These are my links for January 11th through January 12th:

• Tip: Make Googl URLs without Google’s toolbar | Web Crawler – CNET News –
• Hillary Clinton Hosts Dinner for Google CEO Eric Schmidt and Others | Peter Kafka | MediaMemo | AllThingsD –
• Video Interview: Flixster Execs Talk About Rotten Tomatoes Deal | Kara Swisher | BoomTown | AllThingsD –
• CES: How Skype and Cars Are Alike | Yukari Iwatani Kane | Voices | AllThingsD –
• Walk Away From Google Nexus One Superphone Early, Pay Steep Penalty | John Paczkowski | Digital Daily | AllThingsD –
• Facebook’s "Reply by E-mail" Feature Now Live For Everyone –
• New Facebook Feature Combats Dodgy Friend Requests –
• The Twitter Flatline: Why Doesn’t Twitter Grow? [STATS] –
• Foursquare Now Seeing A Check-In Each Second –
• The 10 Stages of Social Media Business Integration –

These are my links for January 9th through January 11th:

• 3 Ways Educators Are Embracing Social Technology –
• Is This KFC Ad Racist? [YOUTUBE VIDEO] –
• Facebook Founder on Privacy: Public is the New “Social Norm” –
• Twitter Argument Leads to Alleged Murder [REPORT] –
• 38 ways to optimize and speed up your WordPress blog | WP Garage –
• iPhone Beats Droid, Nexus One And Droid Eris In Touchscreen Performance –
• Can the Skiff save the magazine industry? – There has been quite a bit of talk about Hearst’s Skiff ereader and we got a hands-on last night before the show closed. The device is about as big as a Kindle DX (11.5-inch display and a very thin bezel) but quite thin (.25-inches). They use a metal board spun-coated with e-ink instead of a glass sheet for the screen, which will definitely prevent the heartbreak of shattered ereaders for the next generation of readers. It uses Sprint’s 3G network.

These are my links for January 8th:

• Google Toilet Paper : Optimize Your Wipe | Search Engine Journal – Here’s a fun Friday post about what could be easily mistaken for a new Google product launch to accompany the Nexus One and other new Google products : Google Toilet Paper (which gives a new meaning to “just Google it”).
• MediaPost – news and directories for media, marketing and online advertising professionals – If you were on vacation, similar to me, during the end of December you might have missed Twitter's big announcement. The company acquired Mixer Labs, the creator of GeoAPI, which provides developers with the ability to query data. That data can come from about 16 million businesses and thousands of points of interest. The technology also offers developers a layer on which to handle complex geographical queries and location-based services.
• National Weather Service: Twitter Storm Reports – GeoTagging is the act of associating geographical information with something, and Twitter has recently added the capability GeoTagging individual Tweets. This allows the NWS to correlate each Tweet to your location when it was sent. This capability will help to enhance and increase timely & accurate online weather reporting and communications between the public and their local weather forecast offices.
• Wanted: Your Weather Reports, Geotagged and Tweeted – If your natural reflex when the weather gets rough is to tweet about it, that reflex can now help the National Weather Service do its job better thanks to a new Twitter storm reporting program.
• Social Media Today | Social Media Policies of 113 Organizations – With companies searching for and developing standards for social media usage, many of them have come up with social media policies of their own.
• Top CMOs on Twitter – These are the top 63 Chief Marketing Officers around the world who 1) provide useful content and consistently engage with their followers on Twitter, 2) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 3) were active on Twitter as of January 7, 2010. Please let me know if I have missed any CMOs who have 500 or more followers. After the review and confirmation process, he/she may be added to this list, which is updated regularly.
• The Dawn of Facebook’s People-organized Web – GigaOM – In 2010, Facebook is setting out to structure a social layer of the web, indexing web pages and objects by harnessing what its users say about them, including whether those users like them or not, and what they tag within them.
• Apple And Verizon: Are Two Star-Crossed Lovers Ready To Consummate? – Apple and Verizon. Two star-crossed lovers.

