This is the Link Report for November 8th through November 12th:
Please feel free to post your thoughts in the comment section below
To see all of our links please visit our Delicious page at What the duck? Aflac gets quackin’ on Facebook | Social Business | ZDNet.com – Whether or not you are an Aflac customer, you’ve at least once tried to mimic the Aflac duck’s quacking of “Aflac” at the end of its commercials. After its commercial success, Aflac has taken to Facebook with a two-fold approach: increase its brand awareness through a fan page for the famous Aflac Duck and through a presence in the “Causes” application on Facebook for the Aflac Cancer Center at Children’s Healthcare of Atlanta, the same city in which the company is headquartered.
The Do’s And Don’ts Of Creating Original Video | paidContent – Just a few years ago, web video was the great unknown. Media and tech companies agreed that it was the next big thing, but no one knew what kind of content actually worked on the web. Early adopters watched music videos online, but the average consumer wasn’t ready to reach for the computer instead of the TV remote. Content owners and creators, meanwhile, either clung for dear life to traditional development and distribution models, or threw ideas against a wall to see what would stick.
The fall of the Berlin wall in digital media | Media | guardian.co.uk – Digital media are playing an important role in today's celebration of the fall of the Berlin wall. It is interesting that much of the mainstream press have left their historical medium behind for their online coverage, as each have chosen the format which is best for a story. For example, the Guardian has put some impressive films online in which Berliners describe how the city was divided while, readers of the New York Times submitted magnificent photos and memories of the wall and the BBC has displayed in a map how far pieces of the former wall have spread around the globe. In addition to an interactive mainstream coverage, there are several social media projects worth looking at.
LinkedIn and Twitter link up | Technology | Reuters – LinkedIn and Twitter have linked up. Starting immediately, users of LinkedIn and Twitter can cross-file to each other's services, by checking a box on either Twitter or LinkedIn.
The Complete Guide to Google Wave: How to Use Google Wave – Google Wave is a new web-based collaboration tool that's notoriously difficult to understand. This guide will help. Here you'll learn how to use Google Wave to get things done with your group. Because Wave is such a new product that's evolving quickly, this guidebook is a work in progress that will update in concert with Wave as it grows and changes. Read more about The Complete Guide to Google Wave.
This is the Link Report for September 30th through October 29th:
Please feel free to post your thoughts in the comment section below
To see all of our links please visit our Delicious page at Facebook Revamps its Privacy Policy – Earlier this year, Facebook was hammered for changes it made to its Terms of Service. The result was an uproar that eventually led to the Facebook Democracy, an initiative by Facebook to let users vote and comment on its governing documents.
Rand Fishkin: SEO, Mentors & What Pisses Him Off » aimClear Search Marketing Blog – Rand Fishkin is a singular personality and, to those in the SEO industry, needs little introduction. Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown his company SEOmoz to take its place amongst the most recognized brands in search.
iMedia Connection: How to be a good social media listener – At this point, most digital marketers understand why they need to monitor the conversations that are happening on the social web. But in doing so, are they really listening? It's one thing to know what is being said about your brand on social networks. But it's quite another to draw actionable insights around which future campaigns and communications can be crafted.
Mobile And Social Platforms Want To Be The King Of Local Search – The study shows that the web generally, but in particular mobile and social network search, are increasingly factors fueling growth in the overall search market. This grew to 21.9 billion total US searches in June 2009, a year-on-year increase of 31%.
10 Small Business Social Media Marketing Tips – Begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.
How to Earn Respect in Social Media – Search Engine Watch (SEW) – Just because you sell a product or a service that is the top selling or highest rated in the industry doesn't mean people will listen to you when you arrive. Announcing your arrival doesn't gain you immediate respect. You won't suddenly have a band of followers once you strike up a conversation or answer a question or two on a topic.
Facebook’s ‘Reconnect’ Strategy is Brilliant – Recently, in addition to giving you suggestions to which friends you might add to your profile, Facebook also started enticing users to reconnect and engage less active users. The campaign has partly backfired, as some of the recommendations were dead people and ex-lovers, but I still think it’s brilliant, and a good sign that Facebook has a clear strategy laid out for the future.
Initially rolled out for select images only, the capability is now being rolled out for what seems to be the majority of images in Google image search. This is particularly useful when search terms include homonyms, we think; and we applaud Google for removing a major pain point in our searches for pics of Tesla the band as opposed to Tesla the scientist or Tesla the automotive brand.
BuddyPress.org – BuddyPress is a suite of WordPress plugins and themes, each adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact.
Twitter Blog: Soon to Launch: Lists – Lists are public by default (but can be made private) and the lists you've created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.
