Why a Website Maintenance Contract is So Important

March 8th, 2010

Your site is built and online. You have spent time and money perfecting your business’s online presence and you are now ready for visitors.

This is often the scenario for many business owners. They are so relieved that their site is online that they don’t consider what would happen if it mysteriously went offline or needed updating.

Things happen on the Internet. Servers go down, protocols get mangled and hackers break code. This is only a few examples of what happens on the Web and often times your site will be affected. It will inevitably happen at some point.

So what can you do to be ready? At Goldstein Media we take the guesswork out of maintaining your Website. If anything should happen to your site our experience team of Web experts can fix the issue for you for as little as $75 a month.* Our team of developers will deal directly with the hosting company to figure out what the problems are and get them resolved as fast as possible.

Need to make revisions to the site to add a new product or service? You do not need to be worried about messing up the code and breaking the site. Our team can help you update your site as part of your maintenance contract and get the changes up quickly.

Want more information call us today at (215) 352-5216.

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I Have a Website, Now What?

March 4th, 2010

Once your site is completed and launched to the Web, the process of making it successful has only begun. Now that your site is online, you need to promote it. There are many different ways to promote your Website.

There are the traditional methods:

  • Put the Web address on your stationery, business cards, flyers, advertisements.
  • Put an advertisement in the local or regional Newspaper.
  • Put an ad in industry or general purpose magazines.
  • Develop a TV or Radio campaign to get the word out about your site.

These are all viable ideas and you should probably look into doing some if not all of them. However, there are also more innovative methods:

  • Optimize your site for the search engines and target keywords and phrases that your clientele use to find you online.
  • Build an online advertising campaign, including banner advertisements and pay-per-click advertising.
  • Build a blog and communicate with your clientele on a regular basis. Engagement online can be the key factor in the success of a company’s online presence.
  • Develop an online marketing plan, including social media (Facebook, Twitter, YouTube) and outreach to bloggers.

All of these methods will help get the word out about your new Website and will likely drive traffic to your site.

At Goldstein Media we employ the latest techniques and apply them to an overall strategy to promote your Website and your brand.

Call us today for a free consultation on how we can get you found online:  (215) 352-5216

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