  A few years ago, when Apple originally set out with the idea of giving the iPhone to one carrier exclusively in the U.S., they first went to Verizon. But the network balked at some of Apple’s demands, which at the time of complete and utter carrier dominance in this country, must have seemed like a joke. So instead, Apple with with AT&T, and the rest is history.

• Anxious Yahoo BOSS Developers To Speak With DOJ About Microsoft Deal – In July 2008, Yahoo announced a radical new product called BOSS, or “Build Your Own Search Service” that lets developers tap into Yahoo’s core search index with an unprecedented amount of flexibility. Now, in light of the Microsoft/Yahoo search deal that was announced last summer, the future of BOSS is uncertain. That’s bad news for the many developers who have built projects on the BOSS APIs, some of whom are building businesses off of the service. Now, after being met with months of silence and uncertainty, some BOSS developers are taking action: they’ve scheduled a conference call with the Department of Justice to discuss their concerns.

These are my links for January 8th:

• Apple Seizes 16 Domain Names From A Guy In One Fell Swoop – When you own domain names associated with the trademarks of a large company, more often than not, they’re going to file a complaint with the ICANN UDRP (Uniform Domain-Name Dispute-Resolution Policy). And more often than not, they’re going to win control of the name. Such was the case yesterday with 16 names related to Apple that one man happened to own.
• Pioneer to Bring Pandora to Your Car Radio … For $1,200 – Pandora and Pioneer — manufacturer of car audio systems — are partnering to bring Internet radio to your car.
• Qualcomm Chip to Power Verizon iPhone [RUMOR] – Qualcomm’s CEO Paul Jacobs has openly expressed interest in inserting a Qualcomm chip into Apple’s popular iPhone. New rumors reported by TheStreet.com indicate that Qualcomm’s endeavors were successful: A Qualcomm chip will power a new version of the iPhone on Verizon in the summer.
• DASH: Sony Reveals Pocket Internet Device – Sony has revealed details about their Internet device at the CES – Consumer Electronics Show in Las Vegas. Read on find out more.
• Vimeo to Launch Support for 1080p – In case 720p wasn’t enough for your gorgeous, transcendent works of motion picture art, Vimeo will begin hosting 1080p videos by the end of this month.
• The Rise of Digital Music & The Return of the Record – According to the report, sales were up 2.1 percent in 2009 from 2008, with consumers snagging 1.16 million digital tracks (an 8.3 percent increase from ‘08) and 76.4 million digital albums (a 16.1 percent bump). In fact, 40 percent of all music purchases in 2009 were digital.
• Tweetdeck Infiltrates the News Room – Sky News — a 24-hour UK news site owned by News Corp. — is changing up their entire newsroom to focus more on Twitter.
• Boxee Beta Goes Public and Boxee Box Specs Revealed – Today on the company blog, Boxee revealed the specs for the Boxee Box and announced that the Boxee Beta is now officially open to the public.
• Near Me Now: Google’s Mobile Homepage is Location Aware – Go to Google.com in your iPhone or Android browser and you’ll see a small new addition to the homepage: a tiny Near Me Now option below the search box. The new functionality turns your location into an automated search query and makes finding or learning about places in your immediate vicinity a no brainer.
• Bra Color Facebook Status Updates Go Viral, But Why? – Facebook is quite the colorful place today. An odd meme — bra color status updates — has made its way around the network, but no one really knows how or why the what-color-is-your-bra meme took off.

