Okay, now I am a fan of John C. Dvorak. I’m a big fan of Cranky Geeks and TWIT and his blog. But I do think he is a bit full of cow poop sometimes. Especially when he decides from one bad experience withe “SEO” that SEO and those practicing it are a bunch of crackpots. Now I respect his opinion, but I really think Dvorak is shooting from the hip here with no real aim. Now I have to admit that he is a bit of an aquired taste, and though many might think he’s a total jerk and crank, I feel that he’s just a bit off with this accusation. Mark Jackson over at Search Engine Watch has a great column responding to Dvorak‘s crankyness. Here’s a excerpt:

An article in a major publication last week disparaged SEO, calling it “snake oil” once again. How did the columnist decide SEO doesn’t work, and that its practitioners are a bunch of snake oil salesmen? Well, He-Who-Must-Not-Be-Named (I hasten to give him any attention, as that’s what he and his editor are after) had rewritten his URLs to make them search engine friendly, but lost traffic in his efforts.

Here’s his exact quote:

Search engine optimization (SEO) has turned into a big business, and from what I can tell it’s the modern version of snake oil. The unproven nonsense spewed by so-called “SEO Experts” simply doesn’t work. And worse, it’s screwing up the elegance of the Web.

Ugh. Here we go again.

First off, dear readers, I exchanged e-mails with his editor-in-chief, and even offered to rebuke this column in a column of my own on his Web site. I just can’t let false claims such as his stand uncontested. When people write columns like this, it affects our industry.

We, as an industry, accept that many people have jumped on the SEO bandwagon, calling themselves SEOs when they have a difficult time even writing compelling title tags. We know that some people will quickly respond to RFPs, get a prospect to cut a few checks, and deliver little in return. Then, there are those of us who have studied for years to understand what good SEO is and worked hours helping our clients achieve measurable results.

OK, time to respond to the column. Begrudgingly, I’ll link to it so you can read it for yourself. At least we can discuss something that works for SEO: good URL structure.

Optimizing URL Structure

The columnist refers to the “fact” that long URLs don’t work. Here’s what he wrote:

My blog had typical, efficient WordPress default URLs, such as http://www.dvorak.org/blog/?p=3100 or some such thing. Now on my current blog, that particular URL — which used the simple story ID number to access the post — has been supposedly SEO-optimized behind this URL: http://www.dvorak.org/blog/2005/10/20/hollywood-unions-want-cut-of-itunes-pie/.

From what I can tell, this guy did at least one thing wrong — and possibly two — with this one element of proper SEO. I wish I could speak with him directly to confirm my suspicions, and perhaps even teach him a thing or two about what real SEO involves (much more than just one thing).

First, there’s really nothing “wrong” with his original URL structure (/blog/?p=3100). There are only two trailing backslashes.

So what if the URL has a couple of dynamic characters in it (the question mark and equals sign are referred to as “dynamic” characters). Search engines nowadays do fine indexing and ranking these. So long as you’re keeping your content as close to the root as you can, you should be in good shape.

However, it’s not “optimal.” How do we make this optimal? We “optimize.”

via Ignorance: The Trouble with People Who Claim SEO is Snake Oil – Search Engine Watch (SEW).

Image Credit: Max-Bro.net

Today across the Web, people have been buzzing about the new Terms of Service over at Facebook. Upon reading the TOS, the legalese makes it appear that Facebook owns your content once it’s put on the service. The TOS also states that Facebook can use the data for whatever it wants.

Now, as expected, people were outraged at this new clause. There were strong debates across not only throughout the Internet, but the Twitterverse and the Blogosphere.

Finally, Facebook head honsho Mark Zuckerberg, obviously seeing the chaos that the TOS has caused, released the release below on the Facebook blog to set the record straight (the post is below in complete). Users own their data on the service.

Now in the post, he says that they are trying make the rules more understandable. They are? Did I miss something.

I’d  like to hear your take below in the comments.

A couple of weeks ago, we updated our terms of use to clarify a few points for our users. A number of people have raised questions about our changes, so I’d like to address those here. I’ll also take the opportunity to explain how we think about people’s information.

Our philosophy is that people own their information and control who they share it with. When a person shares information on Facebook, they first need to grant Facebook a license to use that information so that we can show it to the other people they’ve asked us to share it with. Without this license, we couldn’t help people share that information.

One of the questions about our new terms of use is whether Facebook can use this information forever. When a person shares something like a message with a friend, two copies of that information are created—one in the person’s sent messages box and the other in their friend’s inbox. Even if the person deactivates their account, their friend still has a copy of that message. We think this is the right way for Facebook to work, and it is consistent with how other services like email work. One of the reasons we updated our terms was to make this more clear.

In reality, we wouldn’t share your information in a way you wouldn’t want. The trust you place in us as a safe place to share information is the most important part of what makes Facebook work. Our goal is to build great products and to communicate clearly to help people share more information in this trusted environment.

We still have work to do to communicate more clearly about these issues, and our terms are one example of this. Our philosophy that people own their information and control who they share it with has remained constant. A lot of the language in our terms is overly formal and protective of the rights we need to provide this service to you. Over time we will continue to clarify our positions and make the terms simpler.

Still, the interesting thing about this change in our terms is that it highlights the importance of these issues and their complexity. People want full ownership and control of their information so they can turn off access to it at any time. At the same time, people also want to be able to bring the information others have shared with them—like email addresses, phone numbers, photos and so on—to other services and grant those services access to those people’s information. These two positions are at odds with each other. There is no system today that enables me to share my email address with you and then simultaneously lets me control who you share it with and also lets you control what services you share it with.

