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Bookmarks for December 23rd through December 24th

Seth Goldstein — Thu, 24 Dec 2009 22:00:01 +0000

These are my links for December 23rd through December 24th:

Why B2B companies should be using social media | Socialmedia.biz – Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand.
Social media & startups: It’s a different ballgame | Socialmedia.biz – I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awesomeness, obviously. Or maybe not. We have all read a million articles pointing us toward tools we should be using, things we should be considering, and the best practices we shouldn’t ignore. We get it: Social media is valuable. I think by now we all understand the importance of social media as a visibility engine and viral message maker. It can be used to enable conversations, announce information, put out fires, and so on.
It can do a lot. But it has limits. Ohhh buzz kill.
7 tips to increase your online media literacy | Socialmedia.biz – t’s become a truism that we’re all media creators now, from bloggers and podcasters to the most wet-behind-the-feathers Twitterer.
5 ways to increase the reach of your blog or RSS feed | Socialmedia.biz – You may be losing out on opportunities to improve the reach of your RSS feed or blo
DDoS Attack Takes Down Amazon, Wal-Mart – If you’ve been doing some last-minute Amazon holiday shopping on Wednesday evening, you’ve probably noticed that Amazon’s website was sluggish and, at times, completely down. The same fate greeted Wal-Mart, Expedia and a number of smaller sites. The reason? A severe DDoS (Distributed Denial of Service) attack on the servers of Neustar, the company that offers DNS services to many major companies under the name UltraDNS.
The Pirate Bay Goes Retro for Christmas – Remember how one of the most popular torrent sharing sites, The Pirate Bay, looked back in 2003? Today, you have a chance to refresh your memory, because the pirates have gone retro, changing the layout of the site to the way it looked back then, when the Internet was innocent and there was no pile of lawsuits on The Pirate Bay’s desk.
Fun Stats: 28% Of Sites Use Google Analytics; 5% Have Facebook Or Twitter Links – # 28% of sites have Google Analytics on them
# 12% of sites have AdSense
# 5% of sites have EITHER a Twitter or Facebook link but…
# 2% of sites have BOTH a Twitter or Facebook link
Disney Wants Facebook’s Sheryl Sandberg On Its Board – GigaOM – Disney’s board today nominated Facebook COO Sheryl Sandberg to be its thirteenth member. It’ll be put to shareholder vote at the next Disney annual meeting, scheduled to be held March 10, 2010.
Add Clickable Links In YouTube Videos Without Using Annotations – While it is possible to add hyperlinks on YouTube videos via the built-in annotations feature, the only problem is that you cannot link to external websites from YouTube videos – that links should either point to a video hosted on YouTube or to a video search page that’s again on YouTube.
2010: Year of digital distraction? – CNN.com – The "real-time Web" is booming. From Twitter to Facebook to new search engines that discover information posted just seconds ago, it seems the 2010 Web will be fueled by our desire for instant gratification.
Mall of America Tweets Holiday Parking Updates – It may not be rocket science, but it is pretty cool: The Mall of America is using Twitter to tweet parking info for last-minute holiday shoppers hoping to avoid the ever-annoying quest for a space.
Marketing in 2010: It’s All About the Data –
Digg’s Top 10 Most Popular Stories of 2009 – It’s the end of the year, traditionally a time for self-reflection. While many of us are making our New Year’s resolutions and looking back on what we accomplished, a lot of social media companies are sifting through their data and sharing what was hot in 2009.
FTC Inquiry Hinders Google’s Acquisition of AdMob – When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong.
3 Powerful Social Good Trends in 2010 – 2009 saw a proliferation of online charity events, competitions, and “friendraisers” that spilled across Twitter and Facebook and filled email inboxes everywhere with more requests for money than any Nigerian prince could ever hope to make. And while it’s hard to argue that this is a bad thing — anytime someone gives money to feed the hungry instead of buying another digital potato seed in Farmville, global karma rises, if even just by a little — this focus on using the web as an ever-more elaborate means of getting people to fork over cash misses the much bigger opportunities just over the horizon.
BREAKING: Twitter Buys Mixer Labs to Boost Location Features – Twitter co-founder and CEO Evan Williams has just announced on the company’s blog that they have acquired Mixer Labs, creator of the GeoAPI.
Is Hiring a Ghostblogger a Bad Thing? – At any given time, there is usually an ongoing debate in some blogging circle about whether ghostblogging is a good or bad thing. I say it depends on how you’re using the term, and how you are using your ghostblogger.
Google News Will Not Accept Single Author Blogs – I put in an application to submit our blog to Google news, but it seems Google news will not include sites that are written and maintained by one individual!

