service) attack on the servers of Neustar, the company that offers DNS services to many major companies under the name UltraDNS.
• The Pirate Bay Goes Retro for Christmas – Remember how one of the most popular torrent sharing sites, The Pirate Bay, looked back in 2003? Today, you have a chance to refresh your memory, because the pirates have gone retro, changing the layout of the site to the way it looked back then, when the Internet was innocent and there was no pile of lawsuits on The Pirate Bay’s desk.
• Fun Stats: 28% Of Sites Use Google Analytics; 5% Have Facebook Or Twitter Links – # 28% of sites have Google Analytics on them
  # 12% of sites have AdSense
  # 5% of sites have EITHER a Twitter or Facebook link but…
  # 2% of sites have BOTH a Twitter or Facebook link
• Disney Wants Facebook’s Sheryl Sandberg On Its Board – GigaOM – Disney’s board today nominated Facebook COO Sheryl Sandberg to be its thirteenth member. It’ll be put to shareholder vote at the next Disney annual meeting, scheduled to be held March 10, 2010.
• Add Clickable Links In YouTube Videos Without Using Annotations – While it is possible to add hyperlinks on YouTube videos via the built-in annotations feature, the only problem is that you cannot link to external websites from YouTube videos – that links should either point to a video hosted on YouTube or to a video search page that’s again on YouTube.
• 2010: Year of digital distraction? – CNN.com – The "real-time Web" is booming. From Twitter to Facebook to new search engines that discover information posted just seconds ago, it seems the 2010 Web will be fueled by our desire for instant gratification.
• Mall of America Tweets Holiday Parking Updates – It may not be rocket science, but it is pretty cool: The Mall of America is using Twitter to tweet parking info for last-minute holiday shoppers hoping to avoid the ever-annoying quest for a space.
• Marketing in 2010: It’s All About the Data –
• Digg’s Top 10 Most Popular Stories of 2009 – It’s the end of the year, traditionally a time for self-reflection. While many of us are making our New Year’s resolutions and looking back on what we accomplished, a lot of social media companies are sifting through their data and sharing what was hot in 2009.
• FTC Inquiry Hinders Google’s Acquisition of AdMob – When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong.
• 3 Powerful Social Good Trends in 2010 – 2009 saw a proliferation of online charity events, competitions, and “friendraisers” that spilled across Twitter and Facebook and filled email inboxes everywhere with more requests for money than any Nigerian prince could ever hope to make. And while it’s hard to argue that this is a bad thing — anytime someone gives money to feed the hungry instead of buying another digital potato seed in Farmville, global karma rises, if even just by a little — this focus on using the web as an ever-more elaborate means of getting people to fork over cash misses the much bigger opportunities just over the horizon.
• BREAKING: Twitter Buys Mixer Labs to Boost Location Features – Twitter co-founder and CEO Evan Williams has just announced on the company’s blog that they have acquired Mixer Labs, creator of the GeoAPI.
• Is Hiring a Ghostblogger a Bad Thing? – At any given time, there is usually an ongoing debate in some blogging circle about whether ghostblogging is a good or bad thing. I say it depends on how you’re using the term, and how you are using your ghostblogger.
• Google News Will Not Accept Single Author Blogs – I put in an application to submit our blog to Google news, but it seems Google news will not include sites that are written and maintained by one individual!

This is the Daily Link Report for December 2nd

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Microsoft Launches its own Twitter… in China – Microsoft is making its own Twitter… in China. They are capitalizing on the popularity of their Instant Messenger client in that country.
• Facebook’s Road to 350 Million Users – Mark Zuckerberg’s note about Facebook’s latest privacy changes also contained an announcement about another important milestone for Facebook: 350 million users.
• Facebook CEO: Prepare for Some Big Privacy Changes – In a rare open letter, Facebook Founder and CEO Mark Zuckerberg has announced a series of privacy changes, starting with the removal of regional networks.
• What Will Comcast-NBC Mean for Hulu? – It looks like Comcast's purchase of 51% of NBC will not kill he online video site Hulu. Though we might be paying for the content in 2010.
• What Users Like/Dislike About Google Wave [DATA] – The good the bad and the ugly of Google wave
• Twitter Billboard Leads to Epic Fail [PIC] – A TV station in Alabama is learning that live Twitter billboards sometimes deliver unintended consequences.

