As a Philadelphia area Social Media marketing firm, Goldstein Media does quite a bit of work for companies that are looking to get the most out of their Social Media endeavors.

We’ve noticed that the use of Social Media has gone up considerably in the Philadelphia area, but some companies are still reluctant to jump on the bandwagon.

Here are a few reasons why you should get your company on Social Media:

1. Your customers are talking about you. Shouldn’t you be part of the conversation?
2. Your customers are interacting on these networks. Why not provide them with some intensives to “Like” your Facebook page or follow your Twitter account?
3. Your competitors are on Social Media. Your customers are seeing their message. Where’s yours?

As you can see there are many reasons to get on Social Media. One of the biggest objections, we’ve seen in the Philadelphia area, is the lack of time. If you can set aside three 15 minute chunks of time everyday to interact on Social Media in some way, you’re golden.

Finally, the next biggest fear we’re told by our clients is that they don’t know what to say. This is easy. Interact. Share your knowledge, be accessible, help solve people’s problems.

If you have a business that needs help tackling the world of Social Media. Give us a call today at 215-352-5216.

As a Philadelphia Social Media Marketing company, we at Goldstein Media have seen the growth of Social Media grow by leaps and bounds in the Philadelphia area over the past few years.

More companies are embracing sites such as Foursquare, Google Places, Facebook, Twitter, among others to get to reach out to current and potential clients.

Many of these companies are offering deals to those people who engage them on Social Media.

Whether is through a Facebook page or blog contest, a Foursquare check-in give-a-way or any number of different awards, people in Philadelphia, like in most other metropolitan areas are using Social Media to enhance their lives.

What Can My Company Do To Engage These People?

That answer is simpler than it looks — embrace Social Media. Use it to connect, communicate and interact with your client-base.

But I don’t have time to be playing on Twitter and other such services.

There is always time for marketing. It’s about balancing your time effectively.

But how?

This is where Goldstein Media can help. We work without clients to help them interact and connect more effectively with their clients. We show them how to fit Social Media into the day without having it take over your life and take away from something else important.

We use our philosophy of Cross-Pollination to help get our clients’ messages out and help make Social Media more doable.

Give us a call today (215) 352-5216 and we’ll show you how to get the most out of Social Media.

Doylestown, PA — Goldstein Media LLC is proud to be the latest corporate sponsor for the SoMeBizLife Social Media Conference, being held June 1, 2011 at Delaware Valley College.

The all day conference (7:30am to 5:30pm) will focus on all aspects of Social Media and Social Networking.

“We’re really glad to support Chuck Hall and we think Doylestown is a great place to hold such a fantastic conference,” Seth Goldstein, Creative Director of Goldstein Media LLC said. “Bucks County is an up-in-coming Technology center and it’s great to see such great support from Philadelphia and the surrounding areas for this event. I think business owners have to be crazy to not attend. There is going to be so much information and networking to be had.”

More details can be found on the conference’s Website and tickets can also be purchased there as well.

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I’ve been doing a lot of thinking lately about Social Media and the importance of having a home base which is fully in your control and all your own.

Sites like Twitter, Facebook, Youtube and Linkedin are all great and have amazing value. They shouldn’t be ignored, but they also shouldn’t be the only place where you cultivate content and audience.

Your Website and blog should be your main spot for posting content and growing a following, a readership and a reputation as a thought leader.

The idea of having a home base is rather simple. You have no control over Social Media sites. They can take your profile and content down when ever they want. They own the platform and have all the control. If you first post on your blog and link to it from your Social Media outposts you remain in control of that content.

Darren Rowse of Problogger has a great video explaining how he uses Social Media. It is very similar to how I use it as well.

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I recently read a piece on Search Engine Land about how many companies are faced with a difficult choice this year… budget for Social Media work or concentrate on getting a mobile strategy up and running.

In this article, the author points out some very valuable information that I think is important to keep in mind.

The blurred line between social and mobile may be obvious in the case of mobile social networks like Foursquare and Gowalla, but the line applies to social networks with more reach as well.

Consider the following stats about mobile usage from networks that are likely part of your social budget, but may not have been accounted for in mobile:

• 50% of active users make mobile a regular part of their Twitter experience (Twitter CEO Dick Costolo)
• 200 million of Facebook’s 600 million subscribers access Facebook through their mobile device (Facebook CTO Bret Taylor)
• Mobile is Facebook’s top priority in 2011 (Bret Taylor)
• [Groupon has] seen significant growth in the last six months in terms of percentage of users who redeem from mobile. (Groupon VP/GM of Mobile, Mihir Shah)
• YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010. (YouTube)
• [Facebook mobile users] are more than twice as active as people who use Facebook just on a desktop computer (Bret Taylor)
• 30% of smartphone owners have accessed social networks via browser (comScore)
• Moms are active in mobile social: in terms of demographics, most mobile social network users are female, with the most active age group being 35-54 (Nielsen)

In other words, if you’re running a social media campaign in Facebook or Twitter, it’s very likely that your target is viewing it on a mobile device.

If your target is a Facebook user, it’s likely they’re engaging with your brand twice as much on a mobile device as they would be on a desktop computer.

If your business is doing a Groupon, it’s also likely that a growing number of your customers will never print out the Groupon, but redeem it at the local business with their smartphone.

If you consider yourself a video SEO or video marketer and are actively engaging your target audience in YouTube, your target audience is likely being engaged on their mobile device.

The author is totally correct. By concentrating on Social Media, you are indeed reaching a mobile market. Now this doesn’t mean that you can neglect getting your Website optimized for mobile, but it should help you decide where to put your money first.

Goldstein Media is a full service Web Design and Internet Marketing agency based in the suburbs of Philadelphia. If you have any questions about how we can help you develop both a mobile marketing strategy and a Social Media plan, please give us a call today at 215-352-5216.

Alright, this headline is a bit misleading. To be honest there no reason to stop you from using  Social Media for your business. A recent study conducted states that the number one reason why companies don’t engage on Social Media or fail to follow through is TIME and RESOURCES.

I totally understand that having the time to engage on the many channels of Social Media is tough, but if done right Social Media works. Just like almost any other method of advertising, Social Media takes time and effort to succeed. It’s not something that you can just sit back and let it take hold.

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So it’s old news. Mark Zuckerberg, the founder of Facebook, is Time Magazine’s Person of the Year.

Now most people won’t argue that Zuckerberg has been extremely influential in the world of technology and the Internet, but I would argue he’s made much more of an impact this year to everyone.

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If I could get paid a dollar for every time someone asks me this I’d be a very rich man.

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Goldstein Media Founder and Creative Director Seth Goldstein was interviewed for and is the lead expert on a story by the Jewish Exponent on Social Media and how young adults are using it to connect.

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Facebook released yet another privacy setting revision this week after the massive backlash against their drive to make users share their data with everyone.

This screencast is to show you how to use the new privacy settings.