Link Report for October 31st through November 2nd

The Link Report — Tue, 03 Nov 2009 22:00:00 +0000

This is the Link Report for October 31st through November 2nd:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at

SEOmoz | Third-Party Affiliate Programs: Roll Your Own Instead – One of the best ways to build inbound links is to create an affiliate program. It's also a great way to drive real customer traffic from related sites.

Google’s Eric Schmidt on What the Web Will Look Like in 5 Years – Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. Figuring out how to rank real-time social content is "the great challenge of the age," Schmidt said in an interview in front of thousands of CIOs and IT Directors at last week's Gartner Symposium/ITxpo Orlando 2009.

Video SEO Tips – Getting Started – Online Marketing Blog – If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and news into standard search results, marketers have the opportunity to achieve increased visibility by implementing video SEO principles.

Link Report for September 25th through September 28th

The Link Report — Sun, 27 Sep 2009 22:00:45 +0000

This is the Link Report for September 25th through September 28th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

The Easiest Way To Explain the Marketing Process | Small Business Marketing Blog from Duct Tape Marketing –

4g Wireless Evolution : What is WiMAX? – Consider the existing Internet opportunities for Internet connectivity today — broadband wireline, WiFi, and even dial-up. There are issues with each one: broadband service can be expensive, depending on the provider, and it certainly isn’t available in many rural areas; WiFi has very limited range, again limiting coverage, and dial-up is simply slow and can’t come close to meeting requirements for today’s applications.

An Important Analytics Distinction: Bounce vs Exit – Bounce rate can be an incredibly helpful metric, particularly when trying to not only drive more traffic to your website but trying to get more of that traffic to convert. However, it’s vitally important to understand what bounce rate is, how it differs from percent exit, and where you can potentially misunderstand the data.

Link Building Outreach: 5 Steps To Maximize The Value Of Every Opportunity – Extensive backlink prospecting and qualification, even with automated research processes and crawlers, can take days. Creating highly-linkable content can take even longer. Because of this significant investment, we often recommend conducting your organic link building outreach in a way that maximizes conversion rates, grows relationships with both linkers and link decliners, and ensures that any future link building campaigns are faster, easier and more effective.

6 steps to KILLING long tail keywords for SEOs & Content writers – When you are fortunate enough to be blessed by the Search Gods, you need to maximize that blessing, one strategy most of us probably don’t take full advantage of is blowing out the long tail keywords when we already are getting signals from the search engines that they like our site for head or short tail keywords.

Good Call-To-Action Buttons | UX Booth – The call-to-action button is an important tool in the user experience designer’s box of tricks. In this article I’ll give you a few pointers on providing effective ones.

Official Google Blog: Jump to the information you want right from the search snippets – For most search results, Google shows you a few lines of text to give you an idea of what the page is about — we call this a "search snippet." Recently, we've enhanced the search snippet with two new features that make it easier to find information buried deep within a page.

Web Development Project Estimator – The Web Development Project Estimator is a simple tool that allows web designers and site developers to quickly and thoroughly estimate the time and materials required for a proposed web project.

SEOmoz | Why Linkbait is a Tactic the Search Engines Will Always Value – There have been more than a few debates and suppositions over the years about the potential value of linkbait/viral content strategies and whether search engines will always reward these practices.

China Blocks TwitPic After Explosion Images Go Viral – China is now blocking TwitPic in the hope of stopping the flow of information.

Link Report for September 20th through September 22nd

The Link Report — Mon, 21 Sep 2009 16:00:10 +0000

This is the Link Report for September 20th through September 22nd:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

Google Chrome Injects Itself Into Internet Explorer With Chrome Frame – Google just announced the launch of Chrome Frame, a new open-source project that will allow Chrome's rendering engine to run within Microsoft's Internet Explorer 6,7, and 8. This plugin, which is available now, will give developers the option to ask users if they would prefer to switch to the Chrome rendering and JavaScript engine. Users simply continue to use Internet Explorer and the switch will be completely seamless, with no noticeable changes to the user interface.

Mobile SEO Best Practices | mobiThinking – Our basic mobile SEO advice is to assume nothing, go right back to basics and think through the following principles:

Mobile Search 101, Part 2 – Search Engine Watch (SEW) – One of the challenges for developing and marketing on mobile devices is dealing with different browsers and how they render the Web. This has always been an issue for developers. Another challenge is the different screen sizes, orientations, and rendering speeds.