A Dozen Social Media Applications – Social media gets lots of attention these days. The NFL banned players from using Twitter. Bing integrated Twitter results into its search engine results pages (SERPs). When Michael Jackson died the site handled an estimated 5,000 tweets per minute and, proving Twitter's global reach, a state department official asked Twitter to postpone scheduled maintenance due to the critical role the site played in the recent Iran elections.
Software Polices Employees’ Twitter, Facebook, LinkedIn Posts by Wall Street & Technology – How to let traders, salespeople, customer service reps and investment bankers use social networking in a beneficial way (to attract customers, fix problems, share tips, collaborate, etc.) and be certain that confidential information about the firm will not be leaked, that no employee will ever post an inappropriate comment on a social network, and that no rule will ever be broken (for instance, FINRA's rule requiring customer communications to be monitored and archived) — is a challenge to compliance and risk managers on Wall Street.
Social Networking Entrepreneur Taking It To The ‘Next Level’ – Venture Capital Dispatch – WSJ – Steve Ressler, a former IT auditor with the Department of Homeland Security, spent a lot of time studying the world’s terrorist networks. He later developed a keen interest in different kinds of networks, and founded Young Government Leaders, Washington, D.C.’s premier professional organization for government employees. Ressler also started GovLoop, an online social network for government workers that numbers about 20,000 members.
3 New Facebook Strategies for Building Your Personal Brand – With over 300 million users, no one can deny the power of FacebookFacebookFacebook. In fact, 50% of users log in every single day and spend over 6 billion minutes on the platform. What are they doing on it? Depending on the intent of the user, they’re sharing personal stories and updates, staying connected to friends and colleagues, and even building businesses. Many people only use their profile to keep in touch with friends and family, and form a brick wall so no one else can come inside. This strategy won’t help your career, but if you choose, you can also leverage Facebook to build your personal brand.
Facebook COO’s advice: Just post quickly – Postcards – Facebook’s Sheryl Sandberg offered up some tips on how businesses can best use the social networking site during Fortune’s Most Powerful Women conference.
Mood Lighting and DIY Privacy Screens – Workspaces – Lifehacker – What do you do if you want some extra privacy in your office but you're not at liberty to go around tearing walls down and remodeling to fit your needs? Don your DIY hat and set to work.
Windows 7 Transfers Your Wireless Settings Easily – windows 7 – Lifehacker – After discovering how easily WEP can be cracked and creating a long, secure WPA2 key, you've probably noticed it's a pain to get friends connected to your Wi-Fi network when they stop by. Windows 7 makes this process easy.
Breaking: Adobe To Acquire Omniture For Approximately $1.8 Billion – Adobe Systems has announced that it has entered into a definitive agreement with Omniture for the former to acquire the latter in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. The proposed offer represents a premium of 45% over Omniture’s average closing price for the last 30 trading days through yesterday’s close.
The US Government Is Going Google – It looks like The White House has copied a page from Google’sGoogleGoogle playbook and is now advocating that federal agencies move to the cloud. Google has long been a proponent of business in the cloud, most recently advocating their web-based Google Apps to enterprise prospects in the “Going Google” campaign.
Google Releases Chrome Version 3 – While the new stable release doesn’t introduce anything groundbreaking (unless you just love custom themes), it does provide some important tweaks. The biggest one focuses on Google’s (Google) #1 obsession: speed. This is Chrome’s (Chrome) bread and butter. The search company claims that the new browser is 25% faster at executing JavaScript than Chrome V2, among other speed fixes.
One in Five Tweets Are Free Brand Advertising – Research from Penn State found that a full twenty percent of tweets mention specific brand names or products. Out of half a million tweets examined during the study, one fifth were essentially free brand advertising.
Of course the Zune HD has been torn apart and photographed – It’s a tradition around these parts to photograph a dissected gadget. This time around it’s the new Zune HD which looks just as good on the inside as it does on the outside. Hit up anythingbutipod for the complete gallery of the teardown.
SUNOCO has figured out how to make their recent campaign go viral. The US-based fuel company has spread their brand rapidly by offering on lucky person 5,000 gallons of gas and 15,000 runners up $10 SUNOCO gift cards if their car is spotted with the SUNOCO sticker on it.
This is a brilliant marketing ploy to spread brand recognition. Just like how a link from one site to another site is an endorsement of the quality of the referred site. By having their sticker on people’s cars they are in fact getting endorsements from these people that SUNOCO gas is worth using.
Now how can this be applied to online viral marketing? Think about how you can get your sticker or badge on other people’s sites?
Sex Offenders Banned from Social Media Sites – Illinois Governor Pat Quinn signed into law a bill that bans all registered sex offenders from using social networks. Though this sounds like a good idea, you have to remember that often states classify people as sex offenders for much lesser crimes than just rape and molesting (like peeing in public in some states). This law could possibly be unconstitutional. Read more click on the link.
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