  Editorial: Took me a while to get this one. Read the comments.

• Tweetie 2.1 For iPhone Now LIVE in the App Store – Tweetie 2.1, the latest version of the popular iPhone Twitter client, went live in the app store today.
• Twitter Ads Are Evil: Here’s Why – Advertisers are frustrated. You’re all having direct conversations with friends on Twitter, Facebook, blogs and the rest while totally bypassing the mass mediums they understand. Rather than consuming content all day on TV, in newspapers and on the radio, you’re engaging, one-to-one, with individuals you trust. They can’t get in the middle of that. They hate it.
• Google Profiles Turn Into OpenIDs – As part of its push to go more social, Google has been attempting to unify its various account profiles into one Google Profile. And now it’s more useful. Google’s Brad Fitzpatrick has just tweeted out that Google Profiles can now be used as OpenIDs.
• Small Businesses Look to E-Mail and Social Media – eMarketer – Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data.

This is the Link Report for November 8th through November 12th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Change the Windows 7 Taskbar to Work Like Vista :: the How-To Geek – While many think the new taskbar feature in Windows 7 is a great improvement, others may not want to use it. Today we take a look at how to get the Vista style taskbar back on Windows 7.
• Security Fix – Poking at Google’s new privacy Dashboard – Google this week unveiled a new feature called Dashboard, intended to give users a way to view — and in modest ways limit — the breadth of information the search giant collects about our online lives.
• Why Twitter is underhyped and is probably worth five to 10 billion dollars – scobleizer’s posterous – …saying that Twitter is winning. Is winning big. Bigger than any of the tech blogs have admitted to yet. My new price for Twitter? $5 billion.
• Social Media, Meet Search – ClickZ – We knew it was going to happen eventually, but many digital marketers were taken somewhat by surprise when it happened all at once. Seemingly overnight, the era of social search dawned. Bing just started to incorporate tweets into search results, with Google right on its heels.
• Social Status Generator – Choose a keyword from the tag coud, and the generator will automatically give you a message you can add to Twitter, Facebook, Friendster, …
• Google Dashboard: Now You Know What Google Knows About You – There’s no two ways about it: if you use a lot of Google services, then Google knows a lot about you. Google has received a solid amount of criticism because of this, and they’ve decided to alleviate the issue by launching Privacy Dashboard; a one-stop-shop with all the information that Google knows about you and your online habits collected in one place.
• MYTH BUSTED: Internet Use Doesn’t Lead to Isolation –
• Google Dashboard: A Closer Look – PC World – Google showed Thursday it's getting more serious about privacy when it launched a tool called Google Dashboard that aims to give you more control over your personal data stored on Google's servers. From your Google Dashboard you can view the company's privacy policies, easily access your most recent activity for each Google service you use, and manage settings for those services. My initial impression is that Dashboard is a quick and easy way to get greater control over your Google Account activity, and even clean up any services you may have forgotten about.
• YouTube Gives Partners More Control Over Video Blocking – Basically, there are two new buttons in the interface for partners. One says ‘Block by Country’ and provides content partners with the ability to geo-block a single video rather than an entire account, an oft-requested feature that allows partners to restrict the geographical rights for specific videos.
• Do Follow – Search Engine Watch (SEW) – Most blogs are "No Follow" meaning no link juice is passed from the blog to the linked site. But some blogs are "Do Follow" read more to find out more.

