Philadelphia Social Media Marketing, Web Design, Internet Marketing and SEO » linkbuilding

Link Report for October 31st through November 2nd

The Link Report — Tue, 03 Nov 2009 22:00:00 +0000

This is the Link Report for October 31st through November 2nd:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at

SEOmoz | Third-Party Affiliate Programs: Roll Your Own Instead – One of the best ways to build inbound links is to create an affiliate program. It's also a great way to drive real customer traffic from related sites.

Google’s Eric Schmidt on What the Web Will Look Like in 5 Years – Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is "the great challenge of the age," Schmidt said in an interview in front of thousands of CIOs and IT Directors at last week's Gartner Symposium/ITxpo Orlando 2009.

Video SEO Tips – Getting Started – Online Marketing Blog – If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and news into standard search results, marketers have the opportunity to achieve increased visibility by implementing video SEO principles.

Link Report for September 25th through September 28th

The Link Report — Sun, 27 Sep 2009 22:00:45 +0000

This is the Link Report for September 25th through September 28th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

The Easiest Way To Explain the Marketing Process | Small Business Marketing Blog from Duct Tape Marketing –

4g Wireless Evolution : What is WiMAX? – Consider the existing Internet opportunities for Internet connectivity today — broadband wireline, WiFi, and even dial-up. There are issues with each one: broadband service can be expensive, depending on the provider, and it certainly isn’t available in many rural areas; WiFi has very limited range, again limiting coverage, and dial-up is simply slow and can’t come close to meeting requirements for today’s applications.

An Important Analytics Distinction: Bounce vs Exit – Bounce rate can be an incredibly helpful metric, particularly when trying to not only drive more traffic to your website but trying to get more of that traffic to convert. However, it’s vitally important to understand what bounce rate is, how it differs from percent exit, and where you can potentially misunderstand the data.

Link Building Outreach: 5 Steps To Maximize The Value Of Every Opportunity – Extensive backlink prospecting and qualification, even with automated research processes and crawlers, can take days. Creating highly-linkable content can take even longer. Because of this significant investment, we often recommend conducting your organic link building outreach in a way that maximizes conversion rates, grows relationships with both linkers and link decliners, and ensures that any future link building campaigns are faster, easier and more effective.

6 steps to KILLING long tail keywords for SEOs & Content writers – When you are fortunate enough to be blessed by the Search Gods, you need to maximize that blessing, one strategy most of us probably don’t take full advantage of is blowing out the long tail keywords when we already are getting signals from the search engines that they like our site for head or short tail keywords.

Good Call-To-Action Buttons | UX Booth – The call-to-action button is an important tool in the user experience designer’s box of tricks. In this article I’ll give you a few pointers on providing effective ones.

Official Google Blog: Jump to the information you want right from the search snippets – For most search results, Google shows you a few lines of text to give you an idea of what the page is about — we call this a "search snippet." Recently, we've enhanced the search snippet with two new features that make it easier to find information buried deep within a page.

Web Development Project Estimator – The Web Development Project Estimator is a simple tool that allows web designers and site developers to quickly and thoroughly estimate the time and materials required for a proposed web project.

SEOmoz | Why Linkbait is a Tactic the Search Engines Will Always Value – There have been more than a few debates and suppositions over the years about the potential value of linkbait/viral content strategies and whether search engines will always reward these practices.

China Blocks TwitPic After Explosion Images Go Viral – China is now blocking TwitPic in the hope of stopping the flow of information.

Daily Link Report for September 23rd

The Link Report — Wed, 23 Sep 2009 23:00:06 +0000

This is the Daily Link Report for September 23rd

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

SEOmoz | Followed Links from Four Unexpected Sources – Great follow links

Is Microsoft’s DRM Patent for P2P Networks Too Late, or Ahead of Its Time? – If Microsoft’s freshly granted patent for a digital rights management system sounds like a 2003 idea coming to fruition in 2009, that’s because it is — the patent that was granted yesterday was filed six years ago. The newly codified bit of intellectual property is a DRM system that’s distributed over peer-to-peer networks, decentralizing a processing mechanism that traditionally resides on a central server. The entertainment industry has used DRM to prevent unauthorized duplication of copyrighted material, but it’s been largely abandoned by the music business in response to customer demand for unprotected files.

