The Stop Online Piracy Act is making it’s way through the House and it’s counterpart  the Protect IP is going through the Senate here in America. Both these laws are aimed to stop online piracy of intellectual property. On the surface that doesn’t sound all that bad. It’s how the US government plans on going about is where the problem lies.

I’m not going to get into in details, heck if you search for SOPA you’ll get more than enough reading material from both sides, but if SOPA or Protect IP pass, the Internet as we know it will be no longer. Everyone’s heard of the Great Firewall of China, well if these become laws the United States will have it’s own “Great Firewall.” Now last time I checked China was a communist nation and the US was a “democracy.” I thought “democracies” don’t try and pass laws like SOPA and Protect IP.

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Google’s spam hunter Matt Cutts published a video recently that clearly stated that Google doesn’t consider SEO to spam. He say Search Engine Optimization is important to help the search engines discover the right content to place in the search indexes. Cutts also emphasizes that building great content is key to good SEO and ranking high in the search engines.

Check out the video after the jump.

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As a Philadelphia area Social Media marketing firm, Goldstein Media does quite a bit of work for companies that are looking to get the most out of their Social Media endeavors.

We’ve noticed that the use of Social Media has gone up considerably in the Philadelphia area, but some companies are still reluctant to jump on the bandwagon.

Here are a few reasons why you should get your company on Social Media:

1. Your customers are talking about you. Shouldn’t you be part of the conversation?
2. Your customers are interacting on these networks. Why not provide them with some intensives to “Like” your Facebook page or follow your Twitter account?
3. Your competitors are on Social Media. Your customers are seeing their message. Where’s yours?

As you can see there are many reasons to get on Social Media. One of the biggest objections, we’ve seen in the Philadelphia area, is the lack of time. If you can set aside three 15 minute chunks of time everyday to interact on Social Media in some way, you’re golden.

Finally, the next biggest fear we’re told by our clients is that they don’t know what to say. This is easy. Interact. Share your knowledge, be accessible, help solve people’s problems.

If you have a business that needs help tackling the world of Social Media. Give us a call today at 215-352-5216.

Yesterday, Goldstein Media creative director Seth Goldstein was fortunate enough to speak on a panel about SEO and Paid Search at the SCORE eBusinessNow conference. Along with moderator Neal Wiser, of Neal Wiser Consulting, Glenn Gabe, of G Squared Interactive, and Lance Bachman of 1SEO, the discussion focused on how small businesses can get the most of optimizing their content for the search engines.

The eBusinessNow conference is put on by the SCORE Association, which is an organization that helps counsel America’s small business owners on how to get the most out of their business. It was a free  event and more than 300 small business owners were in attendance.

To learn more about the eBusinessNow conference and when it will be coming to your town check out their Website.

I found this great video put out by Common Craft and Search Engine Land:

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How to secure and manage your privacy settings  on the major social networks.

Special One Day Class

About The Class

We’ve all heard those stories of people’s “private” data and information on social media being shared with the public without their knowledge. This hour and a half class will address the various privacy settings on the major social networks to help students become confident about what they’re sharing and to whom they’re sharing on the Social Web. Students should bring a laptop with WiFi capabilities. This will be a hands-on workshop.

How To Register and Details

The class will be held on Wednesday, August 17^th at the Morgan Stanley Smith Barney Conference Room located at 4259 W. Swamp Road, Suite 400 – Doylestown, PA 18902 from 6pm to 7:30pm.

The cost is $20. Seats are Limited to 25 people so ACT FAST!

Register by going to http://gmwd.us/k5 (Skillshare) or scanning the QR Code with your phone.

Class Lead by Seth Goldstein of Goldstein Media LLC – Doylestown’s own Internet & Interactive Agency

For More Information Call Us At (215) 352-5216

Image Credit: flickr/cambodia4kidsorg

As a Philadelphia Social Media Marketing company, Goldstein Media helps companies of all sizes setup a blog. Many of our clients are new to online publishing and blogging is a daunting task.

Here are some of the tips we give our clients to help the get started writing on their blog.

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As a Philadelphia Social Media Marketing company, we at Goldstein Media have seen the growth of Social Media grow by leaps and bounds in the Philadelphia area over the past few years.

More companies are embracing sites such as Foursquare, Google Places, Facebook, Twitter, among others to get to reach out to current and potential clients.

Many of these companies are offering deals to those people who engage them on Social Media.

Whether is through a Facebook page or blog contest, a Foursquare check-in give-a-way or any number of different awards, people in Philadelphia, like in most other metropolitan areas are using Social Media to enhance their lives.

What Can My Company Do To Engage These People?

That answer is simpler than it looks — embrace Social Media. Use it to connect, communicate and interact with your client-base.

But I don’t have time to be playing on Twitter and other such services.

There is always time for marketing. It’s about balancing your time effectively.

But how?

This is where Goldstein Media can help. We work without clients to help them interact and connect more effectively with their clients. We show them how to fit Social Media into the day without having it take over your life and take away from something else important.

We use our philosophy of Cross-Pollination to help get our clients’ messages out and help make Social Media more doable.

Give us a call today (215) 352-5216 and we’ll show you how to get the most out of Social Media.

Networking is essential to starting, building and maintaining your business. Regardless of the economy networking is the key to success. Whether networking online through sites like Linkedin, Facebook or Twitter or in person, face-to-face networking like an after hours networking event, how you network and interact is key. The following video will explain my ideas more.

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