Image Credit: flickr/cambodia4kidsorg

As a Philadelphia Social Media Marketing company, Goldstein Media helps companies of all sizes setup a blog. Many of our clients are new to online publishing and blogging is a daunting task.

Here are some of the tips we give our clients to help the get started writing on their blog.

(more…)

I’ve been doing a lot of thinking lately about Social Media and the importance of having a home base which is fully in your control and all your own.

Sites like Twitter, Facebook, Youtube and Linkedin are all great and have amazing value. They shouldn’t be ignored, but they also shouldn’t be the only place where you cultivate content and audience.

Your Website and blog should be your main spot for posting content and growing a following, a readership and a reputation as a thought leader.

The idea of having a home base is rather simple. You have no control over Social Media sites. They can take your profile and content down when ever they want. They own the platform and have all the control. If you first post on your blog and link to it from your Social Media outposts you remain in control of that content.

Darren Rowse of Problogger has a great video explaining how he uses Social Media. It is very similar to how I use it as well.

(more…)

Google’s Matt Cutts had a interesting video on Youtube recently. He answered a question from a viewer who asked if the frequency of blog posts mattered when Google ranks a blog/site. Matt’s answer is interesting and true:

(more…)

Once your site is completed and launched to the Web, the process of making it successful has only begun. Now that your site is online, you need to promote it. There are many different ways to promote your Website.

There are the traditional methods:

• Put the Web address on your stationery, business cards, flyers, advertisements.
• Put an advertisement in the local or regional Newspaper.
• Put an ad in industry or general purpose magazines.
• Develop a TV or Radio campaign to get the word out about your site.

These are all viable ideas and you should probably look into doing some if not all of them. However, there are also more innovative methods:

• Optimize your site for the search engines and target keywords and phrases that your clientele use to find you online.
• Build an online advertising campaign, including banner advertisements and pay-per-click advertising.
• Build a blog and communicate with your clientele on a regular basis. Engagement online can be the key factor in the success of a company’s online presence.
• Develop an online marketing plan, including social media (Facebook, Twitter, YouTube) and outreach to bloggers.

All of these methods will help get the word out about your new Website and will likely drive traffic to your site.

At Goldstein Media we employ the latest techniques and apply them to an overall strategy to promote your Website and your brand.

Call us today for a free consultation on how we can get you found online:  (215) 352-5216

These are my links for January 4th through January 6th:

• Keep All Those Resolutions You Just Made: Try mySomeday – So, this year, you've resolved to lose weight, take a class, learn a new language and buy a better mobile device. Good for you – but we all know how well most new year's resolutions go.
• Facebook’s 1st CTO Launches His Next Company (Screen Shots) – Adam D'Angelo was a programming genius who knew Facebook founder Mark Zuckerberg in high school, became the young company's first CTO and has just begun to unveil his new startup company, Quora. Built by D'Angelo and a team of crack young engineers, Quora is a real-time enabled Q&A site. The company calls itself "A continually improving collection of questions and answers." In our very early testing it's a pleasure to use, but we're going to share screen shots with you tonight and write about it in depth after more extensive use tomorrow.
• Social Media Today | 8 Ways To Use Twitter Lists – We talked recently about the Twitter lists set up by My Creative Team. Are you using Twitter lists? Tell us about it.
• Social Media Today | 3 Helpful Social Media Marketing Predictions for 2010 – I read a lot of 2010 predictions to end up with 3 that I felt were truly helpful to a seasoned marketer from a major business. There are a lot of common clams out there from "this is the year of mobile marketing" to the many ways people guess that location-based marketing will take off (this ranges form the 'augmented reality' fans to the predictions that Four Square is a harbinger of major innovation).
• Social Media Today | 7 Tips for Writing Engaging Content –
• How Data Will Impact the Way We Do Business – Outliers like Factual, WolframAlpha, Daytum (Daytum), FlowingData, and InfoChimps have proven that painting our world in data (and metadata) is a rather valuable endeavor for any business.
• Facebook for iPhone 3.1 Adds Push Notifications, Address Book Syncing – Up until now, the Facebook iPhone app [iTunes link] had everything but push notifications. The launch of version 3.1, however, remedies that ill. The other 3.1 biggie is the ability to sync your Facebook friends with your phone’s address book contacts — photos and all.
• 28 Days Later: Say Goodbye to the Netflix New Release Rental – Today is sad day for Netflix customers. The online video rental supplier has just announced an agreement with Warner Bros. that will forever alter your online rental experience. Now should you wish to rent a Warner Bros. flick you’ll have to wait out a 28-day holding period after the film’s initial DVD release date.
• Analysis: Yawn, Google Introduces iPhone Clone | Epicenter | Wired.com – Congratulations, Google. You’ve spent untold millions of dollars to produce another iPhone — two years late. That about sums up the company’s Nexus One phone launch today.
• Exclusive: Apple to Buy Quattro Wireless for $275 Million | Kara Swisher | BoomTown | AllThingsD – Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed.