Will Cuil’s New Streaming Feature Put It Back on the Map? – I thought this thing was dead. My god. Die already. You're not Cuil! Get it?!

Twitter Gets an Unofficial App Store [INVITES] – One of Twitter’s fundamental strengths is its third-party ecosystem. From sending tweets, tracking stats or sharing media, there are web apps, desktop clients, mobile apps and services that add value to the microblogging juggernaut.

Greatly Improve Your Physical Workspace with Small Changes – Office – Lifehacker – Many of us spend quite a lot of time in our workplaces yet spend precious little time thinking about how that workspace is laid out. It's time to assess the state of your workplace and improve it.

The Beginner’s Guide to Tricking Out Your WordPress Blog – Blogs – Lifehacker – You took the leap and installed WordPress to host your own blog because you want complete control over how it looks and works. Now, it's time to power it up, lock it down, and make your blog completely yours.

Google Wave Team Gives Up on Internet Explorer | Smarterware – After “countless hours” of work, the Google Wave team has thrown up their hands and decided not to make Wave work in Internet Explorer natively. Instead, they released Google Chrome Frame, an IE add-on that puts Chrome’s backend inside Internet Explorer. Next week another batch of Google Wave invitations will go out, and IE users will have to install Chrome Frame or switch to Firefox or Safari to try Wave. (The screenshot is the prompt IE users will get when they try to log into Wave.)

Why Your Company Needs Social Media | Search Engine Journal – There are case studies abound of how big brands such as Zappos, Jet Blue, Comcast, etc. have put social media into action and the success that they’ve had with it. Can small businesses be just as successful using social media? Absolutely! There are many advantages of using social media during the sales process for customer service, sales prospecting and customer retention for small businesses.

Google Says, Referrer Spam Does Not Hurt Your Google Rankings – Referrer spam is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referrer url that points to the site the spammer wishes to advertise. Sites that publicize their access logs, including referrer statistics, will then end up linking to the spammer's site, which will in turn be indexed by the search engines as they crawl the access logs.
This benefits the spammer because of the free link, and also gives the spammer's site improved search engine placement due to link-counting algorithms that search engines use.

Apple: New Nano Not Banned By Health Club Chain – Tech Trader Daily – Barrons.com – The hot button topic of the day among Apple (AAPL) obsessives was the theory that the new video-camera equipped iPod Nano might be banned in health clubs. That would not be good news, given the number of people that buy iPods specifically to listen to music while working out.

Link Report for September 14th through September 15th

The Link Report — Tue, 15 Sep 2009 16:00:12 +0000

This is the Link Report for September 14th through September 15th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

Redesigning Your Web Site? Don’t Neglect SEO – Search Engine Watch (SEW) – Usability and SEO go hand-in-hand. Search engines want to rank Web sites that provide a quality user experience for the searcher. How that's defined can be somewhat subjective (every Web site is unique and its target audience will also be unique).

SEOmoz | Google Quietly Pushing More Links + Data in Snippets – The last 3 months have heralded a bevy of new tests and features from Google's search results, and it's worth taking a review of the most frequent of these and examining what it potentially holds for optimization of the future.

SEOmoz | A Link Building Rule to Cut Out and Keep – Link Building Explained

ReadTwit: All the Links From Your Twitter Stream in A Filtered RSS Feed – ReadWriteStart – In these hard times, it takes something pretty nifty to get us to write about a Twitter app; our eyebrows rose an inch or two when we were told about ReadTwit, an RSS application that makes Twitter smaller, faster, and better for those who need to find and consume interesting links.

Personal Relationship Manager Gist Launches to Public – Gist is not a system for the casual email user whose main communications involve sending email forwards to friends and pictures of the kids to mom and dad. Instead, Gist is designed to help the professional email user who often opens up their inbox only to feel like it's helplessly out of control. How do you know what the most important communications are? How can you stay up on what your email contacts are doing? Gist aims to solve these problems.

