Social Media for B2B – Search Engine Watch (SEW) – Many business-to-business (B2B) companies are struggling with what their social media strategy should be, or if they should even have one. Unfortunately, many executives incorrectly believe that social media isn't applicable for their B2B company. Rather, they think it's something reserved for business-to-consumer (B2C) companies.
Social Media and the Impact on Network Security | Search Engine Journal – There are many pros for social media. You can use social media to augment traditional public relations and communications strategies. You can build a profile and a brand and reach a wider audience. You are more engaging and can communicate directly with customers and the public. Your employees can provide value well beyond the 9 to 5 work hours. Social media has become necessary to fill the void as the media/newspapers have closed down or cut reporting staff recently. You can supplement existing partnership capabilities with tools such as podcasts, Twitter, LinkedIn and Facebook to accelerate the sharing of knowledge, increase teamwork and enhance communication between co-workers.
Google Preps To Turn On Chrome Extensions – Good news for those Firefox users who really want to switch to Chrome but fear living a day without extensions, that day is here. Or, at least, near. Google today announced that it was turning on extension support in Chrome by default in all the new developer builds (in Windows) from now on.
In other news, we got to see the Palm Pixi today. It’s not too bad (but, really, no Wi-Fi?) – You get the feeling that Palm had something to hide today. On the surface that makes no sense, considering it officially announced the Pixi, the company’s second webOS-based phone, this morning. (The company’s first webOS phone, the Pre, launched to much fanfare last June, owing to an almost Bill Goldberg winning streak-like level of hype.) But as you’re already aware, Apple had an announcement or two of its own today, including the inclusion of a digital camera on the iPod nano. It’s unfortunate, but Apple events are really the black holes of this industry: on Apple event days, no other tech news can escape out into the wild. That is to say, unless your company name is Apple, Inc., you’d be better served laying low for the day, and make any announcements later in the week.
Here’s a recap of what’s been happening: In late 2008, Google (Google), The Authors Guild, and the Association of American Publishers came to an agreement over Google Books, which lets you search and read millions of scanned manuscripts. The agreement settled copyright issues and gave publishers and authors a cut of the revenue Google generated. For a long time, we thought that was the end of the matter.
Google Proposes Micropayment System To Rescue Newspapers – Despite their frosty relationship, Google is proposing a micropayment system that could give the newspaper industry a way to charge for its online content. According to the Nieman Journalism Lab, the micropayment system will be based on Google Checkout and be available within a year “to both Google and non-Google properties.”
Google Says Domain Registrations Don’t Affect SEO, Or Do They? – Over at Search Engine Roundtable today, Barry Schwartz writes about the latest comments from Google about domain registration and its impact on SEO/search rankings. In this case, it’s Google employee John Mueller suggesting in a Google Webmaster Help forum thread that Google doesn’t look at the length of a domain registration.
5 Ways to Pimp Your FireFox Address Bar | Search Engine Journal – The address bar is where you see the full URL of the current page. This is the only bar in FireFox I always have in front of my eyes (I may have some of the bars hidden when I need more space but this one is always active).
Yahoo Launches New Contacts API | WebProNews – Yahoo has launched a new Contacts API, which uses OAuth. With the API, applications can allow users to read, write, and sync access to their Yahoo Address Book, which is one of the biggest address books on the web.
Be Careful When Evaluating Paid Search Tests – Interpreting test results for paid search campaigns can be surprisingly difficult. One reason for this is order latency. The fact today’s clicks don’t all generate orders today, but instead sales trickle in over time means that analyzing new launches and tests can be tricky. Two ways to address this complication are described below.
Problem: Successful tests can look bad initially because of order latency
Adobe Buys Business Catalyst / GoodBarry – Adobe will own the American part of the Australian company. Business Catalyst / GoodBarry provides tools that help web designers set up online businesses for their clients with minimal cost and effort and no programming skills required, combining website content management, e-commerce features, e-mail marketing, business analytics and basic CRM tools into one system.
Wikipedia Will Use Colors to Add Layers of Trust to its Articles – Wikipedia plans on signifying the level of their trustworthiness by adding layers of color. It’s easier to trust editors with a high number of entries and revisions than those who are new to the site, and now registered users will be able to easily discern between the two by looking at the color of the text’s background. This will most likely make Wikipedia more authoritative.
Why Don’t Teens Tweet? We Asked Over 10,000 of Them. – Over the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question. As it turns out, the question itself is flawed.