These are my links for December 30th:

• Zynga CEO Mark Pincus On Charlie Rose – Charlie Rose welcomed Zynga CEO Mark Pincus on his show last night for a 15 minute interview. Pincus says 60-70 million people a day are playing social games on Facebook and MySpace, and 1%-2% are willing to shell out actual cash to enhance gameplay. Mobile social gaming is still small, just 5 million – 6 million/ day, he says. But mobile is a fast growing platform.
• Evernote Reaches Two Million Lifeloggers, Half Of Them Are On The iPhone – The idea of a life recorder that captures every moments of your life on video is still a bit of a tech fantasy, but an early version of the life recorder already exists. It is called Evernote, the popular iPhone (and now Android) app which lets you record your memories by snapping geo-tagged photos, making voice notes, or just text notes and making it easy to search through them. Evernote does not yet support video recording other than as an attachment (for premium subscribers), but when that becomes more practical it will.
• 10 Things You Need for Your Social Media Road Trip –
• Palm Pre and Palm Pixi Headed to Verizon? – The Palm Pre is headed to Verizon sometime in early 2010, but now BGR is reporting that the Palm Pixi will be coming to Verizon, too.
• Hot PCB – Printed Circuit Board Design, Fabrication, and Assembly Industry Blog » Blog Archive » When a Tweeter becomes a Twiddler – We have all experienced that moment where we open our email again even though we just minimized it and there was nothing new. Or we have refreshed our facebook/twitter to see if anything new has popped up. Or we’ve closed a browser and out of habit opened it up again even though there is no need. Or you end up staring aimlessly at your monitor wondering “what can I do?”
• SEOmoz Decision Making Flowchart – SEOmoz caused a stir this week by publishing a “study” that allegedly showed NoFollow tags were still effective in sculpting the flow of PageRank.

  This of course flies in the face of what Matt Cutts has said on the issue, and the data in the study doesn’t seem to actually be all that solid. But hey, why let that get in the way of a good link bait post, right?

• Twitter API Is Becoming Far More than Just an API for Twitter – Webmonkey – Twitter’s API has spawned hundreds of mashups and third party software apps, but now it’s growing even further — outside sites have begun mimicking an API to piggyback on Twitter clients.
• Web Designer – Defining the internet through beautiful design » Blog Archive » What has blogging done for the quality of writing on the web? – IT IS IMPOSSIBLE to read much of the IT press these days without coming across an article about Twitter, how it’s going to save the world, and how it isn’t. I don’t want to add to that discussion here (except maybe I already have) but its soaring popularity got me thinking about how easy it is to get one’s voice heard on the web these days. Twitter is a special case – technically it’s micro-blogging – and it is typically used to provide short updates on what people are doing there and then. But it is a form of blogging, micro or not, and it is blogging in general I think I have a problem with. Wikipedia defines a blog as “A type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
• Is Social Media Killing Your Business? | Small Business Marketing Blog from Duct Tape Marketing – Social media for the small business is a catalyst, a tool, a way to create awareness and deeper engagement – it’s not a way to take orders.
• 10 Questions for Brian Williams – TIME – Brian Williams doesn't get Twitter. Calls it a time suck and a waste of time. He misses the point completely and it's really sad.

