Posts Tagged ‘analytics’

Bookmarks for January 12th through January 13th

Wednesday, January 13th, 2010

These are my links for January 12th through January 13th:

Bookmarks for January 4th through January 6th

Thursday, January 7th, 2010

These are my links for January 4th through January 6th:

Bookmarks for January 2nd through January 4th

Monday, January 4th, 2010

These are my links for January 2nd through January 4th:

  • More Smartphone Users Now Use Their Phones to Shop Online – Smartphone users are becoming increasingly comfortable with using their phones to shop online. According to new data from Compete, about 37% of smartphone users have purchased something with their handset in the last 6 months. Among the most popular items that these users bought are music, books, DVDs, video games and movie tickets. At the same time, though, Compete also found that smartphone users are very likely to abandon shopping sites that haven't been optimized for mobile usage. Almost 8% of smartphone owners who tried to buy something from their phone were simply unable to do so.
  • Flixster Acquires Rotten Tomatoes – Flixster just announced that it has acquired Rotten Tomatoes, the popular movie review site, from IGN Entertainment. IGN is a division of Rupert Murdoch's News Corporation. Flixster is one of the world's most popular movie communities and currently features about 2.3 billion user ratings and reviews from its users. Rumors about this acquisition first surfaced in late December, when Kara Swisher first reported that a potential acquisition of Flixster by MySpace would hinge upon a merger of Rotten Tomatoes and Flixster.
  • Twitter’s Psychologist Strikes Again: Analyze Your Lists – Dan Zarrella has long impressed us with his discourses on the science of retweets, as well as his psychoanalytic apps that scan and parse Twitter streams – one for general analysis and one for dreams.
  • The 50 Most-Blogged Albums of 2009, Streaming Free: HypeMachine Zeitgeist Out Now – Hype Machine, the smart, long-running MP3 blog aggregator, has posted its annual collection of the most-blogged-about albums, songs and musical artists of the year. Once again, the project is a pleasure to consume and will unfold throughout the month of January. Top albums 50 through 41, Mumford and Sons through Monsters of Folk, are available now in full for streaming.
  • Rock & Roll Will Never Die? It Might on Facebook – The graying of the Facebook population seems to have continued according to new stats released today by iStrategyLabs. And while one might expect more of the site's now nearly 10 million users over the age of 55 to be Neil Young fans, his "Rock N' Roll Will Never Die" refrain seems to be falling through. The listing of the term "rock and roll" as an interest is down over 60% among Facebook users in the past year.
  • ComScore Ups the Ante in Mobile Analytics – ComScore, a leading Web statistics provider, has joined with Flurry Analytics to provide a more complete picture on the who, what, when, where and how of our use of mobile media. Founded just over a year ago, Flurry has grown immensely and this move will only serve to boost its popularity.
  • Watching TV Together in Different Time Zones – NYTimes.com – Simple technology, including video chatting services like Skype, is making it possible for far-flung friends to watch shows together, even if they can’t share the same bowl of popcorn.
  • 500 Internal Server Error – 500 Internal Server Error
  • George Washington’s Rules for Social Media « digiphile – The following “rules” are interpretation of his intent, not President Washington’s words.
  • Why Twitter Will Endure – NYTimes.com – In the pantheon of digital nomenclature — brands within a sector of the economy that grew so fast that all the sensible names were quickly taken — it would be hard to come up with a noun more trite than Twitter. It impugns itself, promising something slight and inconsequential, yet another way to make hours disappear and have nothing to show for it. And just in case the noun is not sufficiently indicting, the verb, “to tweet” is even more embarrassing.

