Rand over at SEOMoz posted his weekly Whiteboard Friday video. This week… Visualization. Rand makes some great points about how visualization shouldn’t be forgotten when one is building their site and optimizing it. Often times the visuals are what make people come back and drive traffic to your site. Rand also talks about visualization in other online mediums like video. I have to admit I’m guilt of doing what he says might not be the wisest… I sit and talk to the camera. Though, this is a technique that I’ve found is useful for getting my point across, I think I may mix things up a bit with some visuals in the next video.

Check out the video here:

What do you think of the power of visualization? Is it always needed? Post your thoughts in the comments.

@skydiver

Revision3 is doing these great small business video interviews with noteworthy people in the various topics. Rev3 CEO Jim Louderback did an interview with Peter Shankman, a web entrepreneur guru, who founded HARO (aka HelpAReporterOut.com). The interview is a must watch and explains many of the same points I tell my clients on a daily basis.

Several elements make up viral marketing. Not all of them need to be active in a strategy for it to be effective, but the more of them the better the results.

Six main fundamental rules that should be followed to helpy our viral campaign successful:

1. make sure there is an effortless transfer to others
2. give away products or services of value
3. make sure it can easily scale from small to large
4. take advantage of basic human behaviors and motivations
5. make good use of your existing communication networks (linkedin, face-to-face networking, social media, etc.)
6. take advantage of what’s already out there and other people’s resources

Their are 7 key secrets to any viral marketing initiative:

1. Get the headline right. Make the headline strong by putting in numbers and showing value to the reader.
2. Take advantage of buzz-worthy topics. Align your campaign to what is currently a hot topic being talked about.
3. Try and cram as much value you can into a small package. The more value that the reader/viewer can find in your campaign the more likely they are to pass it along and so on. More Value in One Place = More Impact.
4. Don’t event the rules as you go. Learn from what already works and use a proven formula.
5. Keep your viral content to the point and concise. Outline the overall value, otherwise you run the risk of having the viewer/reader moving on.
6. Links, yes, putting links into your viral content will add value and additional depth. But make sure the links are carefully chosen.
7. Finally YOU can start the chain reaction and get the word-of-mouth off the ground.

Seth Goldstein.Net — Thoughts on Social Media, Social Media Marketing and thought who call themselves experts from Seth Goldstein on Vimeo.

Very interesting video from Google’s Matt Cutts:

So in January, Ms. Herrscher began thinking about ways to apply the principles of Twitter to her site. She wanted something where her readers “wouldn’t have to dig through the millions of people on Twitter to find moms, or moms in their area or moms with their common interests,” she said. “It’s a smaller, manageable community.”

via A Twitter Spinoff Launches for Moms – Digits – WSJ.

So here’s the thing, all of these Twitter spin offs, Laconi.ca installations etc., are great. Yet they are missing two things, in my opinion, the community and the interconnectivity. The majority of people are on Twitter. Yes there is a following for spin off sites like Identi.ca and the TWIT Army (both of which I belong to), but the fact that Twitter has almost everyone on it and the developmental chops via the API makes it seem so much more powerful than it’s clones.

Though Rachael Herrscher might be on to something, I just feel that we’re dealing with an overload of social media sites. On a daily basis many of us are checking at least three if not more programs to follow people and get our news.

Personally these are the services that I use on a regular basis:

• Twitter (always open in Tweetdeck)
• Facebook (always open in a tap in Firefox)
• Linkedin (I jump back and forth when I get a notice or an email about something on the service)
• FriendFeed (when I’m not already overloaded)
• Google Reader (for Twitter search term feeds and blog updates)
• GMail (for my email)
• Delicious (to share sites that I find on a daily basis with the world)

Now that’s just on a daily basis and thankfully I’m still able to get my work done. Granted my business is closely tied to social media and the Internet so I’m able to suppliment my life with these services. But when is adding services causing more harm than good or even not contributing anything.

