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Link Report for September 30th through October 29th

The Link Report — Mon, 02 Nov 2009 05:23:33 +0000

This is the Link Report for September 30th through October 29th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at

Mobile And Social Platforms Want To Be The King Of Local Search – The study shows that the web generally, but in particular mobile and social network search, are increasingly factors fueling growth in the overall search market. This grew to 21.9 billion total US searches in June 2009, a year-on-year increase of 31%.

10 Small Business Social Media Marketing Tips – Begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.

Why Branding Matters to Small Businesses – Search Engine Guide Blog – The power of branding and why branding is key to success.

How to Earn Respect in Social Media – Search Engine Watch (SEW) – Just because you sell a product or a service that is the top selling or highest rated in the industry doesn't mean people will listen to you when you arrive. Announcing your arrival doesn't gain you immediate respect. You won't suddenly have a band of followers once you strike up a conversation or answer a question or two on a topic.

Facebook’s ‘Reconnect’ Strategy is Brilliant – Recently, in addition to giving you suggestions to which friends you might add to your profile, Facebook also started enticing users to reconnect and engage less active users. The campaign has partly backfired, as some of the recommendations were dead people and ex-lovers, but I still think it’s brilliant, and a good sign that Facebook has a clear strategy laid out for the future.

Similar Images Search Graduates from Google Labs – Back in April, Google launched a new search feature in Labs that allowed users to find similar images.
Initially rolled out for select images only, the capability is now being rolled out for what seems to be the majority of images in Google image search. This is particularly useful when search terms include homonyms, we think; and we applaud Google for removing a major pain point in our searches for pics of Tesla the band as opposed to Tesla the scientist or Tesla the automotive brand.

BuddyPress.org – BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact.

Link Report for August 14th through August 17th

The Link Report — Mon, 17 Aug 2009 01:00:18 +0000

This is the Link Report for August 14th through August 17th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

The Proper Way to Pitch on Twitter – There is a right way to pitch people on Twitter and there is a wrong way. As with regular life you need to do the right way and avoid the wrong way.

Top 100 Best Social Media Books, Ever « Mellow Billow – The Best Social Media books ever

Three Ways To Optimize Business For Local Search Via Online Newspapers – Local search marketing experts have long recommended that businesses improve their online presence by optimizing profiles in online yellow pages (IYPs) and local search engines. After accomplishing that, there still remains a lot of small, local “constellations” of geographically-oriented sites where companies should seek to maximize their presence as the next stage in their local SEO. Newspaper sites are pretty much at the top of the list following IYPs, so here are three ways that one can engage with them and optimize for search.

Official Gmail Blog: New in Labs: Hide labels, see subject lines on netbooks – New innovations in GMail Check 'em out!

Official Google Webmaster Central Blog: Specifying an image’s license using RDFa – Ever wonder if the image in Google Image search is free to use? Now the search giant has added a feature that will help in the process of finding reusable images.

Martian Designers — 5 Copywriter Peeves | Copywriting in Web Design | Escaping the Word Cage – Wizely's pet peeves with copy writing in web design

David Beckham may have Swine Flu – Doctors are keeping a close eye on David Beckham this weekend as concerns grow that the soccer star may have been exposed to Swine Flu.

Swine flu facts | World news | The Guardian – Q&A about Swine Flu from the Guardian in the UK

Create online business card – card.ly » Home – Make your "tiny" portfolio online in which you'll be able to integrate your networks (Facebook, Twitter, YouTube, etc.), a little about you and how to contact you. Choose between many nice skins and features.

SEOmoz | Whiteboard Friday – Matt Cutts on NoFollow – Head of the Google Search team Matt Cutts talks to the SEOMoz team about the NoFollow tag.

Link Report for August 11th through August 12th

The Link Report — Tue, 11 Aug 2009 14:01:08 +0000

This is the Link Report for August 11th through August 12th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

The Top 12 Options for Web Content Management – ReadWriteEnterprise – This annual report identifies the leaders in the industry of Web Content Management.

Interactive online Google tutorial and references – Google Guide – Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between.

Official Google Webmaster Central Blog: New tools for Google Services for Websites – A good way to add Google services to your site

Official Google Webmaster Central Blog: Optimize your crawling & indexing – Google slideshow and post about how to optimize your url structure for optimal indexing

Facebook Search vs Twitter Search – Side by Side Comparison | Ignite Social Media – As most fellow geeks are aware of Facebook announced the purchase of real time microblogging platform Friendfeed yesterday. Without any delay they then announced later that night that users will now be able to search across peoples profiles and wall postings, something that has never been possible before. This opens up a whole new can of worms and it remains to be seen how well this search feature is adopted and what changes Facebook continues to make to the underlying platform that they have now integrated from Friendfeed.

How will your site rank with Google Caffeine? | Blog | Econsultancy – When Google updates, SEOs around the world hold their breath. For websites that rely heavily on their Google SERPs for traffic, an algorithm change can sometimes mean the difference between profitability and the poorhouse.

Official Google Webmaster Central Blog: Help test some next-generation infrastructure – For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback.

Caffeine: It’s Google On Red Bull, Or Something – washingtonpost.com – But today, the company has begun testing a new engine for its search product that's a big enough change that it felt compelled to let the world know about it. Codenamed "Caffeine", it promises to "push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions."
The test, available here: http://www2.sandbox.google.com/, really doesn't look any different at first glance. And Google notes as much, saying that these changes are primarily under the hood. When you hear that, most people will probably assume this means speed in showing results.

Caffeine: Google’s New Search Index – Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it. Instead, they’re providing a developer preview and are asking webmasters and power searchers to try it out and give them feedback. Unlike Google’s now-defunct SearchMash, which was intended for search experiments that wouldn’t necessarily be incorporated into Google’s main web search, the caffeine index seems to be an entirely new search infrastructure that will repace what exists now.

More info on the Caffeine Update – Google recently opened up a preview of our new Caffeine update, and I wanted to give a little more background on this change. At the Real-Time CrunchUp a few weeks ago, I joked that the half-life of code at Google is about six months. That means that you can write some code and when you circle back around in six months, about half of that code has been replaced with better abstractions or cleaner infrastructure. Six months is an exaggeration, but Google is quite serious about scrutinizing our codebase regularly and rewriting the parts that don’t scale well to make them more robust, more elegant, or faster.

The Future of Search – More Integration with Social Media and Demographics

Seth Goldstein — Wed, 24 Jun 2009 01:32:14 +0000

WebPro News’ Mike McDonald talked with Rebecca Lieb of Econsultancy on the future of Search and how it will evolve in the future. She thinks that there will be a lot more optimization with “digital assets,” video, images etc., as well as an increased synergy with social media.

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