Bookmarks for December 23rd through December 24th

Thursday, December 24th, 2009

These are my links for December 23rd through December 24th:

  • Why B2B companies should be using social media | Socialmedia.biz – Many B2B com­pa­nies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand.
  • Social media & startups: It’s a different ballgame | Socialmedia.biz – I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awe­some­ness, obvi­ously. Or maybe not. We have all read a mil­lion arti­cles point­ing us toward tools we should be using, things we should be con­sid­er­ing, and the best prac­tices we shouldn’t ignore. We get it: Social media is valu­able. I think by now we all under­stand the impor­tance of social media as a vis­i­bil­ity engine and viral mes­sage maker. It can be used to enable con­ver­sa­tions, announce infor­ma­tion, put out fires, and so on.

    It can do a lot. But it has lim­its. Ohhh buzz kill.

  • 7 tips to increase your online media literacy | Socialmedia.biz – t’s become a tru­ism that we’re all media cre­ators now, from blog­gers and pod­cast­ers to the most wet-behind-the-feathers Twitterer.
  • 5 ways to increase the reach of your blog or RSS feed | Socialmedia.biz – You may be los­ing out on oppor­tu­ni­ties to improve the reach of your RSS feed or blo
  • DDoS Attack Takes Down Amazon, Wal-Mart – If you’ve been doing some last-minute Amazon holiday shopping on Wednesday evening, you’ve probably noticed that Amazon’s website was sluggish and, at times, completely down. The same fate greeted Wal-Mart, Expedia and a number of smaller sites. The reason? A severe DDoS (Distributed Denial of Service) attack on the servers of Neustar, the company that offers DNS services to many major companies under the name UltraDNS.
  • The Pirate Bay Goes Retro for Christmas – Remember how one of the most popular torrent sharing sites, The Pirate Bay, looked back in 2003? Today, you have a chance to refresh your memory, because the pirates have gone retro, changing the layout of the site to the way it looked back then, when the Internet was innocent and there was no pile of lawsuits on The Pirate Bay’s desk.
  • Fun Stats: 28% Of Sites Use Google Analytics; 5% Have Facebook Or Twitter Links – # 28% of sites have Google Analytics on them
    # 12% of sites have AdSense
    # 5% of sites have EITHER a Twitter or Facebook link but…
    # 2% of sites have BOTH a Twitter or Facebook link
  • Disney Wants Facebook’s Sheryl Sandberg On Its Board – GigaOM – Disney’s board today nominated Facebook COO Sheryl Sandberg to be its thirteenth member. It’ll be put to shareholder vote at the next Disney annual meeting, scheduled to be held March 10, 2010.
  • Add Clickable Links In YouTube Videos Without Using Annotations – While it is possible to add hyperlinks on YouTube videos via the built-in annotations feature, the only problem is that you cannot link to external websites from YouTube videos – that links should either point to a video hosted on YouTube or to a video search page that’s again on YouTube.
  • 2010: Year of digital distraction? – CNN.com – The "real-time Web" is booming. From Twitter to Facebook to new search engines that discover information posted just seconds ago, it seems the 2010 Web will be fueled by our desire for instant gratification.
  • Mall of America Tweets Holiday Parking Updates – It may not be rocket science, but it is pretty cool: The Mall of America is using Twitter to tweet parking info for last-minute holiday shoppers hoping to avoid the ever-annoying quest for a space.
  • Marketing in 2010: It’s All About the Data
  • Digg’s Top 10 Most Popular Stories of 2009 – It’s the end of the year, traditionally a time for self-reflection. While many of us are making our New Year’s resolutions and looking back on what we accomplished, a lot of social media companies are sifting through their data and sharing what was hot in 2009.
  • FTC Inquiry Hinders Google’s Acquisition of AdMob – When Google formally announced their plans to acquire mobile ad network AdMob for $750 million, they didn’t expect any regulatory interference to impede upon the processing of the deal. Unfortunately they were wrong.
  • 3 Powerful Social Good Trends in 2010 – 2009 saw a proliferation of online charity events, competitions, and “friendraisers” that spilled across Twitter and Facebook and filled email inboxes everywhere with more requests for money than any Nigerian prince could ever hope to make. And while it’s hard to argue that this is a bad thing — anytime someone gives money to feed the hungry instead of buying another digital potato seed in Farmville, global karma rises, if even just by a little — this focus on using the web as an ever-more elaborate means of getting people to fork over cash misses the much bigger opportunities just over the horizon.
  • BREAKING: Twitter Buys Mixer Labs to Boost Location Features – Twitter co-founder and CEO Evan Williams has just announced on the company’s blog that they have acquired Mixer Labs, creator of the GeoAPI.
  • Is Hiring a Ghostblogger a Bad Thing? – At any given time, there is usually an ongoing debate in some blogging circle about whether ghostblogging is a good or bad thing. I say it depends on how you’re using the term, and how you are using your ghostblogger.
  • Google News Will Not Accept Single Author Blogs – I put in an application to submit our blog to Google news, but it seems Google news will not include sites that are written and maintained by one individual!