Brier Dudley’s blog | Microsoft launches Zune, clarifies what’s up apps, raps iPod | Seattle Times Newspaper – The HD Zune is here chock full of features.

Zune HD to get Twitter, Facebook as Microsoft abandons ‘squirting’ – Microsoft will support the two major players in the social media space.

New Facebook Application Creating Massive Volumes Of Photo Spam – The photo tagging phenomenon has officially jumped the shark on Facebook with the All my Friends! application which lets you instantly tag your friends in pre-made images. It’s not exactly a new concept but for some reason this iteration of the application has been extremely successful having attracted over 5 million users so far and growing daily.

Make Google Search Real-Time With This URL Hack – Google web search results can be limited by timeframe using the "search options" link on every page, but one startup company CEO discovered today that searches can also be limited to results indexed minutes or seconds ago by making a simple change to the search results page URL.

Ask.com Powers Breast Cancer Cause-Search Campaign – According to Ask.com spokesperson Nicholas Graham, while companies are expected to help community organizations, it's not unheard of for these cause-related partnerships to also benefit the companies. After donating $25,000 to Autism Speaks through a targeted awareness campaign, 80,000 visitors changed their Ask home pages to Autism Speaks-related skins and 63% of campaign visitors became permanent users. Despite the fact that the promotion lasted only a few days, Ask saw a 10% increase over other holiday and non-cause related skinning promotions. In anticipation of October and Breast Cancer Awareness Month, Ask is building upon its community successes and teaming up with Susan G. Komen for the Cure in "Search for the Cure".

Link Report for September 4th through September 8th

The Link Report — Fri, 04 Sep 2009 16:00:11 +0000

This is the Link Report for September 4th through September 8th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

Twittonary – a dictionary of twitter words – Twittonary helps you find meanings of all the new words that have come up lately on twitter.

Security Threat: WordPress Under Attack – To prevent this attack, if you have not done so already, update your WordPress install immediately to the latest version. Change all your passwords to a strong password (cough), including WordPress blog access for all users, database, FTP, control panels, etc. These are all highly recommended procedures.

Google Wave: 5 Ways It Could Change the Web – Mark your calendars Google Wave is coming Sept 30th. Here are 5 ways it could change the Web

WordPress › Blog » How to Keep WordPress Secure – Right now there is a worm making its way around old, unpatched versions of WordPress. This particular worm, like many before it, is clever: it registers a user, uses a security bug (fixed earlier in the year) to allow evaluated code to be executed through the permalink structure, makes itself an admin, then uses JavaScript to hide itself when you look at users page, attempts to clean up after itself, then goes quiet so you never notice while it inserts hidden spam and malware into your old posts.

PluggedIn-Embracing social media, photo sites stay in the game | Reuters – Photo management services are fighting to stay relevant and in the "picture"

Verdict is In……Twitter and Fox Went Past the Fringe – You have to give Twitter and Fox credit for trying to get Social Media into the everyday lives fo people but it failed miserably.

Improve Keyword Conversion Rates with Google Analytics – When you check all of your carefully selected and researched keywords, the results put a smile on your face because they are in the top spots in each of the search engines. You then look at your site traffic numbers for these keywords, and they are higher than ever. Then you scratch your head and ask, “Why are conversions so low?” Take a breath: the answer can be found in your Google Analytics data.

Bit.ly Launches J.mp to Save You Two Characters – Need to save two characters in a tweet? You could rework your wording a bit (change “people” to “ppl” or “for” to “4” for example), or, if your tweet includes a link, you could turn to a shorter URL.
Bit.ly, Twitter’s default shortener, is already plenty short, but if you want the same experience in two less characters, you can now use j.mp, which appears to simply be bit.ly rebranded with a new URL.

Bad Neighborhood – Link Exchange Tool – Text links are an important factor in today's search engine optimization, and exchanging links with other websites is a good way to get them. However, doing a link exchange with a website that is penalized can have some detrimental results.