I’m also on theses sites (and I’m missing tons):

• Identi.ca ( a twitter clone network. Find me as GoldsteinMedia)
• Army.Twit.Tv (another Laconi.ca opensource Twitter clone run by Tech guru Leo Laporte of This Week In Tech and TechTV fame)

The solution, in my opinion, is not to stop innovating or making new services. The solution is to make all these clones and networks talk to each other (easily). That way people can interact on a broader scale without major time-consuming social media burnout.

I’m interested in what you think. Post your comments below.

Conficker is just waiting out there. Calling in daily to its master… waiting for instructions on what to do next. A sleeper cell of infected computers that could cause major problems when activated. What can we do. Watch the 60 Minutes segment and find out more. Post your thoughts in the comments.

On March 24th, David Sarno in his LA Times article “There’s Twitter the companym and Twitter the Medium” highlights some important concerns with the relatively new and booming microblogging service. Technology celebrities like Leo Laporte and Dave Winer have both addressed the need and appeal of Twitter as well as their concern about the closed, non-transparent nature of the company that runs it.

“They kind of have you,” said Laporte, who now has more than 100,000 followers on the service. “The same way that Facebook has you: because you have to go where the community is.”

Still, being in thrall to Twitter hasn’t stopped Laporte from joining a conversation that’s taking hold on the service’s fringes. As this group of Web subversives sees it, the once-tiny Twitter has grown like a magic beanstalk into a full-fledged communications medium — taking its place alongside Web pages, e-mail and maybe even television. And though the 30-person, San Francisco start-up is not exactly General Electric, digital trust-busters believe the same rules apply: One company shouldn’t have a monopoly…

…on an entire medium — even if it invented it.

“Those of us who are participating are pumping value into this closed system and trusting that Twitter will do the right thing with it,” said Laporte, referring to the tweets users pour into Twitter’s databases every day by the million.

People love the convenience and reach of social media systems like Twitter, he said.  “But what they ignore is that there’s a dark side to all of that, which is that these companies have a huge amount of control over what’s going on.”

With this concern comes new innovation, open source ventures like Laconi.ca and it’s initial install Identi.ca have spawned Twitter-clones for those who want to break from the mold and grasp of the extremely commercial Twitter.

Now with these other incarnations of Twitter comes one inherent issue… lack of communication between the original and those clones. Unlike other popular clones (IBM-compatible computers and the new Hackintosh) these Laconi.ca installations talk to one another but don’t exactly communicate with the original. On Identi.ca you can send your posts from that service to your Twitter account but you can’t set it so that your Tweets on Twitter go to you Identi.ca and other Laconica installed programs.

Another issue that I see that is hindering the growth of Twitter-clones is the lack of connection and polarization. On Twitter, “everyone” is there. People from Laporte and Winer to Kevin Rose, Shaq and others. Twitter is the “IT” place to be right now. At almost ever tech event the biggest thing in the tech community (in the Valley and beyond) is your Twitter identity. People wear their @twitternames on name tags like badges of honor and look to connect with everyone they meet on a more interactive and social level. Tweetups have spawned and become a new word in our vernacular and have extended “Social Media” beyond the desk, keyboard and mouse to local pubs and meeting places.

With this in mind, the idea that one, yes one, company is the gate keeper of all this exchanging of ideas and clearly (rightfully so) is capitalizing on it is a bit worrisome. When Twitter goes down or launches a Fail Wale, that iconic image that emerges from the depths of the Twitter  ocean every time the service has a hiccup, the community is held hostage. This is a concern, with this new era of transparency, in Washington and online Twitter is an ivory castle with big thick-doors keeping peering eyes from peaking in.

The only way that Twitter as a medium can grow and truly be a medium for the people is to intertwine itself or have the clones intertwine themselves together for cross pollination between the different Twitter-like services.

What are your thoughts on this? Are you concerned? What do you think should be done to open up the system? Post your thoughts below.

Blellow is very neat. Is it a Twitter Killer? No. But a neat concept.

The idea of Twitter was to share what you are doing with your friends and fans, but it’s evolved into so much more. Twitter is like Blellow just without the amount of functionality that Blellow provides. I’d be interested to see if there will eventually be integration between the two.

What are your thoughts on Blellow? Post them below.

Microsoft has a vision of the future it looks really neat.