These are my links for December 29th through December 30th:

• LEAKED: New Details and the Price of Google’s Nexus One – The Nexus One, also known as the Google Phone, has been causing a stir this month after details began to emerge about the project. Earlier today, we learned that the phone will likely be revealed on January 5 at a Google press conference (which we will be covering).
• The Complete National Geographic Collection on a Hard Drive – National Geographic, the legendary yellow magazine that’s been an important part of many a young nerd’s childhood, has been around since 1888. Even if you have a very large room dedicated to storing the magazine, that’s a lot of issues.
• Facebook to Seppukoo: Die! – Remember Seppukoo, that nifty little service that lets you kill your Facebook identity? Well, Facebook doesn’t appreciate the idea.
• Mashable’s Social Media Guide for Journalists – Navigating the journalistic seas this past year has been a particularly challenging/exciting task. As many a publication foundered in the economic benthos, others rode the wave of new technology into previously uncharted waters.
• Comedy Duo Hopes Social Media Power Will Secure Slot on Showtime – Undoubtedly, social media is a powerful force. It can be used as a way to spread breaking news, organize political protests or energize campaigns, and, of course, to promote various brands and individuals. But can social media help a TV pilot ascend from reject bin to series pickup? Jessica Chaffin and Jamie Denbo — the stars and creators of Ronna and Beverly — sure hope so.
• Weather Channel Marriage Proposal: Touching With a Chance of Viral Status [VIDEO] – First Twitter, then Foursquare, now the Weather Channel? People are broadcasting their wedding proposals all over the place these days.
• LinkedIn’s New iPhone App: The 3 Worst Things About It – Business social network LinkedIn made a major upgrade to its iPhone app tonight but coming from a service with such incredible potential, there remain some major disappointments.
• Twitter 2.0: API Rate Change Could Lead to a World of New Apps & Features – One of the best things about Twitter is its wildly creative ecosystem of applications built by people outside the company. Those apps have been constrained, though, by technical limits imposed on retrieving data from Twitter. Those limits are just about to be raised much higher and developers tell us that a whole new world of applications and features may become possible.
• Google’s 2009: A Glimpse of the Web’s Next Decade – In 2009 the web as we knew it changed dramatically. Twitter graduated to become a media darling and a mainstream communication staple. Facebook became the most significant social network of this day and age. And Google changed the way we search.
• 10 Things to Do Before the New Year – Whether you work for someone or yourself, things tend to slow down for many of us in the final two weeks of the old year. What better time to do a little business sprucing? Here are ten things to do before the New Year to feel invigorated and ready to whatever comes your way.

These are my links for December 28th:

• HOW TO: Implement a Social Media Business Strategy – Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
• Google’s AdMob Acquisition Meets Opposition from Consumer Groups – Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.
• What Social Media Can Do For Your Business | Social Media Explorer – There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do with the fact that social media thinkers and advocates have never been very good at illustrating a definitive tie to business success through their medium of choice.
• Social Media Today | Social media needs fewer rockstars, and more rockstar ideas –
• Social Media Today | Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online – MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have a good view on the subject. What will cause this transformation? The article states that, “the ability to match high-def TV picture quality with Internet interactivity is creating a sea change for online video that will begin rippling through the television industry in 2010. Only TV station owners that leap to the new arena, playing the strength of their hyper-local connections, will survive.” Otherwise they will feel the same big impact form the Web that music and print have felt.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• Social Media Today | Seven Reasons You Should Care About Disclosure on Twitter –
• Social Media Today | The More Than RSS Market – Richard McManus of RWW notes the continuing decline of RSS Readers, suggesting the market is largely dominated by Google and in disarray. Five years ago there was a perception that this was a hot category. An underlying standard was freeing up new atomized content and conversations that could be pulled and curated. Bloglines was acquired, and new clients were popping up weekly.
• Social Media Today | Twitter Economics – With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
• What Small Business Needs to Do to Get Ready for Mobile Marketing Now | Small Business Marketing Blog from Duct Tape Marketing – Mobile marketing has taken far longer to evolve than people imagined, but I believe we are on the doorstep of an evolution in marketing that will rival social media in terms of impact.

These are my links for December 23rd through December 24th:

• Why B2B companies should be using social media | Socialmedia.biz – Many B2B com­pa­nies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand.
• Social media & startups: It’s a different ballgame | Socialmedia.biz – I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awe­some­ness, obvi­ously. Or maybe not. We have all read a mil­lion arti­cles point­ing us toward tools we should be using, things we should be con­sid­er­ing, and the best prac­tices we shouldn’t ignore. We get it: Social media is valu­able. I think by now we all under­stand the impor­tance of social media as a vis­i­bil­ity engine and viral mes­sage maker. It can be used to enable con­ver­sa­tions, announce infor­ma­tion, put out fires, and so on.