These are my links for January 6th through January 7th:

• HootSuite Now Lets You Update Your WordPress Blog – HootSuite, the popular Twitter app geared towards businesses and power users, has just issued yet another update to their web-based client, featuring the ability to post to the WordPress.com blogging platform, URL and content previews, and trending topic explanations.
• iTunes Browser Previews Now With Actual Music – Back in November of 2009, Apple finally rolled out a web browser preview for music in the iTunes catalog. It let you view the albums page, see all the songs included on the album, their length, as well as price for individual tracks.
• Graphic.ly Creates the Digital Comic Book Store – During Microsoft’s keynote at CES 2010 this evening, Steve Ballmer showed off a very cool mobile and web application called Graphic.ly, a platform that aims to be the ultimate digital content delivery system for the publishing world.
• 2010 Census Turns to Facebook to Maximize Impact, Reach Young Adults – As the year 2010 gets underway, so does the federal Census in the United States — only this time around it has gone somewhat digital, incorporating Facebook and other digital media to spread the word about being counted.
• HOW TO: Erase Your Online Past [HUMOR] – These days, it’s getting tougher and tougher to keep a good name unbesmirched. Surveys indicate that as many as half of hiring managers use search engines to screen job applicants, and 1 in 10 have rejected potential employees because of damaging information on the web. Even if there’s no one out to get you, it’s likely that you’ve left your own e-trail of embarrassment: FacebookFacebookFacebook photos, blog comments, cached web pages, YouTubeYouTubeYouTube videos — all these things can provide the world with evidence of your previous poor judgement and wrongdoing.
• Echofon 3.0 Gets With the Twitter Times – You have plenty of options when it comes to using Twitter on your iPhone. But Echofon just made a big move for your attention by releasing version 3.0.
• Video: Google’s “F*ck You iPhone” Phone. The REAL Google Phone (Satire, NSFW) – As we’re all well aware, Google released the Nexus One yesterday, the first supposed “Google Phone.” But it’s hardly an iPhone killer. For that role, Google has something much more sinister in mind. Meet the “Fuck You iPhone” Phone.
• “Inspired” By Formspring, Tumblr Launches Nearly Identical “Ask Me” – Popular microblogging service Tumblr has just launched a new feature called “Ask Me."
• The Oscars of Twitter: Shorty Awards to Honor Creators of Short-Form, Real-Time Content – Last year, SawHorse Media, a Twitter aggregator that pioneered the concept of lists, put together the Shorty Awards. This contest and ceremony was intended to "honor the best producers of short, real-time content."
• 5 Great Blogs For Funding Advice – ReadWriteStart – The best advice we can give you is to know your audience. You don't try to sell booze to pregnant women, you don't make God-jokes in Utah and you don't get a term sheet without tailoring your pitch. Investors are already blogging about what they want from potential portfolio companies, so if you're looking for funding you should be reading their blogs. While we know there are plenty of useful investment-related blogs, here's a list of five to get you started.

These are my links for January 4th:

• Former Time Warner CEO Apologizes for “Worst Deal of the Century” [VIDEO] – Now that Time Warner and AOL are officially dissolved, those behind the deal – originally valued at $164 billion – are speaking out. This morning, former Time Warner CEO Gerald Levin and AOL co-founder Steve Case discussed the deal on CNBC as we approach its tenth anniversary.
• Las Vegas Courthouse Shooting: Audio Captured on YouTube [VIDEO] – A deadly shooting occurred in the lobby of a Las Vegas federal courthouse building. According to reports from CNN, the suspected gunman was shot and killed after opening fire on federal personnel. A citizen journalist got it all on tape.
• News Corp. Unloads Rotten Tomatoes Onto Flixster – News Corp is unloading more of its digital assets. This time it’s the movie review site Rotten Tomatoes, which is being acquired by startup Flixster, which has the most popular movie app for the iPhone and other mobile devices. The purchase price was not disclosed, but it was at least in part a stock transaction. News Corp now owns a minority stake in Flixster, which has only raised a total of $7 million in venture capital.
• Pinging In The New Year: Seesmic Acquires Ping.fm – Well that didn’t take long. Just four days in 2010 and we already have an acquisition. Social networking application Seesmic has acquired the social status updater Ping.fm.
• Video: iPhone hacked to support the Magic Mouse – Those gifted gents over at the BTStack might just be too clever for their own good. First they blow our minds by sneaking Wiimote support onto the iPhone, and then tickle our productivity-loving souls by hacking in Bluetooth keyboard support. It’s a bit awkward to be typing away on a physical keyboard, only to have to reach over and poke the screen whenever you want to do something – wouldn’t it be nice to be able to use a mouse instead?
• Vegas-bound! What to expect from CES – All of us at CrunchGear are prepping for the pain-fest we all know as the Consumer Electronics Show. For those not aware, every January, just after they’ve waddled away from the all-you-can-eat buffet called the Holidays, journalists, bloggers, and big box electronics buyers all head to Las Vegas for more of the same.
• Worlds Collide: Twitter Has More Uptime Than Facebook – If one of Twitter’s New Year’s resolutions is to reduce sightings of the fail whale, it is off to a good start. Last week, the service was up a laudable 97.97 percent of the time, beating out even Facebook’s availability of 97.22 percent, according to benchmarks published by AlertSite. The only site in the benchmark with better uptime was YouTube, with 99.13 percent availability during the week. (MySpace and LinkedIn showed below average uptimes of 94.74 percent and 95.48 percent, respectively).
• Kleiner-backed GOGII Releases textPlus for Android – Why pay for text messaging anymore when you can send texts for free? That’s the message GOGII is trying to send to users via its textPlus application, which has been wildly successful on the iPhone with over 3.2 million downloads.

