As a Philadelphia Social Media Marketing company, we at Goldstein Media have seen the growth of Social Media grow by leaps and bounds in the Philadelphia area over the past few years.

More companies are embracing sites such as Foursquare, Google Places, Facebook, Twitter, among others to get to reach out to current and potential clients.

Many of these companies are offering deals to those people who engage them on Social Media.

Whether is through a Facebook page or blog contest, a Foursquare check-in give-a-way or any number of different awards, people in Philadelphia, like in most other metropolitan areas are using Social Media to enhance their lives.

What Can My Company Do To Engage These People?

That answer is simpler than it looks — embrace Social Media. Use it to connect, communicate and interact with your client-base.

But I don’t have time to be playing on Twitter and other such services.

There is always time for marketing. It’s about balancing your time effectively.

But how?

This is where Goldstein Media can help. We work without clients to help them interact and connect more effectively with their clients. We show them how to fit Social Media into the day without having it take over your life and take away from something else important.

We use our philosophy of Cross-Pollination to help get our clients’ messages out and help make Social Media more doable.

Give us a call today (215) 352-5216 and we’ll show you how to get the most out of Social Media.

These are my links for January 11th through January 12th:

• Tip: Make Googl URLs without Google’s toolbar | Web Crawler – CNET News –
• Hillary Clinton Hosts Dinner for Google CEO Eric Schmidt and Others | Peter Kafka | MediaMemo | AllThingsD –
• Video Interview: Flixster Execs Talk About Rotten Tomatoes Deal | Kara Swisher | BoomTown | AllThingsD –
• CES: How Skype and Cars Are Alike | Yukari Iwatani Kane | Voices | AllThingsD –
• Walk Away From Google Nexus One Superphone Early, Pay Steep Penalty | John Paczkowski | Digital Daily | AllThingsD –
• Facebook’s "Reply by E-mail" Feature Now Live For Everyone –
• New Facebook Feature Combats Dodgy Friend Requests –
• The Twitter Flatline: Why Doesn’t Twitter Grow? [STATS] –
• Foursquare Now Seeing A Check-In Each Second –
• The 10 Stages of Social Media Business Integration –

These are my links for December 28th:

• Former Morgan Stanley Coder Gets 2 Years in Prison for TJX Hack | Threat Level | Wired.com – The two great friends talked every day and shared information about all of their exploits — sexual, narcotic and hacking — according to prosecutors. Now another thing they’ll have to share information about is their experience in federal prison.
• Torrent Search Engines Unlawful, U.S. Judge Says | Threat Level | Wired.com – The operator of a popular BitTorrent search site said Monday he will likely challenge last week’s landmark decision by a U.S. judge declaring such sites unlawful and no different from conventional peer-to-peer piracy services.
• Piracy Surcharge Set To Force 40,000 Households Offline | TorrentFreak – Earlier, ISP BT predicted that operating an anti-filesharing scheme in the UK would cost £365m a year. Now the government has admitted that not only will broadband customers have to foot a £500m bill, but that burden will prove too great for 40,000 households – who will have no choice but to give up their Internet connections.
• Top 7 Disruptions of the Year | Epicenter | Wired.com – Technology is like a dog; each year of it seems like the equivalent of seven human years — at least when you get to the end of it and realize it’s only been 12 months since that now indispensable service first launched.
• Code That Protects Most Cellphone Calls Is Deciphered – NYTimes.com – A German computer engineer said Monday that he had deciphered and published the secret code used to encrypt most of the world’s digital mobile phone calls, saying it was his attempt to expose weaknesses in the security of global wireless systems.
• Palm Pre Users Rejoice: webOS 1.3.5 is Coming Today – Here’s a nice Christmas present for Palm Pre users: According to Sprint’s website, a new version of Pre’s operating system, webOS 1.3.5, is due to go live today.
• Facebook more than doubled its number of users this year | Technology | guardian.co.uk – Even by Facebook's standards, the past 12 months have been remarkable. The site cemented its position as the world's favourite social network, reached the verge of profitability and even exerted its influence over the race for the Christmas No 1.
• Twitter’s List Of 370 Banned Passwords – Twitter appears to have learned from its security scare earlier this year and seems to be taking password security more seriously than most Internet services.
• 5 Reasons to Learn Social Media | Search Engine Journal – Have you ever noticed how many bloggers and social media marketers just tell people that they should go out try social media? How you shouldn’t worry about learning social it? That you’ll learn it on the fly and everything will be fine.