  It can do a lot. But it has lim­its. Ohhh buzz kill.

• 7 tips to increase your online media literacy | Socialmedia.biz – t’s become a tru­ism that we’re all media cre­ators now, from blog­gers and pod­cast­ers to the most wet-behind-the-feathers Twitterer.
• 5 ways to increase the reach of your blog or RSS feed | Socialmedia.biz – You may be los­ing out on oppor­tu­ni­ties to improve the reach of your RSS feed or blo
• DDoS Attack Takes Down Amazon, Wal-Mart – If you’ve been doing some last-minute Amazon holiday shopping on Wednesday evening, you’ve probably noticed that Amazon’s website was sluggish and, at times, completely down. The same fate greeted Wal-Mart, Expedia and a number of smaller sites. The reason? A severe DDoS (Distributed Denial of Service) attack on the servers of Neustar, the company that offers DNS services to many major companies under the name UltraDNS.
• The Pirate Bay Goes Retro for Christmas – Remember how one of the most popular torrent sharing sites, The Pirate Bay, looked back in 2003? Today, you have a chance to refresh your memory, because the pirates have gone retro, changing the layout of the site to the way it looked back then, when the Internet was innocent and there was no pile of lawsuits on The Pirate Bay’s desk.
• Fun Stats: 28% Of Sites Use Google Analytics; 5% Have Facebook Or Twitter Links – # 28% of sites have Google Analytics on them
  # 12% of sites have AdSense
  # 5% of sites have EITHER a Twitter or Facebook link but…
  # 2% of sites have BOTH a Twitter or Facebook link
• Disney Wants Facebook’s Sheryl Sandberg On Its Board – GigaOM – Disney’s board today nominated Facebook COO Sheryl Sandberg to be its thirteenth member. It’ll be put to shareholder vote at the next Disney annual meeting, scheduled to be held March 10, 2010.
• Add Clickable Links In YouTube Videos Without Using Annotations – While it is possible to add hyperlinks on YouTube videos via the built-in annotations feature, the only problem is that you cannot link to external websites from YouTube videos – that links should either point to a video hosted on YouTube or to a video search page that’s again on YouTube.
• 2010: Year of digital distraction? – CNN.com – The "real-time Web" is booming. From Twitter to Facebook to new search engines that discover information posted just seconds ago, it seems the 2010 Web will be fueled by our desire for instant gratification.
• Mall of America Tweets Holiday Parking Updates – It may not be rocket science, but it is pretty cool: The Mall of America is using Twitter to tweet parking info for last-minute holiday shoppers hoping to avoid the ever-annoying quest for a space.
• Marketing in 2010: It’s All About the Data –
• Digg’s Top 10 Most Popular Stories of 2009 – It’s the end of the year, traditionally a time for self-reflection. While many of us are making our New Year’s resolutions and looking back on what we accomplished, a lot of social media companies are sifting through their data and sharing what was hot in 2009.
• FTC Inquiry Hinders Google’s Acquisition of AdMob – When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong.
• 3 Powerful Social Good Trends in 2010 – 2009 saw a proliferation of online charity events, competitions, and “friendraisers” that spilled across Twitter and Facebook and filled email inboxes everywhere with more requests for money than any Nigerian prince could ever hope to make. And while it’s hard to argue that this is a bad thing — anytime someone gives money to feed the hungry instead of buying another digital potato seed in Farmville, global karma rises, if even just by a little — this focus on using the web as an ever-more elaborate means of getting people to fork over cash misses the much bigger opportunities just over the horizon.
• BREAKING: Twitter Buys Mixer Labs to Boost Location Features – Twitter co-founder and CEO Evan Williams has just announced on the company’s blog that they have acquired Mixer Labs, creator of the GeoAPI.
• Is Hiring a Ghostblogger a Bad Thing? – At any given time, there is usually an ongoing debate in some blogging circle about whether ghostblogging is a good or bad thing. I say it depends on how you’re using the term, and how you are using your ghostblogger.
• Google News Will Not Accept Single Author Blogs – I put in an application to submit our blog to Google news, but it seems Google news will not include sites that are written and maintained by one individual!

