Some key points:

• Find out when you do your best writing
• Print out your most important posts after you write them and edit them by hand
• Aim to remove 10% to 20% of the post everytime
• Ignore SEO, during the first draft
  • When you try and optimize right away it reads like you were trying to optimize it and not like there is value there for the reader
  • After the first draft you can use Google’s keyword tool to help optimize the article. Don’t over do it
• Try to make sure the post can only be catagorized by one topic. More than one topic in a post can split up your anchor text in link backs.
• There is no correlation to the amount of time you spend on a video to the success of the video
  • Often simpler and shorter is better
  • Not suggested to just post a video with no text. Standalone videos don’t do as well as videos that have text in the post as well.
  • Text spreads through the search engines much faster than video
  • At least summarize what you say in the video or what the video is about
• Most of all have fun with your posts. If you don’t appear to be having fun posting your readers are going to have fun reading it