What Makes An Influencer – Hint It’s Not In The Numbers

What does it take to have infliuenceI’ve been wrestling with the idea of influence on social media. For a while there, there seemed to be a formula, however flawed, for determining influence. It involved numbers:

  • Your Facebook Likes
  • Your subscriber count on Facebook
  • Your subscriber count on Youtube
  • Your Twitter Following
  • Your Kred Score
  • Your Peer Index Score
  • Your Kout Score
  • Linkedin Endorsements
  • and finally what you were writing about and your knowledge.

This, thankfully, is changing. I’ve seen many people, without huge followings or high Klout scores, become influencers in their respective spaces. Regardless of these arbitrary numbers, their content still gains traction and sometimes even goes viral. In my opinion, influence is about what you know and your willingness to share it. It’s putting yourself out there and providing value without necessarily looking for something in return — and passion for what you do. People like Chris Brogan and Gary Vaynerchuk have huge influence, they achieved it organically before all this Klout nonsense. You know why? Their knowledge, their willingness to share and their passion.

What do you think gives a person influence? Post your thoughts in the comment section below.

Goldstein Media Will Soon Be offering Hosting Along With It's Web Design/SEO…

Goldstein Media Will Soon Be offering Hosting Along With It's Web Design/SEO Offerings

Goldstein Media LLC is happy to announce that it will soon be offering hosting along with its already popular Web Design and SEO offerings.

Hosting will start at $25/mo and will include daily backups and security monitoring.

To find out more call us today at +01.215.315.7932.

Goldstein Media Will Soon Be offering Hosting Along With It’s Web Design/SEO Offerings

Goldstein Media LLC is happy to announce that it will soon be offering hosting along with its already popular Web Design and SEO offerings.

Hosting will start at $25/mo and will include daily backups and security monitoring.

To find out more call us today at +01.215.315.7932.

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Great Tips To Build The Perfect Website

Inc Magazine has a great article sharing the top 7 strategies to build the perfect Website.

The first tip… don't build it yourself. Hire a firm. Of course we agree, but for good reason. If you have a firm design your site you'll have done right the first time.

Let us know if you want to setup a consultation. We'd love to help out your company.

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7 Strategies to Build the Perfect Website
Step 1: Don’t do it yourself. Go to a great Web design firm, and then follow these tips to make sure it’s a happy collaboration.

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Why Agencies Can't Work From Home

DigiDay.com has an interesting article about how agency workers can't work from home (h/t to +Ric Dragon for sharing this with me). http://gmwd.us/1vo

The article makes some great points about the benefits of collaboration and the general atmosphere in a work place where everyone is under the same roof.  I agree with most of the points, but I don't think it's as cut and dry as creatives CAN'T work from home.

Maybe for some it might be more beneficial to work in an office, but I've been running a small agency for 5 years now, everyone one that works with me is remote. We still get great results on our projects.

With mobile telephony programs like Go To Meeting, Skype and Google+ Hangouts, collaborating remotely has never been so easy as it is today.

What do you think? Is being a creative in an agency and working from home doomed? Let me know your thoughts in the comments below.

Team of business colleagues looking at a chart put on the wall

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20+ Signals That Make Your Business Easier To Find In Local Search Engines

Over on Search Engine Land, there is a great article about how to make your business easier to find in local search engines. It's a great article to read and bookmark.

At Goldstein Media we use many of these techniques to help our clients find qualified local leads.

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20+ Signals That Make Your Business Easier To Find in Local Search Engines
While we usually talk about how to rank well in Google, there are plenty of non-Google local search engines such as Yelp, YP.com, CityGrid, etc. that have a significant amount of highly-qualified cons…

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Do you want to make me really happy vote for GoldsteinMedia #happeningslist http…

Do you want to make me really happy vote for GoldsteinMedia #happeningslist http://gmwd.us/1ve

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Web Designer | The Happening List
Return to BH · Nominate Someone! 2012 Winners Map; About. About BH · Frequently Asked Questions · Rules & Regulations · Media Kit · Advertising · Home · facebook · twitter · you tube · pinterest ·…

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Multiple Users Can Manage a +MailChimp Account Now!This is great news

Multiple Users Can Manage a +MailChimp Account Now!

This is great news. At Goldstein Media, we LOVE MailChimp, but updating our clients email marketing was always tedious. That's going to change with the build out of multi-user accounts and permissions.

This is fantastic news.

Do you do email marketing at your business? Need help making it stand out? Give Goldstein Media try and watch your email marketing sing.

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MailChimp Email Marketing Blog – MailChimp v8: Multi-User Accounts and Permissions
MailChimp v8: Multi-user accounts with access controls launching shortly. Also, a Trans Am.

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You Can Now Setup A Separate Account Just To Access Your Google+ Brand Page

This is great for those who want to keep their business and personal profiles detached. It's also good because you can now add select third party apps as well.

Click the link below to set it up!

http://gmwd.us/gpbrandlogin

h/t +Yifat Cohen 

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How Sir Richard Branson Works

"There is no real difference between work and play – it’s all living."

Sir Richard Branson has a great point., Work doesn't have to be boring and dull. It can be fun and inviting. Work can even be done where most people relax and unwind.

Where do you work best? Share your thoughts below in the comments.

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Where I Work: Surrounded By People (and Swimming in Tea)
Having colleagues nearby — whether at the beach or in a crypt — means the ideas are always flowing.When I work I see people. Whether I am at home on Necker Island, or on the move

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Great Event Coming To Philly From +EFactor Global: Social Good For Society

Great Event Coming To Philly From +EFactor Global: Social Good For Society

This event will be held at Benjamin's Desk in Philadelphia.

From The Efactor Site:

EFactor Presents: Social Good for Society

In today’s society, giving back means everything. Tom’s Shoes triggered a revolution with doing social good to the tune of inspiring new entrepreneurial enterprises in this division. Charitable Companies like 46NYC have drawn much attention among the masses and garnered much press in their efforts in spreading “good karma.” 
 
Find out how you can create a similar business by waking up each day knowing that you’re helping others and making a big impact on society. 
 
After attending, you’ll have insights on:
- Events, fundraisers your business can hold to give back to the community 
- Benefits of giving back to the community 
- Getting your community involved with your campaign

Are you able to make it? If so go to the link below and sign up!

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Benjamin’s Desk
EFactor Presents: Social Good for Society | Philadelphia | Entrepreneur Events by EFactor, the worlds largest social networking site for startups and small businesses.

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