This is the Daily Link Report for September 15th

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Facebook COO’s advice: Just post quickly – Postcards – Facebook’s Sheryl Sandberg offered up some tips on how businesses can best use the social networking site during Fortune’s Most Powerful Women conference.
• Mood Lighting and DIY Privacy Screens – Workspaces – Lifehacker – What do you do if you want some extra privacy in your office but you're not at liberty to go around tearing walls down and remodeling to fit your needs? Don your DIY hat and set to work.
• Fast Food Chart Rounds Up the Unhealthiest Items at Popular Chains – Eating – Lifehacker – It's a given that fast food isn't the most nutritious way to sate your hunger, but as a helpful reminder, the gang over at web site Next Generation Food have charted the unhealthiest items from the most popular chains.
• Windows 7 Transfers Your Wireless Settings Easily – windows 7 – Lifehacker – After discovering how easily WEP can be cracked and creating a long, secure WPA2 key, you've probably noticed it's a pain to get friends connected to your Wi-Fi network when they stop by. Windows 7 makes this process easy.
• Facebook Crosses 300 Million Users. Oh Yeah, And They Just Went Cash Flow Positive. – 300 million is the obvious big news. But really, it was always just a matter of time before Facebook was going to hit the milestone. They hit 250 million back in July. Really, the much bigger news is the second item.
• Breaking: Adobe To Acquire Omniture For Approximately $1.8 Billion – Adobe Systems has announced that it has entered into a definitive agreement with Omniture for the former to acquire the latter in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. The proposed offer represents a premium of 45% over Omniture’s average closing price for the last 30 trading days through yesterday’s close.
• The US Government Is Going Google – It looks like The White House has copied a page from Google’sGoogleGoogle playbook and is now advocating that federal agencies move to the cloud. Google has long been a proponent of business in the cloud, most recently advocating their web-based Google Apps to enterprise prospects in the “Going Google” campaign.
• Google Releases Chrome Version 3 – While the new stable release doesn’t introduce anything groundbreaking (unless you just love custom themes), it does provide some important tweaks. The biggest one focuses on Google’s (Google) #1 obsession: speed. This is Chrome’s (Chrome) bread and butter. The search company claims that the new browser is 25% faster at executing JavaScript than Chrome V2, among other speed fixes.
• One in Five Tweets Are Free Brand Advertising – Research from Penn State found that a full twenty percent of tweets mention specific brand names or products. Out of half a million tweets examined during the study, one fifth were essentially free brand advertising.
• Of course the Zune HD has been torn apart and photographed – It’s a tradition around these parts to photograph a dissected gadget. This time around it’s the new Zune HD which looks just as good on the inside as it does on the outside. Hit up anythingbutipod for the complete gallery of the teardown.

This is the Link Report for August 30th through August 31st:

Please feel free to post your thoughts in the comment section below

To see all of our links please visit our Delicious page at Delicious.com/goldsteinmedia

• Be Careful When Evaluating Paid Search Tests – Interpreting test results for paid search campaigns can be surprisingly difficult. One reason for this is order latency. The fact today’s clicks don’t all generate orders today, but instead sales trickle in over time means that analyzing new launches and tests can be tricky. Two ways to address this complication are described below.

  Problem: Successful tests can look bad initially because of order latency

• Turn Google Voice into a Growl-Friendly Windows App – Google Voice – Lifehacker – Get Google Voice as a windows popup app. Very handy!
• Adobe Buys Business Catalyst / GoodBarry – Adobe will own the American part of the Australian company. Business Catalyst / GoodBarry provides tools that help web designers set up online businesses for their clients with minimal cost and effort and no programming skills required, combining website content management, e-commerce features, e-mail marketing, business analytics and basic CRM tools into one system.
• Wikipedia Will Use Colors to Add Layers of Trust to its Articles – Wikipedia plans on signifying the level of their trustworthiness by adding layers of color. It’s easier to trust editors with a high number of entries and revisions than those who are new to the site, and now registered users will be able to easily discern between the two by looking at the color of the text’s background. This will most likely make Wikipedia more authoritative.
• AJAX Search: Is Google Sweating Bing Or Just Feeling The Need For Speed? – Is it possible that Google sees a real threat in Bing? Possibly but they've been improving their search for a long time, well before the birth of Bing.
• Google Voice Warms Up For iPhone, Cuts Off Calls After 15 Minutes – Google voice dropping calls on the iPhone after 15 odd minutes? Oops!
• Why Don’t Teens Tweet? We Asked Over 10,000 of Them. – Over the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question. As it turns out, the question itself is flawed.

  Great analysis on how people and teens tweet

Adobe (formerly Macromedia) Flash is a great tool for interactivity and overall interaction. What it’s not good for is Web design. If you really, truly, want to get found on the Internet you don’t want your site in Flash. Yes, you can do really neat things with it. Make your cursor make sounds, have your buttons animate in a way that CSS and xHTML just can’t, but you need to ask yourself two questions. First, do all these “flashy” (pardon the pun) effects do anything to promote your product or your company? Second, is it really worth giving up some Search Engine find-ability for a little unnecessary glitz and glamour? In my opinion, no.

There was a very interesting article in Search Engine Land blog yesterday. The author points out some very interesting points:

But what about those that have a more basic Flash site that does indeed provide information? For them, I would ask, why Flash? If you don’t need to allow your visitors to interact with your website, then why not just use HTML with Flash accents? Because even if the search engines are indexing the information contained in Flash (more on this in a bit), there are other reasons not to use it. First and foremost, not every browser has Flash installed. In fact, currently on an iPhone, Flash shows up as a little blue cube. Second, many Flash-based sites use only one URL for the entire site. Besides the search engine implications of that, it is also a nightmare for bookmarking, as well as for most web analytics programs.

via Are The Search Engines Really Indexing Flash?.

So I leave you with this, if your site does not need the wow power and interactive feel of Flash, but you want to capitalize on the search results, leave Flash for another day or another project.