This is the Link Report for October 31st through November 2nd:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Facebook Revamps its Privacy Policy – Earlier this year, Facebook was hammered for changes it made to its Terms of Service. The result was an uproar that eventually led to the Facebook Democracy, an initiative by Facebook to let users vote and comment on its governing documents.
• Rand Fishkin: SEO, Mentors & What Pisses Him Off » aimClear Search Marketing Blog – Rand Fishkin is a singular personality and, to those in the SEO industry, needs little introduction. Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown his company SEOmoz to take its place amongst the most recognized brands in search.
• iMedia Connection: How to be a good social media listener – At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? It's one thing to know what is being said about your brand on social networks. But it's quite another to draw actionable insights around which future campaigns and communications can be crafted.
• Mobile And Social Platforms Want To Be The King Of Local Search – The study shows that the web generally, but in particular mobile and social network search, are increasingly factors fueling growth in the overall search market. This grew to 21.9 billion total US searches in June 2009, a year-on-year increase of 31%.
• 10 Small Business Social Media Marketing Tips – Begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.
• Why Branding Matters to Small Businesses – Search Engine Guide Blog – The power of branding and why branding is key to success.
• How to Earn Respect in Social Media – Search Engine Watch (SEW) – Just because you sell a product or a service that is the top selling or highest rated in the industry doesn't mean people will listen to you when you arrive. Announcing your arrival doesn't gain you immediate respect. You won't suddenly have a band of followers once you strike up a conversation or answer a question or two on a topic.
• Facebook’s ‘Reconnect’ Strategy is Brilliant – Recently, in addition to giving you suggestions to which friends you might add to your profile, Facebook also started enticing users to reconnect and engage less active users. The campaign has partly backfired, as some of the recommendations were dead people and ex-lovers, but I still think it’s brilliant, and a good sign that Facebook has a clear strategy laid out for the future.
• Similar Images Search Graduates from Google Labs – Back in April, Google launched a new search feature in Labs that allowed users to find similar images.

  Initially rolled out for select images only, the capability is now being rolled out for what seems to be the majority of images in Google image search. This is particularly useful when search terms include homonyms, we think; and we applaud Google for removing a major pain point in our searches for pics of Tesla the band as opposed to Tesla the scientist or Tesla the automotive brand.

• BuddyPress.org – BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact.

This is the Link Report for September 29th through September 30th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Twitter Blog: Soon to Launch: Lists – Lists are public by default (but can be made private) and the lists you've created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.
• Copy Path Puts a File’s Location in Your Clipboard – Timesavers – Lifehacker – Free utility Copy Path adds a new entry to your right-click context menu that lets you quickly copy the full path to any file with two clicks of your mouse.
• Tweetalarm Keeps an Eye on Twitter Keywords for You – Alerts – Lifehacker – If you're fond of using Google Alerts to keep an eye on web searches and wished there was an equivalent for Twitter, you're in luck. Tweetalarm tracks keywords and updates you via email.
• New Malware Re-Writes Online Bank Statements to Cover Fraud | Threat Level | Wired.com – New malware being used by cybercrooks does more than let hackers loot a bank account; it hides evidence of a victim’s dwindling balance by rewriting online bank statements on the fly, according to a new report.
• Geek to Live: Map your time – Downloads – Lifehacker – A great way to see what your spending your time on.
• A Dozen Social Media Applications – Social media gets lots of attention these days. The NFL banned players from using Twitter. Bing integrated Twitter results into its search engine results pages (SERPs). When Michael Jackson died the site handled an estimated 5,000 tweets per minute and, proving Twitter's global reach, a state department official asked Twitter to postpone scheduled maintenance due to the critical role the site played in the recent Iran elections.
• Software Polices Employees’ Twitter, Facebook, LinkedIn Posts by Wall Street & Technology – How to let traders, salespeople, customer service reps and investment bankers use social networking in a beneficial way (to attract customers, fix problems, share tips, collaborate, etc.) and be certain that confidential information about the firm will not be leaked, that no employee will ever post an inappropriate comment on a social network, and that no rule will ever be broken (for instance, FINRA's rule requiring customer communications to be monitored and archived) — is a challenge to compliance and risk managers on Wall Street.
• Social Networking Entrepreneur Taking It To The ‘Next Level’ – Venture Capital Dispatch – WSJ – Steve Ressler, a former IT auditor with the Department of Homeland Security, spent a lot of time studying the world’s terrorist networks. He later developed a keen interest in different kinds of networks, and founded Young Government Leaders, Washington, D.C.’s premier professional organization for government employees. Ressler also started GovLoop, an online social network for government workers that numbers about 20,000 members.
• BBC to relaunch websites with focus on social media | Media | guardian.co.uk – The BBC is planning a radical relaunch of its website to include more social media.
• 3 New Facebook Strategies for Building Your Personal Brand – With over 300 million users, no one can deny the power of FacebookFacebookFacebook. In fact, 50% of users log in every single day and spend over 6 billion minutes on the platform. What are they doing on it? Depending on the intent of the user, they’re sharing personal stories and updates, staying connected to friends and colleagues, and even building businesses. Many people only use their profile to keep in touch with friends and family, and form a brick wall so no one else can come inside. This strategy won’t help your career, but if you choose, you can also leverage Facebook to build your personal brand.