Link Report for September 23rd through September 25th

Thursday, September 24th, 2009

The Link Report

This is the Link Report for September 23rd through September 25th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

  • WARNING: Facebook Worm Spreading via News Feed – Malware and spam are finding new ways to spread across social media. A few days ago, a nasty Twitter Worm spread through DMs. Today, we have received multiple reports that a new worm is spreading via Facebook wall posts and status updates.
  • Google Hits Back At AT&T Over New Google Voice FCC Complaint – Ironically AT&T is using the very controls put on them by the FCC against Google Voice. Ironic? Only a little
  • We Hold Twitter Ransom For $100 Billion Dollars – 37signals founder Jason Fried probably had the post of the day today mocking Twitter’s $1 billion valuation on its latest rumored round of funding. The post, titled “PRESS RELEASE: 37SIGNALS VALUATION TOPS $100 BILLION AFTER BOLD VC INVESTMENT” is very funny. But it’s also disingenuous.
  • Dropbox Reaches 2 Million Users; Continues to Grow – Dropbox, the impressive file sharing service which makes it easy to sync your files across multiple computers and the web, has announced that it has reached two million registered users, just four months after reaching one million users. Of those, Dropbox has almost one million users that are active.
  • Video: Symantec Shows The Danger Of Shortened Twitter Links – While there is often a lot of talk about the downside of URL shorteners being that if they go down, they take your links with them, the much more obvious and real problem is that they very easily mask potentially bad sites. We’ve been seeing this more and more in both public tweets and DMs, but luckily so far most of those have just been worms meant to replicate themselves, rather than really bad viruses. But security software company Symantec released a video today to show some very bad links in action.
  • Place Pages: Google Launches Rival to Yelp – Just moments ago, Google announced that they are adding information on businesses, restaurants, points of interest, neighborhoods, and more on separate web pages within Google Maps. The project, Place Pages for Google Maps, replaces those expanded info bubbles that used to be part of Google Maps. Yelp had better watch out.
  • PostRank Combines Google Analytics With Social Media Stats – As conversations surrounding blog posts start to take in place other places (Twitter, Facebook, FriendFeed (FriendFeed), etc.) and people use tumble blogs like Tumblr (Tumblr) and Posterous (Posterous) to quickly comment and share helpful information, tracking that data and its correlation to overall traffic numbers can become really, really helpful.
  • Seven Easy Ways to Integrate Your Google Apps – Google Apps – Lifehacker – The information you keep in Google apps like Gmail, GCal, Reader, and Voice doesn't just live in one place. Check out a few easy but non-obvious ways to plug different Google apps together and share their data and features.
  • How To Measure The Value Of A Fan Or Follower In Social Media – It’s hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. These top two social media websites offer free advertising, an open customer service and communication platform and a demographics database all wrapped up in one, so knowing the value of fans and followers can be a big help when deciding how much time should be allotted to social media efforts. Here are some of the ways to measure how much Facebook and Twitter users are really worth.
  • Will Social Media Drive a Web Without Walls? – Search Engine Watch (SEW) – A key question that remains to be answered in the social media battle is the interconnectivity of all the pieces. Carmakers don't use the same supplier for all of their various parts; rather, they select a specialized manufacturer for each component (e.g., headlights, sun roof, seats). Similarly, social media providers can't be the best at every functionality (social network, social bookmarks, wikis, video sharing, photo sharing, etc.).