These are my links for December 29th through December 30th:

• LEAKED: New Details and the Price of Google’s Nexus One – The Nexus One, also known as the Google Phone, has been causing a stir this month after details began to emerge about the project. Earlier today, we learned that the phone will likely be revealed on January 5 at a Google press conference (which we will be covering).
• The Complete National Geographic Collection on a Hard Drive – National Geographic, the legendary yellow magazine that’s been an important part of many a young nerd’s childhood, has been around since 1888. Even if you have a very large room dedicated to storing the magazine, that’s a lot of issues.
• Facebook to Seppukoo: Die! – Remember Seppukoo, that nifty little service that lets you kill your Facebook identity? Well, Facebook doesn’t appreciate the idea.
• Mashable’s Social Media Guide for Journalists – Navigating the journalistic seas this past year has been a particularly challenging/exciting task. As many a publication foundered in the economic benthos, others rode the wave of new technology into previously uncharted waters.
• Comedy Duo Hopes Social Media Power Will Secure Slot on Showtime – Undoubtedly, social media is a powerful force. It can be used as a way to spread breaking news, organize political protests or energize campaigns, and, of course, to promote various brands and individuals. But can social media help a TV pilot ascend from reject bin to series pickup? Jessica Chaffin and Jamie Denbo — the stars and creators of Ronna and Beverly — sure hope so.
• Weather Channel Marriage Proposal: Touching With a Chance of Viral Status [VIDEO] – First Twitter, then Foursquare, now the Weather Channel? People are broadcasting their wedding proposals all over the place these days.
• LinkedIn’s New iPhone App: The 3 Worst Things About It – Business social network LinkedIn made a major upgrade to its iPhone app tonight but coming from a service with such incredible potential, there remain some major disappointments.
• Twitter 2.0: API Rate Change Could Lead to a World of New Apps & Features – One of the best things about Twitter is its wildly creative ecosystem of applications built by people outside the company. Those apps have been constrained, though, by technical limits imposed on retrieving data from Twitter. Those limits are just about to be raised much higher and developers tell us that a whole new world of applications and features may become possible.
• Google’s 2009: A Glimpse of the Web’s Next Decade – In 2009 the web as we knew it changed dramatically. Twitter graduated to become a media darling and a mainstream communication staple. Facebook became the most significant social network of this day and age. And Google changed the way we search.
• 10 Things to Do Before the New Year – Whether you work for someone or yourself, things tend to slow down for many of us in the final two weeks of the old year. What better time to do a little business sprucing? Here are ten things to do before the New Year to feel invigorated and ready to whatever comes your way.