Is Google Using A Privacy Double Standard? – On one hand Google doesn't abuse your data and personal information, other hand if the government and legal system comes knocking your information might not be safe from their eyes.

Link Report for August 25th through August 26th

The Link Report — Wed, 26 Aug 2009 03:04:25 +0000

This is the Link Report for August 25th through August 26th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

Google Now Using You To Provide Traffic Data To Maps – Google is now using location-enabled mobile phones that have Maps for mobile installed to improve its real-time traffic data.

Bing Continues With Fake Referrers: What Part Of Stop Don’t They Understand? – Among Microsoft's search identity crisis one thing has been consistent, their bot's have been sending fake referrals to Websites. Read More.

My Favorite Link Building Lie – While it is pointless to seek links (via email or any other method) for crappy content from other sites with equally crappy content, link building via email does in fact work perfectly – but only under one perfectly obvious and sadly overlooked circumstance: when the link seeker represents meritorious content and the link granter is looking for that type of meritorious content to link to. It’s so painfully obvious to me, that I fight the urge to laugh out loud when I read quotes like the one above.

Amazon Adds A Virtual Private Cloud – ReadWriteEnterprise – Amazon has created a hybrid cloud that can work securely for the enterprise, balancing the need for encryption with the low cost and scaling power that the cloud provides.

The Twitter Exploit That Could Have Stolen Your Info and Much, Much More – Found by David Naylor, the vulnerability exploits an issue with a recently added an HTML tag to all of their links (rel=nofollow, which tells GoogleGoogleGoogle that links on Twitter shouldn’t count in its algorithm). The result is that David was able to change the links in such a way that it generates a huge cross-site scripting vulnerability.

Over 80% of Americans Use Social Media Monthly – The demographic data follows the trend we see overall—younger people are more heavily involved, but over-35s and over-55s are becoming more and more active in social networking. While 10% or less of online adults aged 18-34 are “socially inactive,” the older age ranges are showing high growth. Among adults 35-54, participation grew 60% over last year:

Top 5 Current Email Scams You Should Know About – There are numerous ways to be scammed nowadays. Pyramid schemes, ‘too good to be true’ investments and of course the good old internet. There are literally millions of websites that will gladly take your money, personal info, bank details and a host of other things from you and then skedaddle.

Make Firefox Faster by Vacuuming Your Database – Firefox – Lifehacker – Speed up Firefox!

Yahoo’s Testing a New Search Interface…Bing’s Interface Actually – Examples of how Yahoo! is now Bing!

Twitalytic Alpha Preview–Archiving, Curating, and Threading Tweets | Smarterware – Lifehacker Founder Gina Trapani has a new twitter app. It's not like anything else out there… well except for Twitters business model. Check it out it's in alpha. Open source too.

Daily Link Report for August 20th

The Link Report — Thu, 20 Aug 2009 14:01:01 +0000

This is the Daily Link Report for August 20th

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

The Top Twitter Client Is Still the Web – Despite what many of us Twitter-holics think most people still use the Web interface for Twitter more than any other means of access. Why? I don't know.

15 savage mistakes commonly made by PR folks | Blog | Econsultancy – In PR? Don't make these 15 savage mistakes.

Measuring Success — How Deep Do You Go? – Search Engine Watch (SEW) –

How to Use Twitter in Your Web 2.0 Marketing Strategy – The economy has significantly changed customer and vendor behavior. Spending marketing dollars in the wrong place limits the information available to your prospective customers. Making sure you are connecting well with your customers is the ROI that will truly fuel your company's growth. Before you allocate your reduced marketing budget, make sure you are connecting with your prospective customers online. Here, Knowledge Center contributor Mary Van Zandt explains how to use online communities and social media sites such as Twitter to maximize your company's marketing strategy.

Low-Hanging Fruit for Content Promotion & Links – Search Engine Watch (SEW) – Are you frustrated that your remarkable content (a.k.a. link bait) isn't acquiring high-quality links? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links.

