Posts Tagged ‘community’

Social Media In Philadelphia Is Growing By Leaps And Bounds

Wednesday, June 22nd, 2011

Social Media is taking Philadelphia by stormAs a Philadelphia Social Media Marketing company, we at Goldstein Media have seen the growth of Social Media grow by leaps and bounds in the Philadelphia area over the past few years.

More companies are embracing sites such as Foursquare, Google Places, Facebook, Twitter, among others to get to reach out to current and potential clients.

Many of these companies are offering deals to those people who engage them on Social Media.

Whether is through a Facebook page or blog contest, a Foursquare check-in give-a-way or any number of different awards, people in Philadelphia, like in most other metropolitan areas are using Social Media to enhance their lives.

What Can My Company Do To Engage These People?

That answer is simpler than it looks — embrace Social Media. Use it to connect, communicate and interact with your client-base.

But I don’t have time to be playing on Twitter and other such services.

There is always time for marketing. It’s about balancing your time effectively.

But how?

This is where Goldstein Media can help. We work without clients to help them interact and connect more effectively with their clients. We show them how to fit Social Media into the day without having it take over your life and take away from something else important.

We use our philosophy of Cross-Pollination to help get our clients’ messages out and help make Social Media more doable.

Give us a call today (215) 352-5216 and we’ll show you how to get the most out of Social Media.

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Posted in Social Media | No Comments »

Link Report for September 30th through October 29th

Monday, November 2nd, 2009

The Link Report

This is the Link Report for September 30th through October 29th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Facebook Revamps its Privacy Policy – Earlier this year, Facebook was hammered for changes it made to its Terms of Service. The result was an uproar that eventually led to the Facebook Democracy, an initiative by Facebook to let users vote and comment on its governing documents.

  • Rand Fishkin: SEO, Mentors & What Pisses Him Off » aimClear Search Marketing Blog – Rand Fishkin is a singular personality and, to those in the SEO industry, needs little introduction. Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown his company SEOmoz to take its place amongst the most recognized brands in search.
  • iMedia Connection: How to be a good social media listener – At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? It's one thing to know what is being said about your brand on social networks. But it's quite another to draw actionable insights around which future campaigns and communications can be crafted.
  • Mobile And Social Platforms Want To Be The King Of Local Search – The study shows that the web generally, but in particular mobile and social network search, are increasingly factors fueling growth in the overall search market. This grew to 21.9 billion total US searches in June 2009, a year-on-year increase of 31%.
  • 10 Small Business Social Media Marketing Tips – Begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.
  • Why Branding Matters to Small Businesses – Search Engine Guide Blog – The power of branding and why branding is key to success.
  • How to Earn Respect in Social Media – Search Engine Watch (SEW) – Just because you sell a product or a service that is the top selling or highest rated in the industry doesn't mean people will listen to you when you arrive. Announcing your arrival doesn't gain you immediate respect. You won't suddenly have a band of followers once you strike up a conversation or answer a question or two on a topic.
  • Facebook’s ‘Reconnect’ Strategy is Brilliant – Recently, in addition to giving you suggestions to which friends you might add to your profile, Facebook also started enticing users to reconnect and engage less active users. The campaign has partly backfired, as some of the recommendations were dead people and ex-lovers, but I still think it’s brilliant, and a good sign that Facebook has a clear strategy laid out for the future.
  • Similar Images Search Graduates from Google Labs – Back in April, Google launched a new search feature in Labs that allowed users to find similar images.

    Initially rolled out for select images only, the capability is now being rolled out for what seems to be the majority of images in Google image search. This is particularly useful when search terms include homonyms, we think; and we applaud Google for removing a major pain point in our searches for pics of Tesla the band as opposed to Tesla the scientist or Tesla the automotive brand.

  • BuddyPress.org – BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact.

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    Posted in The Link Report | No Comments »

    The Day Social Media Stood Still – Twitter and Facebook Down at the Same Time

    Thursday, August 6th, 2009

    FacebookThis morning many of us social media addicts were greeted with a shock (being sarcastic here), Twitter was down. At first  I didn’t think much of it, the micro-blogging service has had trouble scaling in the past. Although recently it has been holding up quite well.

    But what set this morning’s outage apart from others was that Twitter wasn’t the only social media hub that was down. Facebook the “go-to” social media community online and a major Internet player was also down. The dominate social media community was viewable one second then offline the next. This continued on and off all morning.

    After I realize that the outage wasn’t just Twitter having a “fail whale” moment, a slight panic set in. I called one of my associates to ask if his Twitter and Facebook were down… they were. At that point I slumped into my chair and thought to myself, “What are we going to do?! Is this the end of the world?”

    twitterlogoNo not really. I have to admit it was a bit of an annoyance not having the tools of my trade at my fingertips, but what bothered me most was that finding another service for communicating with everyone wasn’t as easy. Yes there was FriendFeed, which that worked quite well and did cure some of the withdrawal jitters, but it still wasn’t the same.

    It wasn’t until two of the most powerful social media players were taken out of the equation did I realize how much we all, me very much included, had become dependent, or dare I say it, addicted to Twitter and Facebook.

    These services aren’t just a way for people to waste time. They’re a way of communicating everyday and extraordinary events between people all across the world. Often times, news breaks on these platforms before the traditional media gets wind of it. Social media is becoming ingrained in the fibers of our society. Take that away and panic of varying degrees set in.

    This is the post on Twitter’s status blog:

    Thu Aug. 6

    Ongoing denial-of-service attack

    We are defending against a denial-of-service attack, and will update status again shortly.

    Update: the site is back up, but we are continuing to defend against and recover from this attack.

    Update (9:46a): As we recover, users will experience some longer load times and slowness. This includes timeouts to API clients. We’re working to get back to 100% as quickly as we can.

    Below is my latest video that I recorded about the events of this morning. Watch it and please post your comments on how you survive the outage either in the comments or on the video’s Youtube page.

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    Posted in security | 3 Comments »

    Tweetdeck and Twitter a perfect combination to get things done and communicate

    Saturday, March 14th, 2009

    Jesse Newhart (@jessenewhart) has posted an amazing video on YouTube on how you can get the most out of Twitter using Tweetdeck. Check it out. How do you have your Tweetdeck setup? Post your comments below.

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    Posted in Internet, Opinion, Podcasts/Vidcasts, Seth, Social Media, Tips and Tricks, Twitter, Viral | No Comments »

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