These are my links for December 28th:

• HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
• Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
• What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
• Social Media Today | Social media needs fewer rockstars, and more rockstar ideas –
• Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• Social Media Today | Seven Reasons You Should Care About Disclosure on Twitter –
• Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• What Small Business Needs to Do to Get Ready for Mobile Marketing Now | Small Business Marketing Blog from Duct Tape Marketing – Mobile marketing has taken far longer to evolve than people imagined, but I believe we are on the doorstep of an evolution in marketing that will rival social media in terms of impact.

These are my links for December 23rd:

• Twittered Toddler Death Immediately Converted into Flame War – twitter – Gawker – Shellie Ross lost her two-year-old child when he drowned in the family swimming pool. She tweeted about the incident, hoping for emotional support. How do you think that went?
• How a Fake Twitter Death Report Tragically Came True – Chris Henry – Gawker – On December 16th, someone impersonating a newspaper writer falsely reported the death of football player Chris Henry. Henry died about 12 hours later, according to news reports, finally making one of Twitter’s many fake stories come true.
• Play And Share Your Music Collection In The Cloud With tunesBag – Vienna, Austria-based tunesBag is opening up the public beta version of its social music service today, after allowing access by invitation only for the past year or so
• Qik Live Recording Finally Makes It To The iPhone (Legally) – The live video streaming application Qik has just been approved in the App Store and should be available shortly, we’ve learned. The company submitted the app a couple weeks ago following the approval of Ustream’s live streaming application, and as expected, Apple also had no problem with it now. This marks a change from Apple, which previously was blocking all apps that did live video (recording) streaming
• More People Around The World Get Their News Online From Google News Than CNN – Well, Rupert Murdoch is going to love this. More people around the world get their news online from Google News than from CNN or the news properties of the New York Times. In November, 2009, according to comScore, Google News attracted 100 million unique visitors worldwide, making it a larger news site than CNN (66 million) or the combined properties of the New York Times (92 million). But do you know who is even larger? Yahoo News, with 138 million unique visitors worldwide. Funny how you never hear Murdoch complaining about Yahoo News.
• Making Facebook Pay – Facebook – Gawker – Facebook doubtlessly hoped forcing open user profiles would help the social network compete more profitably with open systems like Twitter. But there could well be a multi-million-dollar price to pay for the aggressive change, particularly if Facebook broke the law.
• How Google CEO’s ‘Ex’ Girlfriend Keeps Tabs on Him – marcy simon – Gawker – Eric Schmidt’s rekindled relationship with sometime girlfriend Marcy Simon may be heading into another season: After a summer of hanging out and an autumn jet ride, they’ve been spotted again this winter. And Simon’s keeping a close eye on Schmidt.
• Google Attempting to Swallow Trashy-Tasting Yelp – yelp – Gawker – Google is more likely than not to buy Yelp, say news reports. Which raises one glaringly obvious question: Will Google exacerbate or correct the local review site’s worst tendencies, which have brought extortion allegations, porny bacchanals and physical violence?
• Did Yelp’s Star Banker George Boutros Just Screw Up The Google Deal? – yelp – Gawker – There’s some amusing finger-pointing going on in the aftermath of the Google-Yelp affair (which, like any affair, may just be in remission).
• Criminal Escapes Prison, Taunts Police Via Facebook – Craig Lynch – Gizmodo – Say hello to Craig Lynch. He’ll give you the finger. The police has been hunting him since he escaped from prison last September, and now he’s using Facebook to taunt them. He seems like a very charming man:
• OneRiot Launches New Real-Time Ads to Monetize Trending Topics – OneRiot, one of the leading real-time search engines, just announced the launch of a new advertising product for real-time apps. RiotWise Trending Ads will give OneRiot’s partners a feed of ads related to currently trending topics on the Web. These ads can, for example, be integrated in a user’s stream of updates in Twitter apps or displayed as regular mobile ad units. Digsby, for example, plans to place these ads directly in its users’ streams, but because the units are delivered as a feed through OneRiot’s API, developers are free to use them in whatever way they see fit.
• 2010 Predictions – ReadWriteWeb Staff’s predictions for 2010
• Experts Predict 2010 the Year for Social Media ROI – ReadWriteStart -
• Yahoo! Will Kill MyBlogLog Next Month – 5 years to the month after it was founded, cross-blog social networking widget MyBlogLog will be closed down by Yahoo! in January, we’re hearing from sources close to the project. MyBlogLog is a service that shows blog writers and readers the faces and profile information of other MyBlogLog users that visit their sites.