Link Report for September 20th through September 22nd

Monday, September 21st, 2009

The Link Report

This is the Link Report for September 20th through September 22nd:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

  • Google Chrome Injects Itself Into Internet Explorer With Chrome Frame – Google just announced the launch of Chrome Frame, a new open-source project that will allow Chrome's rendering engine to run within Microsoft's Internet Explorer 6,7, and 8. This plugin, which is available now, will give developers the option to ask users if they would prefer to switch to the Chrome rendering and JavaScript engine. Users simply continue to use Internet Explorer and the switch will be completely seamless, with no noticeable changes to the user interface.
  • Mobile SEO Best Practices | mobiThinking – Our basic mobile SEO advice is to assume nothing, go right back to basics and think through the following principles:
  • Mobile Search 101, Part 2 – Search Engine Watch (SEW) – One of the challenges for developing and marketing on mobile devices is dealing with different browsers and how they render the Web. This has always been an issue for developers. Another challenge is the different screen sizes, orientations, and rendering speeds.
  • Mobile Search 101, Part 1 – Search Engine Watch (SEW) – According to a recent Gartner report, mobile advertising is poised to grow 74 percent this year to $913.5 million. It's then predicted to accelerate in 2011 and then reach $13 billion in 2013. The increased consumer use of smartphones is said to be the contributing factor for the explosion.
  • SEOmoz | How to Export Google Analytics Data to Excel via the API – From @wilreynolds. A way to export Google Analytics data to Excel through the API
  • Tweet Scenes Launches Yet Another Twitter Background Creator – Companies and brands always want to have their Twitter profiles and background images fit their profile. Tweet Scenes is hoping to make the process of creating backgrounds for Twitter users much easier. You upload your logo, photos, text and links, and give some basic background information on your company and what you’re looking for. You then pay a flat fee ($129) up front, and get your design done in three business days.
  • Our Microblogging Lives: Work, Home, Lunch, Sleep? – According to a study conducted by the researchers from Helsinki Institute for Information Technology, Google (Google) and Elisa the top 5 most frequent microblogging posts are “working,” “home,” “work,” “lunch,” and “sleeping.”
  • 7 Ways to Boost Your SEO Career Profile | Search Engine Journal – In the current economic climate where the job market has become more and more competitive, sometimes sticking out from the crowd can be as easy as boosting your SEO resume by doing the things that you love.
  • TinyChat – Disposable Chatrooms for the Twitter Generation – Even though we live in an age of instant Qik streams, video chats on Skype, and micro-blogging on Twitter, sometimes all you need is a simple chatroom for real-time text chats. TinyChat solves this problem by creating simple, disposable chatrooms. Tinychats works exactly as advertised. It's a disposable, no-frills chatroom, with a deliberately limited feature set. There are no accounts to sign up for and whenever you open up a new room, TinyChat will simply create a new URL for you.
  • Greetings! – A quick primer on how to handle business events correctly

Link Report for September 14th through September 15th

Tuesday, September 15th, 2009

The Link Report

This is the Link Report for September 14th through September 15th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