My Favorite Link Building Lie – While it is pointless to seek links (via email or any other method) for crappy content from other sites with equally crappy content, link building via email does in fact work perfectly – but only under one perfectly obvious and sadly overlooked circumstance: when the link seeker represents meritorious content and the link granter is looking for that type of meritorious content to link to. It’s so painfully obvious to me, that I fight the urge to laugh out loud when I read quotes like the one above.
Amazon Adds A Virtual Private Cloud – ReadWriteEnterprise – Amazon has created a hybrid cloud that can work securely for the enterprise, balancing the need for encryption with the low cost and scaling power that the cloud provides.
The Twitter Exploit That Could Have Stolen Your Info and Much, Much More – Found by David Naylor, the vulnerability exploits an issue with a recently added an HTML tag to all of their links (rel=nofollow, which tells GoogleGoogleGoogle that links on Twitter shouldn’t count in its algorithm). The result is that David was able to change the links in such a way that it generates a huge cross-site scripting vulnerability.
Over 80% of Americans Use Social Media Monthly – The demographic data follows the trend we see overall—younger people are more heavily involved, but over-35s and over-55s are becoming more and more active in social networking. While 10% or less of online adults aged 18-34 are “socially inactive,” the older age ranges are showing high growth. Among adults 35-54, participation grew 60% over last year:
Top 5 Current Email Scams You Should Know About – There are numerous ways to be scammed nowadays. Pyramid schemes, ‘too good to be true’ investments and of course the good old internet. There are literally millions of websites that will gladly take your money, personal info, bank details and a host of other things from you and then skedaddle.
This is the Link Report for August 6th through August 7th:
Georgia Takes a Beating in the Cyberwar With Russia – Bits Blog – NYTimes.com – Besides the bloody shooting war going on between Georgia and Russia, theres another, quieter battle going on in cyberspace.The Georgian government is accusing Russia of disabling Georgian Web sites, including the site for the Ministry of Foreign Affairs.
Twitter Restores Service After Online attack – NYTimes.com – Twitter, the popular microblogging site, was out of service much of the day Thursday as it worked to defend itself against a Web attack, but service appeared to have been restored by late evening.Many of Twitters 45 million legitimate visitors were unable to use the service for hours. Analysts characterized the disruption as a denial-of-service attack, in which hackers overwhelm a Web site by sending it a deluge of junk requests, and one suggested the attack might have originated in Russia or Georgia.
Revision3 > Hak5 > Episode 524: USB Multipass – Linux, Trinity, USB – Why carry around a dozen bootable USB drives when you could merge ‘em all into one? On his episode we build a USB Multipass complete with customized boot menu ready to launch any of favorite tools–including Backtrack, Ophcrack, Kon-boot, dban, freedos, and more. Plus Shannon reviews the Trinity Rescue Kit, the boot disc dubbed CPR for your computer.
3 unveils MiFi mobile Wi-Fi service – mirror.co.uk – The 3 network has just pulled the wrappers off MiFi, a mobile Wi-Fi device that allows you to connect any Wi-Fi equipped device to the web no matter where you are.
Is Cyber Warfare to Blame for Twitter Meltdown? – Everybodys still regrouping after todays Denial of Service attacks against Twitter, FacebookFacebookFacebook, LiveJournal, and other social media websites. Now, however, some further details about what happened and who might be behind it are coming to light.
Digg Ads Are Here: Will Users Bury Them Into Oblivion? – Two months ago, Digg (Digg) announced a lynchpin in its revenue strategy: Digg Ads. The program, an attempt to fix the companys inability to turn a profit, allows users to vote on specific ads within the homepage feed. The more diggs, the less the ad costs to the advertisers. But if Digg users hate the ad, then their downvotes increase the ad price.
Team Apart Makes the Virtual Meeting Social [Invites] – There is a lot of software out there for conducting virtual conferences and performing demos: GoToMeeting, Microsoft Office Live Meeting, WebEx, and AdobeAcrobat Connect immediately come to mind. Most of these programs though require software to be installed and are meant for conference meetings rather than team collaboration. Theyre not virtual workspaces.
Koobface Virus Gets Smarter; Targets Twitter and Facebook Users [Alert] – Koobface, a virus that targets computers via social networking sites, is apparently back and with added sophistication.A typical Koobface attack like the one that surfaced on Twitter last month comes via a link that purports to be an interesting video (i.e. someone tweets my home video with a link to what looks like a YouTubeYouTubeYouTube page). Those videos then tell you that you need to upgrade your Flash player which, many legitimate videos often do too. Upon upgrading, however, the user is infected with the virus.
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