Palm’s Colligan Said to Reject Jobs’s Offer to Stop Recruiting – Bloomberg.com – Former Palm Inc. Chief Executive Officer Ed Colligan rejected a proposal from Apple Inc.’s Steve Jobs to refrain from hiring each other’s employees two years ago, calling it wrong and “likely illegal,” according to their communications.

The Bridge Between “Evolve” or “Die” | Altitude Branding | Brand Elevation through Social Media –

URL Shortener for PHP & MySQL | Z.ips.ME – Z.ips.ME is a free program that allows you to use your website as your very own URL shortening service.

You Don’t Need Bit.ly, Tr.im & Co.: Just Host Your Own URL Shortener – All the recent talk about the future of tr.im and giving up control over our links on Twitter to third parties made us look into alternative solutions for shortening our links over the last few weeks. While there aren't too many alternatives to using hosted services for short links, we did come across two self-hosted solutions that you can install on your own hosting account: z.ips.me and Shorty. Both have some pros and cons, but they do give you total control over your short links.

The Link Report for August 8th through August 10th

The Link Report — Mon, 10 Aug 2009 14:42:05 +0000

This is the Link Report for August 8th through August 10th:

FriendFeed Co-Founder: Facebook Acquisition Talks Began in 2007 – The details!

SEOmoz | 4 Essential SEO Infographics – Rand Fishkin at SEOMoz.org published a great post with Info Graphics that relate to SEO

2009 Facebook and Twitter Growth by Age Group | Ignite Social Media – The following chart by Nielsen shows that audiences above 25 have experienced a whopping 84% growth in Twitter adoption over the past 6 months. Also interesting is the 20% growth happening within the 55+ age range, compared to the 16% increase in 2-24 year olds. This slight discrepancy in growth doesn’t mean that younger audiences aren’t interested in Twitter, but suggests that they have already adopted it. (Also, after seeing the age ranges listed on this chart, I now want to see what a two-year old would tweet.)

Facebook Acquires FriendFeed (Updated) – Facebook has acquired FriendFeed, weve learned. Were gathering details now.At this point details on the acquisition are still very sparse, but its clearly a good match. Over the last year or so, Facebook has borrowed quite a few of features that FriendFeed popularized, including the Like feature and an emphasis on real-time news updates.

6 Twitter Directories To Add Yourself To – Everyone is always looking for new ways to get more Twitter followers. Well, one of the best ways to do this is by getting discovered through Twitter directories. There are many out there to choose from and its very quick and easy to add yourself to them. So, here are a few to get you started. Feel free to share your favorite (whether listed or not) in the comments.

What is a Natural Link Growth Profile? | SEO Book.com – 3 Common Link Building Strategies1. spiky. if the spikes are associated with news and viral marketing then that is not a big problem, but if they are sorta bought links, low quality links, etc. then this is sorta the worst way to do it.
2. linear. not as bad as spiky…but not as good as geometric. this is where a webmaster tries to build the same number of links each month.
3. geometric. this is where link building starts off slow, but then keeps getting better each month.

Company Boasts it Sold Twitter Followers to Michael Jackson – With the increasing popularity of social media sites and the power of marketing on them, more and more people have been investing in services which can increase their rankings faster than they could do on their own.One such service is the highly-controversial paid Twitter follower service which has been offered by web promotions company uSocial.net for several months now. Now theyre claiming theyve had the attention of some of the worlds largest names, including one interesting one in particular.

Reporting SERP Spam: Know How to Report & Reclaim Your Rankings – Below is a guide about spam results, how to detect them, and finally where to report them. If you want all the links to submit a spammy site, theyre at the bottom (but if you skip all the interesting info you might not know what to look for!).

NBA star’s Twitter ID crisis rebounds on him and the site | Technically Incorrect – CNET News – The NBA, Players and Twitter. A good mix? Debatable

Twitter Co-Founder: Attacks Continue to Change in Nature and Intensity – Apparently, were not out of the woods just yet. While Twitter itself has been working reliably for most of the day, some third-party applications remain impacted by measures the company has taken to defend against DDoS attacks.