Mobile Search 101, Part 1 – Search Engine Watch (SEW) – According to a recent Gartner report, mobile advertising is poised to grow 74 percent this year to $913.5 million. It's then predicted to accelerate in 2011 and then reach $13 billion in 2013. The increased consumer use of smartphones is said to be the contributing factor for the explosion.

SEOmoz | How to Export Google Analytics Data to Excel via the API – From @wilreynolds. A way to export Google Analytics data to Excel through the API

Tweet Scenes Launches Yet Another Twitter Background Creator – Companies and brands always want to have their Twitter profiles and background images fit their profile. Tweet Scenes is hoping to make the process of creating backgrounds for Twitter users much easier. You upload your logo, photos, text and links, and give some basic background information on your company and what you’re looking for. You then pay a flat fee ($129) up front, and get your design done in three business days.

Our Microblogging Lives: Work, Home, Lunch, Sleep? – According to a study conducted by the researchers from Helsinki Institute for Information Technology, Google (Google) and Elisa the top 5 most frequent microblogging posts are “working,” “home,” “work,” “lunch,” and “sleeping.”

7 Ways to Boost Your SEO Career Profile | Search Engine Journal – In the current economic climate where the job market has become more and more competitive, sometimes sticking out from the crowd can be as easy as boosting your SEO resume by doing the things that you love.

TinyChat – Disposable Chatrooms for the Twitter Generation – Even though we live in an age of instant Qik streams, video chats on Skype, and micro-blogging on Twitter, sometimes all you need is a simple chatroom for real-time text chats. TinyChat solves this problem by creating simple, disposable chatrooms. Tinychats works exactly as advertised. It's a disposable, no-frills chatroom, with a deliberately limited feature set. There are no accounts to sign up for and whenever you open up a new room, TinyChat will simply create a new URL for you.

Greetings! – A quick primer on how to handle business events correctly

Link Report for September 4th through September 8th

The Link Report — Fri, 04 Sep 2009 16:00:11 +0000

This is the Link Report for September 4th through September 8th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

Twittonary – a dictionary of twitter words – Twittonary helps you find meanings of all the new words that have come up lately on twitter.

Security Threat: WordPress Under Attack – To prevent this attack, if you have not done so already, update your WordPress install immediately to the latest version. Change all your passwords to a strong password (cough), including WordPress blog access for all users, database, FTP, control panels, etc. These are all highly recommended procedures.

Google Wave: 5 Ways It Could Change the Web – Mark your calendars Google Wave is coming Sept 30th. Here are 5 ways it could change the Web

WordPress › Blog » How to Keep WordPress Secure – Right now there is a worm making its way around old, unpatched versions of WordPress. This particular worm, like many before it, is clever: it registers a user, uses a security bug (fixed earlier in the year) to allow evaluated code to be executed through the permalink structure, makes itself an admin, then uses JavaScript to hide itself when you look at users page, attempts to clean up after itself, then goes quiet so you never notice while it inserts hidden spam and malware into your old posts.

PluggedIn-Embracing social media, photo sites stay in the game | Reuters – Photo management services are fighting to stay relevant and in the "picture"

Verdict is In……Twitter and Fox Went Past the Fringe – You have to give Twitter and Fox credit for trying to get Social Media into the everyday lives fo people but it failed miserably.

Improve Keyword Conversion Rates with Google Analytics – When you check all of your carefully selected and researched keywords, the results put a smile on your face because they are in the top spots in each of the search engines. You then look at your site traffic numbers for these keywords, and they are higher than ever. Then you scratch your head and ask, “Why are conversions so low?” Take a breath: the answer can be found in your Google Analytics data.

Bit.ly Launches J.mp to Save You Two Characters – Need to save two characters in a tweet? You could rework your wording a bit (change “people” to “ppl” or “for” to “4” for example), or, if your tweet includes a link, you could turn to a shorter URL.
Bit.ly, Twitter’s default shortener, is already plenty short, but if you want the same experience in two less characters, you can now use j.mp, which appears to simply be bit.ly rebranded with a new URL.

Bad Neighborhood – Link Exchange Tool – Text links are an important factor in today's search engine optimization, and exchanging links with other websites is a good way to get them. However, doing a link exchange with a website that is penalized can have some detrimental results.

Is Google Using A Privacy Double Standard? – On one hand Google doesn't abuse your data and personal information, other hand if the government and legal system comes knocking your information might not be safe from their eyes.