This is the Link Report for November 8th through November 12th:
Please feel free to post your thoughts in the comment section below
To see all of our links please visit our Delicious page at What the duck? Aflac gets quackin’ on Facebook | Social Business | ZDNet.com – Whether or not you are an Aflac customer, you’ve at least once tried to mimic the Aflac duck’s quacking of “Aflac” at the end of its commercials. After its commercial success, Aflac has taken to Facebook with a two-fold approach: increase its brand awareness through a fan page for the famous Aflac Duck and through a presence in the “Causes” application on Facebook for the Aflac Cancer Center at Children’s Healthcare of Atlanta, the same city in which the company is headquartered.
The Do’s And Don’ts Of Creating Original Video | paidContent – Just a few years ago, web video was the great unknown. Media and tech companies agreed that it was the next big thing, but no one knew what kind of content actually worked on the web. Early adopters watched music videos online, but the average consumer wasn’t ready to reach for the computer instead of the TV remote. Content owners and creators, meanwhile, either clung for dear life to traditional development and distribution models, or threw ideas against a wall to see what would stick.
The fall of the Berlin wall in digital media | Media | guardian.co.uk – Digital media are playing an important role in today's celebration of the fall of the Berlin wall. It is interesting that much of the mainstream press have left their historical medium behind for their online coverage, as each have chosen the format which is best for a story. For example, the Guardian has put some impressive films online in which Berliners describe how the city was divided while, readers of the New York Times submitted magnificent photos and memories of the wall and the BBC has displayed in a map how far pieces of the former wall have spread around the globe. In addition to an interactive mainstream coverage, there are several social media projects worth looking at.
LinkedIn and Twitter link up | Technology | Reuters – LinkedIn and Twitter have linked up. Starting immediately, users of LinkedIn and Twitter can cross-file to each other's services, by checking a box on either Twitter or LinkedIn.
The Complete Guide to Google Wave: How to Use Google Wave – Google Wave is a new web-based collaboration tool that's notoriously difficult to understand. This guide will help. Here you'll learn how to use Google Wave to get things done with your group. Because Wave is such a new product that's evolving quickly, this guidebook is a work in progress that will update in concert with Wave as it grows and changes. Read more about The Complete Guide to Google Wave.
Social Media for B2B – Search Engine Watch (SEW) – Many business-to-business (B2B) companies are struggling with what their social media strategy should be, or if they should even have one. Unfortunately, many executives incorrectly believe that social media isn't applicable for their B2B company. Rather, they think it's something reserved for business-to-consumer (B2C) companies.
Social Media and the Impact on Network Security | Search Engine Journal – There are many pros for social media. You can use social media to augment traditional public relations and communications strategies. You can build a profile and a brand and reach a wider audience. You are more engaging and can communicate directly with customers and the public. Your employees can provide value well beyond the 9 to 5 work hours. Social media has become necessary to fill the void as the media/newspapers have closed down or cut reporting staff recently. You can supplement existing partnership capabilities with tools such as podcasts, Twitter, LinkedIn and Facebook to accelerate the sharing of knowledge, increase teamwork and enhance communication between co-workers.
Google Preps To Turn On Chrome Extensions – Good news for those Firefox users who really want to switch to Chrome but fear living a day without extensions, that day is here. Or, at least, near. Google today announced that it was turning on extension support in Chrome by default in all the new developer builds (in Windows) from now on.
In other news, we got to see the Palm Pixi today. It’s not too bad (but, really, no Wi-Fi?) – You get the feeling that Palm had something to hide today. On the surface that makes no sense, considering it officially announced the Pixi, the company’s second webOS-based phone, this morning. (The company’s first webOS phone, the Pre, launched to much fanfare last June, owing to an almost Bill Goldberg winning streak-like level of hype.) But as you’re already aware, Apple had an announcement or two of its own today, including the inclusion of a digital camera on the iPod nano. It’s unfortunate, but Apple events are really the black holes of this industry: on Apple event days, no other tech news can escape out into the wild. That is to say, unless your company name is Apple, Inc., you’d be better served laying low for the day, and make any announcements later in the week.
Here’s a recap of what’s been happening: In late 2008, Google (Google), The Authors Guild, and the Association of American Publishers came to an agreement over Google Books, which lets you search and read millions of scanned manuscripts. The agreement settled copyright issues and gave publishers and authors a cut of the revenue Google generated. For a long time, we thought that was the end of the matter.
Google Proposes Micropayment System To Rescue Newspapers – Despite their frosty relationship, Google is proposing a micropayment system that could give the newspaper industry a way to charge for its online content. According to the Nieman Journalism Lab, the micropayment system will be based on Google Checkout and be available within a year “to both Google and non-Google properties.”
Google Says Domain Registrations Don’t Affect SEO, Or Do They? – Over at Search Engine Roundtable today, Barry Schwartz writes about the latest comments from Google about domain registration and its impact on SEO/search rankings. In this case, it’s Google employee John Mueller suggesting in a Google Webmaster Help forum thread that Google doesn’t look at the length of a domain registration.
5 Ways to Pimp Your FireFox Address Bar | Search Engine Journal – The address bar is where you see the full URL of the current page. This is the only bar in FireFox I always have in front of my eyes (I may have some of the bars hidden when I need more space but this one is always active).
Yahoo Launches New Contacts API | WebProNews – Yahoo has launched a new Contacts API, which uses OAuth. With the API, applications can allow users to read, write, and sync access to their Yahoo Address Book, which is one of the biggest address books on the web.
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