  • Redesigning Your Web Site? Don’t Neglect SEO – Search Engine Watch (SEW) – Usability and SEO go hand-in-hand. Search engines want to rank Web sites that provide a quality user experience for the searcher. How that's defined can be somewhat subjective (every Web site is unique and its target audience will also be unique).
  • SEOmoz | Google Quietly Pushing More Links + Data in Snippets – The last 3 months have heralded a bevy of new tests and features from Google's search results, and it's worth taking a review of the most frequent of these and examining what it potentially holds for optimization of the future.
  • SEOmoz | A Link Building Rule to Cut Out and Keep – Link Building Explained
  • ReadTwit: All the Links From Your Twitter Stream in A Filtered RSS Feed – ReadWriteStart – In these hard times, it takes something pretty nifty to get us to write about a Twitter app; our eyebrows rose an inch or two when we were told about ReadTwit, an RSS application that makes Twitter smaller, faster, and better for those who need to find and consume interesting links.
  • Personal Relationship Manager Gist Launches to Public – Gist is not a system for the casual email user whose main communications involve sending email forwards to friends and pictures of the kids to mom and dad. Instead, Gist is designed to help the professional email user who often opens up their inbox only to feel like it's helplessly out of control. How do you know what the most important communications are? How can you stay up on what your email contacts are doing? Gist aims to solve these problems.
  • Brier Dudley’s blog | Microsoft launches Zune, clarifies what’s up apps, raps iPod | Seattle Times Newspaper – The HD Zune is here chock full of features.
  • Zune HD to get Twitter, Facebook as Microsoft abandons ‘squirting’ – Microsoft will support the two major players in the social media space.
  • New Facebook Application Creating Massive Volumes Of Photo Spam – The photo tagging phenomenon has officially jumped the shark on Facebook with the All my Friends! application which lets you instantly tag your friends in pre-made images. It’s not exactly a new concept but for some reason this iteration of the application has been extremely successful having attracted over 5 million users so far and growing daily.
  • Make Google Search Real-Time With This URL Hack – Google web search results can be limited by timeframe using the "search options" link on every page, but one startup company CEO discovered today that searches can also be limited to results indexed minutes or seconds ago by making a simple change to the search results page URL.
  • Ask.com Powers Breast Cancer Cause-Search Campaign – According to Ask.com spokesperson Nicholas Graham, while companies are expected to help community organizations, it's not unheard of for these cause-related partnerships to also benefit the companies. After donating $25,000 to Autism Speaks through a targeted awareness campaign, 80,000 visitors changed their Ask home pages to Autism Speaks-related skins and 63% of campaign visitors became permanent users. Despite the fact that the promotion lasted only a few days, Ask saw a 10% increase over other holiday and non-cause related skinning promotions. In anticipation of October and Breast Cancer Awareness Month, Ask is building upon its community successes and teaming up with Susan G. Komen for the Cure in "Search for the Cure".

Link Report for August 26th through August 27th

Thursday, August 27th, 2009

The Link Report

This is the Link Report for August 26th through August 27th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

Link Report for August 25th through August 26th

Tuesday, August 25th, 2009

The Link Report

This is the Link Report for August 25th through August 26th:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

How To Blog Without Killing Yourself

Wednesday, July 29th, 2009

Tim Ferris, author of the 4 hour work week, gave a talk at the Wordcamp San Francisco about blogging and how to do it without burning out. He gives great suggestions. A must watch.

Some key points:

  • Find out when you do your best writing
  • Print out your most important posts after you write them and edit them by hand
  • Aim to remove 10% to 20% of the post everytime
  • Ignore SEO, during the first draft
    • When you try and optimize right away it reads like you were trying to optimize it and not like there is value there for the reader
    • After the first draft you can use Google’s keyword tool to help optimize the article. Don’t over do it
  • Try to make sure the post can only be catagorized by one topic. More than one topic in a post can split up your anchor text in link backs.
  • There is no correlation to the amount of time you spend on a video to the success of the video
    • Often simpler and shorter is better
    • Not suggested to just post a video with no text. Standalone videos don’t do as well as videos that have text in the post as well.
    • Text spreads through the search engines much faster than video
    • At least summarize what you say in the video or what the video is about
  • Most of all have fun with your posts. If you don’t appear to be having fun posting your readers are going to have fun reading it

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