This is the Link Report for August 8th through August 10th:

• FriendFeed Co-Founder: Facebook Acquisition Talks Began in 2007 – The details!
• SEOmoz | 4 Essential SEO Infographics – Rand Fishkin at SEOMoz.org published a great post with Info Graphics that relate to SEO
• 2009 Facebook and Twitter Growth by Age Group | Ignite Social Media – The following chart by Nielsen shows that audiences above 25 have experienced a whopping 84% growth in Twitter adoption over the past 6 months. Also interesting is the 20% growth happening within the 55+ age range, compared to the 16% increase in 2-24 year olds. This slight discrepancy in growth doesn’t mean that younger audiences aren’t interested in Twitter, but suggests that they have already adopted it. (Also, after seeing the age ranges listed on this chart, I now want to see what a two-year old would tweet.)
• Facebook Acquires FriendFeed (Updated) – Facebook has acquired FriendFeed, we’ve learned. We’re gathering details now.At this point details on the acquisition are still very sparse, but it’s clearly a good match. Over the last year or so, Facebook has “borrowed” quite a few of features that FriendFeed popularized, including the ‘Like’ feature and an emphasis on real-time news updates.
• 6 Twitter Directories To Add Yourself To – Everyone is always looking for new ways to get more Twitter followers. Well, one of the best ways to do this is by getting discovered through Twitter directories. There are many out there to choose from and it’s very quick and easy to add yourself to them. So, here are a few to get you started. Feel free to share your favorite (whether listed or not) in the comments.
• What is a Natural Link Growth Profile? | SEO Book.com – 3 Common Link Building Strategies1. spiky. if the spikes are associated with news and viral marketing then that is not a big problem, but if they are sorta bought links, low quality links, etc. then this is sorta the worst way to do it.
  2. linear. not as bad as spiky…but not as good as geometric. this is where a webmaster tries to build the same number of links each month.
  3. geometric. this is where link building starts off slow, but then keeps getting better each month.
• Company Boasts it Sold Twitter Followers to Michael Jackson – With the increasing popularity of social media sites and the power of marketing on them, more and more people have been investing in services which can increase their rankings faster than they could do on their own.One such service is the highly-controversial paid Twitter follower service which has been offered by web promotions company uSocial.net for several months now. Now they’re claiming they’ve had the attention of some of the world’s largest names, including one interesting one in particular.
• Reporting SERP Spam: Know How to Report & Reclaim Your Rankings – Below is a guide about spam results, how to detect them, and finally where to report them. If you want all the links to submit a spammy site, they’re at the bottom (but if you skip all the interesting info you might not know what to look for!).
• NBA star’s Twitter ID crisis rebounds on him and the site | Technically Incorrect – CNET News – The NBA, Players and Twitter. A good mix? Debatable
• Twitter Co-Founder: Attacks Continue to Change in Nature and Intensity – Apparently, we’re not out of the woods just yet. While Twitter itself has been working reliably for most of the day, some third-party applications remain impacted by measures the company has taken to defend against DDoS attacks.

Image Credit: Junta42.com

There is an interesting term circulating on the Web lately. The term is Social Media Marketing and it has become the newest hip thing to offer clients. Many marketers are touting the skill. Is this wrong? No. Is it wrong to boast a skill that you really don’t have? Yes. That’s exactly the problem. Many are saying they offer it but don’t have a clue how to leverage it for business purposes.

I know that when I decided to offer “Social Media Marketing” as a service to my clients, I decided I needed to know as much about the inner workings of these social media sites as possible so that I could explain them to my clients in simple terms that they could understand. I immediately went to Amazon and bought as many books on services like Linkedin, Facebook and Twitter as well as books on the philosophy behind social media and how use it to grow your business. After all this reading was I ready to offer the service to my clients? No. I still had to test it out on my own brand first to make sure I was able to do it. Have I found success? Yes and no. Social Media Marketing isn’t an overnight task. Like Search Engine Optimization, it takes time to grow a community around yourself and your brand and gain their trust.

A good example of how I’ve slowly built up my brand and myself in social media is on Twitter. I’ve been a member of the microblogging service since September 2007. When I first signed up, it was merely to see what it was all about. I didn’t quite understand the power of it. Honestly, most didn’t at that time. Slowly I began to gain friends on the service and build relationships. About a year and a few months later I have 550+ followers and I’m slowly seeing the effects of my hardwork.

I’ve started to do some social media work for my clients and before I start I always tell them that it takes time. They won’t see results overnight and they need to be patient and actively participate in the discussions and discourse on these services. Honestly, if any “social media marketing guru” tells a client that they can do it overnight, show them the door.

I think “Social Media Marketing” is becoming a buzz term that is popular because it has a good ring to it. What bugs me is those Twitter users or Facebook users that say they’re social media gurus but have no website with examples of how they’ve applied it to their own company. Why would you hire someone to grow your company if they haven’t even tried to do it for themselves first.

The best test-subject is yourself. Before you go to market with a product try it out on yourself first. Iron out the bugs and figure out how you can apply it to other people. Only then do you market it to others. Not before.

Even with the growth of this new industry, people are going to continue to claim skills that they don’t really have. It’s up to the customers to find the ones that really are the real deal.

I want to hear your views on this. Please post your comments below!