We’re at an interesting point in the development of the open online world where these issues are being worked out. It’s difficult terrain to navigate and we’re going to make some missteps, but as the leading service for sharing information we take these issues and our responsibility to help resolve them very seriously. This is a big focus for us this year, and I’ll post some more thoughts on openness and these other issues soon.

via The Facebook Blog | Facebook.

Enjoy

Mozilla Labs has released a new code editor that is in the “Cloud.” Very neat. Check out the video below:

Image: CNET

Introducing Bespin from Dion Almaer on Vimeo.

In the ongoing effort to monetize, YouTube is now testing letting partners offer downloadable videos. Partners can allow downloads for free or for pay via Google Checkout, which requires a fee.

Partners testing the free downloads are educational, including Stanford, Duke, UC Berkeley and UCTV. Partners testing the paid downloads include users khanacademy, householdhacker and pogobat.

via YouTube Tests Downloading; Offers Creative Commons – Search Marketing News Blog – Search Engine Watch (SEW).

Image: Search Engine Watch

This is a great way for not only YouTube to make money off the talents of the masses, but also for the masses to be able to finally monetize the viral videos that often take lots of effort to produce.

This downloading capability will also probably spur the growth of more innovation an creativity through re-mashing of downloaded videos.

Another positive point to the video downloading is that it will give Apple’s iTunes a run for its money. Competition is always good.

I know I look forward to seeing where this development takes us. What are your thoughts. Post them below.

So SEOMoz has another great Whiteboard Friday video post on when to and when not to track your ranking in the search engines. Enjoy!

SEOmoz Whiteboard Friday – When to Track Rankings from Scott Willoughby on Vimeo.

Rand over at SEOMoz did a great video on the misconceptions of Microsites and how to fix the problem. Check it out below.

SEOmoz Whiteboard Friday – The Microsite Mistake from Scott Willoughby on Vimeo.

Very good quick video from GaryVee on how to get into the trenches and get your content found. Worth a watch. I’d like to hear your comments. Post them below.

Like many of you I have a profile on Facebook. And like many of you I’ve become addicted to the social media site. Facebook is great for connecting with old friends and classmates, family members and collegues, but when does this social media paradise become dangerous? Like all social media platforms, Facebook has it’s set of privacy settings to limit who can see what about you. This is good if you use the service for both professional and personal use. In the following paragraphs I’m going to do a walk through of the privacy settings in Facebook and what I personally do to make sure I know what certain groups are seeing.

One of the first things and most time consuming tasks you’re going to need to do if you want to allow different people is to setup up groups for all of your friends and classify them. Below is how I have people grouped:

Now this grouping of people, especially for those who have been on Facebook for a long time, will be a bit painful but it’s well worth it especially when your job or even life might depend on it.

You first need to go to the privacy page in Facebook:

Once on that page you’ll see the different areas where you can set privacy levels:

We’re going to first go into the Profile property area:

As you see above, I have it setup so that only certain people can see certain information. The key to limiting certain peoples access in a more pin-point way goes back to spending the time setting up groups. You’ll see that I’ve limited some areas to exclude specific groups. This will keep them from seeing that particular part of information. This is great to make sure potential or current employers don’t see the pictures of you riding a bull at a bar or of your 21st birthday party.

Now the next step is to go to the second tab and do the same for your contact information.

When you’re done that we can move on to the more interactive parts of your profile.

When you first get your Facebook account, it is a clean slate and is about a pourus as a fishing net. Everything you do is completly transparent and everyone can see what you’re doing, who your doing it with, and… well you get the idea. A lot of this is unknown to many users until they get really into Facebook and often this can be too late. A good way to prevent a crisis before it starts is to spend some time with the the tab called Newsfeeds and Wall. (I skipped over the Search, but we’ll go back to it after this.)

When you get to the News Feed and Wall area your screen will look like this:

Now this is more cut and dry than the profile privacy area. This is because you’ve already set your preferences for who can see what about you. This is more fine tuning. This area is rather self explanetory so dive right in. I’ll wait here and when you’re done we’ll continue.

Okay. Welcome back. Go back to the main privacy area. You’ll notice right above the News Feed and Wall link there is a button for Search. This area will allow you to specify how much a person can see prior to becoming your friend.

In my opinion, I would let everyone find you. That makes Facebook a great way to reconnect with old friends and what not. Keep in mind that very stripped down Facebook page will appear in search results in Google and the other major search engines. But as you can see from mine, it’s not much.

So, in my opinion let everyone find you. It’s up to you to determine who is your friend.

Now the last MAJOR issue with privacy is controling how much a Facebook application can say about you to your friends and others. To edit this you’ll need to go to the settings area in the top menu and select Application settings.

Now in order for most applications to run, they need to have access to your information. Facebook does regulate what information they can actively keep on their own servers and they treat violations of their development rules strictly.

To edit a what an application says about you click edit settings. You’ll be greated with a popup options menu:

This dialog is worth investigating and tweaking. Essentially what you are controlling is how much information is posted when you interact with a particular application. Even with some control, still pick your applications wisely. Some are just ploys to get information out of you about your computer usage, where as others are lots of fun and worth checking out.

I hope this quick primer to the Facebook privacy panel was informative and helpful. Please feel free to share this post with your friends, just please attribute it back to this blog with a link.

I’d also link to hear your thoughts, post your comments below! Thanks!

Gary Vaynerchuk of Wine Library TV fame had some good insight today and put it on video. It’s about fighting through those times when you just want to throw up your arms and say “Forget this” and getting the job done — right. Gary’s use of the Internet to produce his videos is also another good example of using social media to promote your views, products and build a community. It’s a good watch. I’d like your insights, post your comments below.