This is the Link Report for September 28th through September 29th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Google Wave Invites: How To Get Them – The web is buzzing with excitement and anticipation. In less than 24 hours, Google Wave will launch to 100,000 early adopters. The real-time communication platform has been making headlines ever since it was announced back in May as a result of its potentially game-changing features.
• Create Your Own Building for the Biggest Monopoly Game Ever – Play Monopoly using Google Maps! Neato!
• Dropbox Meets The iPhone; Access Files On The Go – Dropbox, the easy to use file access manager which syncs your files across all your computers and the web, has introduced an iPhone application to make it even easier to access your files anywhere in the world. After almost 7 weeks of waiting, Apple has finally approved the application. With this new iPhone app, users will get access to all their Dropbox documents, PDF’s, pictures, videos and much more. Dropbox also introduced offline viewing in the iPhone app, with “Favorites.” If you add a file to your ‘Favorites’, they’ll be accessible at any time. To do so, just hit the star at the bottom of any file, and it’ll be added. Otherwise, your files stay in the cloud.
• Sean Parker Joins Yammer’s Board Of Directors – Sean Parker is no stranger to Internet success. He’s 28 years old and has already helped start four very well-known services on the web: Napster, Plaxo, Causes, and of course, Facebook. And now he’s taking his impressive resume to Yammer, where he is joining the enterprise microblogging service’s Board of Directors.
• FCC’s Broadband Plan: A Need for (Actual) Speed – U.S. broadband policy must take into account real network speeds, which lag advertised speeds by at least 50 percent, according to the FCC task force charged with helping to develop a national broadband plan. But just how policy should address the differences between the two is far from clear.
• Metered Broadband Is the Future: Verizon CTO – Verizon Chief Technology Officer Dick Lynch said today that in the coming years, wired broadband will likely be sold in packages based on the amount of data a person wants to consume, much like wireless broadband is sold today. In comments made to press at the 2009 Fiber to the Home Conference Expo in Houston, Lynch stressed that he wasn’t announcing a shift in pricing for Verizon, but that: “We’re going to have to consider pricing structures that allow us to sell packages of bytes, and at the end of the day the concept of a flat-rate infinitely expandable service is unachievable.”
• STUDY: 80% of Twitter Users Are All About Me – Rutgers University Professors Mor Naaman and Jeffrey Boase set out to analyze the content and characteristics of social media activity. They dubbed communications systems like Facebook and Twitter, “social awareness streams,” and then took to examining user behavior.
• SEOmoz | Design Trends: The Single Purpose Homepage – This post focuses on a design style that's both retro (it's been around a long time) and emerging (the popularity, at least to me, feels like it's on the rise) – the single-purpose homepage.
• Twitter Tips to Help Brands Stay Authentic and Transparent – Online Marketing Blog – Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and transparent in all you do.
• Five Search Marketing Tips For The Holidays – What is unique for holiday season 2009 are the specific strategies online retailers must take this year to reap the most sales possible. With lessons learned from last year’s bloated inventories and fire-sale prices, many retailers this year are restricting inventories and fine-tuning merchandising in an attempt to lure shoppers to purchase earlier and at higher prices. And, of course, the best way to get potential shoppers to your site is via search engine marketing. 82% of holiday shoppers polled by Google said they find search engines “extremely or very useful” in making their purchases.