These are my links for December 23rd:

• Twittered Toddler Death Immediately Converted into Flame War – twitter – Gawker – Shellie Ross lost her two-year-old child when he drowned in the family swimming pool. She tweeted about the incident, hoping for emotional support. How do you think that went?
• How a Fake Twitter Death Report Tragically Came True – Chris Henry – Gawker – On December 16th, someone impersonating a newspaper writer falsely reported the death of football player Chris Henry. Henry died about 12 hours later, according to news reports, finally making one of Twitter’s many fake stories come true.
• Play And Share Your Music Collection In The Cloud With tunesBag – Vienna, Austria-based tunesBag is opening up the public beta version of its social music service today, after allowing access by invitation only for the past year or so
• Qik Live Recording Finally Makes It To The iPhone (Legally) – The live video streaming application Qik has just been approved in the App Store and should be available shortly, we’ve learned. The company submitted the app a couple weeks ago following the approval of Ustream’s live streaming application, and as expected, Apple also had no problem with it now. This marks a change from Apple, which previously was blocking all apps that did live video (recording) streaming
• More People Around The World Get Their News Online From Google News Than CNN – Well, Rupert Murdoch is going to love this. More people around the world get their news online from Google News than from CNN or the news properties of the New York Times. In November, 2009, according to comScore, Google News attracted 100 million unique visitors worldwide, making it a larger news site than CNN (66 million) or the combined properties of the New York Times (92 million). But do you know who is even larger? Yahoo News, with 138 million unique visitors worldwide. Funny how you never hear Murdoch complaining about Yahoo News.
• Making Facebook Pay – Facebook – Gawker – Facebook doubtlessly hoped forcing open user profiles would help the social network compete more profitably with open systems like Twitter. But there could well be a multi-million-dollar price to pay for the aggressive change, particularly if Facebook broke the law.
• How Google CEO’s ‘Ex’ Girlfriend Keeps Tabs on Him – marcy simon – Gawker – Eric Schmidt’s rekindled relationship with sometime girlfriend Marcy Simon may be heading into another season: After a summer of hanging out and an autumn jet ride, they’ve been spotted again this winter. And Simon’s keeping a close eye on Schmidt.
• Google Attempting to Swallow Trashy-Tasting Yelp – yelp – Gawker – Google is more likely than not to buy Yelp, say news reports. Which raises one glaringly obvious question: Will Google exacerbate or correct the local review site’s worst tendencies, which have brought extortion allegations, porny bacchanals and physical violence?
• Did Yelp’s Star Banker George Boutros Just Screw Up The Google Deal? – yelp – Gawker – There’s some amusing finger-pointing going on in the aftermath of the Google-Yelp affair (which, like any affair, may just be in remission).
• Criminal Escapes Prison, Taunts Police Via Facebook – Craig Lynch – Gizmodo – Say hello to Craig Lynch. He’ll give you the finger. The police has been hunting him since he escaped from prison last September, and now he’s using Facebook to taunt them. He seems like a very charming man:
• OneRiot Launches New Real-Time Ads to Monetize Trending Topics – OneRiot, one of the leading real-time search engines, just announced the launch of a new advertising product for real-time apps. RiotWise Trending Ads will give OneRiot’s partners a feed of ads related to currently trending topics on the Web. These ads can, for example, be integrated in a user’s stream of updates in Twitter apps or displayed as regular mobile ad units. Digsby, for example, plans to place these ads directly in its users’ streams, but because the units are delivered as a feed through OneRiot’s API, developers are free to use them in whatever way they see fit.
• 2010 Predictions – ReadWriteWeb Staff’s predictions for 2010
• Experts Predict 2010 the Year for Social Media ROI – ReadWriteStart -
• Yahoo! Will Kill MyBlogLog Next Month – 5 years to the month after it was founded, cross-blog social networking widget MyBlogLog will be closed down by Yahoo! in January, we’re hearing from sources close to the project. MyBlogLog is a service that shows blog writers and readers the faces and profile information of other MyBlogLog users that visit their sites.